One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Whilst the avenues they took to compete in yachting ranged from simple concepts co-designed with shipyards to actual yachts built with partner yachting brands to outright acquisitions of stakes in shipyards, the perspective of a potential success in yachting has continued to excite car manufacturers for several decades.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000. Powered by Vulcano engines, the boat can reach a top speed of 100 km/h.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Partners: Dynamiq Yachts
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Following their delays with the RF135, Porsche design was ultimately able to put a yacht on the water. The first superyacht they designed to be built became the 35-meter GT115 built together with yachting upstart, Dynamiq Yachts. Delivered earlier this year, the GTT115 is now on the market asking €13,950,000.
The second largest model in the company's Gran Turismo Transatlantic range, after their 39m GTT 130, the launched 35m yacht has a beam of 7,1 meters and a shallow draft of just 1,45 meters letting the yacht access sheltered bays.
Built out of aluminium, the GT 115 can boasts 3 or 4 cabins for a total of 6 or 8 guests and carries a crew of 6. With a gross tonnage of 198 tons, she can reach a top speed if 21 knots and cruise for up to 3,400 nautical miles at 10 knots. At 9 knots, she consumes just 52 l/h. According to the shipyard, production of the GT 115 will be limited to 7 units to make the yacht a collector's item, with prices starting at €12,500,000, going up depending on customisation.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Baltic Yachts will produce all the composite components for the Arrow460 Edition1 and be responsible for assembly. Each yacht will be produced in Jakobstad using a ‘just in time’ manufacturing system, common motor industry practice noted for its streamlined efficiency. All partner companies in Silver Arrows Marine’s Network of Excellence supply chain will deliver direct to Baltic Yachts.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
All AM37s benefit from a unique sliding cockpit cover which can be remotely operated with a mobile app. Navigation, control monitor and entertainment systems are integrated within a 15’ touchscreen in the dashboard, with advanced functions to control the electric anchor, retractable bimini and retractable swim platform. Each of these phenomenal day cruisers is manufactured using the latest in composite technologies and features many carbon fibre mouldings, including the deck of the boat.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
An advanced stabilized hull achieves speed with efficiency, whilst the super slim main hull means higher speeds with lower input power and fuel burn. Side sponsons give additional vessel beam and hence increased stability at rest. Bugatti Niniette 66 reaches a top speeds of 44 knots and has a shallow draft of 0.83 metres.
"The Niniette is a genuine member of the Bugatti family. With its accentuated centre line and the duotone colour split of the exterior, it encompasses key elements of Bugatti’s heritage." explained Etienne Salomé, Design Director at Bugatti. "True to the company’s guiding design principle of ‘form follows performance’, the clear lines and dynamic stance of the yacht in combination with the characteristic, Bugatti signature line fused into the side profile of the boat are a reference to the recently launched Chiron. Even from a large distance when entering a port, the Niniette will always be recognized as a true Bugatti"
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
The captain controls and monitors onboard systems from a color touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.
Henrik Fisker
Partners: Benetti
The lead designer behind luxury electric car manufacturer, Fisker Automotive, Henrik Fisker partnered with Italian shipyard, Benetti, the shipyard delivering the most yachts per year in the world, on a 50-meter concept.
Taking a new look at traditional yachts delivered by Benetti, the concept boasts a range of intriguing features. In addition to an open sundeck, with a round lounging area forward of the main deck, the yacht would feature a hot tub forward on the bow to utilise space more.
In addition to a large beach club created through folding platforms on either side and aft of the yacht, another intriguing feature of the concept is a master cabin on the bow of the yacht with floor-to-ceiling windows and a working fireplace.
Ocean Independence has announced two major developments, highlighting its expanding presence and strategic collaborations in the global yachting industry.The company has opened a new office in Dubai, marking its 16th location worldwide. Situated at the Dubai Harbour Marina, the office strengthens Ocean Independence’s presence in the Arabian region, a rapidly growing hub for superyachting. The new branch will be led by experienced broker Sebastian Dumitrescu, who has been appointed Group Director. CEO Peter Hürzeler emphasized the importance of a local presence in key markets, noting that Dubai offers significant opportunities across sales, charter, and yacht management services. G24 ClassicIn addition, Ocean Independence has formed a strategic partnership with the Giangrasso Group, an emerging player in the Italian yacht market. The Giangrasso Group, known for its longstanding expertise as a subcontractor for major shipyards, is now launching its own brand. Ocean Independence is serving as the global sales agent for the company’s new semi-custom and full-custom superyacht lines.Sebastian Dumitrescu and Peter Hürzeler The partnership’s first project is the G24 Classic, a 24-meter yacht crafted entirely of aluminum and designed by Arrabito Naval Architects. The vessel, with a top speed of 27 knots and a cruising range of 300 nautical miles, features interiors by designer Michela Reverberi. The yacht is tailored as a family-friendly world cruiser with elegant, maritime-inspired interiors. The G24 Classic is set to make its global debut at the Cannes Yachting Festival after delivery to its owner in August.G24 ClassicOcean Independence is also supporting the Giangrasso Group’s plans to expand its portfolio with two additional semi-custom platforms, measuring 34 and 45 meters. Hürzeler expressed optimism about the collaboration, citing strong market interest in the size range.With these developments, Ocean Independence continues to expand its footprint and reinforce its role as a key player in the global yachting industry.Credits: Ocean Independence
January 23, 2025
Saxdor Yachts used its press conference at boot Düsseldorf 2025 to showcase developments in its business, technological advancements, and product range. The Finnish company reported significant milestones, introduced digital tools for customer engagement, and unveiled updates to its lineup.Saxdor 460In 2024, Saxdor Yachts achieved a record-breaking year, surpassing €100 million in revenue. Within five years of its founding, the company has grown to produce over 500 boats annually, expanded its dealership network to 152 global locations, and entered eight new markets. The workforce now exceeds 600 employees.During press conference At the event, Saxdor launched Saxdor AI and a Virtual Showroom in collaboration with Younite and Cadentia Technologies. Saxdor AI is designed to provide personalized, interactive assistance throughout the customer journey, from exploring models to post-purchase support. The Virtual Showroom enables customers and dealers to experience the fleet in a photorealistic, customizable digital environment, offering detailed views and configuration options.During press conference The company also unveiled the Fathom® e-Power system, an advanced lithium-ion auxiliary power management solution developed in partnership with Navico Group. Available on the Saxdor 400 GTC and the forthcoming 460 model, the system offers a quiet and efficient alternative to traditional diesel generators, supporting high-demand systems such as air conditioning and stabilization.Saxdor 460Saxdor announced the global debut of its new flagship model, the Saxdor 460, set for the Cannes Yachting Festival in 2025. The model is aimed at customers seeking increased space and versatility, marking the company’s entry into a larger market segment.Saxdor 460Since its inception in 2019, Saxdor Yachts has experienced exponential growth, producing over 1000 boats and capturing the industry’s attention with their innovative approach. Now, with the introduction of the Saxdor 400 GTO, Saxdor Yachts aims to make waves in the 40-45 ft sport boat market, leveling up from the game-changing entry-level 200 and mid-range 320 models.Credits: Saxdor Yachts
January 23, 2025
Columbus Yachts has announced the launch of M/Y Acqua Chiara, the first unit of its Atlantique 47-meter series. The ceremony took place at the shipyard, marking the introduction of a vessel designed for enhanced onboard living and seamless connection with the sea.The yacht features a steel hull, an aluminum superstructure, and a beam of 9.10 meters. It is built with a gross tonnage of 499 GT and a draft of 2.4 meters. Exterior and interior designs were created by Hot Lab studio, while Columbus Yachts handled the naval architecture. The design emphasizes fluid lines, particularly at the stern, which is arranged over three levels: a covered dining area, a living area with a pool and opening balconies, and a platform close to water level.The main deck features a second pool at the bow, surrounded by a sunbathing area, circular seating, and tables. The interior incorporates materials such as leather, marble, glass, and mosaic, provided by Sicis. Accommodations include a forward master cabin on the main deck, two king-size cabins, and two twin cabins on the lower deck, each with en-suite marble and mosaic bathrooms. Crew accommodations include eight berths across four cabins, with the captain’s cabin adjacent to the wheelhouse.The yacht’s garage is equipped to store a five-meter tender, a rescue tender, and two jet skis. Powered by twin 1350-horsepower engines, M/Y Acqua Chiara achieves a top speed of 15.5 knots and a cruising speed of 14.5 knots, with a range of 3,400 nautical miles at 12 knots.The Atlantique 47M marks another milestone for Columbus Yachts.Columbus Yachts was established in 2008. In early 2019, the shipyard launched the new flagship Columbus Classic 80m M/Y Dragon, which joins in the Columbus star-studded fleet with the award-winning Sport Hybrid 40 Divine, the 57m M/Y Taiba and the 40m M/Y Eleonora III. The Columbus range offers four different lines: Sport, Classic, Crossover and Custom for unique projects. Currently, Palumbo Superyachts comprises a representative office in Monaco and a logistics network of five shipyards in the Mediterranean (Ancona, Malta, Marseille, Naples and Savona), operating under just as many world-renowned brand names: ISA Yachts, Columbus Yachts, Mondomarine, Extra Yachts and Palumbo SY Refit.Credits: Columbus Yachts
January 23, 2025
The Italian Sea Group has announced the launch of the Admiral 78m mega yacht, the latest flagship in its Admiral fleet. The launch ceremony took place at the company’s headquarters in Marina di Carrara and was attended by the owner team, local authorities, political figures, and the shipyard’s personnel.The Admiral 78m features exterior and interior design by Sinot Yacht Architecture & Design, with naval architecture managed by The Italian Sea Group. Its construction incorporates a steel hull and an aluminum superstructure, combined with a diesel-electric propulsion system. Variable speed generators, Azipods for improved maneuverability and reduced vibrations, and a lithium polymer battery pack enhance its performance and sustainability. This configuration allows for silent, zero-emission anchoring and efficient energy use.The yacht is designed to accommodate 12 guests and includes features such as a six-meter swimming pool, a spa, a dive area, a gym, and a Touch & Go helicopter platform. The combination of advanced technology and sustainable solutions reflects The Italian Sea Group’s emphasis on ecological innovation in luxury yachting.The Admiral 78m is positioned as a significant advancement in the sector, with the shipyard highlighting its focus on reduced environmental impact and energy efficiency alongside traditional luxury. This vessel marks another step toward sustainable practices in the yachting industry while maintaining a focus on design and functionality.The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credit: TISG
January 22, 2025
Sanlorenzo, in collaboration with MAN, has announced the development of a yacht equipped with a bi-fuel green methanol propulsion system, designed to reduce navigation emissions by up to 70%. The project, unveiled at the Blue Innovation Dock at Boot Düsseldorf, will debut on Sanlorenzo’s 50 X-Space model, planned for launch in 2027.The bi-fuel propulsion system forms part of the LIFE MYSTIC project, co-financed by the European Union under the LIFE program. The initiative, which began in June 2024 and spans 54 months, represents a €4.8 million investment, 60% of which is funded by EU grants. The project involves the installation of MAN diesel engines and Nanni Industries generators adapted to run on a combination of green methanol and diesel. Expected outcomes include significant reductions in greenhouse gas emissions, fossil fuel consumption, and air pollutants.Methanol was selected for its potential as an alternative maritime fuel. It is liquid at ambient temperature, biodegradable, and compatible with existing infrastructure with minimal modifications. When derived from renewable sources, green methanol achieves net-zero emissions. This fuel is already available in over 100 ports worldwide, with its use growing in Northern Europe, where green corridors support methanol-fueled vessels.Sanlorenzo’s strategy anticipates global and European regulatory targets for emission reductions. The 50 X-Space model aims to surpass the International Maritime Organization’s 2040 target of a 70% emission reduction and the EU’s 2030 Fit for 55 agenda goal of 55%.The project aligns with Sanlorenzo’s broader "Road to 2030" strategy, focusing on sustainability and innovation. In 2024, the company introduced the 50Steel, the first yacht with a green methanol fuel cell system for onboard energy, and the BGH-HSV, a hydrogen-powered chase boat capable of achieving zero emissions.Through initiatives like LIFE MYSTIC, Sanlorenzo is contributing to the development of alternative fuel technologies and infrastructure. Sanlorenzo was founded in 1958 in Viareggio by yacht builder Gionvanni Jannetti. In 2005, Massimo Perrotti became the majority shareholder in the shipyard. Sanlorenzo builds yachts ranging from 28.60 to 73 meters in length. Credits: Sanlorenzo
January 22, 2025