One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Whilst the avenues they took to compete in yachting ranged from simple concepts co-designed with shipyards to actual yachts built with partner yachting brands to outright acquisitions of stakes in shipyards, the perspective of a potential success in yachting has continued to excite car manufacturers for several decades.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000. Powered by Vulcano engines, the boat can reach a top speed of 100 km/h.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Partners: Dynamiq Yachts
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Following their delays with the RF135, Porsche design was ultimately able to put a yacht on the water. The first superyacht they designed to be built became the 35-meter GT115 built together with yachting upstart, Dynamiq Yachts. Delivered earlier this year, the GTT115 is now on the market asking €13,950,000.
The second largest model in the company's Gran Turismo Transatlantic range, after their 39m GTT 130, the launched 35m yacht has a beam of 7,1 meters and a shallow draft of just 1,45 meters letting the yacht access sheltered bays.
Built out of aluminium, the GT 115 can boasts 3 or 4 cabins for a total of 6 or 8 guests and carries a crew of 6. With a gross tonnage of 198 tons, she can reach a top speed if 21 knots and cruise for up to 3,400 nautical miles at 10 knots. At 9 knots, she consumes just 52 l/h. According to the shipyard, production of the GT 115 will be limited to 7 units to make the yacht a collector's item, with prices starting at €12,500,000, going up depending on customisation.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Baltic Yachts will produce all the composite components for the Arrow460 Edition1 and be responsible for assembly. Each yacht will be produced in Jakobstad using a ‘just in time’ manufacturing system, common motor industry practice noted for its streamlined efficiency. All partner companies in Silver Arrows Marine’s Network of Excellence supply chain will deliver direct to Baltic Yachts.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
All AM37s benefit from a unique sliding cockpit cover which can be remotely operated with a mobile app. Navigation, control monitor and entertainment systems are integrated within a 15’ touchscreen in the dashboard, with advanced functions to control the electric anchor, retractable bimini and retractable swim platform. Each of these phenomenal day cruisers is manufactured using the latest in composite technologies and features many carbon fibre mouldings, including the deck of the boat.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
An advanced stabilized hull achieves speed with efficiency, whilst the super slim main hull means higher speeds with lower input power and fuel burn. Side sponsons give additional vessel beam and hence increased stability at rest. Bugatti Niniette 66 reaches a top speeds of 44 knots and has a shallow draft of 0.83 metres.
"The Niniette is a genuine member of the Bugatti family. With its accentuated centre line and the duotone colour split of the exterior, it encompasses key elements of Bugatti’s heritage." explained Etienne Salomé, Design Director at Bugatti. "True to the company’s guiding design principle of ‘form follows performance’, the clear lines and dynamic stance of the yacht in combination with the characteristic, Bugatti signature line fused into the side profile of the boat are a reference to the recently launched Chiron. Even from a large distance when entering a port, the Niniette will always be recognized as a true Bugatti"
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
The captain controls and monitors onboard systems from a color touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.
Henrik Fisker
Partners: Benetti
The lead designer behind luxury electric car manufacturer, Fisker Automotive, Henrik Fisker partnered with Italian shipyard, Benetti, the shipyard delivering the most yachts per year in the world, on a 50-meter concept.
Taking a new look at traditional yachts delivered by Benetti, the concept boasts a range of intriguing features. In addition to an open sundeck, with a round lounging area forward of the main deck, the yacht would feature a hot tub forward on the bow to utilise space more.
In addition to a large beach club created through folding platforms on either side and aft of the yacht, another intriguing feature of the concept is a master cabin on the bow of the yacht with floor-to-ceiling windows and a working fireplace.
Greenline Yachts has taken a significant step in the marine industry by conducting its first full cryptocurrency transaction for the sale of a Greenline 45 Coupe. The deal, finalized at boot Düsseldorf 2025, utilized Bitcoin as the sole payment method, marking a notable advancement for the company.Greenline owner Vladimir Zinchenko noted that while the company had permitted partial cryptocurrency payments since 2018, this transaction represents the first complete cryptocurrency purchase handled by the yard. The process went smoothly, influenced positively by BitPay, a company specialized in cryptocurrency payment processing, which converted the Bitcoin into euros seamlessly.The buyer, introduced by Yacht Partners International in Greece, opted for an expedited build slot, ensuring the yacht would be ready for delivery in June. This accelerated schedule allows the owner to begin enjoying the vessel during the Mediterranean summer.This transaction highlights the growing acceptance of cryptocurrencies in high-value markets, as the buyer likely profited from the significant appreciation of Bitcoin since its original purchase. The buyer chose the Coupe version of the yacht, known for its emphasis on solar energy, with a solar array capable of generating substantial power for autonomous operation.Additionally, the yacht incorporates an office space instead of a traditional third cabin, leveraging solar power to facilitate connectivity and productivity while offshore. This choice reflects the buyer's preference for a tech-enabled, eco-friendly yachting experience.Greenline's move to accept cryptocurrency payments underscores the company's ongoing effort to integrate innovative technologies into its products and processes, further enhancing the ownership experience.Credits: Greenline Yachts
March 6, 2025
Maxim Yachts returns to the U.S. market, announcing its participation in the Palm Beach Boat Show from March 19-23, where it will showcase its latest project, the Max 44 R. This day cruiser, designed by Alex Cherigny, is equipped with three Mercury Verado outboard engines, generating a total of 1,200 horsepower, enabling it to achieve speeds exceeding 50 knots.Developed collaboratively with Alex Cherigny for design and Isonaval studio for engineering, the Max 44 R will make its world debut at the Miami Boat Show prior to its appearance in Palm Beach. Boasting a 44-foot design, the model is poised to attract attention among the anticipated 55,000 visitors at the event.Additionally, Maxim Yachts has appointed David Frazer as its representative in Florida, capitalizing on his extensive experience in the yachting industry and his tenure at Blue Oceans Yachting. Frazer will play a critical role in fortifying the brand's presence in the region and delivering personalized service to clients.This marks yet another step in Maxim Yachts' strategic expansion into the U.S. market, building on its growing recognition for innovative designs and high-performance crafts.Credits: Maxim Yachts
March 6, 2025
Azimut Yachts has appointed YL Yachtlounge as its exclusive dealer for the Austrian market, under the banner of Azimut Yachts Austria. This strategic partnership aims to strengthen the brand's presence and unlock new opportunities in the Austrian market, a pivotal region for high-end yachting along the coastlines of the Upper Adriatic.Based in Salzburg, YL Yachtlounge brings over 30 years of experience in international yacht sales and brokerage, specializing in customer care and service excellence. The company's track record includes collaborations with prominent shipyards and its involvement in the successful sale of the Benetti Diamond 44M M/Y Papa Joe. This achievement has cemented YL Yachtlounge's relationship with the Azimut|Benetti Group, allowing it to expand its representation to include Azimut yachts.Enrico Chiaussa, Chief Commercial Officer of Azimut Yachts EMEA-APAC, highlighted the immediate success of the partnership, noting the signing of the first sales contract shortly after the collaboration began. This indicates Azimut's growth potential in Austria and validates the effectiveness of the partnership moving forward.Austria holds significant importance for Azimut due to its affluent demographics and passionate interest in yachting, bolstered by its proximity to renowned coastal destinations in Italy and Croatia. The new dealership enables Azimut to establish a sustained local presence, cultivating lasting relationships with owners and providing consistent support beyond the peak nautical season.Günter Kapolnek, CEO of YL Yachtlounge, expressed pride in representing Azimut and outlined the company's commitment to delivering personalized and professional service throughout the ownership lifecycle. This partnership underscores Azimut's dedication to innovation and international growth, ensuring Austrian owners receive an exclusive and bespoke experience.Credits: Azimut Yachts
March 6, 2025
Northrop & Johnson announced the sale of the 97-foot (29-meter) Hargrave Raised Pilothouse Motor Yacht "Inevitable". Represented by Yacht Broker Elizabeth Swain, the buyer secured the vessel for an undisclosed price. Last listed at $1.75 million, the yacht underwent extensive refits in 2012 and 2023, showcasing a modernized four-stateroom, six-head layout with dedicated crew accommodations.Constructed in 2003, "Inevitable" boasts numerous amenities, including an aft deck with teak decking, a custom-built teak hi-low dining table, and ample storage. Walk-around decks offer convenient access to the bow, adorned with large custom sunpads and an upholstered seating area. Upon entering the salon, guests are greeted by a warm cherry wood interior accentuated with nautical blue and white tones, featuring generous sofa seating and a formal dining table for eight.The full-beam master suite exudes comfort with his-and-hers ensuite bathrooms, a shared central shower, and dual walk-in closets. Additionally, a built-in upholstered sofa adds to the inviting ambiance, while a private washer/dryer in the foyer ensures maximum convenience. Other accommodations include two VIP suites, each with a queen berth and ensuite, and a versatile twin stateroom with Pullman berths, accommodating up to three guests.Powered by twin 1,400hp Caterpillar 3412E diesel engines, "Inevitable" cruises at 12 knots with a maximum speed of 20 knots. The yacht is equipped with two Onan generators (27kW and 35kW) and two 100 AMP shore power receptacles on automatic reels for seamless operations. The raised pilothouse, accessible via a starboard staircase aft of the galley, features a Stidd electric helm chair and a comprehensive suite of navigation electronics, including Simrad, Furuno radars, Northstar 941XD, and VHF systems.The flybridge, accessible from both the pilothouse and aft deck, includes a hardtop-covered helm with three helm seats, two large U-shaped seating areas with teak tables, and a fully equipped wet bar with a grill, refrigerator, and sink. Aft, the flybridge houses a davit lift with a 2,000-pound capacity and removable chocks for tenders or water toys.Credit: Northrop & Johnson
March 4, 2025
Grand Banks Yachts Limited introduces its newest model, the Grand Banks 62, at the upcoming Palm Beach International Boat Show in Florida from March 19-23, 2025. Under the leadership of Mark Richards, the company continues to push boundaries in luxury long-range cruising."This new Grand Banks 62 represents a new era in long-range cruising," said Richards. "It sets a benchmark for performance, efficiency, and comfort."The Grand Banks 62 boasts several notable advancements, starting with its sleek design and powerful performance. During initial sea trials, the yacht achieved a top speed of 30 knots and a high cruise speed of 27 knots. At a cruising speed of 20 knots, the total burn rate is 38 gallons per hour, demonstrating remarkable efficiency for its class. Its range of 2,000 nautical miles at 10 knots with a 10-percent reserve ensures reliability and versatility for extended voyages.Key features of the Grand Banks 62 include Twin Volvo D13 engines rated at 900 horsepower each, with optional upgrades available, incorporation of V-Warp Technology, which reduces fuel consumption by up to 70 percent compared to competitors. Enlarged starboard guest stateroom with an athwartships double bed, a utility area with a washer/dryer, and an en suite head. The amidships master stateroom provides ample natural light and ventilation, while the forward VIP stateroom features a queen berth and a dedicated head.Multiple interior accommodations plans can be tailored to owner preferences, ensuring personalization and comfort."The Palm Beach International Boat Show is the perfect venue to debut the Grand Banks 62," said Richards. "We invite all owners, media, and enthusiasts to visit our display at Ramp 8, Slip 224 to experience this groundbreaking yacht firsthand."With decades of experience and a relentless focus on innovation, Grand Banks Yachts continues to redefine luxury yachting with the introduction of the Grand Banks 62.Credits: Grand Banks Yachts
March 4, 2025