One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Whilst the avenues they took to compete in yachting ranged from simple concepts co-designed with shipyards to actual yachts built with partner yachting brands to outright acquisitions of stakes in shipyards, the perspective of a potential success in yachting has continued to excite car manufacturers for several decades.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000. Powered by Vulcano engines, the boat can reach a top speed of 100 km/h.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Partners: Dynamiq Yachts
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Following their delays with the RF135, Porsche design was ultimately able to put a yacht on the water. The first superyacht they designed to be built became the 35-meter GT115 built together with yachting upstart, Dynamiq Yachts. Delivered earlier this year, the GTT115 is now on the market asking €13,950,000.
The second largest model in the company's Gran Turismo Transatlantic range, after their 39m GTT 130, the launched 35m yacht has a beam of 7,1 meters and a shallow draft of just 1,45 meters letting the yacht access sheltered bays.
Built out of aluminium, the GT 115 can boasts 3 or 4 cabins for a total of 6 or 8 guests and carries a crew of 6. With a gross tonnage of 198 tons, she can reach a top speed if 21 knots and cruise for up to 3,400 nautical miles at 10 knots. At 9 knots, she consumes just 52 l/h. According to the shipyard, production of the GT 115 will be limited to 7 units to make the yacht a collector's item, with prices starting at €12,500,000, going up depending on customisation.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Baltic Yachts will produce all the composite components for the Arrow460 Edition1 and be responsible for assembly. Each yacht will be produced in Jakobstad using a ‘just in time’ manufacturing system, common motor industry practice noted for its streamlined efficiency. All partner companies in Silver Arrows Marine’s Network of Excellence supply chain will deliver direct to Baltic Yachts.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
All AM37s benefit from a unique sliding cockpit cover which can be remotely operated with a mobile app. Navigation, control monitor and entertainment systems are integrated within a 15’ touchscreen in the dashboard, with advanced functions to control the electric anchor, retractable bimini and retractable swim platform. Each of these phenomenal day cruisers is manufactured using the latest in composite technologies and features many carbon fibre mouldings, including the deck of the boat.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
An advanced stabilized hull achieves speed with efficiency, whilst the super slim main hull means higher speeds with lower input power and fuel burn. Side sponsons give additional vessel beam and hence increased stability at rest. Bugatti Niniette 66 reaches a top speeds of 44 knots and has a shallow draft of 0.83 metres.
"The Niniette is a genuine member of the Bugatti family. With its accentuated centre line and the duotone colour split of the exterior, it encompasses key elements of Bugatti’s heritage." explained Etienne Salomé, Design Director at Bugatti. "True to the company’s guiding design principle of ‘form follows performance’, the clear lines and dynamic stance of the yacht in combination with the characteristic, Bugatti signature line fused into the side profile of the boat are a reference to the recently launched Chiron. Even from a large distance when entering a port, the Niniette will always be recognized as a true Bugatti"
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
The captain controls and monitors onboard systems from a color touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.
Henrik Fisker
Partners: Benetti
The lead designer behind luxury electric car manufacturer, Fisker Automotive, Henrik Fisker partnered with Italian shipyard, Benetti, the shipyard delivering the most yachts per year in the world, on a 50-meter concept.
Taking a new look at traditional yachts delivered by Benetti, the concept boasts a range of intriguing features. In addition to an open sundeck, with a round lounging area forward of the main deck, the yacht would feature a hot tub forward on the bow to utilise space more.
In addition to a large beach club created through folding platforms on either side and aft of the yacht, another intriguing feature of the concept is a master cabin on the bow of the yacht with floor-to-ceiling windows and a working fireplace.
Cantiere delle Marche's dedication to crafting exceptional vessels reaches new heights with the sale of the Flexplorer 165 to a distinguished European yachtsman. Representing the shipyard's largest explorer yacht to date, this milestone sale underscores Cantiere delle Marche's unwavering commitment to excellence.Vasco Buonpensiere, co-founder and CEO of Cantiere delle Marche, expresses pride in the achievement: "The sale of the Flexplorer 165 marks a significant moment for our shipyard. In an industry marked by fluctuating tides, our steadfast dedication to quality and precision has yielded remarkable results." Buonpensiere emphasizes the shipyard's resilience in navigating market challenges, attributing the success to the enduring reputation of their explorer yachts.Ennio Cecchini, co-founder and President of Cantiere delle Marche, highlights the distinctive qualities of the Flexplorer 165, noting its striking design and embodiment of the shipyard's core values.The Flexplorer 165, boasting a length of nearly 49.90 meters and a beam of 9 meters, showcases the renowned exterior design by Sergio Cutolo/Hydro Tec. Collaborating with Hus studio for the interior, the yacht promises timeless elegance and unparalleled comfort.Equipped with an impressive A-frame crane capable of lifting over 4.5 tons, the Flexplorer 165 offers exceptional handling of tenders and water toys. Powered by twin Caterpillar C32 Acert engines, each generating 970kW, the yacht ensures reliability and efficiency on every voyage.The decision to offer the Flexplorer 165 on the charter market reflects the owner's confidence in its ocean-going capabilities, long-range endurance, and unmatched comfort. CdM's story begins in 2010. The facilities cover an overall surface of 16˙000 square meters, including 7˙000 sq. m of workshops and 1˙000 sq. m of docks. Since 2015, the shipyard has been the world’s leading builder of explorer yachts. Based in Ancona, Cantiere delle Marche builds yachts from 26m to 43m in length.Credits: CdM
April 19, 2024
Sacs Tecnorib makes a return to the Palma International Boat Show, marking the commencement of the boating season in the Mediterranean. The event, celebrating its 40th anniversary, serves as a platform for showcasing the latest innovations and trends in the maritime industry, drawing over 32,000 visitors, hosting nearly 300 exhibitors, and featuring more than 250 boats on the water.Pirelli 42At the M-30 Pontoon P2 stand, hosted by official distributor Swiss Yachting, SACS Tecnorib will proudly display its renowned Pirelli Speedboats range. Among the highlights are the Pirelli 30, 35, and 42 models, renowned for their exceptional performance and sleek design. These walkaround vessels offer a perfect blend of style and functionality, catering to discerning boating enthusiasts.Pirelli 35The Pirelli 30, serving as the entry-level model, sets the stage for the walkaround range with its compact yet powerful build. Meanwhile, the Pirelli 35 impresses with its rugged 11-meter frame, boasting meticulous attention to onboard accessories. Completing the lineup is the Pirelli 42, the flagship model renowned for its versatility and unmatched performance on the water.Pirelli 47Adding to the allure are the Rebel 47 and Strider 13, exhibited by dealer Helimotor. Designed by Christian Grande, the Rebel 47 embodies luxury day-cruising with its modern design and elegant exterior layout. On the other hand, the Strider 13, also envisioned by Grande, stands out for its exclusive lines, safety features, build quality, and versatility, catering to owners seeking both performance and spacious comfort.Strider 13Each vessel showcased at the Palma International Boat Show epitomizes SACS Tecnorib's commitment to excellence, combining cutting-edge design with uncompromising performance to deliver an unparalleled boating experience.Sacs Tecnorib Spa was established in 2021 from the union between TecnoRib srl and Sacs srl. Credits: Sacs Tecnorib Spa
April 19, 2024
The Italian Sea Group (TISG) commemorates the keel laying of the Admiral 70m C.615 mega yacht, the esteemed model of the Admiral fleet and the group's six hundred and fifteenth yacht.The keel laying ceremony signifies a significant milestone in TISG's developmental journey, reaffirming its stature as a prominent global player in the large yacht domain and showcasing the group's commercial expansion.Giovanni Costantino, Founder & CEO of The Italian Sea Group, shared his sentiments on this maritime tradition, remarking, "When building a yacht, the keel-laying ceremony is a moment of profound emotion for both the shipyard and the owner."The Admiral 70m mega yacht, crafted entirely by the Centro Stile of The Italian Sea Group, boasts elegant exteriors characterized by graceful lines, expansive deck spaces, and generous glass windows. Internally, the vessel offers accommodations with 7 VIP and "Guest" cabins, along with 10 cabins for the crew.This yacht exemplifies the culmination of engineering prowess, design innovation, and the hallmark quality associated with the Admiral brand. It prioritizes absolute onboard comfort while championing environmental sustainability, with minimal emissions in both water and atmosphere.The delivery of the mega yacht Admiral 70m is slated for 2026.The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credits: The Italian Sea Group
April 19, 2024
Antonini Navi introduces the Sport Utility Yacht – SUY 135, a groundbreaking vessel conceived by Aldo Manna, Partner and Sales Director, along with designer Fulvio De Simoni. Moravia Yachts has been appointed as Central Agency. Hull number #1 is already in construction with delivery slated for 2026.As part of Antonini Navi's broader vision, the SUY 135 is a precursor to the SUY 190 and SUY 108, forming a comprehensive lineup of versatile superyachts designed to navigate deep waters while embracing luxury and environmental harmony.Currently under construction at the shipyard in Italy, the SUY 135 spans 44 meters in length and boasts approximately 480GT. This steel displacement motor yacht marks the debut of Antonini Navi's Sports Utility Yachts – SUY series.Designed by Fulvio de Simoni with naval architecture by Studio Arrabito, the SUY 135 seamlessly blends superyacht elegance with unparalleled world-cruising capabilities."The SUY offers limitless experiences, akin to an SUV in the automotive realm," remarks Aldo Manna. "It's designed to enable owners and guests to fully immerse themselves in yachting, equipped with toys, amenities, and tenders for a myriad of recreational activities."Alessandro Diomedi of Moravia Yachting expresses pride in representing Antonini Navi's SUY series, highlighting its innovation and voluminous capacity for water toys while prioritizing owner privacy and lifestyle.The SUY 135's flexible design allows for extensive internal and external customization, featuring a main and upper deck linked by a raised deck with five guest cabins. The owner's suite, spanning 56 square meters, resides on the main deck, offering luxurious seclusion.External spaces include a 40-square-meter veranda for al fresco dining and a 35-square-meter beach club with a transom hot tub. The sun deck boasts panoramic views, a second hot tub, and ample relaxation areas.Equipped with a transversal tender garage and achieving a range of 4,000 nautical miles at 10 knots cruising speed, the SUY 135 sets new standards in environmental consciousness.The Pertusola shipyard in the Gulf of La Spezia was bought by Walter Antonini in 1977. Since then, Antonini Navi has been a family-held leader in superyacht custom build and refitting.Credits: Antonini Navi
April 18, 2024
In a remarkable display of innovation and engineering prowess, eD-TEC's groundbreaking eD 32 c-Ultra high-performance all-electric RIB has successfully completed its first sea trials after just nine months of intensive development. These trials, conducted in the Adriatic Sea near Punat, Croatia, mark a significant milestone in the advancement of electric boating technology.At the heart of the eD 32 c-Ultra lies eD-TEC's revolutionary Technology Stack, seamlessly integrated with twin plug-and-play eD-QDrive 200kW propulsion units, driving surface-piercing propellers. With a net battery capacity of 105kWh, this blank-sheet design sets new standards in the industry, delivering exceptional performance, stability, and manoeuvrability.During the trials, dubbed as an engineering feat, the eD 32 c-Ultra demonstrated remarkable capabilities, boasting a 25-knot cruise and an impressive range of over 40 nautical miles. These results underscore the vessel's potential to revolutionize the marine industry, offering an environmentally friendly alternative without compromising on performance.Michael Jost, founder of eD-TEC, expressed optimism about the vessel's future, stating, "We are thrilled with the initial performance of the eD 32 c-Ultra during its maiden sea trials. Preliminary estimates indicate a range of 20 to 40 nautical miles and a current cruising speed of 25 knots, with anticipated improvements to reach approximately 30 knots."Furthermore, the trials provided valuable insights into optimizing the vessel's efficiency and performance. Adaptive steering, inspired by automotive systems, and innovative hydrodynamic design elements were highlighted as areas for refinement to enhance stability and reduce power consumption.Looking ahead, eD-TEC remains committed to pushing the boundaries of electric boating technology. Plans for a two-week Booster Sprint, focused on software optimization and charging efficiency, aim to further enhance the vessel's capabilities.Philipp Lehr and Marc Jost, project leads for the eD 32 c-Ultra, expressed satisfaction with the trials, emphasizing the vessel's reliability and performance. "After approximately 500 kWh, we have encountered no system disruptions thus far, and all temperatures have remained within optimal ranges," they reported.As the eD 32 c-Ultra continues its journey towards commercialization, eD-TEC remains dedicated to pioneering sustainable solutions for the marine industry. With ambitious plans for future developments, including solar-centric off-grid solutions, the company is poised to revolutionize the concept of luxury shoreside living and on-water escapes.Indeed, the eD 32 c-Ultra represents not just a vessel but the beginning of a new era in electric boating, offering a glimpse into the future of sustainable marine transportation.Credits: eD-TEC
April 18, 2024