One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Whilst the avenues they took to compete in yachting ranged from simple concepts co-designed with shipyards to actual yachts built with partner yachting brands to outright acquisitions of stakes in shipyards, the perspective of a potential success in yachting has continued to excite car manufacturers for several decades.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000. Powered by Vulcano engines, the boat can reach a top speed of 100 km/h.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Partners: Dynamiq Yachts
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Following their delays with the RF135, Porsche design was ultimately able to put a yacht on the water. The first superyacht they designed to be built became the 35-meter GT115 built together with yachting upstart, Dynamiq Yachts. Delivered earlier this year, the GTT115 is now on the market asking €13,950,000.
The second largest model in the company's Gran Turismo Transatlantic range, after their 39m GTT 130, the launched 35m yacht has a beam of 7,1 meters and a shallow draft of just 1,45 meters letting the yacht access sheltered bays.
Built out of aluminium, the GT 115 can boasts 3 or 4 cabins for a total of 6 or 8 guests and carries a crew of 6. With a gross tonnage of 198 tons, she can reach a top speed if 21 knots and cruise for up to 3,400 nautical miles at 10 knots. At 9 knots, she consumes just 52 l/h. According to the shipyard, production of the GT 115 will be limited to 7 units to make the yacht a collector's item, with prices starting at €12,500,000, going up depending on customisation.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Baltic Yachts will produce all the composite components for the Arrow460 Edition1 and be responsible for assembly. Each yacht will be produced in Jakobstad using a ‘just in time’ manufacturing system, common motor industry practice noted for its streamlined efficiency. All partner companies in Silver Arrows Marine’s Network of Excellence supply chain will deliver direct to Baltic Yachts.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
All AM37s benefit from a unique sliding cockpit cover which can be remotely operated with a mobile app. Navigation, control monitor and entertainment systems are integrated within a 15’ touchscreen in the dashboard, with advanced functions to control the electric anchor, retractable bimini and retractable swim platform. Each of these phenomenal day cruisers is manufactured using the latest in composite technologies and features many carbon fibre mouldings, including the deck of the boat.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
An advanced stabilized hull achieves speed with efficiency, whilst the super slim main hull means higher speeds with lower input power and fuel burn. Side sponsons give additional vessel beam and hence increased stability at rest. Bugatti Niniette 66 reaches a top speeds of 44 knots and has a shallow draft of 0.83 metres.
"The Niniette is a genuine member of the Bugatti family. With its accentuated centre line and the duotone colour split of the exterior, it encompasses key elements of Bugatti’s heritage." explained Etienne Salomé, Design Director at Bugatti. "True to the company’s guiding design principle of ‘form follows performance’, the clear lines and dynamic stance of the yacht in combination with the characteristic, Bugatti signature line fused into the side profile of the boat are a reference to the recently launched Chiron. Even from a large distance when entering a port, the Niniette will always be recognized as a true Bugatti"
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
The captain controls and monitors onboard systems from a color touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.
Henrik Fisker
Partners: Benetti
The lead designer behind luxury electric car manufacturer, Fisker Automotive, Henrik Fisker partnered with Italian shipyard, Benetti, the shipyard delivering the most yachts per year in the world, on a 50-meter concept.
Taking a new look at traditional yachts delivered by Benetti, the concept boasts a range of intriguing features. In addition to an open sundeck, with a round lounging area forward of the main deck, the yacht would feature a hot tub forward on the bow to utilise space more.
In addition to a large beach club created through folding platforms on either side and aft of the yacht, another intriguing feature of the concept is a master cabin on the bow of the yacht with floor-to-ceiling windows and a working fireplace.
Florida-based MarineMax broker James Corts has facilitated the sale of a new Ocean Alexander 35R to longtime clients, marking their fourth yacht purchase through Corts in two years. The experienced owners, previously operating vessels between 60-88 feet, took delivery of the 35-foot model for private cruising in Florida waters.The buyers selected the 35R for its enclosed skylounge configuration, climate-controlled upper deck, and crew accommodation layout. "The 35R checked all their boxes with its refined design and comfortable living spaces," said Corts, who has represented Ocean Alexander at MarineMax Naples since 2021.Ocean Alexander's Head of Global Operations Dan Mundy acknowledged Corts' role in the transaction: "His continued success reflects deep industry knowledge and dedication to clients." The manufacturer did not disclose the sale price or delivery timeline for the semi-custom motor yacht.The 35R model features a three-stateroom layout with crew quarters, joining Ocean Alexander's Revolution series targeting owners downsizing from larger vessels. MarineMax remains the exclusive Ocean Alexander dealer for Florida's southwest coast, with Corts having closed multiple seven-figure transactions for the brand in 2024.This sale continues a trend of experienced owners transitioning to smaller, more manageable yachts with premium amenities. Ocean Alexander reports strong demand for its 27-42 foot models in the Florida market, particularly from repeat customers. The new owners plan to use the vessel exclusively for private family cruising.With a rich heritage spanning over 45 years, Ocean Alexander stands at theforefront of the yachting industry. Renowned for its exceptional craftsmanship, innovative design, and dedication to luxury, Ocean Alexander continues to redefine the standards of luxury yachting, offering vessels that are both performance-oriented and comfortable.Credits: Ocean Alexander
May 22, 2025
Columbus Yachts has launched its new 42-meter Crossover model, M/Y Big Naan, at its Savona shipyard in Italy. The steel-hulled explorer with aluminum superstructure was built for an American owner, with construction supervised by owner's representative Trevor van Wyk and brokerage handled by Zarpo Yachts.Designed by Hydro Tec with interiors by Hot Lab, the Crossover 42 features explorer-style exterior lines with a bulbous bow and distinctive angular superstructure. The yacht accommodates 11 guests across four lower deck cabins and a full-beam master suite on the main deck featuring a central bed, walk-in wardrobe, office area and bathroom with separate shower compartment. Crew quarters provide for nine staff members.The aft deck combines leisure and functional spaces with a 17-square-meter swimming pool and tender storage served by a built-in crane. A beach club on the lower deck incorporates a hydraulic door and receives natural light through side windows and a glass-bottom pool. The yacht is powered by twin Caterpillar C32 ACERT engines delivering a maximum speed of 14 knots and transatlantic range exceeding 5,500 nautical miles at 10 knots.Columbus Yachts currently has four additional vessels under construction at Savona, including a Crossover 47 scheduled for 2027 delivery and two ISA Gran Turismo 45 Alloy hulls that will be completed at the company's Ancona facility. The shipyard did not disclose the build time or price for Big Naan, which will undergo sea trials before delivery to its owner.The Crossover 42 model represents Columbus Yachts' approach to compact explorer vessels, combining long-range capabilities with leisure amenities typically found on larger superyachts. The launch follows the 2023 delivery of the first Crossover 42, M/Y Dragon, and expands the Palumbo Group subsidiary's portfolio of explorer-style vessels.Technical features include two watermakers producing 8.6 cubic meters daily, 60 cubic meters of fuel capacity, and dual stabilizer systems for both underway and at-anchor use. The yacht's interior design emphasizes natural materials and functional spaces suited for extended cruising.Columbus Yachts was established in 2008. In early 2019, the shipyard launched the new flagship Columbus Classic 80m M/Y Dragon, which joins in the Columbus star-studded fleet with the award-winning Sport Hybrid 40 Divine, the 57m M/Y Taiba and the 40m M/Y Eleonora III. The Columbus range offers four different lines: Sport, Classic, Crossover and Custom for unique projects. Currently, Palumbo Superyachts comprises a representative office in Monaco and a logistics network of five shipyards in the Mediterranean (Ancona, Malta, Marseille, Naples and Savona), operating under just as many world-renowned brand names: ISA Yachts, Columbus Yachts, Mondomarine, Extra Yachts and Palumbo SY Refit.Credits: Columbus Yachts
May 22, 2025
Italian boatbuilder Capoforte has unveiled a special "Summer Edition" of its CX240 day cruiser, available as a limited production run until August 2025. The 7.5-meter model features a monochromatic white exterior with cognac-colored upholstery accents and a sunset gold-finished console, powered by a matching white Yamaha F200XCA2 200hp outboard engine.The design draws inspiration from Mediterranean coastal architecture, with Valentina Procopio, Head of Marketing at Capoforte, explaining: "The white palette reflects traditional lime-washed buildings while offering practical cooling benefits through sunlight reflection." Below deck, the cabin accommodates a double berth that maximizes the vessel's 2.5-meter beam, with optional toilet compartment availability. Natural light floods the interior through elongated side windows enhancing the connection to the marine environment.Functional elements include a convertible helm seat that extends the aft dinette and a retractable canopy providing sun protection across the cockpit area. The helm station maintains vertical positioning for improved ergonomics while operating.Priced comparably to standard CX240 models (base price €85,000), the Summer Edition targets both novice and experienced boaters for coastal day cruising. Capoforte will continue offering its standard color options - including Ulisse Blue and Sepia Black - alongside this temporary variant.The Antwerp-based builder specializes in sub-8-meter day boats with Mediterranean styling cues. The company has not disclosed production numbers for the limited edition, maintaining its policy of small-batch manufacturing. The CX240 platform remains one of Capoforte's most popular models, recognized for combining compact dimensions with cabin amenities uncommon in its size class.Sea trials conducted in Mediterranean conditions confirmed the Summer Edition maintains the standard model's seakeeping capabilities, including performance in choppy conditions. Delivery timelines remain consistent at 8-10 weeks from order confirmation.The limited edition will be displayed at select European boat shows throughout summer 2025, beginning with the Cannes Yachting Festival in September, where Capoforte plans to showcase both Summer and standard edition CX240s side-by-side.Capoforte has twenty years of experience in boatbuilding. Over one hundred people work at the building site of Roccelletta di Borgia, close to Catanzaro. The yards extend to a production area of 19,500 sq. m, of which 9,500 covered. Credits: Capoforte
May 22, 2025
Damen Yachting has commenced sea trials for its latest 53-meter Yacht Support vessel at its Antalya facility, following the yacht's launch last month. The trials mark the final phase before the vessel's scheduled completion in summer 2025.This represents the third unit of the YS53 model, following the 2024 deliveries of Bad Company Support 175 and Five Oceans. The YS53 series targets owners requiring multifunctional support vessels, featuring an axe bow design for improved seakeeping and high bow construction for deck protection.Project Manager Pim Oostra stated: "We are delighted this YS53 has started sea trials, an important step toward summer completion." The Antalya shipyard continues work on final outfitting during the testing period.Damen Yachting has delivered over 20 support vessels across its Yacht Support range. The YS53's design emphasizes operational reliability, with an aft deck configured for various tender and equipment deployments. No client details or delivery destination were disclosed for this third hull.The vessel's technical specifications remain consistent with previous YS53 models, though Damen hasn't confirmed whether this unit includes custom modifications. The sea trials will evaluate performance parameters ahead of the scheduled summer handover.Damen Yachting, a division within the Damen Shipyards Group, was created in 2019. The division combines the pedigree and heritage of Amels yachts with a growing portfolio of SeaXplorer yachts and Yacht Support vessels.Credits: Damen Yachting
May 21, 2025
Vripack has completed the interior concept for Burger Boat Company's new 55-meter superyacht, drawing on their 25-year collaboration with the Wisconsin shipbuilder. The design emphasizes natural materials, functional storage solutions, and adaptable lighting schemes for the custom-built vessel.The interior scheme features American walnut flooring and ceilings throughout, complemented by Calacatta Gold and Dark Emperador marble in guest bathrooms. Vripack prioritized maintaining sightlines through large picture windows while incorporating discreet storage units, particularly in the main salon. "Floor-to-ceiling windows are important, but shouldn't sacrifice functionality," said Vripack co-creative director Bart Bouwhuis.Lighting design forms a key element, with layered illumination including sconces, mini spots, and underlighting to transition from daytime to evening ambiance. The owner's stateroom employs a lighter color palette with customizable artwork displays, while guest areas feature Poltrona Frau furniture including Archibald armchairs.Storage solutions were expanded across all decks, addressing a common owner priority. The design maintains what Bouwhuis describes as "an easy-going foundation" with textured fabrics by Dedar and high-gloss finishes adding visual richness. Loose furniture selections include a Poliform Westside coffee table in the main saloon.The project continues Vripack's longstanding partnership with Burger, having previously collaborated on yachts including the mahogany-clad Ingot and the Slide Hull-equipped Burger 50 Cruiser. No delivery date was specified for the 180' model, which represents Burger's contemporary approach to custom yacht building.Vripack's design targets what Bouwhuis identifies as the typical Burger owner's priorities: "A vessel that's practical, comfortable, and tailored to their specific desires." The studio balanced aesthetic considerations with maintenance requirements and durability for extended cruising use.The Burger 180' interior marks another American-European collaboration for the Dutch designers, who have increasingly focused on storage optimization and transitional lighting schemes in recent superyacht projects. The yacht's technical specifications and propulsion details remain undisclosed at this stage of construction.Vripack is a yacht-design studio with a portfolio that represents over 7400 designs, made strong through its extensive naval architecture and engineering experience. From the moment they opened their doors in 1961, Vripack studio’s approach to design has been governed by the playful interaction between form and function.Credits: Vripack
May 21, 2025