One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Whilst the avenues they took to compete in yachting ranged from simple concepts co-designed with shipyards to actual yachts built with partner yachting brands to outright acquisitions of stakes in shipyards, the perspective of a potential success in yachting has continued to excite car manufacturers for several decades.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000. Powered by Vulcano engines, the boat can reach a top speed of 100 km/h.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Partners: Dynamiq Yachts
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Following their delays with the RF135, Porsche design was ultimately able to put a yacht on the water. The first superyacht they designed to be built became the 35-meter GT115 built together with yachting upstart, Dynamiq Yachts. Delivered earlier this year, the GTT115 is now on the market asking €13,950,000.
The second largest model in the company's Gran Turismo Transatlantic range, after their 39m GTT 130, the launched 35m yacht has a beam of 7,1 meters and a shallow draft of just 1,45 meters letting the yacht access sheltered bays.
Built out of aluminium, the GT 115 can boasts 3 or 4 cabins for a total of 6 or 8 guests and carries a crew of 6. With a gross tonnage of 198 tons, she can reach a top speed if 21 knots and cruise for up to 3,400 nautical miles at 10 knots. At 9 knots, she consumes just 52 l/h. According to the shipyard, production of the GT 115 will be limited to 7 units to make the yacht a collector's item, with prices starting at €12,500,000, going up depending on customisation.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Baltic Yachts will produce all the composite components for the Arrow460 Edition1 and be responsible for assembly. Each yacht will be produced in Jakobstad using a ‘just in time’ manufacturing system, common motor industry practice noted for its streamlined efficiency. All partner companies in Silver Arrows Marine’s Network of Excellence supply chain will deliver direct to Baltic Yachts.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
All AM37s benefit from a unique sliding cockpit cover which can be remotely operated with a mobile app. Navigation, control monitor and entertainment systems are integrated within a 15’ touchscreen in the dashboard, with advanced functions to control the electric anchor, retractable bimini and retractable swim platform. Each of these phenomenal day cruisers is manufactured using the latest in composite technologies and features many carbon fibre mouldings, including the deck of the boat.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
An advanced stabilized hull achieves speed with efficiency, whilst the super slim main hull means higher speeds with lower input power and fuel burn. Side sponsons give additional vessel beam and hence increased stability at rest. Bugatti Niniette 66 reaches a top speeds of 44 knots and has a shallow draft of 0.83 metres.
"The Niniette is a genuine member of the Bugatti family. With its accentuated centre line and the duotone colour split of the exterior, it encompasses key elements of Bugatti’s heritage." explained Etienne Salomé, Design Director at Bugatti. "True to the company’s guiding design principle of ‘form follows performance’, the clear lines and dynamic stance of the yacht in combination with the characteristic, Bugatti signature line fused into the side profile of the boat are a reference to the recently launched Chiron. Even from a large distance when entering a port, the Niniette will always be recognized as a true Bugatti"
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
The captain controls and monitors onboard systems from a color touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.
Henrik Fisker
Partners: Benetti
The lead designer behind luxury electric car manufacturer, Fisker Automotive, Henrik Fisker partnered with Italian shipyard, Benetti, the shipyard delivering the most yachts per year in the world, on a 50-meter concept.
Taking a new look at traditional yachts delivered by Benetti, the concept boasts a range of intriguing features. In addition to an open sundeck, with a round lounging area forward of the main deck, the yacht would feature a hot tub forward on the bow to utilise space more.
In addition to a large beach club created through folding platforms on either side and aft of the yacht, another intriguing feature of the concept is a master cabin on the bow of the yacht with floor-to-ceiling windows and a working fireplace.
Heesen Yachts celebrates the delivery of Solemates (YN 20655), a fully customized 55-meter steel superyacht, to an experienced owner who has chosen the Dutch shipyard for the second time. This milestone underscores Heesen’s reputation for engineering excellence, build quality, and the flexibility of its speculative build program – enabling clients to personalize proven platforms without compromising on time efficiency.Built on Heesen’s successful 55m Steel design, Solemates combines the proven Fast Displacement Hull Form (FDHF) by Van Oossanen Naval Architects with Omega Architects’ sleek exterior lines. The owner, a seasoned yachtsman, leveraged the platform’s inherent reliability to focus on tailored interior enhancements that reflect a family-oriented approach to cruising.Rupert Connor of Luxury Yacht Group noted: "While the changes from the previous model appear subtle, the cumulative refinements across the entire platform elevate this yacht significantly. Heesen’s commitment to continuous improvement shines through."The owner’s deep yachting expertise and hands-on involvement ensured a streamlined build process. Ralf Oortman, Heesen’s Project Manager, remarked: "Their team’s insight into the client’s lifestyle was invaluable. We collaborated seamlessly to introduce standout features, such as the breathtaking atrium – a true masterpiece that sets Solemates apart."Working alongside Silvia Margutti of Luca Dini Design and Architecture, the owner reimagined the interior with vibrant accents, a redesigned main staircase featuring gold-flaked acrylic panels, and an expanded sundeck hot tub area for social gatherings. Every detail was meticulously crafted to enhance onboard living.Following flawless sea trials in the North Sea, Solemates confirms her robust performance and efficiency. With a 760 GT volume, she offers ample space for extended cruising while maintaining the comfort and reliability expected of a Northern European build.Solemates will be available for exclusive charter through Luxury Yacht Group, with her world premiere set for the 2025 Monaco Yacht Show, where she will headline Heesen’s display.Niels Vaessen, Heesen’s CEO, reflected: "Delivering Solemates to a repeat client is a testament to our craftsmanship and the trust owners place in us. This project exemplifies how we blend efficiency with bespoke luxury – creating yachts that exceed expectations."Heesen Yachts is a Dutch ship building company that specializes in custom-built superyachts in aluminum and steel from 30m to 70m in size. Founded in 1978, it has launched more than 170 yachts since its inception.Credits: Heesen Yachts
May 1, 2025
Damen Yachting has successfully launched the first Amels 80. The vessel is the latest addition to the Amels Limited Editions range.The 80-meter superyacht boasts a gross tonnage of 2,175 GT and features a hybrid propulsion system for reduced emissions and improved cruising efficiency. The vessel can accommodate 14 guests across 7 luxurious suites, supported by a crew of 21. Notable features include a foredeck helipad, a 200-square-meter Sun Deck, a private Owner’s Deck, a 6.5-meter swimming pool, and a Beach Club with spa facilities.The exterior design is the work of renowned superyacht designer Espen Oino, while the interior was created by Sinot Yacht Architecture & Design in their first collaboration with Amels. Paul Costerus, Designer Interior at Sinot, commented: “The Amels 80 marks the first collaboration between Sinot and Amels. A project which provided us with the opportunity to develop something truly unique. You will feel at home from the moment you step on board.”The build of the first Amels 80 was managed by Burgess on behalf of the Owner following the yacht’s sale in 2022. Sean Bianchi, Partner and Head of Burgess Technical Services, stated: “We are delighted to see Amels 80, hull number 01 depart her construction dock and enter the commissioning and sea trials phase. This milestone marks the culmination of close collaboration between Damen Yachting, Sinot, and the Owner’s team in crafting a yacht that is truly one of a kind.”Adriaan Roose, Product Design Manager for the Amels 80 series at Damen Yachting, emphasized the balance between customisation and efficiency: “The Amels 80 offered the client many custom options whilst still benefitting from the shortened delivery time. This yacht is the ultimate balance of individuality and efficiency.”The Amels 80 has the following specifications: length overall is 80.00 meters (261 ft), beam overall is 12.50 meters (41 ft), range is 5,000 nautical miles at 12 knots, with delivery scheduled for Summer 2025.Rose Damen, Managing Director of Damen Yachting, expressed gratitude for the collaboration: “With today’s launch of the first Amels 80, we have reached another landmark achievement in the history of Amels. I would like to thank our Client and the team at Burgess for entrusting us with this very special build. We are honoured and excited to see the final phase through to delivery.”Damen Yachting is the yachting division of the Damen Shipyards Group. The shipyard builds and refits Amels superyachts, Xplorer luxury expedition yachts (previously known as SeaXplorer) and Yacht Support vessels. Credits: Damen Yachting
April 30, 2025
Grand Soleil Yachts has introduced its first weekender model, the Grand Soleil Blue, marking a significant departure from its traditional performance and long-cruise yachts. The 32ft 9in (9.99m) vessel is designed for day sailing and weekend getaways, featuring a sustainable build and electric propulsion options.The yacht is the smallest in the Grand Soleil range and sets new standards for recyclability. According to Gigi Servidati, Cantiere del Pardo Chairman, “The GS Blue represents the beginning of a new concept within the Grand Soleil range: a line that is agile, sustainable, fun, highly liveable, and designed for more immediate and flexible use.”The vessel’s design emphasizes performance and comfort, developed by naval architect Matteo Polli and Nauta Design for exterior, interior design, and layout. Polli noted, “The striking hull shape is designed to provide stability when the boat heels, to maximize power upwind. And in light winds, or when running, the narrow waterline beam delivers lower drag and therefore higher speeds.”Sustainability is a core feature of the GS Blue. The yacht utilizes Arkema’s Elium resin in its composite lay-up, allowing for recovery and reuse at the end of its life. The PET core material in the hull’s sandwich construction is derived from post-consumer waste, and the design allows for easy disassembly of components.The yacht offers fully electric propulsion as an option, featuring a 6kW pod drive from ePropulsion powered by a 190Ah lithium battery. This setup provides a range of up to 30 nautical miles at 5 knots, with the option to double that range by adding a second battery pack. The electric system enables silent maneuvering and a top speed of 6.5 knots.Performance-wise, the GS Blue boasts a 2.2m bulb keel (with a 1.8m shallow draft option) and a generous sailplan. It can achieve upwind speeds of 6-8 knots and downwind speeds of 10-12 knots. The design prioritizes easy shorthanded or solo sailing, featuring push-button electric Harken winches.Inside, the yacht offers modern Italian-style amenities including a heads compartment with freshwater shower, an efficient galley with hob, oven, and fridge, and berths for up to four, optimized for two. The interior design focuses on light and space, as highlighted by Massimo Gino, CEO and co-founder of Nauta: “A key element of the interior design is the light scheme, which ensures that even with lower ceiling heights, the yacht feels spacious and welcoming for guests.”The project is co-financed by the Emilia Romagna region as part of the PR-ERDF 2021/2027 program, emphasizing its experimental research and development nature.Cantiere del Pardo was founded in 1973 in Italy. Pardo Yachts, the brand of Cantiere del Pardo dedicated to powerboats, was born in 2016. The first model, the Pardo 43, was launched in 2017. Grand Soleil was founded in 1973 and is famous for its yachts, which ensure performance for regattas, autonomous long-distance navigation, as well as a high level of sustainable consciousness.Credits: Grand Soleil Yachts
April 30, 2025
Feadship has successfully launched its latest superyacht, Project 827, marking another milestone in the company’s history of luxury yacht construction. The vessel was launched at the Royal Van Lent shipyard in Sneek, the Netherlands.Project 827 is a 75-meter motor yacht designed by the renowned studio Winch Design. The exterior design features clean lines and a contemporary aesthetic, while the interior showcases a sophisticated blend of modern luxury and comfort. The yacht boasts a spacious main deck and a large owner’s deck, providing ample living space for its occupants.“Project 827 is a testament to our commitment to innovation and excellence,” said Feadship CEO Henk de Vries. “We have pushed the boundaries of design and engineering to create a yacht that not only meets but exceeds the expectations of our discerning clients.”The yacht’s design emphasizes functionality and comfort. It features a unique layout with a large owner’s deck, offering unobstructed panoramic views. The interior design, also by Winch Design, combines modern materials with classic craftsmanship, creating a luxurious yet livable environment.Project 827 is equipped with state-of-the-art technology and engineering solutions. The yacht is powered by twin Caterpillar engines, providing efficient performance and low emissions. The vessel also incorporates advanced systems for noise and vibration control, ensuring a quiet and comfortable onboard experience.“This launch is a significant moment for Feadship,” commented Project Manager Jan van der Meer. “Project 827 represents the culmination of years of planning and collaboration between our teams and the client. We are proud to deliver a yacht that truly embodies the spirit of modern luxury.”The completion of Project 827 further strengthens Feadship’s position as a leading builder of custom superyachts. The company continues to focus on delivering exceptional craftsmanship and innovative design solutions to its clients.Feadship plans to complete the final outfitting and sea trials before delivering the yacht to its owner later this year. The launch of Project 827 demonstrates the shipyard’s ongoing commitment to excellence in the superyacht industry.Based in the Netherlands and with roots dating back to 1849, Feadship was formed as a group in 1949 as a marketing partnership between six Dutch shipyards, de Vries Lentch, Van de Stadt, Witsen & Vis, Akerboom, De Vries Scheepsbouw and Van Lent Shipyard, and De Voogt Naval Architects. Feadship is well-known as one of the Netherlands’ most elite yacht builders and delivers superyachts from 50–100+ meters in length.Credits: Feadship
April 30, 2025
The 56th Southampton International Boat Show will introduce several new features when it returns to Mayflower Park from September 19-28, 2025. Organizers British Marine confirmed a redesigned layout with specialized zones including The Powerhub for powerboats and Angler's Alley for fishing enthusiasts.New additions include: the Boating Academy offering educational sessions, waterside Lounge for premium ticket holders, expanded marina area with grouped vessel displays, on the Water stage featuring high-speed demonstrations. Visitor experiences will include the Try A Boat program with FlexiSail and accessible powerboat rides through Wetwheels. The Shipyard festival area will host live music and family activities, with a headline act to be announced.Ticket prices currently start at £24.99 for adults, with free entry for two children per adult ticket. Marina space remains in high demand among exhibitors, with increased berth capacity for 2025."The 2025 edition represents an exciting transformation," stated British Marine representatives. The event will showcase products ranging from paddleboards to superyachts, though exhibitor lists remain unconfirmed.British Marine, representing over 1,300 UK marine businesses, organizes the annual show which supports an industry employing 38,000 nationwide.Credits: Southampton International Boat Show
April 29, 2025