One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Whilst the avenues they took to compete in yachting ranged from simple concepts co-designed with shipyards to actual yachts built with partner yachting brands to outright acquisitions of stakes in shipyards, the perspective of a potential success in yachting has continued to excite car manufacturers for several decades.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000. Powered by Vulcano engines, the boat can reach a top speed of 100 km/h.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Partners: Dynamiq Yachts
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Following their delays with the RF135, Porsche design was ultimately able to put a yacht on the water. The first superyacht they designed to be built became the 35-meter GT115 built together with yachting upstart, Dynamiq Yachts. Delivered earlier this year, the GTT115 is now on the market asking €13,950,000.
The second largest model in the company's Gran Turismo Transatlantic range, after their 39m GTT 130, the launched 35m yacht has a beam of 7,1 meters and a shallow draft of just 1,45 meters letting the yacht access sheltered bays.
Built out of aluminium, the GT 115 can boasts 3 or 4 cabins for a total of 6 or 8 guests and carries a crew of 6. With a gross tonnage of 198 tons, she can reach a top speed if 21 knots and cruise for up to 3,400 nautical miles at 10 knots. At 9 knots, she consumes just 52 l/h. According to the shipyard, production of the GT 115 will be limited to 7 units to make the yacht a collector's item, with prices starting at €12,500,000, going up depending on customisation.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Baltic Yachts will produce all the composite components for the Arrow460 Edition1 and be responsible for assembly. Each yacht will be produced in Jakobstad using a ‘just in time’ manufacturing system, common motor industry practice noted for its streamlined efficiency. All partner companies in Silver Arrows Marine’s Network of Excellence supply chain will deliver direct to Baltic Yachts.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
All AM37s benefit from a unique sliding cockpit cover which can be remotely operated with a mobile app. Navigation, control monitor and entertainment systems are integrated within a 15’ touchscreen in the dashboard, with advanced functions to control the electric anchor, retractable bimini and retractable swim platform. Each of these phenomenal day cruisers is manufactured using the latest in composite technologies and features many carbon fibre mouldings, including the deck of the boat.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
An advanced stabilized hull achieves speed with efficiency, whilst the super slim main hull means higher speeds with lower input power and fuel burn. Side sponsons give additional vessel beam and hence increased stability at rest. Bugatti Niniette 66 reaches a top speeds of 44 knots and has a shallow draft of 0.83 metres.
"The Niniette is a genuine member of the Bugatti family. With its accentuated centre line and the duotone colour split of the exterior, it encompasses key elements of Bugatti’s heritage." explained Etienne Salomé, Design Director at Bugatti. "True to the company’s guiding design principle of ‘form follows performance’, the clear lines and dynamic stance of the yacht in combination with the characteristic, Bugatti signature line fused into the side profile of the boat are a reference to the recently launched Chiron. Even from a large distance when entering a port, the Niniette will always be recognized as a true Bugatti"
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
The captain controls and monitors onboard systems from a color touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.
Henrik Fisker
Partners: Benetti
The lead designer behind luxury electric car manufacturer, Fisker Automotive, Henrik Fisker partnered with Italian shipyard, Benetti, the shipyard delivering the most yachts per year in the world, on a 50-meter concept.
Taking a new look at traditional yachts delivered by Benetti, the concept boasts a range of intriguing features. In addition to an open sundeck, with a round lounging area forward of the main deck, the yacht would feature a hot tub forward on the bow to utilise space more.
In addition to a large beach club created through folding platforms on either side and aft of the yacht, another intriguing feature of the concept is a master cabin on the bow of the yacht with floor-to-ceiling windows and a working fireplace.
Italian yacht builder Maiora, part of NEXT Yacht Group, will preview its new M|30 model at the Cannes Yachting Festival 2025. The 30.4-meter yacht is scheduled for delivery in summer 2026, representing the latest addition to the brand's M line.Designed in collaboration with Quartostile studio and Acube Design, the vessel features a 7.5-meter beam and three-deck configuration. Accommodations include five cabins for 12 guests, with a full-beam owner's suite on the main deck and four guest suites below. Crew quarters aft of the lower deck accommodate five staff members.Design characteristics incorporate full-height windows and glass bulwarks to connect interior and exterior spaces. The exterior profile emphasizes coupé-like lines while maintaining interior volume. The beach club area has been enlarged and reconfigured as an open veranda space connected to the main deck.Acube Design's interior approach utilizes natural materials and organic aesthetics. The main saloon offers flexible usage options, while the owner's suite includes walk-in wardrobe, en suite bathroom with windows, and convertible desk space. The upper deck provides customizable layouts alongside a separate wheelhouse area.Outdoor features include a redesigned sundeck, WalkAround concept passageways, and a forward garage convertible between toy storage and swimming pool functions. The hull incorporates a signature lighting strip consistent with Maiora's M|36 model.The presentation forms part of NEXT Yacht Group's strategy to expand its European market presence. The company describes the M|30 development as contributing to its "Renaissance" initiative focused on contemporary Italian yacht design standards. Production will utilize Maiora's existing facilities with the first unit currently in development.Credits: Maiora
September 10, 2025
Cantiere del Pardo brings three new models at the Cannes Yachting Festival. The presentation includes the Pardo 43 walkaround yacht, VanDutch 75 day cruiser, and Grand Soleil Plus 80 Performance sailing yacht.Pardo 43 The Pardo 43 represents an evolution of the previous model, with over 300 units sold since its introduction. Company President Gigi Servidati stated: "This new version is not about revolution, but evolution - continuing to refine and improve a model that has already made history." The design maintains the walkaround configuration while updating various elements.VanDutch 75The VanDutch 75 measures 22.9 meters and introduces updated styling to the brand's existing design language. The model retains the low-profile silhouette and clean geometry characteristic of VanDutch yachts while incorporating new technical details and Mediterranean design influences.The Grand Soleil Plus 80 Performance follows the Long Cruise version presented at Boot Düsseldorf 2025. The sailing yacht measures 24.4 meters and offers performance-oriented features alongside customizable interior layouts. The first unit has been sold and is currently under construction.Grand Soleil Plus 80 PerformanceCantiere del Pardo currently has four yachts in production across its Plus series: two Grand Soleil Plus 80 models (one Long Cruise and one Performance), one GS Plus 72 Performance, and one GS Plus 65 Long Cruise. Delivery schedules indicate spring 2026 for the first GS Plus 80 LC and late 2026 for the GS Plus 80 Performance.The company maintains production facilities in Italy supporting both motor yacht and sailing yacht construction. With over 5,000 yachts built since its establishment, Cantiere del Pardo operates through a network of 60 countries worldwide. The Cannes presentation demonstrates the company's continued investment across its three brand portfolios.Credits: Cantiere del Pardo; Gianluca Naphtalina Camporesi
September 10, 2025
Sunreef displays the Ultima 55 performance catamaran at the Cannes Yachting Festival 2025, marking its European debut following initial presentation at the Dubai International Boat Show. The 16.8-meter model represents the first in Sunreef's new performance-oriented catamaran series.The vessel achieves 36-knot maximum speed using twin Volvo Penta IPS-800 drives, with hybrid diesel-electric propulsion available on subsequent hulls. The design incorporates a hydrofoil system between hulls to reduce drag and improve fuel efficiency. Construction utilizes carbon composite materials for weight reduction.Sunreef founder Francis Lapp stated: "We listened to our clients, and the feedback was clear. There is still huge enthusiasm for our sustainable, solar-powered luxury catamarans, but some of our owners were requesting a smaller, faster and nimbler take on the genre." The company reports 16 orders with seven hulls currently under construction.Accommodations include an owner's cabin plus two additional guest cabins with king-size beds, each hull containing longitudinally arranged bathrooms. The design allows optional crew cabin configuration. Solar panels integrated into the coach roof provide auxiliary power generation.The catamaran features twin stern platforms extending beam to 7.6 meters for water access, with storage capacity for tenders and water toys. The main saloon connects to exterior spaces through sliding glass doors, creating continuous indoor-outdoor areas. The series will eventually span 13 to 34 meters across six models.The Ultima 55 will be exhibited alongside other Sunreef models at the festival, which runs till September 14. The company continues production at its Gdansk facility, with delivery timelines for ordered hulls extending into 2026.Sunreef Yachts was founded by Francis Lapp in 2002 in Gdansk, Poland. Since then, the shipyard has been designing and manufacturing luxury sailing and power multihulls. Credits: Sunreef Yachts
September 10, 2025
Moonen Yachts has launched the 37.4-meter motor yacht Ad Astra, representing the seventh hull in its Martinique 122 series. The vessel was commissioned by an American owner and features customized elements including a hot tub and distinctive orange waterline marking.The yacht underwent christening ceremonies in September 2025 before beginning sea trials. Following testing completion, Ad Astra will transit from the Netherlands to Caribbean operating areas for private use and charter operations.Design collaboration involved René van der Velden for exterior styling, Diana Yacht Design for naval architecture, and Hollander Yacht Design for interior spaces. The owner worked with designers to incorporate personalized elements throughout living areas and exterior features.Nicky van Zon, Moonen's Technical Director, stated: "Each new build reflects the strength of the platform while giving space for owners to make their yacht truly their own. With her striking orange waterline and bespoke lifestyle features, Ad Astra is a perfect example of this balance."Project Manager Ian Vermoen noted the team's craftsmanship in executing owner-requested modifications while maintaining the Martinique series' technical specifications. The model continues Moonen's focus on semi-custom construction within its production range.IYC's Matthew Stone, representing Moonen's global sales, confirmed the owner initially considered larger yachts before selecting the Martinique platform for its volume and customization capabilities. The yacht's design emphasizes Caribbean cruising suitability with extended range capabilities.The Martinique 122 series maintains consistent naval architecture while allowing owners to personalize interior layouts and exterior styling elements. Moonen continues production at its Netherlands facility with additional hulls in various construction phases.Moonen Yachts is a yacht builder based in the Netherlands, and its first yacht was built in 1964 under the original yard name of De Ruiter. In 1981, the yard was renamed Moonen Shipyards. It’s launching its first vessel under new ownership: Alhena. In 2017 Moonen Shipyards changed into Moonen Yachts. With the help of strong vision, innovative technology and new designers, Moonen is once again becoming the market leader in 30m to 50m luxury yachts.Credits: Moonen Yachts
September 10, 2025
Camper & Nicholsons has opened a new design studio and office in Viareggio, Italy, expanding its service offerings in new construction, refit, and design sectors. The facility includes a materials lounge and digital configurator for client presentations.CEO Paolo Casani stated: "With this studio in Viareggio, we reaffirm our roots and expand into areas that strengthen our heritage: new build sales, project management, refit, and design." The Italian operation is led by Managing Director Daniela Duck, who also serves as Group Head of New Build.The studio will provide three core services: new build sales and project coordination, technical refit services through worldwide shipyard partnerships, and interior/exterior design for both yacht and residential projects. The materials lounge allows clients to review physical samples while digital tools enable real-time visualization of design concepts.Daniela Duck noted: "Our clients can now experience a truly collaborative environment. This is where owners, shipyards, and our team come together to create yachts of the highest quality."The Viareggio location places the company near several Italian shipyards while maintaining global project capabilities through existing international partnerships. The technical team currently oversees multiple new construction and refit projects worldwide.The expansion represents Camper & Nicholsons' increased focus on comprehensive project management services from initial concept through final delivery. The company will maintain its existing offices while utilizing the new facility for client meetings and design development activities.Current projects include the studio's first new build commission and several refit operations managed through partner shipyards. The company continues to provide brokerage services alongside its expanded project management offerings through the Viareggio location.Credits: Camper & Nicholsons
September 9, 2025