One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Whilst the avenues they took to compete in yachting ranged from simple concepts co-designed with shipyards to actual yachts built with partner yachting brands to outright acquisitions of stakes in shipyards, the perspective of a potential success in yachting has continued to excite car manufacturers for several decades.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000. Powered by Vulcano engines, the boat can reach a top speed of 100 km/h.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Partners: Dynamiq Yachts
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Following their delays with the RF135, Porsche design was ultimately able to put a yacht on the water. The first superyacht they designed to be built became the 35-meter GT115 built together with yachting upstart, Dynamiq Yachts. Delivered earlier this year, the GTT115 is now on the market asking €13,950,000.
The second largest model in the company's Gran Turismo Transatlantic range, after their 39m GTT 130, the launched 35m yacht has a beam of 7,1 meters and a shallow draft of just 1,45 meters letting the yacht access sheltered bays.
Built out of aluminium, the GT 115 can boasts 3 or 4 cabins for a total of 6 or 8 guests and carries a crew of 6. With a gross tonnage of 198 tons, she can reach a top speed if 21 knots and cruise for up to 3,400 nautical miles at 10 knots. At 9 knots, she consumes just 52 l/h. According to the shipyard, production of the GT 115 will be limited to 7 units to make the yacht a collector's item, with prices starting at €12,500,000, going up depending on customisation.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Baltic Yachts will produce all the composite components for the Arrow460 Edition1 and be responsible for assembly. Each yacht will be produced in Jakobstad using a ‘just in time’ manufacturing system, common motor industry practice noted for its streamlined efficiency. All partner companies in Silver Arrows Marine’s Network of Excellence supply chain will deliver direct to Baltic Yachts.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
All AM37s benefit from a unique sliding cockpit cover which can be remotely operated with a mobile app. Navigation, control monitor and entertainment systems are integrated within a 15’ touchscreen in the dashboard, with advanced functions to control the electric anchor, retractable bimini and retractable swim platform. Each of these phenomenal day cruisers is manufactured using the latest in composite technologies and features many carbon fibre mouldings, including the deck of the boat.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
An advanced stabilized hull achieves speed with efficiency, whilst the super slim main hull means higher speeds with lower input power and fuel burn. Side sponsons give additional vessel beam and hence increased stability at rest. Bugatti Niniette 66 reaches a top speeds of 44 knots and has a shallow draft of 0.83 metres.
"The Niniette is a genuine member of the Bugatti family. With its accentuated centre line and the duotone colour split of the exterior, it encompasses key elements of Bugatti’s heritage." explained Etienne Salomé, Design Director at Bugatti. "True to the company’s guiding design principle of ‘form follows performance’, the clear lines and dynamic stance of the yacht in combination with the characteristic, Bugatti signature line fused into the side profile of the boat are a reference to the recently launched Chiron. Even from a large distance when entering a port, the Niniette will always be recognized as a true Bugatti"
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
The captain controls and monitors onboard systems from a color touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.
Henrik Fisker
Partners: Benetti
The lead designer behind luxury electric car manufacturer, Fisker Automotive, Henrik Fisker partnered with Italian shipyard, Benetti, the shipyard delivering the most yachts per year in the world, on a 50-meter concept.
Taking a new look at traditional yachts delivered by Benetti, the concept boasts a range of intriguing features. In addition to an open sundeck, with a round lounging area forward of the main deck, the yacht would feature a hot tub forward on the bow to utilise space more.
In addition to a large beach club created through folding platforms on either side and aft of the yacht, another intriguing feature of the concept is a master cabin on the bow of the yacht with floor-to-ceiling windows and a working fireplace.
Italian builder Extra Yachts has launched the first 28-meter X90 Fast motor yacht, with plans to display the vessel at the Cannes Yachting Festival 2025. The GRP-built yacht, sold through broker Kristina Falkone of Aberton Yachts, features exterior and interior design by Hot Lab with naval engineering by the shipyard.The X90 Fast offers 86 square meters of exterior deck space across three cockpit levels - a dining area for 8-10 guests, lounge seating, and a waterside sunbathing platform. Interior spaces include four guest cabins with the master suite positioned amidships to utilize the 7.1-meter beam. Crew accommodations consist of two cabins forward.Powered by triple Volvo Penta IPS1350 engines (1,000hp each), the yacht reaches a top speed of 30 knots with a cruising speed of 24 knots. At 12 knots, the range extends to 1,000 nautical miles. Design features include concealed hull windows, an open galley with retractable windows separating the salon from the aft deck, and dedicated crew passageways to minimize guest area disruptions.The X90 Fast will be shown alongside other Extra Yachts models at Cannes from September 9-14, 2025. The launch marks the shipyard's continued expansion of its performance-oriented X Series, which currently ranges from 76 to 130 feet. Extra Yachts specializes in the development of yachts with a strong personality. Its distinctive lines are combined in a variety of motor yacht models ranging from 76' to 130' and a 30-meter motor catamaran. Developed thanks to the advanced technical experience of ISA Yachts, Extra offers customers all the advantages of being part of the Palumbo Superyachts network.Credits: Extra Yachts
July 15, 2025
Wally has completed construction of the second wallywind110 sailing yacht, scheduled for its world premiere in late August in Costa Smeralda. The 33.5-meter vessel shares the same judel/vrolijk & co-designed performance hull and carbon construction as its sistership Galma, while introducing several custom modifications.Key updates include a sand-grey hull color scheme, lighter interior finishes, and a reconfigured lower salon with a multifunctional workspace replacing the bar area. The VIP cabin now features a sliding bed system converting between single and double configurations. Studio Santa Maria Magnolfi maintained the exterior and interior design continuity with the first unit, preserving the wallywind series' signature elements: dedicated helm stations, integrated swim platform, and expansive guest areas.Performance features include a telescopic keel (adjustable from 4.5 to 6.95 meters), twin rudders, and a carbon rigging system from Hall Spars with North Sails. The yacht's construction benefited from lessons learned during the first hull's production, allowing Wally to optimize the build process.No charter or ownership details have been disclosed for the new vessel, which joins Wally's growing fleet of performance sailing yachts. The Monaco-based brand, now part of Ferretti Group, continues production of its wallywind series alongside motoryacht projects at its facilities in Forlì, Italy.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
July 15, 2025
The 70-meter full-custom superyacht Project Thunderball is progressing through construction at CRN's Ancona facility, with delivery scheduled for 2026. Designed by Vripack with naval architecture focused on sailing yacht-inspired efficiency, the aluminum and steel vessel will serve as both a luxury yacht and support vessel for the owner's existing sailing yacht.With an 11-meter beam and 1,100 gross tonnage, Project Thunderball features five decks accommodating 12 guests and 15 crew. The design departs from conventional motor yacht aesthetics, incorporating a sharp bow entry and curved bilges reminiscent of sailing yachts - a direct request from the owner, an experienced regatta competitor. Vripack's co-creative director Marnix Hoekstra noted the hull's efficiency eliminated the need for a bulbous bow, with tank testing confirming unusually low resistance.The exterior design centers on a continuous shear line creating streamlined proportions, complemented by a top-deck winter garden enclosure. Custom elements include an oversized swim platform and vertically aligned window mullions influencing interior layouts. Project management firm Y.CO reports the build has progressed efficiently through collaboration between Vripack, CRN, and Nauta Design, the latter responsible for interior and exterior furniture."Seeing the project advance through key milestones demonstrates the effectiveness of this technical partnership," stated Donna Green, Y.CO's Head of New Build Projects. The yacht's construction began following the owner's 2018 commission, with Vripack describing the design process as an intensive collaboration with the highly involved client.Upon completion, Project Thunderball will join CRN's portfolio of 70-90 meter custom superyachts. The Ancona shipyard currently has four additional projects in construction, ranging from 60 to 85 meters. No exact delivery date or projected cruising itinerary has been disclosed for the Thunderball project.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Vripack
July 15, 2025
Columbus Yachts has delivered the 47-meter Atlantique series superyacht M/Y Acqua Chiara, now available for charter through Fraser Yachts. The steel-hulled vessel with aluminum superstructure measures 9.1 meters in beam with a 2.4-meter draft and 499 gross tonnage. Designed by Hot Lab with naval architecture by Columbus Yachts, the yacht features twin 1,350hp engines delivering a maximum speed of 15.5 knots and transatlantic range of 3,400 nautical miles at 12 knots.The exterior profile showcases Columbus' signature explorer styling with three-tiered stern areas including a covered dining space, pool lounge with fold-out balconies, and swim platform positioned just 50cm above water level. Interior spaces blend classic and contemporary elements with white parquet flooring, natural oak ceilings, and specialized finishes including Vetrite glass panels and geometric Sicis mosaics. The main salon features custom white upholstered sofas with blue accents, Fendi armchairs, and a 75-inch TV integrated into Stopsol glass.Owner accommodations on the main deck include a full-beam suite with Galaxy blue glass walls, leather-clad furnishings, and Bonaldo lighting. The en-suite bathroom combines white marble with silver mosaic detailing and includes both a tub and hammam shower system. Four additional guest cabins comprise two king-size and two twin cabins, all with private marble bathrooms featuring Sicis mosaic work. Crew quarters accommodate eight staff in four cabins forward, with the captain's cabin adjacent to the wheelhouse.Upper deck spaces include a swimming pool area convertible to an open-air cinema, formal dining for twelve with Viabizzuno chandelier, and a forward lounge with full-height windows creating terrace-like sea views. The sundeck offers a central relaxation area with console seating aft and sunpad with bar forward. Storage solutions include a starboard garage for the 5-meter tender and portside garage housing a rescue tender and two jet skis.M/Y Acqua Chiara represents the third delivery in Columbus' Atlantique series, following previous 40m and 43m models. The yacht is currently available for Mediterranean charters through Fraser Yachts, though specific rates remain undisclosed. Specializing in semi-custom and full-custom builds (37m–120m), Columbus offers four lines: Atlantique, Crossover, Sport, and Classic. Its flagship 80m Dragon exemplifies its craftsmanship. As part of Palumbo Superyachts, the brand provides end-to-end owner support alongside sister yards ISA Yachts, Mondomarine, and Extra Yachts.Credits: Columbus Yachts
July 14, 2025
Monaco-based Dynamiq presented five new superyacht concepts ranging from 41 to 55 meters during a private event at Maison Moghadam on July 3, 2025. The showcase, titled "Five Senses. Five Superyachts," featured designs from three studios: Mark Berryman Design, H2 Yacht Design, and Sturge & Toth.Global 550Mark Berryman Design introduced three interior concepts:GTT 135 (41m): A Mediterranean/Bahamas cruiser with natural oak, stone flooring, and seagrass panelingGlobal 450 (45m): An explorer yacht featuring light oak joinery and transformable furnitureGlobal 550 (55m): A long-range explorer with smoked oak, marble finishes, and bronze accentsGlobal 450H2 Yacht Design previewed interiors for the GTT 180 Heritage, a 55-meter aluminum neo-classic superyacht scheduled for full debut at the 2025 Monaco Yacht Show. The design incorporates calacatta gold marble, shagreen leather, and custom bronze detailing, with furnishings from American brands Baker and Holly Hunt.GTT 180 HeritageSturge & Toth presented a new 45-meter exterior concept under Dynamiq's GST line, featuring a double-balcony master suite and convertible pool area. The design evolves Dynamiq's existing platform with what the designers describe as "timeless elegance."Sturge & Toth delivered a compelling presentation that invited guests into their creative processConstruction will occur at Dynamiq's Antalya facility, which features a 2,000-ton syncrolift and collaborates with European subcontractors. The yard specializes in builds up to 65 meters with hybrid propulsion options.Event attendees received a private tour of Maison Moghadam's material collections, highlighting Dynamiq's partnership with Monaco-based luxury suppliers. No construction timelines or pricing were disclosed for the new concepts.Mark Berryman, Ben-Julian Toth, Gianluca Sist, Toby Sturge and Dynamiq Founder Sergey DobroserdovDynamiq CEO Sergei Dobroserdov noted the presentations demonstrate the shipyard's "expanding design capabilities across multiple yachting segments." The company currently has four superyachts under construction at its Turkish facility.Dynamiq was founded in 2014 by experienced yacht broker and designer Sergei Dobroserdov. Dynamiq is the first company in the superyacht industry to introduce an online configurator, allowing the yacht to be easily and transparently customized down to the last detail. Dynamiq unveiled its first launch at the 2016 Monaco Yacht Show.Credits: Dynamiq
July 14, 2025