One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Whilst the avenues they took to compete in yachting ranged from simple concepts co-designed with shipyards to actual yachts built with partner yachting brands to outright acquisitions of stakes in shipyards, the perspective of a potential success in yachting has continued to excite car manufacturers for several decades.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000. Powered by Vulcano engines, the boat can reach a top speed of 100 km/h.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Partners: Dynamiq Yachts
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Following their delays with the RF135, Porsche design was ultimately able to put a yacht on the water. The first superyacht they designed to be built became the 35-meter GT115 built together with yachting upstart, Dynamiq Yachts. Delivered earlier this year, the GTT115 is now on the market asking €13,950,000.
The second largest model in the company's Gran Turismo Transatlantic range, after their 39m GTT 130, the launched 35m yacht has a beam of 7,1 meters and a shallow draft of just 1,45 meters letting the yacht access sheltered bays.
Built out of aluminium, the GT 115 can boasts 3 or 4 cabins for a total of 6 or 8 guests and carries a crew of 6. With a gross tonnage of 198 tons, she can reach a top speed if 21 knots and cruise for up to 3,400 nautical miles at 10 knots. At 9 knots, she consumes just 52 l/h. According to the shipyard, production of the GT 115 will be limited to 7 units to make the yacht a collector's item, with prices starting at €12,500,000, going up depending on customisation.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Baltic Yachts will produce all the composite components for the Arrow460 Edition1 and be responsible for assembly. Each yacht will be produced in Jakobstad using a ‘just in time’ manufacturing system, common motor industry practice noted for its streamlined efficiency. All partner companies in Silver Arrows Marine’s Network of Excellence supply chain will deliver direct to Baltic Yachts.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
All AM37s benefit from a unique sliding cockpit cover which can be remotely operated with a mobile app. Navigation, control monitor and entertainment systems are integrated within a 15’ touchscreen in the dashboard, with advanced functions to control the electric anchor, retractable bimini and retractable swim platform. Each of these phenomenal day cruisers is manufactured using the latest in composite technologies and features many carbon fibre mouldings, including the deck of the boat.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
An advanced stabilized hull achieves speed with efficiency, whilst the super slim main hull means higher speeds with lower input power and fuel burn. Side sponsons give additional vessel beam and hence increased stability at rest. Bugatti Niniette 66 reaches a top speeds of 44 knots and has a shallow draft of 0.83 metres.
"The Niniette is a genuine member of the Bugatti family. With its accentuated centre line and the duotone colour split of the exterior, it encompasses key elements of Bugatti’s heritage." explained Etienne Salomé, Design Director at Bugatti. "True to the company’s guiding design principle of ‘form follows performance’, the clear lines and dynamic stance of the yacht in combination with the characteristic, Bugatti signature line fused into the side profile of the boat are a reference to the recently launched Chiron. Even from a large distance when entering a port, the Niniette will always be recognized as a true Bugatti"
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
The captain controls and monitors onboard systems from a color touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.
Henrik Fisker
Partners: Benetti
The lead designer behind luxury electric car manufacturer, Fisker Automotive, Henrik Fisker partnered with Italian shipyard, Benetti, the shipyard delivering the most yachts per year in the world, on a 50-meter concept.
Taking a new look at traditional yachts delivered by Benetti, the concept boasts a range of intriguing features. In addition to an open sundeck, with a round lounging area forward of the main deck, the yacht would feature a hot tub forward on the bow to utilise space more.
In addition to a large beach club created through folding platforms on either side and aft of the yacht, another intriguing feature of the concept is a master cabin on the bow of the yacht with floor-to-ceiling windows and a working fireplace.
Heesen Yachts announced its full acquisition by Dutch entrepreneur and investor Laurens Last.Laurens Last is a seasoned entrepreneur and passionate yachtsman, brings extensive business experience and a deep personal connection to the yachting lifestyle and community."This acquisition is more than an investment—it’s a dream," said Last. "Heesen represents the pinnacle of Dutch engineering and maritime craftsmanship. I am honored to take ownership and ensure the brand continues to flourish for generations to come."Heesen reported record-breaking financial performance in 2024, with revenue reaching EUR 209 million and EBITDA of EUR 17 million, underscoring its solid foundation and readiness for future growth. Under Mr. Last’s leadership, the company will continue to focus on global sales expansion, technological innovation, and excellence in yacht design and construction.Niels Vaessen, CEO of Heesen Yachts, commented: "We are thrilled to welcome Laurens Last to the Heesen family. His profile is a perfect fit: a successful Dutch entrepreneur with a genuine passion for yachting. His vision and commitment will enable us to preserve the legacy our clients value while propelling Heesen into an exciting future."Heesen remains the only fully integrated yacht builder in the Netherlands, controlling every phase of the yacht-building process—from concept and engineering to final outfitting. This approach ensures unrivaled quality, efficiency, and a seamless client experience. The acquisition strengthens Heesen’s mission to push the boundaries of yacht design, embrace advanced technologies, and deliver bespoke yachts that set new standards in the industry.Heesen Yachts is a Dutch ship building company that specializes in custom-built superyachts in aluminum and steel from 30m to 70m in size. Founded in 1978, it has launched more than 170 yachts since its inception.Credits: Heesen Yachts
April 7, 2025
Benetti announces the delivery of M/Y Iryna, marking the debut of the B.Now 67M yacht line with the innovative Oasis Deck®. Transformed from a platform-based model into a bespoke superyacht, Iryna reflects Benetti’s ability to merge cutting-edge design with personalized touches. Working closely with the owner’s representative, Arcon Yachts, the project was realized in just under three years at the Livorno shipyard.This superyacht represents a significant milestone, being the first in the B.Now 67M series to feature the Oasis Deck®. Certified by Lloyd’s Register as a benchmark in excellence, Iryna sets the tone for future units in the line. By starting with a flexible platform, Benetti and Arcon Yachts tailored the vessel to meet the owner’s exacting standards, resulting in a highly customized yacht.Iryna showcases numerous bespoke elements, notably the color scheme of the hull and superstructure, which uses three distinct shades of grey specially formulated for this unit. Extensive curved glass panels cover up to 70% of the vertical surfaces, allowing abundant natural light to fill the interior spaces. The interiors, crafted by Benetti’s in-house team under the direction of Style Manager Mariorosa Remedi, highlight the owner’s individuality. The four guest cabins on the lower deck exemplify this, incorporating custom pleated leather and season-inspired fabric choices.Environmentally-conscious material selections are evident throughout the yacht, from the use of sustainably sourced woods certified by organizations like FSC and PEFC to ceiling finishes in eco-friendly leathers and marble-effect ceramic tiles. Additionally, the layout diverges from the original blueprint, integrating wellness-focused amenities such as a sauna in the beach club and a gym on the main deck, reflecting the owner’s priorities.Designed by RWD, Iryna embraces the Oasis Deck® concept, fostering a lifestyle centered around social interaction and connection with nature. Sprawling across six decks, the yacht provides approximately 500 square meters of outdoor space and lavish indoor living areas, including a 65-square-meter main saloon and a full-beam owner’s suite on the upper deck. Accommodating up to 15 guests, Iryna features two VIP suites on the main deck and four additional cabins below.Collaborating with Visionnaire, Iryna integrates design accents that align with the owner’s appreciation for fine craftsmanship. This partnership underscores Benetti’s dedication to delivering an unparalleled aesthetic and sensory experience.Founded in 1873, Benetti is the oldest Italian shipyard specializing in luxury yachts. Benetti designs, builds and sells composite vessels from 29 to 44m and steel and aluminum boats from 37 to over 100m. The fleet consists of five categories: Class, Oasis, B.Yond, B.Now and Custom to meet all the needs of the market. Benetti belongs to the Azimut|Benetti Group, the largest privately owned luxury yachting group in the world.Credits: Benetti
April 7, 2025
Mylius Yachts and Carkeek Design have begun constructing the M72, a high-performance cruiser. Intended for discerning owners who relish racing yet desire a relaxed cruising experience, the M72 offers extensive customization options. Unmatched in the 70-foot range, this vessel combines aesthetic appeal with genuine racing prowess, boasting exquisite interiors and top-tier craftsmanship aligned with the Mylius philosophy.Designed by renowned naval architect Shaun Carkeek, known for his competitive sailing hulls, the M72 embodies the shipyard’s vision of a fast, elegant, and functional yacht. Featuring sleek lines, an inverted bow, and a minimalistic deckhouse, every component – from the retractable anchor to the propeller’s retractable shaft – minimizes drag while enhancing design and functionality.Constructed entirely from prepreg carbon fiber at the Piacenza shipyard in Italy, the M72 boasts powerful waterlines indicative of its racing heritage. With two rudders, a lifting keel, and water ballast, the yacht ensures remarkable speed and stability. Its wide stern and flared bow provide enhanced performance, while the high righting moment ensures stability under heel. The 1,000-liter water ballasts allow efficient racing with a small crew, and the optional 3.9-meter draft facilitates entry into shallow waters.The sail plan, developed in harmony with the hull, features a 29.9-meter high-modulus carbon mast from Hall Spars, alongside a carbon boom and bowsprit. Running backstays, dual backstays, and a top square mainsail, J2 jib, Code 0, and A3 sails round off the racing configuration, though smaller sails are available for leisurely cruises.The carbon-laminated flush deck, finished in either teak or skydry, is designed for optimal crew efficiency. Large, unobstructed areas ensure ease of maneuverability, while two forward-positioned helm wheels create space for a generous sunbathing area. Protected by a retractable bimini and optional awning, the cockpit features ergonomic seating and a removable table. The transom doubles as a swimming platform and accommodates a tender.Catering to Mylius Yachts' commitment to refined interiors, Studio Parisotto+Formenton Architetti designed luxurious living quarters. The standard layout includes three cabins with ensuite bathrooms, a fully-equipped galley, and a spacious dining area. Central to the yacht lies the keel box, flanked by a pullman berth and study. Owners can tailor the layout, colors, materials, and fabrics according to their preferences.Integrated via 3D software, the M72 incorporates state-of-the-art systems, including finite element analysis for structural optimization and advanced electronics controlled by a programmable logic controller (PLC). Telemetry and automated water ballast management further enhance its technological edge.Francesco Bianchi from Mylius Yachts highlights the uniqueness of the M72, noting its combination of high performance, comfort, and versatile design.The Mylius Yachts shipyard, headquartered in Podenzano, has been dedicated to the construction of fast sailing vessels and performance cruisers with a recognizable and winning style since its foundation. Mylius is among the leaders in the production of yachts ranging from 55 to 80 feet. Mylius has added the production of motorboats, including fast motorboats and habitable motor yachts.Credits: Mylius Yachts
April 7, 2025
Following its successful American debut, the Seadeck 7 has arrived in APAC for its regional première at the upcoming Singapore Yachting Festival, running from April 10th to 13th, 2025. Joining the Seadeck 7 on display will be the Magellano 60 and the Grande Trideck.Seadeck 7This year marks a pivotal moment for Azimut in Asia, a region teeming with growth opportunities for the yachting industry. The Shipyard is intensifying its presence locally with a strategic development plan focused on enhancing its distribution network and owner-centric services. Celebrating this expansion, Azimut will host its inaugural Azimut Asian Rendez-Vous in Tokyo during the spring season.Azimut’s dominance in the region is evident in its sales of yachts measuring up to 40 meters, reinforced recently by accolades at the 2025 Best of the Best Awards by the Hurun Research Institute. Recognized as the brand with the strongest appeal among Chinese HNWIs, Azimut also saw the Seadeck 7 honored as the Luxury Hybrid Yacht Best New Arrival.Grande TrideckThis winning streak culminates in Azimut’s participation at the Singapore Yachting Festival, where visitors at ONE°15 Marina, Sentosa Cove, will have the chance to explore the Seadeck 7. Designed to offer a gentler and more sustainable way of enjoying the ocean, the Seadeck 7 integrates cutting-edge technology, design innovation, and a deep commitment to human and environmental well-being. Alongside the Seadeck 7, the Magellano 60, introduced last year, and the Grande Trideck, with two deliveries in the region and a third imminent, continue to resonate strongly with the growing superyacht market.Enrico Chiaussa, Azimut’s Chief Commercial Officer for EMEA-APAC, emphasized, “The Singapore Yachting Festival is the perfect platform to showcase the Seadeck 7, embodying Azimut’s vision of reinventing life onboard through groundbreaking layouts and partnerships with globally acclaimed designers. Asia, with its dynamic energy and burgeoning interest in sustainable solutions, aligns perfectly with our philosophy, making it a vital market for our continued growth.”The Seadeck 7 stands out as the world’s first yacht to merge hybrid propulsion with the Volvo Penta IPS system, leveraging Volvo Penta’s pioneering hybrid-electric technology. Coupled with extensive carbon fiber usage and an efficient hull co-developed by NAMES and the Azimut|Benetti Group R&D Department, this innovation reduces CO₂ emissions by up to 40%, reflecting Azimut’s ongoing pursuit of sustainability.Magellano 60At the heart of the Seadeck Series’ design is the innovative Fun Island – a reinterpretation of the aft cockpit conceptualized by Alberto Mancini. Transforming this space into a sea-embracing terrace, the Fun Island eliminates barriers between occupants and the surrounding marine environment, fostering a profound connection with nature. This ethos carries over into the interior, where Matteo Thun & Antonio Rodriguez employed natural, recycled, and recyclable materials to create a distinctive aesthetic.Azimut Yachts is an Azimut Benetti Group brand. With its Atlantis, Magellano Flybridge, S, Verve and Grande collections, Azimut offers the widest range of 10 to 40 meters.Credits: Azimut Yachts
April 4, 2025
The Italian Sea Group has announced that the outfitting of the much-anticipated Admiral 73m megayacht is in full swing at their headquarters in Marina di Carrara. As part of the esteemed ADM Fleet, which comprises vessels ranging from 66 to 73 meters, the Admiral 73 represents the epitome of luxury and performance. To date, seven units of the fleet have already been sold.The Admiral 73 exterior, masterfully crafted by The Italian Sea Group Centro Stile, combines elegance with modern aesthetics, while the interior, meticulously curated by FM Architettura, exudes sophistication and refinement. During the current outfitting phase, the focus lies on integrating state-of-the-art technological systems and navigation equipment, ensuring that the megayacht remains at the forefront of innovation.Spanning three lavish decks, the Admiral 73 is an oasis of comfort and opulence, tailored to provide an unrivaled entertainment experience for the owner, their family, and guests alike. From its striking design elements to its carefully selected amenities, every inch of the megayacht radiates exclusivity.Large windows on the main and upper decks flood the interior with natural light, framing breathtaking panoramas. The main deck features a wide salon and dining area, blending effortlessly with the outdoor lounge through large sliding glass panels. Foldable balconies and a full-beam indoor-outdoor space further enhance the alfresco lifestyle. An intimate relaxation area at the upper deck completed with a cocktail bar and floor-to-ceiling windows, invites guests to unwind in style.Spacious owner’s suite occupying over 90 square meters on the main deck, the owner’s suite offers unparalleled privacy. Twelve guest cabins and twenty crew quarters, including the captain’s cabin, ensure utmost comfort for everyone aboard.The beach club on the lower deck boasts foldable balconies, complemented by a gym, sauna, and massage room, providing the ultimate retreat for health and wellness enthusiasts. The sun deck is a haven for relaxation, featuring a sun bar, pool, and ample lounging areas for socializing under the open sky.Powered by two CAT 3512C engines, each generating 1500 kW at 1600 RPM, the Admiral 73 delivers a maximum speed of 15 knots and a range of 6000 nautical miles at 10 knots.The Admiral 73 megayacht is scheduled to delivery in late 2026.The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credit: The Italian Sea Group
April 4, 2025