One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Whilst the avenues they took to compete in yachting ranged from simple concepts co-designed with shipyards to actual yachts built with partner yachting brands to outright acquisitions of stakes in shipyards, the perspective of a potential success in yachting has continued to excite car manufacturers for several decades.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000. Powered by Vulcano engines, the boat can reach a top speed of 100 km/h.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Partners: Dynamiq Yachts
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Following their delays with the RF135, Porsche design was ultimately able to put a yacht on the water. The first superyacht they designed to be built became the 35-meter GT115 built together with yachting upstart, Dynamiq Yachts. Delivered earlier this year, the GTT115 is now on the market asking €13,950,000.
The second largest model in the company's Gran Turismo Transatlantic range, after their 39m GTT 130, the launched 35m yacht has a beam of 7,1 meters and a shallow draft of just 1,45 meters letting the yacht access sheltered bays.
Built out of aluminium, the GT 115 can boasts 3 or 4 cabins for a total of 6 or 8 guests and carries a crew of 6. With a gross tonnage of 198 tons, she can reach a top speed if 21 knots and cruise for up to 3,400 nautical miles at 10 knots. At 9 knots, she consumes just 52 l/h. According to the shipyard, production of the GT 115 will be limited to 7 units to make the yacht a collector's item, with prices starting at €12,500,000, going up depending on customisation.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Baltic Yachts will produce all the composite components for the Arrow460 Edition1 and be responsible for assembly. Each yacht will be produced in Jakobstad using a ‘just in time’ manufacturing system, common motor industry practice noted for its streamlined efficiency. All partner companies in Silver Arrows Marine’s Network of Excellence supply chain will deliver direct to Baltic Yachts.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
All AM37s benefit from a unique sliding cockpit cover which can be remotely operated with a mobile app. Navigation, control monitor and entertainment systems are integrated within a 15’ touchscreen in the dashboard, with advanced functions to control the electric anchor, retractable bimini and retractable swim platform. Each of these phenomenal day cruisers is manufactured using the latest in composite technologies and features many carbon fibre mouldings, including the deck of the boat.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
An advanced stabilized hull achieves speed with efficiency, whilst the super slim main hull means higher speeds with lower input power and fuel burn. Side sponsons give additional vessel beam and hence increased stability at rest. Bugatti Niniette 66 reaches a top speeds of 44 knots and has a shallow draft of 0.83 metres.
"The Niniette is a genuine member of the Bugatti family. With its accentuated centre line and the duotone colour split of the exterior, it encompasses key elements of Bugatti’s heritage." explained Etienne Salomé, Design Director at Bugatti. "True to the company’s guiding design principle of ‘form follows performance’, the clear lines and dynamic stance of the yacht in combination with the characteristic, Bugatti signature line fused into the side profile of the boat are a reference to the recently launched Chiron. Even from a large distance when entering a port, the Niniette will always be recognized as a true Bugatti"
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
The captain controls and monitors onboard systems from a color touchscreen panel at the helm; screens show GPS navigation, digital charts, surface radar, underwater sonar, lighting and entertainment systems. The forward passenger cabin is inviting in luxurious Lexus leather with wood and glass details. A standing height, sofa seating for six with a table, and air conditioning create a comfortable environment for intimate entertaining.
Henrik Fisker
Partners: Benetti
The lead designer behind luxury electric car manufacturer, Fisker Automotive, Henrik Fisker partnered with Italian shipyard, Benetti, the shipyard delivering the most yachts per year in the world, on a 50-meter concept.
Taking a new look at traditional yachts delivered by Benetti, the concept boasts a range of intriguing features. In addition to an open sundeck, with a round lounging area forward of the main deck, the yacht would feature a hot tub forward on the bow to utilise space more.
In addition to a large beach club created through folding platforms on either side and aft of the yacht, another intriguing feature of the concept is a master cabin on the bow of the yacht with floor-to-ceiling windows and a working fireplace.
Spanish studio Daroca Design has introduced Real, an 80-metre yacht concept developed as part of Oceanco’s Simply Custom collection. This approach allows clients to begin with a proven platform by Lateral Naval Architects, then customise both the exterior and interior.According to designer Alejandro Crespo, Real is a “true reflection of a desire for sleek minimalism and perfect proportions,” with an exterior intended to “integrate into the natural landscape.” The design features flowing lines, curved superstructure details, and glass bulwarks. A beach club includes two pools and direct water access via a swim platform. The concept also shows generous lounging areas, a helipad at the bow, and white furnishings for a contemporary look.Crespo describes Real as “a symbol of sincerity and distinction,” designed for both calm coastlines and open waters, with the goal of reconnecting with nature, family, friends, and “the beauty of life.”The Simply Custom designs incorporate advanced technical elements such as optimised stabilisation, pod drives, electric propulsion, and onboard battery storage. Oceanco states that the platform supports renewable diesel fuels like HVO, which can reduce carbon emissions by 80 to 90 per cent compared to standard marine diesel.Real’s unveiling follows the introduction of other Simply Custom concepts, including North West Boatworks’ Aurora earlier in the month.Credit: Daroca Design
December 20, 2024
Aiata, a brand entering the boating market under the Turkish conglomerate Anadolu Group, will make its global debut at Boot Düsseldorf 2025. The show, held from January 18 to January 26, 2025, attracts over 250,000 visitors and more than 1,900 exhibitors worldwide. Aiata will present the Wayfinder 38 in three variations: Cabin, Open, and a specialized Fishing configuration derived from the other two models.The Wayfinder 38 is a 25-foot outboard walkaround designed by Finnish designer Jarkko Jämsén. Aiata states that this model “stands for flexibility, comfort and craftsmanship.” The Cabin version includes a wheelhouse layout with an L-shaped salon, integrated galley, Webasto sunroof, and air conditioning system. It offers teak furniture, a queen-size bed, an enclosed bathroom, and 2-meter ceilings. Its wheelhouse incorporates a lift-up mechanism connecting the interior and cockpit. The bow area features a U-shaped sofa with a hi-low table.The Open model is designed for a more outdoor experience, featuring a suntop and a continuous salon layout intended to create a seamless connection between interior and exterior spaces. Oak furniture complements the open deck.A Fishing configuration is also available, applicable to both Cabin and Open models. It includes a spacious foredeck sunbed and is described as ergonomic and intuitive, making it suitable for day cruises, watersports, or fishing activities. The Wayfinder 38 offers outboard engine options ranging from 300 to 425 horsepower.Yutkun TokYutkun Tok, General Manager of Aiata, said: “We are honored to participate in Boot Düsseldorf, a prestigious platform that celebrates the pinnacle of the boating world. The Wayfinder 38 embodies Aiata’s mission to deliver versatile, high-performance boats backed by the Anadolu Group’s legacy of innovation and excellence. For Aiata, this is a defining moment – not only because we are showcasing the Wayfinder 38, but because it reflects the expertise and unwavering commitment to quality that define the Anadolu Group. Aiata benefits from the financial strength and engineering excellence of Anadolu Group, ensuring every vessel we produce is a symbol of reliability, innovation, and craftsmanship. We look forward to sharing our passion for boating with enthusiasts from around the globe.”Credits: Aiata
December 20, 2024
Antonini Navi, established in 2020 by the Antonini Group in collaboration with engineer Aldo Manna, has announced the successful joining of the hull and superstructure for its Seamore 34 superyacht. According to the shipyard, “The steel hull was connected to the aluminum superstructure using bimetal,” and with this phase completed, the focus will now shift to the vessel’s internal compartmentalization.Seamore 34, featuring design and development by Hot Lab, is the first model in a “semi-custom” series scheduled for launch in the second half of 2025. The yacht’s profile is described as having “a high, dominant bow” that gives it a “sleek and sporty feel,” combined with superstructure volumes that result in “an elegant, maritime look.” The concept prioritizes versatility and flexibility, as well as open spaces that “create unique settings for sharing and conviviality among guests.”The shipyard states: “One of the most interesting features of Seamore 34 is the more than 150-square-meter open-air living space on the main deck, much of which can be closed off if needed by sliding pocket windows fitted flush with the deck.”At the current stage of construction, potential buyers, captains, and brokers can arrange onboard visits. These inspections, guided by engineers from the shipyard’s technical office, provide industry professionals the opportunity to examine the yacht’s construction quality and design firsthand.The Pertusola shipyard in the Gulf of La Spezia was bought by Walter Antonini in 1977. Since then, Antonini Navi has been a family-held leader in superyacht custom build and refitting.Credits: Antonini Navi
December 20, 2024
Turkish shipyard Sarp Yachts has released the first interior renderings of the XSR 85 RPH, a 25.9-metre raised-pilothouse model set to debut in late 2025. Developed in collaboration with Red Yacht Design and Van Oossanen Naval Architects, the yacht is described as having “more expansive interior and exterior spaces” compared to previous models in the XSR series.According to the shipyard, the interior design takes cues from “the captivating beauty of ocean life,” using light tones and airy spaces to promote a connection to the seascape. The yacht accommodates five cabins, including a main deck master cabin with a private bow terrace. Al fresco dining options are available on the sundeck, and lounge areas are located on the main deck aft and swim platform.Design director of Red Yacht Design, Cana Gokhan, stated: “The XSR 85 RPH represents our commitment to pushing boundaries in yacht design. By integrating an ocean-inspired theme with modern luxury and optimising both interior and exterior spaces, we’ve created a yacht that sets a new benchmark in its category."Elkin Yildirim, general manager of Sarp Yachts, added: “The XSR 85 RPH represents a leap forward in yacht design and functionality. In this project, we push boundaries and craft a vessel that merges elegance, comfort and practicality. We are thrilled to share these remarkable interiors, which perfectly reflect our dedication to innovation and excellence."Credit: Sarp Yachts
December 19, 2024
The 2025 RORC Transatlantic Race’s multihull lineup presents a departure from recent years, as a range of different vessels seek Line Honours in the MOCRA Class. Previous editions were dominated by MOD70s, but this year’s field promises greater diversity.Among the competitors is Oren Nataf’s Pulsar 50 Rayon Vert (FRA). In 2021, Rayon Vert secured overall line honours in the RORC Transatlantic Race, finishing in 9 days 2 hours 33 minutes and 19 seconds, and later took second place in MOCRA for the 2021 Rolex Fastnet Race. For the 2025 edition, Rayon Vert will race double-handed with François Seruzier.Miami-based Jacopo Bracco enters with the custom 53-foot trimaran Finn (USA), designed by Renaud Banuls. Bracco has raced multihulls since childhood, and Finn’s crew includes individuals with MOD70 experience, such as project manager Sam Mabey, 5.80 Transat winner Etienne Messikommer, and record-setter Jeff Mearing. Bracco stated: “In the right conditions, Finn can easily hit 20 knots and surf at 30!” He also noted one concession: “I have found a real Italian restaurant in Lanzarote which will be preparing some great meals. I am originally Italian, so there is no way we are going to race without good food!”Clarin Mustad’s Alibi 54 trimaran Dakota returns after failing to start in 2024 due to rudder issues. Now prepared in Lanzarote, Dakota could finish in about 12 days under ideal conditions. Mustad, new to ocean racing, said: “I prefer to compete rather than cruise because it makes the journey so much more exciting.” Dakota, bearing a Grenadian sail number, will be crewed by experienced sailors including co-skipper Carles Boned Roig and Christina Menabó, plus other friends.Thierry Roger’s Newick 39 trimaran Perros-Guirec, a sistership to the 1978 Route du Rhum winner Olympus Photos, will also compete. Roger will race double-handed with longtime colleague Renan Le Penven and aims to maintain an average speed of 10 knots. Roger, who has waited years to attempt a transatlantic crossing, said: “This will be my first transatlantic, but I have looked out over that ocean all my life… Now, at 64, I work less, so I have raced the boat in many regattas, but my ultimate goal is the 2026 Route du Rhum.”These entries join others in the Multihull Class at the RORC Transatlantic Race, supported by Calero Marinas, the International Maxi Association, and the Yacht Club de France. The race is scheduled to start on January 12, 2025, from Marina Lanzarote, covering 3,000 miles to Camper & Nicholsons Port Louis Marina in Grenada.Credit: RORС
December 19, 2024