One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

Casper Marelis unveils project Equal
Casper Marelis, one of the three finalists in Boat International Media’s “Young Designer of the Year Awards", has introduced project Equal. The design of MY Equal is based on the owners request of having a yacht with two equally looking tenders. The tenders should complement the exterior styling of the yacht so that’s where Marelis started this design task. The result is a low profile 80 metre yacht with dedicated decks for (water) sports, parties, relaxing and an evening around the fireplace. The owner will be able to get to this luxury with a limousine tender and board in comfort and safety due to the easy access boarding system. The second sporty general tender can be used for fishing and day long exploring. All bring their equal shares to the owners yachting experience.Earlier the concepts of Harun Kemali, Dani Santa, Alexander Fogg and Ricardo Pilguj were presented.
Dilbar spotted in Côte d'Azur
Previously spotted in Barcelona, Lurssen megayacht Dilbar has now been seen cruising in the South of France.She became Alisher Usmanov's, one of the Russian billionaires shaping the yachting industry, third yacht.156m Dilbar, launched at Lurssen facility in November 2015, has officially become the world's largest yacht by volume with a gross tonnage of 15,917 tons, toping Al Said's 15,850 tons and Azzam's 13,136 tons.With a beam of 23 meters and a deep draft of 6 meters, the yacht's exterior was designed by Espen Oeino. Cabling used on board stretches over 1,100km with guests and owner's spaces totaling a combined 3,800 square meters of living space.The displacement yacht has a steel hull and aluminium superstructure, her interior was styled by Andrew Winch Design. Photos by Raphael Belly
27.5m Kalliente hits the water at Dominator
Dominator has launched 27.5m Ilumen series yacht Kalliente. Alberto Mancini is responsible for both exterior and interior, whilst the naval architecture has been kept in-house at Dominator Yachts in collaboration with engineers from Navalhead. The shipyard has revealed that once the sea trials are completed, the yacht will make an appearance at at the 2017 Cannes Yachting Festival and then the Monaco Yacht Show (MYS). Kalliente is capable of accommodating 10 guests in 5 cabins, as well as a crew of 3, in modern interior with the use of prized woods and natural stone. Performance wise the yacht is powered by 1,200 HP engines that can push her to a 21-knot top speed.
ISA Yachts and Team For Design introduce GT67 project
ISA Yachts has teamed up with Enrico Gobbi’s Team For Design for a new range of designs, the largest of which is a 67m superyacht GT67.As the Italian yard says in a statement, "typical ISA Yachts features have been revisited with an even stronger appeal. The design of this unique and sports yachts shows a well balanced and pure exterior, with sleek, strong lines and a slender silhouette".The volume of the superstructure is purposely drawn back to imitate the proportions and extended front hood of a large sports coupè. The superyacht's alluring amenities include a helipad, aft deck pool with U-shaped glass panel and an option to have a gym on the sundeck.GT67 has sleep up to 12 guests in 6 cabins and is expected to be launched before the end of 2019. In July 2016 ISA Yachts has been purchased by the Palumbo Group for €11 million. The acquisition represents the latest addition to Palumbo’s portfolio of yards in Naples, Messina, Malta, the former ITM yard in Marseilles and the Santa Cruz shipyard in Tenerife.
Damen Game Changer debuts in London
Dutch shipbuilder Damen has launched Game Changer, its latest 70-metre yacht support vessel with helicopter hangar, in March 2017. Last week she has spent three days in London to promote the Yacht Support range of vessels.Game Changer is the fourth yacht support vessel in the 70-metre segment following the delivery of Intrepid, 6711 and Garcon. This latest launch also follows last year’s delivery and sale of the 55-metre showcase vessel Fast & Furious. With its yacht support range, Damen is now the established leader in this rapidly developing niche. In total 11 vessels have been delivered or are in build.The vessel features a fully certified helideck so owners can take larger helicopters on long range flights to their mother yachts and land safely in a wider weather window. Lowering the helicopter into the hangar protects it from the elements so it is refuelled and available for take-off without causing hassle, disruption and noise on the mother yacht.Michal BaginskyIn addition, Game Changer has 250 square metres of open deck space for tenders and toys. The large deck crane makes logistics and handling simple, fast and safe. Below deck there is a further 110 square-metre storage space/dive centre. The YS 6911 has offices, facilities and accommodation for 22 crew and staff. It can carry a huge amount of extra provisions, fuel (marine, aviation and petrol), luggage and spare parts.