One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

90m Oceanco Project Shark launched
The 90-meter Oceanco superyacht, referred to as Project Y717 has now been launched by the Dutch shipyard according to the company. Her exterior lines were penned by Luiz DeBasto whilst her interior was drawn by Italian design studio, Nuvolari Lenard.Key features include a helipad, two elevators - one for guests and one for its crew of 31, a diving center, hammam and sauna. Stretching across a beam of 14.2 meters, Project Shark, as it is named in Oceanco's press release will now embark on sea trials.Another big project at Oceanco is the 109-metre Project Y718 (Project Bravo), a Nuvolari Lenard design that is planned to be delivered this year.
120-metre concept Rorqual
Rorqual is a 120-metre superyacht concept from Paris-based studio MUB Design. Designed in animalistic shapes, it is a “symbiosis between gigantism and slender curves”. Interior is a quintessence of classic and contemporary style; materials include walnut, marble, copper and brass and felted furniture. Key features include several Jacuzzis, a spa, gym, and a dance floor with DJ podium overlooking the beach club. Rorqual also has the ability to host a range of toys and tenders on board, including jet skis, a submarine and plenty of inflatables. She accommodates up to 14 guests on board as well as a crew of 30. Power comes from four 4,830hp MTU engines, providing her with a top speed of 21 knots.
How to charter a yacht in the Balearic Islands
Long revered by locals, the Balearic Islands are now starting to develop as a mainstream yacht charter destination. Bespoke Yacht Charter looks at the best way to plan a charter across the Spanish islands and what to look out for whilst in the Balearics.Located east from mainland Spain, the Balearic Islands are accessible via flights to Palma de Mallorca Airport on Mallorca, Menorca Airport just southwest of Mahón on Menorca or Ibiza Airport on Ibiza. Due to the proximity of the Balearics to mainland Spain, many yacht charter guests also opt to begin their yacht charter in Barcelona, Valencia or Denia. The Balearic Islands themselves include Mallorca (Majorca), Menorca (Minorca), Cabrera, Ibiza, Formentera and S’Espalmador, with the three most popular islands being Mallorca, Ibiza and Menorca. The high season stretches from May to September with July and August being the busiest moments thanks to average temperatures of 27 to 30 degrees.Spring is a lovely time to visit the Balearics when the fiestas are starting and the weather is warm. Autumn still hovers around 18 to 25 degrees Celsius and you’ll find off-peak seasons still have mild and pleasant weather, making the Balearics an appealing yacht charter destination in any season.Alexander Coles, Charter Broker, Bespoke Yacht CharterThe Balearic Islands have been ruled by Phoenicians, Carthaginians, Romans, Moors, and Spaniards, all of whom have left their mark with impressive architecture, diverse cuisine and lasting traditions contributing to the unhurried culture. There are bustling coastal resorts as well as sleepy bohemian villages; you can find pumping nightclubs as well as quiet tapas bars. The clear turquoise waters are ideal for trying out your charter yacht’s water toys – spend a morning paddle boarding, go diving, or snorkel at a treasure chest of beautiful beaches and coves.The diversity on offer is excellent for all yacht charter guests – whether you prefer to lounge onboard your private yacht during the day and party at night, go shopping, head inland for outdoor activities such as hiking or indulge in a yoga retreat or spa day ashore. Menorca, located northeast of Mallorca is a quieter alternative to Mallorca or Ibiza. It is a fantastic island to begin your Balearics yacht charter, after which you can visit Mallorca then Ibiza. Mahón, also known as Maó, is the capital of Menorca and a port town with a leisurely pace – the ideal yacht charter base. We recommend Café Mirador with a terrace overlooking Mahón Port to enjoy a pomada (local gin and lemonade) or platter of sobrasada sausage before embarking on your private yacht charter.First stop for many yacht charters is Palma de Mallorca, known as Palma. Palma de Mallorca is the island version of Barcelona with funky wine bars, stunning architecture and great shopping. It is the perfect jumping off point for any yacht charter to explore the rest of Mallorca. Other towns to visit include Port d’Andratx, Sóller, Alcúdia, Deià or Valldemossa.Mallorca has over 300 beaches with diverse surroundings such as pine groves, coastal rocks or dunes. Renting a yacht to explore Mallorca is an excellent option to find the best deserted coves and beaches away from the crowds.Known as the ‘White Isle’, Ibiza is famous for its hedonistic nightlife however it is a fantastic yacht charter destination for relaxation too. Away from the busier southeast coastline, you can find quieter sandy beaches and white washed villages with idyllic settings.The west coast of Ibiza is sheltered from the prevailing winds from the east and from San Antonio to Es Vedra you’ll have a hard time picking a beach or cove more perfect than the next. Enjoy a romantic meal ashore at Ses Roques restaurant admiring the beautiful view over Cala Conta, anchor in picturesque Cala Porroig with fisherman’s huts fringing the tranquil cove or spend a leisurely afternoon on land at El Chiringuito at Playa Es Cavallet, a chic beachside restaurant with an excellent wine list, mouth-watering cocktails and superb food.Ibiza’s sister island is just half an hour south by boat and the perks of having your own private yacht charter means you don’t have to abide by the ferry timetables back to Ibiza. With no airport servicing Formentera, there’s generally less crowds and the island exudes a chilled-out vibe with plenty of opportunities to relax on your luxury yacht charter and decompress from daily life once the day trippers leave Es Pujols and return to Ibiza.Known for its amazing azure waters, there’s no shortage of breath-taking beaches on Formentera including Playa Migjorn in the south and Cala Saona on the west coast of the island. Playa de Ses Illetes will make you think you’re in the Caribbean with fine white sand and transparent turquoise water. Popular with visiting charter yachts and A-listers it is a fantastic place to relax for a few hours, though best visited outside of peak summer when the crowds are busiest.Regardless of your itinerary when arriving to the Balearics, booking early is key in Spain as few yachts are in the region during peak months, leading to last minute requests, often finding no suitable yachts in the region.Sponsored by Bespoke Yacht CharterT. +44 20 7368 3328E. info@bespokeyachtcharter.com
New 70-metre trimaran superyacht concept
Wind Motion 70T is a 70-metre trimaran concept by French-based yacht designer Mathis Ruhl. New rigs, developed by a designers are capturing and transforming wind energy into an efficient propulsive force.Named the RTW ², Ruhl explains: “We previously developed the MRTW rig as a wind propulsor suited for larger vessels. With the RTW ² rig, we took the concept even further, breeding it with the articulated two elements thick wing concept. A larger wing mast section and foldable articulated thick sail reduces the compression load in the mast, and unties the two spars in a central pivot. The result is higher aerodynamic efficiency, a lighter structure, and lower required deck space.”
50-metre Project Ayla launched and named White
Dutch yard Heesen has announced that 49.8 metre superyacht previously known under codename Project Ayla is launched and christened White at its Oss shipyard on 8th of February. White was originally built on speculation, but has been bought one year into construction in October, 2017.White is from Heesen's 5000 Aluminium series class, with a gross tonnage below 500GT - the limit which is currently continuing to influence yacht design, comes with exterior styling from repetitive Heesen Yachts collaborator Frank Laupman and his Omega Architects studio, and the yard describes the look as “an emblem of sporty elegance”. The superyacht sundeck is measuring 70 square metres and has been fitted out with decorative fabrics from Hermes. The other highlights on the upper deck are the spa pool, surrounded by sunpads, and the full-service bar area. The fast and comfortable hull was created by the yard’s in-house naval architects.Interior design comes from Italian designer Cristiano Gatto, who worked in deep contact with the owners to customise the yacht : interior in glossy ebony and Canaletto walnut was inspired by the work of New Deco designer Jean-Michel Frank and has been extensively fitted tothe owner's tastes. Key pieces include an ebony, leather and stainless steel coffee table with a hidden ice bucket beneath, and custom-designed Loro Piana upholstery with bookcases built into the armrests. The accommodation up to 12 guests in 6 cabins, including a main deck owner’s cabin, full-beam VIP below decks, 2 double staterooms and 2 twin cabins, all with their own private en-suite bathrooms.Power comes from twin MTU 16V4000 engines, reaching top speed of 23 knots and 11 knots economic speed with range of 3,200 nautical miles.White's sea trials procedure will be held at the North Sea. Delivery is scheduled on April, 2018.Another superyacht project at the Dutch yard is the recently sold 60 metre Project Falcon.