One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

Technical launch of Feadship project 700 hull
On June 20, the hull of Feadship’s project 700 was launched by subsidiary Slob in Papendrecht today. The 87m yacht will be moved to Feadship's Aalsmeer yard to complete her construction. Sinot Exclusive Yacht Design is responsible for both the exterior and interior of the twin-screw diesel motor yacht. Feadship has launched 73-metre Hasna for an Australian owner on Saturday, June 3, making it the first yacht ordered by an Australian customer in the Dutch shipyard's history. The superyacht left Feadship Kaag yard yesterday and was on her way to Rotterdam.Photos by Dutch Yachting
Cloud 9 spotted in Bonifacio, France
Recently delivered CRN Yachts vessel Cloud 9 has been spotted in Bonifacio after being seen in Portofino, Italy, a couple of days ago. Launched in January 2017, the 74-meter Cloud 9 becomes the shipyard's second largest yacht to date, outranked only by the 80-meter Chopi Chopi. Burgess acted as Owner’s Representatives throughout the project.With an exterior by Zuccon and an interior by Winch Design, Cloud 9 is able to accommodate up to 16 guests (12 when chartering) in a master suite, a VIP suite and 6 guest cabins catered to by a crew of 22. Focused on a free interior-exterior flow, Cloud 9 boasts over 1,000 square meters of liveable space. Amongst the yacht's key amenities are a private deck, complete with an intimate lounging area, forward of the master cabin, an extensive beach club with an extended platform. From a technical standpoint, the yacht is featured by twin Caterpillar 3516C engines of 2,680 hp each, giving Cloud 9 a maximum speed of 16.5 knots and a cruising speed of 15 knots.The owner's previous Cloud 9 was a 60-meter CMN built in 2009 and sold in June 2015 at an asking price of €34,900,000. She has since been renamed to Ice Angel, a name previously held by a 50-meter Heesen, which is currently on the market asking €22,500,000.Photo by Julien Hubert
4th Horizon PR110 hits the water in Taiwan
Hull four of the Horizon Yachts RP110 yacht model has been launched earlier this month in Taiwan. 33.53m yacht will be delivered to the U.S. as an inventory yacht for sale with Horizon Yacht USA.The Horizon RP110 features naval architecture by Horizon and Donald Blount and exterior styling by J.C. Espinosa. A spacious salon and dining area accommodates 8 to 10 guests, and her spacious 25’ beam and interior layout provides five staterooms – with an on-deck Master – plus separate crew quarters forward in the bow. The interior design features mahogany as the main wood and accents of santos rose and camel-colored leather.Also found on board the RP110 are extensive outdoor areas, including a tender garage that can serve as a beach club, large aft deck settee, and flybridge with a full bar, dinette seating and Jacuzzi. Additionally, the RP110's innovative double-chine hull design provides stability and shallow draft, along with enhanced hydrodynamics to minimize drag and improve overall performance.Since the debut of the Horizon RP110 superyacht in 2013, three hulls – including hull one that delivered to a repeat U.S. owner – have since been sold to the owners around the world, and hull four will mark the second RP110 in the U.S. Horizon Yachts has recently delivered hull one of its new E98 motoryacht series that has been launched in February this year. The Taiwanese shipyard also announced the signing of a CC115 superyacht order for new owners from Mexico with the delivery in 2018.
Norway: the steady rise of Scandinavia in yachting
Yachting tends to be associated with its early Mediterranean roots, yet recent accelerating growth in the superyacht sector in Norway may indicate the beginning of a shift to new yachting hubs. From Espen Oeino's influence on yacht design to the largest yacht in the world to be built in Norway, the country's mark on yachting continues to strengthen as capacity in Northern Europe starts to lack.Monaco-based Espen Oeino has been designing yachts since 1986, penning the lines of many of the the world's leading shipyards' flagships including Lurssen's 156-meter Dilbar, Heesen's 70-meter Galactica Super Nova and Fincantieri's 140-meter Ocean Victory. The Norwegian designer's most ambitious projects may however be the 181.6-meter REV to be built by Vard for Norwegian billionaire, Kjell Inge Røkke valued by Forbes at $2,7 billion and primarily known in the business world as the majority stakeholder in Aker, a shipping and offshore drilling conglomerate.Scheduled for delivery in 2020, the 181.6-meter yacht, set to be the world's largest, will be built by Norwegian shipyard, Vard, topping Azzam's length by almost 2 meters. "The REV will be a platform for gathering knowledge", explained Kjell Inge Røkke, "I would like to welcome researchers, environmental groups, and other institutions on board to acquire new skills to evolve innovative solutions to address challenges and opportunities connected to the seas".Operated for scientific excursions in tandem with WWF Norway, the Research Expedition Vessel should also be made available for charters of up to 36 guests to help fund more scientific work. Vard was chosen for the build as Mr Røkke's first large trawler came from the shipyard, from which continued a 30-year long working relationship between the two.The REV won't however be the first significant megayacht coming out of Norway. Indeed in 2013, Graeme Hart, New Zealand's richest man, ordered a 107-meter explorer from Norway-based commercial shipyard, Kleven. In November 2014, as the first Ulysses was under build, Hart commissioned a second 116-meter explorer from the yard.Delivered in 2016, the 107-meter Ulysses was dubbed by many as the ultimate explorer due to her 22-meter tender on her bow, launched by two special cranes. Amongst her stand-out attributes are a 8,500nm range, an 11-meter swimming pool on the upper deck and a helicopter garage on the top deck."I am very pleased with the quality of the work that has been done by Kleven, and how our organization have worked together to bring this exciting project to life', commented Graeme Hart in November 2014 on Kleven's work on the first Ulysses.Soon after her delivery, the explorer designed by Norwegian firm, Marin Teknikk, was put on the market asking $195 million ahead of the delivery of the new 116-meter Ulysses scheduled later this year.Amidst growing development coming from the Norwegian superyacht ecosystem, a new player announced it was diversifying into the sector in November 2016. Ulstein Verft, a commercial shipyard based in Norway, then confirmed it was building a 88.5-meter yacht, designed by Espen Oeino, for one of the world's biggest ship owners.With the marine platform and hull line design being developed by Ulstein itself and the general arrangement and exterior being penned by Oeino's Monaco-based studio, the 88.5-meter is set to be delivered already in the first quarter of 2018, a significant advantage of Norwegian upstarts compared to established superyacht yards in Northern Europe where waiting lists typically extend for several years for builds of this size.Yacht construction and design is however not the only thriving part of the Norwegian superyacht ecosystem. In recent years, an increasingly important number of superyachts have started coming to visit Norway and its fjords amidst a thirst for new destinations. This uptick has become so significant that an association called Superyacht Norway was even established by local players to promote the destination.Although still in an embryonic stage compared to the Med or the Caribbean, the May through September charter season in Norway is attracting more and more yachts. Recently, these have included visitors such as the 33.5-meter Feadships Kamino and Moon Sand Too and the 73.69-meter Ilona.Popular destinations in Norway for superyacht cruises include Rosendal, a port at the foot of the Folgefonna glacier, near ski slopes, trek paths and waterfalls as well as Lofthus, a small privately-run port deep within a fjord with its own five-star hotel often visited by Norway's Queen and other high-profile visitors.Although still in its very early stages, Norway's superyacht scene could soon start to rival the more established yachting hubs in Northern Europe and the Mediterranean, perhaps unlocking areas in Norway and Scandinavia as new yachting destinations.
Hakvoort Soprano delivered
On April 7, 38.25m motoryacht Soprano has been launched at Hakvoort. Now it has been confirmed that the yacht has been delivered to her owner.This project is the result of collaboration between the Dutch shipyard, naval architects Diana Yacht Design and interior designers Felix Buytendijk Yacht Design. Designed with a displacement-type hull shape, she features flared V-sections in the bow, large overhangs, a moderate deadrise amidships and a canoe stern. Suitable for global bluewater cruising, the yacht provides accommodation for 8 guests and 7 crew members. Located on the main deck, the owner’s suite includes a stateroom with a king-size bed and bathroom forward. The main lounge contains two sofas in an open plan arrangement with the dining area, which centers on a table for 10 guests. The open aft area will have a built-in seating with teak table. A foldout platform amidships will be recessed into the side the hull giving access to the water for boarding and swimming.On the bridge deck is another lounge, which leads out on to an open aft area with al fresco dining table for 10 guests. The aft deck also houses the main tender while the fore deck hosts a laser sailboat and the MOB tender. The captain’s cabin can be found aft of the the wheelhouse. The accommodation is found on the lower deck, which will contain two double guest staterooms and a VIP stateroom. Crew quarters include a well-equipped mess, three comfortable cabins and smart connections to storage areas and technical spaces. The sun deck features a wealth of open space for sunbathing as well as another built-in seating with teak table. A large whirlpool bathtub forward is able to accommodate four to six people and a BBQ grill is installed in the bar.Soprano is a real gentleman’s yacht, blending the timeless beauty of our maritime tradition with lots of modern touches. She provides an excellent performance at sea, is exceptionally quiet and is superbly finished: the quality of the materials – the finest marbles and woods – is as important as the seamless way in which they have been fitted together. The owners asked us to create the full package for them – and Soprano certainly deliversDirector Albert Hakvoort jrHakvoort has launched its biggest yacht to date, 61m Just J's in November 2015.