One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

80m Nobiskrug Project 790 on the move
Kiel-based shipyard, Nobiskrug has launched their new 80-meter Project 790, moving its hull from their Kiel facility to their superyacht hall in Rendsburg. The yacht is scheduled to be delivered in 2019.Project 790's keel was laid back in March of this year, the 80m is being built to a design by Gregory C. Marshall. The next stage for the development of the yacht, scheduled for delivery in 2019, will be interior fittings set to take place at Nobiskrug's Rendsburg facility.Nobiskrug has recently become most famous for their 141.8-meter S/Y A, which they delivered to Russian billionaire, Andrei Melnichenko, earlier this year.
Graeme Hart's 107m Ulysses has been sold
Listed for sale back by New Zealand's richest man, Graeme Hart, back in 2016, the 107-meter explorer, Ulysses has now been sold after over a year on the market. Although the final price remains unknown, the yacht was asking $195 million at the time of the sale.Hart had placed the order for the 107-meter Ulysses back in 2013, with designers at the time saying that he had chosen Kleven due to its quality standards, delivery times and price point. Later in November 2014, Hart placed the order for the 116-meter.I am very pleased with the quality of the work that has been done by Kleven, and how our organizations have worked together to bring this exciting project to life.Graeme Hart in November 2014Capable of accommodating 30 guests in 15 cabins, the H2-designed yacht carries a crew of 40. Powered by Caterpillar engines, Ulysses has a maximum speed of 16.8 knots and can cruise at 15 knots.Amongst the yacht's key features are a 21m tender, lifted by specially designed cranes onto the foredeck, an 11m x 5m swimming pool, a large jacuzzi, a sauna, a gym and a massage room. Ulysses' garage is packed with toys from motorcycles to surfboards.Ulysses therefore becomes the largest brokerage yacht sold so far in 2017, overtaking the 85-meter Lurssen, Solandge sold earlier this year at an asking price of €155 million. The sale closed in a particularly competitive landscape for brokerage megayachts, with the 110-meter Jubilee currently looking for a buyer as well as the 110-meter Ona, formerly known as Dilbar.
39m explorer yacht Safira listed for sale
Built to handle most challenging waters, the 39.3-meter superyacht Safira equipped with and ice-strenghened hull is ready to venture with her future owner almost anywhere in the world and with maximum comfort, according to Camper & Nicholsons' report. She is asking $18,9 million.Built in 2013 to comply to ABS and MCA standards of safety and pollution prevention, and last refitted in 2015, Safira is a high specification vessel that boasts a 8000 nautical mile range at a speed of 8.5 knots. Her powerful engines can run on 15% biodiesel and the decks are made of eco-friendly teak, which resembles teak. Furthermore, every single element of her contemporary and sophisticated interior design is elaborated in materials with a limited environmental impact, such as reclaimed oak and forest certified sapele. Even the stonework in her guest bathrooms is made from remnants from her owner’s previous projects. Safira is designed as an ideal yacht for socializing with family and friends thanks to her vast relaxation and dining areas throughout her communal guests spaces. The superyacht offers accommodation for up to 12 guests in five en suite cabins, including a full beam master. Her amenities include everything expected for long-range luxury cruising, like a fully equipped gym and and a choice of watertoys for the younger guests.
Amels to build a new 78-metre full custom yacht
Dutch shipyard, Amels has confirmed that it will start building a 78-meter custom yacht designed by Espen Oeino. The yacht will become the shipyard's largest by gross tonnage and the first collaboration between Amels and Oeino.Acquired in 1991 by DAMEN Shipyards, Amels was established in 1918 and underwent several changes of ownership in the 1980s, including a brief period of time when it was owned by Donald Trump. The yard's most recent breakout success came with the Limited Edition series, made up of 6 models from 55 to 83 metres with exterior by Tim Heywood. The line became one of the most successful in the 50m+ range, with over 28 yachts sold.In 2014, Amels announced that it would create a Custom Yachts division, with the idea in mind to build bespoke yachts up to 110 meters in length. The first known iteration of this becomes the 78-meter Oeino-designed yacht that it plans to deliver in 2021.Although smaller in length than Amels' flagship 83,5m Here Comes The Sun, the new yacht will have an interior volume of over 2,850GT and therefore more than its flagship launched in 2016.
69m Feadship Samaya under sea trials
Launched in September of this year, the 69-meter Feadship, Samaya has now embarked on sea trials according to new social media footage. Designed by RWD, she will become one of the 200 largest yachts in the world upon her delivery.Accommodating up to 12 guests across a master suite, a VIP cabin and four guest staterooms, Samaya carries a crew of 16. Amongst her features are a diving center with a nitrox-enriched air system, several Seabobs and relevant equipment.Samaya was launched following nearly 3 years of development, following Asia-based broker Lee Marine introducing the client to Feadship, with the project growing by five meters during this stage.From a technical standpoint, Samaya is powered by a pair of CAT 312C engines that give her a maximum range of 5,000 nautical miles and a top speed of 16,4 knots.Photos via Feadship and Rudy Wijn