One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

Soaring: Abeking launches 68m superyacht
Abeking & Rasmussen have confirmed the launch of their new 68-meter superyacht, Soaring. The yacht had emerged out of her shed earlier this week and has now been lowered into the water for the first time this morning.Designed by Focus Yacht Design and project managed by Superyacht Technical Services, the yacht, which is set to become available for charter in the summer 2020, comes in at a size of over 1,500 GT.Soaring's upper deck features its master suite with a private owner's aft deck and a library. The yacht's remaining 5 guest cabins will be located on the main deck and catered to by a crew of 17.
Billionaire fined €52 million for transporting a Picasso out of Spain
Jaime Botin, part of the Satander banking dynasty, had been caught transporting a Picasso painting on his 67-meter sailing yacht Adix back in 2015. Now Madrid courts have fined the Spanish billionaire for €52.4 million and sentenced him to 18 months in prison.Botin, an active art collector, purchased Picasso's "Head of a Young Woman" painting back in 1977 for his collection. In February 2013, he tried to sell the painting at a Christies' auction in London but the art work couldn't leave Spain at their culture ministry's decision.Spain has some of the strictest laws when it comes to national heritage. According to them, any work of art over 100 years old that is considered culturally important in the view of their culture ministry can be deemed a national treasure, requiring its owner to get a permit in order to transport it out of Spain. Botin's permit was denied back in 2012.In 2015, Botin, according to Bloomberg, had his driver transport the painting from his Madrid home to Valencia where his 67-meter sailing yacht Adix was docked. When setting sail in June 2015, her captain didn't include the artwork on the list of onboard items. Soon after it set sail for Corsica, from where Botin had chartered a jet to ferry it to Geneva where he intended to keep it according to the publication.Tipped off that Botin's permit for the export of the Picasso hadn't gone through earlier, they inspected the yacht and found the painting in the captain's cabin.Adix itself is currently in Australia, finishing up her refit programme at the yard Brisbane. The yacht is set to remain in the South Pacific up to the America's Cup in Auckland in 2021. The painting found onboard the yacht in 2015 had an estimated value of $27 million, with experts saying it could now be even more. It has since become the property of the Spanish State.With a net worth valued by Forbes at $1.7 billion, Jaime Botin is the largest shareholder of Spanish bank Bankinter and a member of Spain's most prominent banking families. His great grandfather had founded Spain's largest bank, Santander.
Oyster's founder Matthews returns to its board
Richard Matthews, original founder of Oyster Yachts, has returned to its board as a non-executive director. This follows Richard Hadida buying the company in 2018. Matthews had founded the sailing yacht manufacturer back in 1973.Oyster Yachts built its first 32ft sailing boat in 1973. From there it gradually extended its range of sailing yachts finding its sweet spot in 56ft to 125ft units designed by Robert Humphreys. In 2008 the company was sold to private equity firm Balmoral Capital for £70 million, before the firm disposed of it to HTP Investments for £15 million in 2012.Following a failure of the internal hull structure on Polina Star III, an Oyster 825 model, which led to the yacht sinking in 2015. This led to a recall of 4 other units and a dent in the builder's cash flow despite a £83 million order book in 2017. The following year, the company went into administration, before being purchased by Richard Hadida.Hadida is mostly known for founding Evolution Gaming, a company that powers most online casino games and currently trades on the Swedish stock market with a market cap of near €5 billion. His fried, yacht owner and automotive mogul Eddie Jordan was formerly also involved in the takeover bid with Oyster but later backed out."It is hugely important to me personally that the founder of the brand [Richard Matthews] I hold so close to my heart has given it his seal of approval by joining our board." Hadida explained. "Having restored the company to its former glory with the support of a fantastic team – from talented craftsmen to dedicated management – this feels like confirmation that Oyster is once again synonymous with quality and excellence, just as it was when Richard founded it back in 1973".
Double Down: Numarine Sells 5 XP Yachts
Turkish shipyard Numarine has announced the sale of 5 yachts from its XP series, bringing the total in the series up to 10. Four of these will be 26-meters in length and one 32-meters."These achievements indicate the relevance and popularity of the series" commented Numarine founder Omer Malaz. "We are very pleased that five more international customers will be able to experience what high quality and impeccable Numarine style are."All built on the same platform with identical layouts, the four 26XP yachts will feature a spacious flybridge, a main salon on the main deck and 4 guest cabins on the lower deck. Interior designs and finishes will be customised to the owner's tastes.The only substantial difference between the units will be the hulls, with one of them being semi-displacement with MAN engines of 1,200hp each, whilst the remaining ones will be displacement units with engines of 560-800hp each also manufactured by MAN.The 26XP and 32XP series were both designed by Can Yalman with naval architecture by Umberto Tagliavini. The Numarine 32XP model was being marketed at just under €9.3 million whilst the 26XP was asking just over €3.8 million.
Sanlorenzo launches 52-meter Lady Lena
Italian shipyard Sanlorenzo has confirmed the launched of its 4th 52-meter yacht, Lady Lena. Purchased by her owner in 2018, she is set to be delivered in March 2020. Another four units of the Steel 52 series are currently under construction at the yard.Coming in at 499 gross tons, the 52 Steel was formerly the flagship series of Sanlorenzo before the introduction of larger models to the mix. Designed by Mauro Micheli from Officina Italiana Design, the first unit launched was Seven Sins.Amongst Lady Lena key features, similarly to her sisterships, is a 94-square-meter beach club which features two fold-out platforms on both sides of the yacht. A lounge area is located directly underneath a pool with a glass bottom aft of the main deck. Sistership Seven SinsPowered by twin MTU engines, Lady Lena will reach a top speed of 17 knots and cruise at 15 knots. At an economical speed of 11 knots, she will be able to cross the Atlantic with a 4,000 nm max range.One of the world's largest yacht shipyards, Sanlorenzo went public in December 2019 at a market cap of just over €550 million on the Italian stock exchange. In 2018, the group posted revenues of €327 million, a third of which came from its superyacht division.