One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

72m Admiral Armani Megayacht Launched by TISG
The Italian Sea Group has launched the 72-meter Admiral Armani megayacht, marking the first vessel designed in collaboration with Giorgio Armani. The ceremony took place at the company's Marina di Carrara facility, attended by representatives from the Armani Group, local authorities, and project team members.This yacht represents the first of two projects fully designed by Giorgio Armani, featuring distinctive exterior styling and interior design by Armani/Casa. The collaboration with The Italian Sea Group's Centro Stile combines minimalist aesthetics with advanced naval engineering.Key design elements include geometric volumes with curved surfaces, satin aluminum and steel detailing, and expansive floor-to-ceiling windows. The upper decks incorporate open-air lounges and a helicopter landing area. Interior materials feature Black Marquinia marble, golden Calacatta, and Canaletto walnut, complemented by custom lighting and fabrics."This yacht represents the confluence of Giorgio Armani's poetic elegance and The Italian Sea Group's technical excellence," said Giovanni Costantino, Founder & CEO of The Italian Sea Group.The Admiral Armani 72m will make its official debut at the Monaco Yacht Show in September 2025. The vessel measures 72 meters in length and represents a new direction in luxury yacht design through the Armani collaboration. Technical specifications and performance details were not disclosed in the announcement.The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credit: Giuliano Sargentini/The Italian Sea Group
Silent Yachts Nears Completion of Flagship Solar-Electric SY80 Catamaran
Silent Yachts has announced its 24-meter flagship solar-electric catamaran, the SY80, is approaching completion. The Italian builder recently launched two SY62 3-Deck Open models and one SY62 3-Deck Closed variant from its Fano shipyard as part of its plan to deliver 10 yachts in 2025.The SY80 will be available in three customizable configurations: 2-Deck, 3-Deck Open, and 3-Deck Closed. The model retains the sustainable features of Silent Yachts' smaller vessels while offering increased volume, accommodating up to 12 guests. Key features include an open layout, spacious staterooms, and ample storage for water toys."We can accommodate a very high number of different configurations, making the yacht of your dreams into a lived reality," said Silent Yachts CEO Fabrizio Iarrera. Owners can opt for an on-deck master suite or an open-plan salon with the master cabin below deck.Performance specifications include a top speed of 12 knots, cruising speeds of 7-8 knots, and battery capacities of 522 kWh or 696 kWh. The solar array peaks at 22.4 kWp, supporting near-zero-emission operation.The SY80 2-Deck variant will debut at the 2025 Cannes Yachting Festival (September 9-14), with sea trials expected in the coming weeks.Silent-Yachts is producing the world’s first fully solar-sustainable oceangoing production catamaran yachts. They are powered exclusively by solar energy and capable of cruising up to 100 miles per day. In 2009, founders Heike and Michael Köhler, who have spent 6,000 days cruising more than 75,000 miles all around the world, launched the Solarwave 46, the first fully self-sufficient blue-water catamaran after years of testing solar-powered propulsion, and they have been building boats ever since. Credits: Silent-Yachts
Special One Wins Judges' Special Award at World Superyacht Awards 2025
The 52-meter sportfisher Special One, built by Royal Huisman with design by Vripack, has received the Judges' Special Award at the 20th World Superyacht Awards in Venice. The yacht competed in the Best Motor Yacht – Semi-Displacement or Planing Motor Yachts 50m+ category.Judges described Special One as "spectacularly different," with one noting: "She is truly special! This yacht is so unusual, so different and so successfully done." The award recognizes the vessel's unique combination of sportfishing capabilities and luxury amenities.Vripack's co-creative director Bart Bouwhuis commented: "The owner's desire to build one of the coolest and challenging boats to ever hit water was unwavering from the outset." The design maintains traditional American sportfisher proportions while incorporating innovative features like a 28m² fish cockpit, DJ station, and cinema with rising projector screen.Interior highlights include walnut and oak finishes, a 237-piece parquet dining floor, and a sky lounge with custom blue glass chandelier. Technical innovations include laser-powered fiberglass exterior lighting.The World Superyacht Awards ceremony took place in May 2025, honoring exceptional vessels in the global luxury yacht market. Special One represents Royal Huisman's first sportfisher project and Vripack's largest motor yacht design to date.Royal Huisman is a Dutch shipyard established in 1884 in Ronduite, building and refitting custom luxury sailing and motor yachts at its shipyard in Vollenhove, the Netherlands.Credit: Guillaume Plisson, all provided by Vripack
South Coast & Green Tech Boat Show 2025 to Feature Multiple Marine Debuts
The upcoming South Coast & Green Tech Boat Show 2025 at Ocean Village Marina in Southampton will showcase several world and UK premieres from leading marine manufacturers. The event, scheduled for May 9-11, will highlight new models across both power and sail categories with a focus on innovation and sustainable technologies.Among the notable debuts, Cockwells Modern & Classic Boatbuilding will present the Hardy 45 European, making its world premiere. The 45-foot vessel combines offshore capabilities with inland waterway navigation, powered by twin Yanmar 440hp engines reaching speeds up to 28 knots. Dave Cockwell, Founder and Sales Director, stated: "Our all-new Hardy 45 European provides an extraordinarily luxurious and secure environment for ocean crossings and long-distance cruising."Hardy 45The show will introduce four models to the UK market for the first time, including the BENTE28 sailing yacht with its distinctive IMOCA-style dodger, the high-speed Delta 33 Coupé from Sweden, the modular Axopar 29 Sun Top adventure boat, and the versatile Saxdor 340 GTWA walkaround cruiser.Hanse 360Additional show debuts will feature the award-winning Hanse 360 sailing yacht, recently named European Yacht of the Year 2025, alongside the FJORD 39 XL powerboat and the Absolute 47 Fly flybridge cruiser. The Hanse 360 offers an optional sustainable sail package using recycled materials.Absolute 47 FlyTim Mayer, Sales and Marketing Director at MDL Marinas, commented: "Each year the South Coast & Green Tech Boat Show grows in scale and significance." The event will display over 90 boats both in-water and shoreside at the Harbour Hotel Southampton location.Credits: South Coast & Green Tech Boat Show
67m B.Now FB287 with Oasis Deck Launched by Benetti
Benetti has launched FB287, a fully customized 67-meter steel yacht from its B.Now series featuring the Oasis Deck® design. The vessel represents Benetti's steel-hulled superyacht expertise, with exterior design by RWD and interiors by Sinot Yacht Architecture & Design. Engage Maritime served as owner's representative throughout the project."The launch of FB287 demonstrates the capabilities of the Benetti shipyard and the possibilities for clients to realize their ultimate expression of the yachting lifestyle," said Daniela Petrozzi, Benetti Sales Director.Key customizations include a rectangular elevator, marble guest staircase with glass balustrade, widened corridors, and multiple pool areas - an infinity pool on the Oasis Deck®, a spa pool on the observation deck, and a reflecting pool with waterfall effect on the owner's deck. The yacht features a lower-deck spa complex with sauna and steam room, a main deck saloon with grand piano, and an entire upper deck dedicated to the owner's private use.Originally conceived with light beach house interiors, FB287's owner requested a darker, richer aesthetic inspired by Gatsby-era styling. The final design incorporates woods like sycamore, ebony, and macassar, along with specialty marbles and metal detailing. Despite the dramatic style change from initial concepts, the design maintains seamless flow between interior and exterior spaces through coordinated material selections.Following launch, FB287 will undergo sea trials before scheduled delivery this summer. The project marks Benetti's successful adaptation of its B.Now platform to meet specific owner requirements while maintaining the series' signature indoor-outdoor living philosophy.Founded in 1873, Benetti is the oldest Italian shipyard specializing in luxury yachts. Benetti designs, builds and sells composite vessels from 29 to 44m and steel and aluminum boats from 37 to over 100m. The fleet consists of five categories: Class, Oasis, B.Yond, B.Now and Custom to meet all the needs of the market. Benetti belongs to the Azimut|Benetti Group, the largest privately owned luxury yachting group in the world.Credits: Giuliano Sargentini/Benetti