One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

Pelagic 77 by KM YachtBuilders begins outfitting
This month the 23.5-meter sailing yacht Pelagic 77 left the canopy at KM YachtBuilders in the Netherlands, where there were installed the keel and rudders. The boat has now moved to the outfitting shed. The representative of Pelagic Yachts Skip Novak and Jordi Griso also took part in the construction. Tony Castro (design) described yacht as "an evolution of the 22.5-metre Pelagic Autralis". The aluminium work is now complete and the interior is underway in the Dutch yard's joinery department. The next stage will include the mechanical, electrical and hydraulic systems installed before interior outfitting takes place. Expeditionary ship Pelagic 77 is designed for expeditions in high latitudes. This implies an enhanced autonomy, ease of handling of sailing areas and simple technical systems that a crew can operate without any special assistance.Key features include a large pilothouse and a comfortable seating area, as well as a stern galley, which makes up most of the guest areas. The interior is made in bright colours and consists of six double cabins located in front of the wheelhouse, with two heads and shower cabins, divided between them.A yacht with a beam of 6.2 meters is expected to be delivered at the end of 2020.
Inside 41m Rüya by Alia Yachts and Sorgiovanni
Turkish builder, Alia Yachts, has presented its fully custom 135-foot (41.30-meter) superyacht, Rüya, designed inside and out by Sorgiovanni Designs.Rüya— which means ‘Dream’ in Turkish— is a high volume tri-deck motoryacht built in composite to Lloyd Register with a Gross Tonnage of 499 GT.Launched in July 2015, Rüya is a triumphant example of a pure custom creation. She demonstrates how a truly capacious yacht can be designed and built to grace the ocean with the timeless elegance of a far leaner vessel.Commissioned by experienced owners seeking a fully custom-built, go-anywhere superyacht, Rüya is a 499 GT Lloyd’s Register classed composite construction. Her clean, flowing lines flatter the tri-deck configuration, emphasising her length.The well-protected bridge and the open main-deck seating areas are further complemented with a fabulous 93 m² sundeck with full bar and a 10-person Jacuzzi. To fulfill the owner’s brief for a yacht that would facilitate relaxed living, the interior design is very much that of a luxe beach resort in the tropics.Exotic woods, bamboo and other natural materials create a sumptuous, tactile appeal, and a casual ambiance that belies the design discipline at work in this exceptional yacht.
Palm Beach International Boat Show has been postponed until further notice
Following Governor Ron DeSantis’ executive order issuing a Stay-At-Home directive through April 30, the Palm Beach International Boat Show has been postponed until further notice. Andrew Doole, President, Informa Markets U.S. Boat Shows and George Gentile, President of the Marine Industries Association of Palm Beach County, said that the primary concern continues to be the safety and well-being of their staff, exhibitors, partners, and attendees. The team is closely monitoring the latest developments regarding the Coronavirus (COVID-19) and how it might further impact their show. The Palm Beach International Boat Show has a total statewide economic impact of $682.7 million and supports 4,394 full-time Florida jobs. Team of the show continues to assess the situation and will provide a detailed update on the show’s status by April 17.
Ocean Alexander represents new 45 Divergence-coupe
Ocean Alexander took the industry by surprise with the launch of the Divergence line. Their newest 45’ boat that transcends boundaries by flawlessly merging the comforts of a yacht with the size, swiftness and accessibility of a sport boat.The forward main deck holds a large and comfortable settee that can be converted into a table with wrap seating, making it the ideal spot for luxurious sunbathing and pure, restful relaxation.The helm on the 45D is completely focused on functionality while still maintaining the level of luxury you’ve come to expect from Ocean Alexander. The fibreglass helm station contains the latest Mercury and Garmin electronics and has the option of being customized with carbon fibre inserts. A/C vents and triple bolster seats ensure everyone at the helm is as comfortable as possible. As always, the console and display pod are designed for more ergonomic ease, enhancing the piloting experience.The spacious, open-air galley on the 45D is perfect for a quick snack or cooking up the catch of the day. Amenities include a Scandvik stainless steel sink, a U-Line refrigerator, Kenyon stove and fully enclosed fibreglass cabinets that provide plenty of storage space. The spacious salon is perfectly finished with dovetailed, solid-wood cabinetry, and features a hi-low walnut table as well as a U-shaped settee that converts into a comfortable queen berth with extra storage below. With a wet bar, Isotherm fridge, enlarged skylight and three windows, this area is the perfect spot to sit back and take a break from the outdoors.
Holterman Shipyard showcases new 32.6m X-Treme105
Dutch shipbuilder Holterman Shipyard showcases new 32.65m superyacht X-Treme105. The yacht is made from the steel and aluminium and features Diana Yacht Design naval architecture and a robust exterior designed by Bernd Weel, while Trimm Design completed her interior designs. The X-105 features the latest technological developments such as a wet launch system. This system is suitable for a RIB up to 10m and contains an integrated 5m long swimming pool with adjustable depth due to a movable bottom. The midship holds a garage with doors folded on either side. The garage offers plenty of space for multiple water toys such as two jet skis and a RIB up to 3.45m. All essential technical systems are double-equipped for optimal reliability, such as bow thrusters, stern thrusters, stabilizers and watermakers. The two steerable nozzles do not only make the ship silent but also makes the ship more manoeuvrable.The outdoor deck flows seamlessly over into the spacious salon with a well-equipped and grand Galley. That same level holds the owner's quarters with ensuite sanitary facilities. On the lower deck, the 4 double guest bedrooms are accommodated with ensuite sanitary facilities as well. This deck also holds the crew area with two double cabins, of which one with bunk beds. The wheelhouse has an open connection to the salon and is located above the owner's cabin. The robust exterior and stylish interior make for an exclusive experience suitable for a yacht of this calibre.X-105 equipped with two Volvo D16MH engines and also can reach a maximum speed of 15 knots and cruise at 10 knots with 2,400 nautical miles. The first hull expected to be delivered in July 2021.