One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

The world's most successful 55m superyacht to showcase at the Monaco Yacht Show
Amels will be showcasing the Amels 180, the most successful yacht in its class, at the Monaco Yacht Show from 26 to 29 September. The 55-metre yacht named Eji became the 22nd Amels 180 from the Amels Limited Editions range following her delivery in May this year. The owner is enjoying a long summer season on board before the yacht heads to Monaco to showcase the Amels 180 design at the prime T-Central berth. The next available Amels 180 is now under construction for delivery in summer 2019."The Amels 180 has been the world's best-selling 55-metre yacht design since 2007," comments Amels Commercial Director Rose Damen. "We've been able to do that through constantly evolving and introducing new features to the proven, reliable Limited Editions platform. Eji is a beautiful showcase of the advantages that our Limited Editions approach to yacht building brings for our clients, including a very smooth build and fast delivery. We even delivered Eji a week earlier than scheduled." Amels completed the sale of Eji in 2017 with the client represented by Burgess. The highly sought-after Tim Heywood exterior design is complemented by an interior design by Laura Sessa. The next available Amels 180 offers her owner many exterior and interior customisation possibilities to suit the owners individual lifestyle.The Amels 180 stands out with a unbeatably large Sun Deck, covering 180 square metres. At 28 metres in length (92 ft) with a 7-person jacuzzi, the top deck is the largest you'll find on any comparable yacht.The addition of a large Swim Platform and Beach Club, plus 3 folding balconies, ensures there are always plenty of outdoor spaces to enjoy. The Owners Suite with folding balcony is a beautiful space to wake up with the sound of the sea, fresh breezes and an al fresco breakfast.The full body Bridge Deck Sky Lounge has large deep windows and sliding doors opening up to the aft deck, creating a light and airy indoor/outdoor space to enjoy with family and friends.The Amels 180's ocean-going steel hull with in-house Amels naval architecture has been proven in more than a million nautical miles of global voyages - from Southeast Asia to Svalbard and the Arctic Circle - giving owners full confidence to enjoy unique experiences and destinations around the world. The full displacement yacht with 671 Gross Tonnage ensures the highest standard of comfort at sea without compromise on storage and crew facilities for extended periods of full luxury service without port call. It has proven reliability, low maintenance and high safety above and beyond the international safety norms required for yachts over 500 Gross Tonnage. In addition to Eji, Amels will also be showcasing 57.7-metre Volpini 2, the first Amels 188, at the Monaco Yacht Show. Damen will host the 55.5-metre Yacht Support vessel Power Play at the show.
First Oyster Yachts sale under new management
Related articles : Oyster Yachts goes into liquidation and cuts 150 jobs; Oyster Yachts acquired by Richard Hadida.Oyster Yachts are proud to announce the first sale of an Oyster 745 under new management, the latest in a flurry of successes following the recent completion of legacy yacht Oyster 575 MARTA III in July. This Oyster 745, which has been bought by an existing Oyster owner, will be constructed at Oyster’s recently reopened Saxon Wharf yard in Southampton, where over 65 jobs have already been saved since production recommenced in May. The vessel will also be the first to have its hull moulded at our soon-to-be-finished in-house moulding facility in Norfolk. This progress, alongside our recent Lloyd’s Register accreditation, puts us firmly on track for ensuring a robust pipeline of future orders, delivering yachts without compromising on build quality or safety. This Oyster 745-05 is expected to be delivered in June 2020. The elegant and innovative design of the Oyster 745 provides an idyllic setting for private family sailing. First launched in 2016 and designed by renowned naval architect Rob Humphreys of Humphreys Yacht Design, the 745 allows experienced owners to sail easily with family, whilst less experienced owners have the option to run her with crew and still enjoy the vessel in comfort. Separate crew quarters also means that the 745 can also be operated as a commercial charter yacht.Described by renowned sailing journalist Matthew Sheahan as a “key arrival in a new generation of blue-water cruisers”, the Oyster 745 allows owners who are looking for a step up from sub-60 foot vessels to experience the increased scale and capability without having to rely on external crew. She significantly improves on both performance - with a new hull and twin rudder format - and comfort, with the installation of a new guest deck area 20% larger than in previous Oysters.Oyster Yachts CEO Richard Hadida spoke about what the sale meant to him, saying: “It is always fantastic to see a member of the Oyster family expanding their yacht ownership, but this boat has special significance to our team. As the first new yacht sold under our management, this 745 represents Oyster’s rebirth and a real statement of intent. We are not only reviving the brand by re-opening Oyster strongholds in Norwich and Southampton, but bringing it to new heights with innovations such as our partnership with Lloyd’s Register and the addition of in-house moulding for the first time. As we return Oyster to the forefront of the yachting industry, we will continue to focus on the innovation and commitment to quality which have become the hallmarks of the Oyster brand.”
57-metre superyacht Volpini 2 in Capri
The Amels 188 has an all new exterior design by Tim Heywood and interiors by Reymond Langton. The wide 10.6-metre beam (35 ft) adds to the high volume (970 Gross Tonnage) interiors with high ceiling heights. Volpini 2 features an Owners Suite with folding balcony (12 square metres / 130 sq ft), six suites including a VIP suite on Bridge Deck, a Sun Deck Sky Lounge accessed by central staircase and elevator, plus a Beach Club and wellness area with internal stairs to the Main Saloon.<iframe width="640" height="360" src="https://www.youtube.com/embed/V4KgLsuIAu0" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>
A new concept in yacht ownership
Your own Princess yacht, the wide blue horizon, yet without the traditional complexities of owning a yacht. YachtQuarters is a new way to live the Mediterranean dream at a fraction of the usual cost. Now we’re offering interested parties the chance to understand this new concept during the Southampton Boat Show 2018.YachtQuarters was launched back in January 2018. It is a unique shared acquisition program where every aspect of the yacht’s operation, maintenance and management is looked after by experienced permanent crew and the professional management team at Princess Motor Yacht Sales, the world’s largest Princess distributor and a leading European maritime service provider for over 50 years. The programme features a stunning new Princess 75 Motor Yacht, Maltese-flagged and based at Port Adriano in Palma de Mallorca, just 30 minutes’ drive from the airport. She boasts eight berths in four luxurious en-suite cabins, and separate quarters for two or three crew members.The YachtQuarters yacht manager will ensure that each owner enjoys a total of eight trouble-free weeks onboard during the year: two in summer, four in spring and autumn, and two off-season. This ensures that owners get maximum value from their investment.Outgoings such as servicing, maintenance, repairs, storage etc. are predictable based on costs from the previous year and shared equally between all owners. Individual owners will be responsible only for their consumables such as food, drinks and fuel.The crew can replace the owners’ personal effects and ensure food and drinks preferences are onboard prior to arrival to ensure that the owners feel at home as soon as they step aboard their yacht. YachtQuarters’ budgets include permanent crew for the Princess 75 and her toys (jet tender, water skis, banana boats, Seabobs, snorkling gear etc.), complete management and operation, as well as reserves for unexpected expenses. In comparison to charter, the total cost per week with YachtQuarters is approximately 65% of a corresponding charter. The yacht will always be kept in superb condition through the meticulous management of the crew and Princess Motor Yacht Sales’ aftercare service, safeguarding the investment. This will ensure the yacht is in perfect condition on arrival, ready for a memorable experience in the perfect cruising area of the western Mediterranean. Investment in YachtQuarters creates a four-partner ownership structure that lasts for four years, after which the boat is sold and the structure dissolved. If, after a minimum of two years, an owner wishes to opt out, they can sell their share as a liquid asset.At this year’s Southampton Boat Show, potential owners will have a wonderful opportunity to engage directly with the YachtQuarters team and take a moment to tour the beautiful Princess 75 which will be on display. Whilst at the show, visitors can speak directly our programme manager, and understand from his long-standing experience, just what is different about this concept and how it works.
84-metre trimaran White Rabbit by Echo Yachts revealed
Australian custom Superyacht builder Echo Yachts have proudly revealed their 84m superyacht newbuild project White Rabbit during an exclusive VIP event at their shipyard in Henderson, Western Australia.White Rabbit is 100% custom designed and built according to its experienced Owners exacting requirements and is the culmination of 4 years of detailed design and construction efforts by the team involved. At nearly 3000 gross tonnes, 84m in length and 19.6m beam, White Rabbit is largest superyacht built in Australia as is the largest aluminium and largest tri-hull superyacht in the world.Designed by Sorgiovanni Design, White Rabbit showcases the highest standards of luxury cruising and will provide amazing seakeeping, speed and fuel efficiency for a vessel of its size and magnitude. Echo Yachts celebrated the reveal of White Rabbit in style during the exclusive reveal function featuring an evening of VIP speeches, video documentary of the build, plus an evocative and memorable sound and light show including special guest and cellist Ms Joanna Quail of London.Guests were provided the rare opportunity to step onboard and view some of the expansive exterior entertaining spaces and enormous luxury interior spaces thanks to the hospitality of White Rabbit’s owner and family who were in attendance for the special event. Echo Yachts director Mark Stothard: “The Echo Yachts team are extremely proud to have been entrusted to create this truly unique and amazing superyacht for our valued client and it has been a pleasure to achieve such a fantastic result together with Sorgiovanni Design, One2Three Naval architects and ALIA Interiors.The enormous trimaran hull form and refined styling of White Rabbit create a profound and immediate Wow Factor that no other hull form can quite achieve. We are confident that this unique Trimaran will produce outstanding performance and provide distinct benefits compared to other hull forms in terms of shear guest space, plus sea keeping and fuel efficiency which we intend to prove during sea trials in the near future.Our team are really looking forward to launching White Rabbit and demonstrating the amazing benefits and performance characteristics this special type of yacht delivers”. Final preparations are now underway for the launch of White Rabbit in early September. Echo Yachts will be attending this year’s Monaco Yacht Show and available for appointments to discuss newbuild and refit opportunities, with immediate build capacity available.