One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

Amels 206 launches by Amels
Designed by Tim Heywood as part of the Amels limited-edition line, the 62.5-meter superyacht is dressed in a light gray hull and a crisp white superstructure.Interior design is the result of a collaboration between Laura Sessa and the Amels interior design team. In the master suite, the owner can enjoy branded round windows and are accompanied by up to 11 additional guests.Other on-board features include two VIP suites on the bridge deck, a large sun terrace with a jacuzzi and teppanyaki grill, and a garage for two eight-meter tenders on the lower deck.Yacht Limited Editions will be one of six new assemblies for owners before the summer season.
The 70th FB273 superyacht was launched by Benetti
The FB273 superyacht features a steel hull and an aluminum superstructure designed by Benetti.On board can accommodate up to 12 guests in six cabins. All are located on the lower deck and are decorated in a style designed by interior designer Laura Pomponi. Occupying six decks, on board you can select a geometric pool with a special function of changing the depth, a helicopter landing area, a large solarium and a rooftop jacuzzi.Owner's suite with a central staircase with an area of ​​more than 120 square meters. M. With a panoramic view. The upper deck is occupied by a private living room, bathroom, sauna, open living room, home theater, gym and massage room. The owner’s office has a glass wall overlooking the interiors and is connected to the living room and balcony.The FB273 is powered by two 2400hp Caterpillar engines that develop the yacht to a maximum speed of 17 knots and provide a range of 5,000 nautical miles at a cruising speed of 12 knots.
Red Yacht Design presents Ice Kite 64-Meter super yacht
Turkish studio Red Yacht Design presented a project - a 64.2-meter superyacht Ice Kite and a 28-meter Shadow Vessel ICE Ghost.Developed in conjunction with Dykstra Naval Architects, ICE Kite will be the longest yacht with a total length of up to 500 GT at the time of construction.A pair of 735 kW main engines provides Ice Kite with a maximum speed of 17.4 knots.On board Ice Kite can accommodate up to 10 guests in four comfortable cabins. Features of this superyacht include a beach club area with a swimming pool, an outdoor dining area for 12 people and a helipad on the bow.Downstairs is the Kite Lounge, which also functions as a dining room. There is glass from which a 180-degree view opens. Other interior features include an elegant spiral staircase and a special spa area.Ice Kite will be built with the project, Ice Ghost. The 26-meter yacht will serve as a specialized support vessel for Ice Kite.Ice Ghost can carry the Icon A5, the U Boatworx Superyacht Sub 3, a 12-meter specially designed RIB with a maximum speed of 60 knots, also developed by Red Yacht Design, and a couple of Seadoo jet skis on it. main deck. There is another garage for storing snorkeling equipment, SeaBobs and a maintenance area.The main deck of the Ice Ghost can also be used as a party venue, and two double cabins below the deck can accommodate guests or staff. Ice Ghost with a steel casing and carbon fiber exterior has a maximum speed of 16 knots.
Inside of Sanlorenzo 52 Steel Lady Lena
Italian shipyard Sanlorenzo launches new 52 Steel yacht last month.Key features of the 52-meter motor yacht include a 94-square-meter beach club and a glass bottom pool.Lady Lena also has a 31-square-meter gym with direct access to the saloon of the main deck, a garage for unloading at the tender of 7.5 meters and a separate garage for lifeboats and toys. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} The 52 Steel model has a beam of 9.35 meters and is equipped with a pair of CAT 3512 C engines with a maximum speed of 16.5 knots. Accommodation for up to 12 guests and a crew of nine. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none}
Sanlorenzo SL96A launch and sale 29 meter yacht
The concept of the 29.1-meter SL96A is the result of a collaboration between designer Chris Bangle, SanLorenzo and designer Bernardo Zuccon of the Zuccon project. The interior of this recently sold SL96A was designed by Roman designer Laura Sessa.The yacht has an asymmetric design and an interesting layout.For example, the pavement on the port side was eliminated to free up 10 square meters of internal space. She can also place a 4.5 meter tender on board.The Sanlorenzo SL96A delivers an impressive top speed of 28 knots and speeds up to 26 knots.