One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

Two superyachts destroyed in the most expensive fire loss in Fort Lauderdale history
Early on Saturday November 16th, properties at Fort Lauderdale went on fire, leading to destruction of two superyachts, the 49-metre Lohengrin and 32.6-metre Reflections. According to Fort Lauderdale Fire Rescue, the estimated loss from the fire is over $20 million. The city fire marshal reported, the fire broke out at around 4.43am, with loud explosions waking up residents. Allegedly, the blaze started on-board Lohengrin and spread to a neighbouring Reflections. It is understood that the two yachts were under maintenance and refit work at the time of the fire.Reportedly, around 100 firefighters from several agencies were called out to the blaze. Many cellphone videos spread on social media witnessed flames going out, with huge plumes of smoke in the air. However, the fire brigade managed to bring it under control.<blockquote class="twitter-tweet" data-lang="ru"><p lang="en" dir="ltr">Crews are still on scene of the yacht fire and will work to extinguish hot spots as the crane removes the scaffolding from around the yachts. Once the hot spots are extinguished then the investigation and salvage will begin. <a href="https://twitter.com/hashtag/Media?src=hash&amp;ref_src=twsrc%5Etfw">#Media</a> <a href="https://t.co/nG0WCquWY0">pic.twitter.com/nG0WCquWY0</a></p>&mdash; FLFR PIO (@FLFR411) <a href="https://twitter.com/FLFR411/status/1196098513039495168?ref_src=twsrc%5Etfw">17 ноября 2019 г.</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>At the moment, no injuries have been reported. It is known , that the four crew members of Reflections were staying at an Airbnb for the weekend.Fort Lauderdale Battalion Chief Stephen Gollan called the yachts destruction “the biggest fire loss in Fort Lauderdale history.” The cause of the fire remains unknown, with investigation to be conducted.Handout/Fort Lauderdale Fire Rescue/TNSIf the fire does not appear intentional from the video materials though, it might be difficult to detect exact source of the fire due to the extent of damage, fire officials said.Officials from the Environmental Protection Agency also arrived on site on Sunday with view on environmental damage, “to control and contain contaminants into the water,” Gollan said. One of the concerns now is to prevent fuel leakage into the river. However, no active leaks were reported on Sunday evening.M/Y LohengrinLohengrin was built by Trinity Yachts in 2007. She features exteriors by Geoff van Eller and interiors by Scott Carpenter. She offers accommodation to up to 11 guests across 5 cabins. In January 2019, she was sold asking $12 million.Reflections was built by Christensen in 1997 with a GRP hull and superstructure. She can accommodate 8 guests across 4 cabins with an interior design by Merritt Knowles and an exteriors by Setzer. In 2016, she was sold asking $4,295,000.M/Y ReflectionsSun Sentional media reports, the owner of Reflections, Chip McElroy, was present at the fire scene with his family. He has owned the yacht for over three years and has made many family trips to the Caribbean aboard. Reflections had sailed two weeks ago and was in the Fort Lauderdale marina for annual repainting.
36m Moonen yacht Martinique nears completion
Dutch builder Moonen Yachts has announced successful joining of the hull and superstructure of the latest Moonen Martinique superyacht. Currently under construction in the Netherlands, the 36-metre YN199 is available for sale, and is on track for a Summer 2020 delivery.The 36-metre motor yacht YN199 is the second yacht built on the semi-custom Martinique platform. She features exterior design from René van der Velden, with naval architecture undertaken by the Dutch experts at Diana Yacht Design in collaboration with René van der Velden. The London-based Studio Indigo is responsible for her sophisticated interior design.Following the keel laying on 14th December 2018, the second hull in Moonen’s Martinique line, the 36-metre motor yacht follows the delivery of her award-winning sistership, Brigadoon, in summer 2018.YN199’s Project Manager, Nicky van Zon, comments on the latest construction milestone: It’s no secret that Moonen has faced a challenging period over the past few months. Regardless, we’ve worked hard to ensure that project delays have been kept to a bare minimum. We’re all extremely proud that we have been able to reduce the delay in the construction of YN199.On-board, the yacht accommodates up to 12 guests across a six cabins, as well as a crew of seven. Her interior design concept remains flexible to allow prospective owners to customise it to personal style and taste. Still, special consideration has been already given to maximising internal areas to enhance a sense of space and ease of movement.Regarding her technical features, the yacht has a high-tensile steel hull and an aluminium superstructure. Reduced construction weight results in a maximum speed of up to 16.5 knots, lower fuel consumption and low noise and vibration levels for comfortable cruising around the world.Following delivery next summer, YN199 will be on display at the 2020 editions of the Cannes Yachting Festival and Monaco Yacht Show. At the moment, Moonen also has one more 36-metre steel and aluminium yacht under construction. Noteworthy, the yard filed for bankruptcy protection with the Dutch court this summer. Later, it has entered into a new ownership under an Australian couple, Matthew and Louise Baxter.
120m futuristic superyacht Project L by Thierry Gaugain
Brokerage company SuperYachtsMonaco has presented a new futuristic superyacht concept Project L by French designer Thierry Gaugain. Known for collaborations with Philippe Starck on several yachts including M/Y A, S/Y A and Venus, he is now presenting his solo 120-metre project. Project L will accommodate an indoor and outdoor cinema, nemo room, beach club, spa, gym, live performance area, dive centre, polar gear room, pools and a tender drive-in garage. Designer Thierry Gaugain, working on this project, did not limit himself to established frameworks. For example, it seems that the ship is generally devoid of windows, but this is not so. The area of ​​glazing is actually large, just glass with one-sided visibility.Project L has a focus on sustainable yachting and will be powered by a diesel-electric hybrid propulsion system with azimuthing thrusters fore and aft. She will have an impressive 10,000 nm range at 12 knots and a high capacity waste management system to support her autonomy.She is also designed to be silent on the water. Her original naval architecture allows stable gliding through the water. Her low drag and seamless lines are to ensure best levels of low noise and vibration.Furthermore, Project L will feature a retractable ballast – like a sailboat keel – to adjust stiffness, roll time, feel and stability according to conditions, swell and wind direction when at anchor.Guest capacity of Project L is flexible, depending on her owner's needs. She can accommodate 12 guests with 40 crew plus staff, but it’s possible to expand this up to a maximum of 36 guests and 50 crew.The yacht's interiors will be well-lit, as lots of natural light can flood in. Her lighting system will mirror the hue of natural light as the day passes, promoting wellness and calm on board.The exteriors of Project L will be linked to the interiors by one-way glass which reflects the seascape. Her only exterior light will run the length of the yacht, which can change colour to transform the reflections or her nighttime silhouette. A futuristic concept is now exclusively for sale with SuperYachtsMonaco.
Interview: future and present of hybrid propulsion in yachting
At the recent Monaco Yacht Show, a leading British yacht builder Sunseeker has revealed new Sunseeker 133 model. It will operate on a hybrid propulsion system developed jointly with Germany-based engines manufacturer MTU. Yacht Harbour discussed the future of hybrid propulsion engines with Darren Barnett, Marine Manager with MTU UK.Sunseeker 133Where does MTU decision to focus on hybrid systems for yachts come from?MTU has been an engine supplier for many years. The company is around 110 years old. Over that time, we have specialised in manufacturing and supplying light-weight and high-speed diesel engines.Now the time has come, when we have to be more than just an engine supplier, since the power requirements on-board yachts are getting greater. Owners of yachts want to operate them in a different way. They do not want to travel fast - they want to travel comfortably, economically and efficiently.Therefore, the best solution to that is to offer the system that can power the vessel in different ways. Thus, it would provide both propulsion and supply of all the consumes on-board, such as air conditioning, stabilisers and other hotel loads.Is that right, that speed is not the major concern anymore?Yes, that is what we say. So it is not all about having the largest, most powerful engines. It is about being able to offer better experience on-board, whilst the customers spend their leisure time there.Sunseeker CEO Andrea Frabetti and Darren BarnettWhat makes hybrid propulsion different from other engine systems?Diesel engines will remain the core of propulsion systems for boats in the future. Nonetheless, what we are doing is offering systems that can power a vessel using batteries, for example. We also deploy generators to provide power for not only propulsion, but also for conventional power needs on-board.Actually, the way all of that is linked together is a clever part, because the hybrid system itself is greater than the sum of all the components. You cannot just select components and install them into the yacht. Apparently, they need to be integrated together, so that they operate seamlessly. We believe, that there is a great future in yachting for hybrid systems.Our approach is that we will deliver the whole scope of supply. It means, not just the engine, not just a part of it but the whole system. Thus, we are also taking full responsibility for it. Customers want to have the knowledge that the complete system will be taken care of, because with complicated systems such as this one it can get difficult.Currently, we are developing a hybrid system jointly with Sunseeker for the Sunseeker 133 yacht. And we are looking into a modular and serialised system, since we want to have a portfolio of components to select from, such as different diesel engines and several types of batteries and generators. Sunseeker 133Do you think the hybrid propulsion system you are working on could be installed on other yacht models?The ideas is, with Sunseeker we have the first or pilot installation. Therefore, at the moment we are working on the scope of supply for the Sunseeker 133. In the future, the basis we have developed with Sunseeker will be available for other yacht builders with different diesel engines, different batteries and different generators. It will be possible to customise the system for any particular yacht.But is the system ready for installation yet?We are still in the development phase, but we are close to finalizing the total scope of supply. Hopefully, Sunseeker soon will be able to begin construction of the 133 yacht with the hybrid system.Then in the future, what do you think could be the largest size of a yacht to operate on hybrid propulsion?The serialized system we are developing with Sunseeker is aimed more at the production yacht market. Naturally, much larger yachts have much more specific requirements. However, we have done it in the past and that is what we will continue to do in the future.Operating as a custom service, we would develop a system to meet the customer’s requirements. That could be any size of yachts, up to the very largest ones. For instance, Sailing Yacht A operates on a kind of hybrid system, where MTU have supplied gensets.Many builders now opt for more eco-friendly engines in general. Have you noticed raising environmental awareness among yachting clients?Yes, definitely. Owners of yachts have realised that they probably could do something to more environmentally friendly. All the large yachts are the big consumers of power. What they could do, is raising awareness of where they can be more efficient. And it is obvious, that vessels running on diesels create emissions.Alternatively, with a hybrid system, all those large vessels could operate in harbours using batteries. It is a great benefit, that it is emission-free and completely clean. The only problem with hybrid is that for the moment people do not understand what hybrid is. It is a long process, and we are trying to educate people, what the capabilities of that system are.What is more, when a yacht is at anchor in a small bay and the owner of the yacht wants to swim around with family, they would not want a generator running with exhaust emissions coming on to the water. The environment would much nicer if there are no diesel engines running. We see it is a great benefit.
90m superyacht DreAMBoat in Gibraltar
Delivered this summer, the 90-metre Oceanco superyacht DreAMBoat made a splash at the Monaco Yacht Show 2019 with her international debut. Yesterday, the famous vessel was photographed at the shores of Gibraltar.Photo: @DannyWheelz on Instagram via Dutch YachtingAccording to social media sources, DreAMBoat was built for US billionaire and owner of the Atlanta Falcons NFL team Arthur Blank, who is valued at $5.5 billion by Forbes. Meanwhile, Forbes valued the team at $2.6 billion as of September, 2018.DreAMBoat at the MYS 2019. Photo via Dutch YachtingThe yacht of aluminium superstructure on a steel hull features a 14.2-metre beam. Sleek exteriors by Espen Oeino come trademarked with generous overhangs from the superstructure and cut outs in the bulwarks lending her classic and strong appearance.DreAMBoat at the MYS 2019. Photo via Dutch YachtingThe vessel’s exterior also features numerous large windows offering panoramic views. Swimming pool aft at the main deck, a partially closed sundeck with Jacuzzi and plenty of seating and entertainment zones and a private Jacuzzi at the owner’s deck.DreAMBoat at the MYS 2019. Photo via Dutch YachtingDreAMBoat's interior carries bespoke surfaces and limestone floors, all decorated with sophisticated natural materials including wood, semi-precious stone, leather and mother-of-pearl all designed by Terence Disdale. Her impressive interior volume of 2,950 GT allows accommodation for 23 guests on-board, along with up to 33 crew members.Her propulsion package consists of two MTU 4,828 HP engines, with reported top speed of 18.5 knots.DreAMBoat at the MYS 2019. Photo via Dutch YachtingThe superyacht belongs on the list of the largest superyachts, ever built for sports teams owners.