One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
Italian Benetti has launched the 37 meter Benetti B.Yond during a private ceremony in Livorno on July 4. The yacht was named Goga. The B.Yond 37M yacht is the result of a vision by Paolo Vitelli, founder and president of the Azimut Benetti Group, and designer Stefano Righini, who died in October 2021. The naval architecture by AUSONIO Naval Architecture and Benetti R&D Department with her hull designed by Pierluigi Ausonio’s firm P.L.A.N.A. Interior design was made by Benetti architect Mauro Izzo.Built with a steel hull and aluminum superstructure for long-range cruising, the yacht marks a new chapter for Benetti as the first model in its Voyager series.“I am happy to present one of the most innovative boats ever built. Equipped with a hybrid system for long-range, environment-friendly cruising and featuring a four-deck layout in a length of just 37 meters, this is a dream come true for modern owners who want to cruise around the world with their family and friends,” says Paolo Vitelli, founder and president of the Azimut Benetti Group.She can accommodate 10 guests across five cabins, including the owner’s cabin and a further four cabins on the main deck. In addition, at the choice of the owner, a sixth cabin can be added, for which the gym on the lower deck can be removed. There are also other options for lay out solutions. Goga features a walk-in wine cellar, a cold room on her lower deck and a panoramic lounge room on the main deck. One of the key features of the newest B.Yond 37M is an innovative E-Mode Hybrid system by Siemens Energy, which creates optimal energy consumption according to specific usage profiles. The technology is simple to handle and offers four different operating modes, including zero-emission cruising in full-electric mode and zero-emission anchoring in hotel mode. The batteries provide up to eight hours of autonomy during the day and 12 hours at night, and can be recharged in just three hours.The 395 GT yacht has a range of 8,200 nautical miles at nine knots in Eco Transfer mode. Thanks to the twin MAN V12 1,450 horsepower engines, she can reach a top speed of 14 knots. Founded in 1873, Benetti is the oldest Italian shipyard specializing in luxury yachts. They design, build and sell composite vessels from 29 to 44m and steel and aluminium boats from 37 to over 100m. Their fleet consists of five categories: Class, Oasis, B.Yond, B.Now and Custom, to meet all the needs of the market, and they belong to the Azimut|Benetti Group, the largest privately owned luxury yachting group in the world.Credits: Benetti
July 5, 2022
The Italian Sea Group has announced the partnership with Blackorange Superyacht Experts, a full-service brokerage company with a consolidated position on the markets of the Gulf of Arabia. The collaboration sees Blackorange Superyacht Expert representing on an exclusive basis Admiral and Tecnomar brands in the markets of the Arab Emirates, Oman, Kuwait, Qatar and Bahrain, which offer interesting development opportunities and in which The Italian Sea Group will be able to further consolidate its positioning, thanks to the proven track record of Blackorange in the segment of mega-yachts from 50 up to 150 meters.Giuseppe Taranto“This is a highly strategical partnership for our Group. The Emirates, Oman, Kuwait, Qatar and Bahrain have a huge potential and I am confident that the expertise of Blackorange Team combined with our solid reputation in terms of design, quality and innovation will result in a significant growth in these areas. This partnership is a further step in our global development plan and it complements the network of our reference dealers in US, China, Hong Kong, Turkey, Egypt and Azerbaijan,” says Giuseppe Taranto, Vice Chairman and Chief Commercial Officer at The Italian Sea Group.The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credits: The Italian Sea Group
July 5, 2022
Extra, brand of ISA Yachts, presents the new X115 Triplex suited to modern and versatile owners looking for large and modular spaces both outdoor and indoor. The exterior lines were made by Palumbo Superyachts and Francesco Guida. The interior was drawn by the Milan based Hot Lab studio.The interior design of X115 Triplex stems from the desire of transmitting a sense of freshness. The interior develops around very large windows, a fine balance of contrast between the neat and light vertical walls and the dark and material flooring projects the floor further down, as if to visually enlarge the available space.A genuine tri-deck offering the choice between the five or six cabin version, X115 Triplex reserves the forward main deck to the full-beam owner suite complete with private balcony, separate wardrobe, vanity, office desk and bathroom with double sink. Below deck there are four guest cabins: two VIP cabins with double beds and two cabins with single beds.Soft, embracing shapes that counterbalance the pure materials used, and at the same time offer visual and practical comfort. One of the strengths of X115 Triplex is the cockpit on the main deck which, thanks to the two foldable balconies, extends over an area of 75 square meters and includes both a living area with three sofas and a sundeck. The saloons find a specific purpose, designed to avoid replicas, repetitions, but rather to complement each other through the different decks. The heart of the main deck offers a lounge area with sofas and a dining area with a 10-seater table. The second formal table for 10 people can be found aft of the upper deck. The sun deck, laid out with two sunbathing areas and a living area, offers a privileged observation point to fully enjoy cruising in total comfort and privacy. The Seabobs are built into the transom with a sinking platform. The 4.6-meter tender garage is placed on the starboard side, allowing for a hot tub to be fitted at the bow together with two large sunpads so as to turn this area into an oasis of pure relaxation. The propulsion system of the semi-displacement X115 Triplex can rely on three powerful Volvo Penta IPS engines of 1000 horsepower each capable of pushing it up to a maximum speed of 17.5 knots and a cruising speed of 12 knots.Today, the Extra Yachts range provides three different lines: Fast, Loft and Triplex. Each of them comes in different models to give guests the thrill of experiencing full contact with nature through, creating an intense bond with the sea both during navigation and at anchor, thanks to the maximum comfort offered by the large internal and external volumes.Extra Yachts is specialized in the development of yachts from 76' to 130' characterized by maximum liveability interior and exterior and reduced consumption. Exploiting the advanced technical experience and world-class Italian craftsmanship typical of ISA Yachts, Extra Yachts offers customers all the advantages of being part of Palumbo Superyachts. In addition to Extra, the Palumbo Superyachts network also includes: ISA Yachts, Columbus Yachts, Mondomarine and Palumbo SY dedicated to refit.Credits: Extra Yachts
July 5, 2022
The Numarine 22XP, the entry level boat in the XP Series to date, will make its World debut at 2022 Cannes Yachting Festival. The exterior and interior design were made by Can Yalman, while Umberto Tagliavini took care of the efficient naval architecture. The new yacht has almost all the same features as the 26XP but inside a 22 meter hull. For example, she has gigantic angular windows like the 26XP, large social areas, and a spacious flybridge. The 22XP’s interior is among the most voluminous for a 70-footer out there on the market. She is a compact explorer that can take owners anywhere in the seas.22XPThe layout of the 22XP offers three or four spacious cabins, including a full-beam master suite. All of them are on the lower deck, filled with natural light. There is also a vast main deck saloon and an open cockpit.22XP“The 22XP has been a success from the very first design stages. Five units had already been sold even before launching the first one. Having the bigger sister boat’s DNA and success, we will see many 22XP in the Mediterranean sea in the upcoming seasons,” stated Ömer Malaz, Numarine Chairman. 22XPFor the very first time at a boat show, which takes place from September 6 till September 11, there will also be on display the recently delivered Numarine 37XP Chapter 3, the first of five sold by Denison Yachting destined to arrive in the North American market in the next two years.Chapter 3Numarine, a European high-performance motor-yacht shipyard headquartered in Istanbul, offers a range of yachts from 19 to 45 meters.Credits: Kerem Şanlıman, all courtesy of Numarine
July 5, 2022
Otam has announced that construction of the first Otam 90 GTS – a brand new model and the largest in its Fast & Iconic line-up – is under way at its shipyard in Genoa. Her elegant but racy design was made by Giuseppe Bagnardi of BG Design Firm. The 24 meter yacht was selected by the passionate owner because the yacht is a great combination of speed and volume – she is able to accommodate a large number of guests.“Because our boats are often used as chase boats for larger vessels, our clients are looking to approach a medium-sized yacht with the same level of freedom of customisation that you’d normally find on a superyacht,” says Matteo Belardinelli, Otam commercial director. “We’ve integrated that big boat mentality into a yacht of under 24 meters at the load line with all the associated advantages in terms of manning and maintenance.” The new Otam 90 GTS is available with different ‘options’ – opening hard top or soft top, with full or half-height side windows, with or without a side passage door, and with a single or double hull window for the master suite amidships. Hull no.1 is scheduled for delivery in 2024.The shipyard’s history started in 1954 in Liguria. Its professionalism is what made it stand out, very quickly becoming the first authorized Riva yacht Service Center for the Med Sea. In the 80’s Otam fit around 25 yachts for an American builder before starting his own production of Otam 45’ and 55’, earning significant attention. Today Otam has produced around 90 yachts, becoming an Italian specialist, and, together with its custom range, offers a limitless choice between 45’ and 130’.Credits: Otam
July 4, 2022