One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

Vertigo spotted in Gibraltar
Recently delivered superyacht Vertigo has been spotted in Gibraltar yesterday. Two weeks ago we have also seen her arriving to Amsterdam for the final sea trials and fitting out, after which Feadship 96.6m yacht left Holland en route to Gibraltar. In December 2016, the official pictures from the yacht undergoing her sea trials on the North Sea were released. Last year Vertigo has also been spotted in Lelystad, the Netherlands on her way to Amsterdam and the sea.Vertigo saw the light of day on Wednesday 23 November, which is when this 96.55-metre superyacht left the construction hall at the Dutch yard in Makkum. She measures 96.55m/ 316.8ft and has a steel hull and aluminium superstructure. Redman Whiteley Dixon was responsible for the exterior design, Chahan Interior for the interior and De Voogt Naval Architects for the naval architecture. With a gross tonnage of 2,999GT, Vertigo was built to Lloyds +100A1 class and will fly the Cayman Islands flag. Powered by twin MTU engines of 3,004hp each, Vertigo will be able to reach a maximum speed of 17 knots and cruise for 5,000 nautical miles at 12 knots.Vertigo accommodates 18 guests in 7 double cabins and 2 twins, as well as a crew of 34. The owner's cabin is located on its own private deck with floor to ceiling windows throughout. Amenities include a spa pool aft of Vertigo's main deck, an extensive beach club with a bar located under the pool, a private cinema and a spa.Vertigo will further have two 10-meter custom Feadship tenders. You can take a closer look at the third largest Feadship superyacht here and find the first official images here.Photos by @superyachts_gibraltar
Carbon fiber Azimut S7 introduced
Azimut Yachts has presented its new carbon fiber motor yacht Azimut S7. Measuring 21m, she is offered in Coupé and Sportfly versions featuring a propulsion system with three Volvo IPS units. The Azimut S7 will make its official debut at the 2017 Cannes Yachting Festival.The use of carbon fiber in the superstructure and the pivoting platform has made it possible to increase the volume of the boat without affecting its overall weight, optimizing performance. And the triple IPS technology also provides an additional benefit in the form of even more below deck space. The result is a below deck area that is 13 meters in length, plus a garage with space for both a 3.25 meter tender and a jet ski. This solution leaves the stern clear when the garage is closed, while the pivoting platform creates a terrace on the sea.The exteriors are designed by Stefano Righini, whilst the interiors are the work of Francesco Guida. The heart of the S7 is a 19 m2 owner’s suite, which is organized in four different areas, each with its own function and separated by partitions, mirrors and translucent materials. Also below deck are three more cabins, all with extremely generous proportions. The galley has been moved to the main deck, in the bow, to ensure ease of use without penalizing the big living area. There are two lounging areas, an interior one served by two coffee tables that can be transformed into a big table seating eight and a stand for a 55-inch TV, and a large exterior cabinet with bar counter.The interior styling also stands out from the crowd, combining elegance with a masculine personality. There are two versions, the first warmer and the second more high-tech. This latter style was chosen for the first unit, which features a series of variations on grey and uses materials like glossy black flamed oak and tay wood.The S7 is fitted with three Volvo IPS 1,050 propulsion units, each equipped with an 800 hp engine, that drive the yacht to a maximum speed of more than 35 knots when fully fitted out. On a technical level, the ACS (Advanced Cruising Solutions) program introduces a series of solutions to deliver the best product experience: active trim control to automatically adjust the yacht’s longitudinal trim, the driving joystick, the integrated onboard control and monitoring system, and the auto balance system that transfers fuel from tank to tank to adjust transverse trim in changing load conditions.The Azimut S7 is designed and built to the highest standards applied in the sector and has been issued with the shipyard’s HTS High Technical Standard declaration. The yacht is also eligible for CE A and NMMA certification for boats under 24 meters.Azimut Yachts division, which specializes in yachts in the 12 to 35-meter range and generates about 50% of the Azimut Benetti Group’s total turnover, grew twice as fast as the market average in the four months from September to December 2016.
Top 5 photos of the week
Adastra - Jonno OakeyThe 42.5m Adastra is a three-hulled made-to-order vessel styled by UK yacht designer John Shuttleworth. He was tasked with combining "offshore seaworthiness, comfort, economy of operation and shallow draught". Equipped with the latest and most advanced technology, the superyacht belongs to Hong Kong shipping magnate Anto Marden. Adastra's shape has been specially developed to cut through waves as it glides across the high seas. She can even be controlled remotely at the touch of an Ipad as long as you are not further away than 50 m. Octopus - @_Christo303_Built by Lurssen Yachts in 2003 to a famous Espen Oeino exterior design, Octopus is a 126m megayacht. Capable of accommodating 26 guests in total, she is catered by a crew of 57. Innovating in the art of inner docks, a 20 meter dock can be found through the yacht which can accommodate a large tender or submarine. Owned by Paul Allen, Microsoft co-founder, the yacht is often found in Antibes where she has a permanent yard which Allen obtained through the merge of several of his maritime assets. Allen bought the 55m Hanse to obtain this berth, immediately selling the yacht after that. Le Grand Bleu - julien Hubert Built by Kusch Yachts in 2000 with a Bannenberg & Rowell interior design, Le Grand Bleu was commissioned by John McCaw, US telecom magnate, but then sold to Roman Abramovitch who enhanced it with a 16ft swimming platform. Le Grand Bleu was then passed to Eugene Shvidler, friend of Abramovich and business partner, in 2006. With a draft of 4.6m and a beam of 17.68m, Le Grand Bleu is powered by twin diesel Deutz engines of 4,570 hp each which give the yacht a cruising speed of 15 knots and a maximum speed of 17 knots. She accommodates up to 20 guests and carries multitude of toys including a Dubois sailing yacht, a 21m planning yacht named Beatrix and built by Sunseeker, two 11m speedboats and a Land Rover.Vertigo - @Yachts_on_the_rockVertigo is a 96.55m motor yacht built by Feadship in 2016. She has a steel hull and aluminium superstructure. She is powered by MTU engines of 3000 hp each giving her a maximum speed of 17 knots and a cruising speed of 15 knots. The motor yacht can accommodate 18 guests in 9 cabins and an exterior design by Redman Whiteley Dixon.Excellence V - @Superyacht_stylesExcellence V is a 60m motor yacht built by Abeking & Rasmussen in 2012. With a beam of 12.8 m and a draft of 3.4 m, she has a steel hull and aluminium superstructure. This adds up to a gross tonnage of 1632 tons. She is powered by engines of 2005 hp each giving her a maximum speed of 16 knots and a cruising speed of 13 knots. The motor yacht can accommodate 12 guests in 6 cabins. The yacht was designed by Reymond Langton Design.
Icon Yachts unveils Project Gotham interiors
Icon Yachts together with Bristow Holmes brokerage firm unveiled 46m Project Gotham last November. Now the Dutch shipyard has revealed the interiors, created by Ivan Erdevicki. Built by the Dutch shipyard and designed in partnership with ER Yacht Design, she promises to be one of the most iconic yachts of the future. Ivan Erdevicki styled both the exterior and interior, whilst Icon Yachts and Van Oossanen were responsible for the naval architecture.The Gotham Project is able to accommodate 10 guests in 5 cabins, as well as a crew of 10.Powered by twin 2000hp MTU engines and capable of up to 26 knots utilizing traditional shaft drives ensures she boasts the performance to match her striking exterior. Her custom glass wine cellar, gymnasium and symmetrical entertainment areas are just a few of her truly unique features.The Gotham Project is due for delivery in Spring 2019, with keel laying in October 2017.
Aquarius spotted in Palm Beach
92-meter Aquarius (Project Touchdown) was launched by Feadship in September 2016. @Superyacht_stylesSince then the Dutch shipyard has released official images of its new yacht and at the end of November we saw the superyacht leaving Holland. And now we've been informed that Aquarius has been spotted in Fort Lauderdale, the USA.92m Aquarius was initially built at Scheepswerft Slob and then was relocated to the Dutch shipyard's finishing facilities in June 2015. The superyacht features a resolutely contemporary exterior design with a number of archetypal Feadship elements, such as a conventional bow and raked superstructure shape. @Yachts_newyorkThe profile comes from the boards of the Dutch company Sinot Exclusive Yacht Design, which was also responsible for the interior design together with the owner's design team in close cooperation with Feadship De Voogt Naval Architects.Aquarius' key features include a helipad on the bow, a beauty salon, a large pool on the aft main deck, a gym, massage and therapy room, jacuzzi and large outdoor deck spaces. As for the accommodation, 14 guests can be carried on board in 7 suites, including 6 VIP-suites forward on the main deck and an owner's suite on the upper deck.