One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

Black Pearl’s designers with new 140-meter project
Ken Freivokh Design, the UK studio behind the legendary Maltese Falcon and her “sequel”, Black Pearl, has just unveiled a new mega-yacht concept, measuring 140 meters.The large-scale project strikes with its sleek lines, glassy surfaces and a 3D feel that its complex multilevel structure conveys. The yacht’s signature element, the circular cut-out in the tip of the bow, turns out to be an observation platform for best sunset and sunrise views. The forward helipad allows for two helicopters on standby. Stepping down, you find yourself in a sunken lounge with a temperature-controlled pool. The side glass panels protect from winds, without constricting sea views. The boat’s layout insists on a clear separation between guest and crew quarters. The centerpiece of the interior social space is the full-sized IMAX cinema. The owner’s staterooms and luxury guest suites are spread over the seven decks, all connected with a glass elevator for major convenience onboard. The stern of the yacht features a floating dock for tenders, in addition to the full-beam garage able to house up to six limousine tenders and an array of watertoys, accessible from the starboard. Another Freivokh Design project of the same size, the 141-meter wooden sailing yacht Dream Symphony, is currently under construction at the Dream Ship Victory yard in Turkey.
Outer Reef’s in-build 860 Deluxebridge ready to leave shed
The latest hull of the 26.3-meter 860 Deluxebridge series by the American-designed and Taiwanese-built shipyard is nearing completion. The all-composite yacht is due to be shipped to Outer Reef’s headquarters in Fort Lauderdale in early 2018 for the fit-out. This project yacht was ordered by a repeat customer, owner of three other Outer Reef models. The 860 Deluxebridge series favorably differs from other ranges by a temperature-controlled helm station relocated to the upper deck, so that the main deck forward, traditionally reserved for the control center, is freed up to host a spacious country kitchen for cooking and dining. The latter novelty can be observed in the recently released photo of the completed hull and superstructure, showing off the scale of the project. The accommodation features 4 guests cabins and crew quarters with heads, lounge and galley. The walk-around skylounge provides additional private dining, entertainment and office areas. The yacht is also equipped with a built-in teak swim platform on the aft deck. On the technical side, the yacht boasts two 750hp John Deere 6135 engines, 3 aluminum fuel tanks with a total capacity of 11.356 liters, Trac Zero Speed stabilizers and a pair of 38KW Northern Lights generators, all these characteristics allowing for comfortable long-range ocean voyaging. Upon the delivery, the owner plans to cruise along both costs of North and South America to explore Nova Scotia, Alaska and Mexico.
Burger’s explorer Northland delivered
The Wisconsin-based custom yacht builder handed over the 32-meter ocean-going yacht Northland to her owner. On her maiden voyage, the boat will be cruising past the east coast of the US onto the Atlantic. Northland was built at the historic shipyard Manitowoc, in Wisconsin, complying with ABS standards. She is Burger's first in over 50 years motor yacht with a steel hull. The hull pairs with light-weight aluminum superstructure, adding up to 270 GT volume. The yacht boasts a contemporary exterior and interior designed by Luiz de Basto in close collaboration with the boat's owner. The four-cabin layout comes complete with a full-fledged fishing station integrated into the cockpit. Performance wise Northland is powered by twin Caterpillar C18s, allowing for a 4,000-nautical-mile range at 9,5 knots. The yacht comfortably cruises at 12 knots and reaches a maximum speed of 12.4 knots.
World’s largest carbon sportfish yacht launched today
The 39.5-meter all-carbon sportfisher named Hull 1015 was launched on the high tide by the New Zealand builder Yachting Developments on November 23.Yacht Harbour closely followed developments on this world’s largest carbon sportfish yacht project, from the moment the hull saw the light of day in December 2016, until now that the three-deck motor yacht left her build shed in Auckland. Hull 1015 was commissioned in 2105 by an international sportfisherman, who opted for Yachting Developments because of their expertise in yachts with carbon hull and superstructure, which are, in fact, considered to be the lightest and fastest of their kind. Moreover, the scale of the 267GT boat allowed for commercial-grade of 3.100hp MTU diesel engines and advanced VEEM gyro stabilizers. Whilst Michael Peters Yacht Design was in charge of the exterior of the yacht, her “contemporary classic” interior was created by Naylor Booth Associate in collaboration with the owner himself. The layout sleeps up to 10 guests in 4 lower deck staterooms, including the owner’s master suite, and up for 6 members of crew. The sportfisher is scheduled for delivery by the end of 2017.
YXT 24 under construction at Lynx Yachts
The 24-meter custom YXT 24 project has arrived at the Dutch yard’s facility in Nijkerk, where it is expected to be completed in 2018 and then delivered to its American owners.Boasting a sporty exterior design by Diana Yacht and Bernd Weel studio, YXT 24 is an evolution of the previous version built upon the same steel platform, yet featuring additional accommodation, various wellness areas and 75 square meters of free beach deck space for watersports days at anchor, which makes this support vessel also a good live-aboard option. The interior layout by Frank Darnet Design features a double guest cabin with a Pullman berth and ensuite bathroom, as well as two double cabins for four members of crew. The main storage deck is meant to carry all sorts of toys and the owner’s Land Rover Defender. The boat’s power comes from two Caterpillar C12.9 engines, allowing for the top speed of 13 knots and a range of 1.400 nautical miles at an economical speed of 10 knots. YXT 24 was bought in May by an American couple and is due for delivery in the summer of 2018.Lynx Yachts was founded in 2011 by a Tunisian-born engineer and yachtsman Slim Bouricha, claiming to have a particular vision of how multifunctionality in yachts should be addressed. The yard's fully-customable YXT line includes a 20, 24 and 36-meter ranges.