A short look at the yachting industry from the outside would only reveal its
superficial traits, opulent luxury, astronomic sales prices and an insane economic
structure with exorbitant purchase orders. However parts of this are true, some
realities are often overlooked in the economics of yachting.
At first glance, it seems that the industry should have high profit margins due to this bespoke system and absence of inventory. When looking at financial data from shipyards worldwide, the numbers seem however to tell a different story. Due to the high prices of each project, turnaround is generally overwhelming but profits remain scarce. In 2014 UK-based yacht builder, Princess Yachts posted a turn around of 239.6 million pounds along with a loss of 11 million pounds. In 2015, the yacht builder has however recuperated with 1.7 million pounds of profits on a 239.7 million pounds turnaround.
Princess is doing quite well in the sector as several yacht builders based in Italy have been forced to shut down or have been bought out by external groups of investors. Cantieri di Pisa, previously part of the Baglietto group, was acquired by Mondo Marine. Baglietto itself was only saved in 2012 by Beniamino Gavio after the group posted losses of 25 million euros in 2008 and 105 million euros in 2009. Such outcomes for shipyards are not only found in Italy. In 2014, it was announced that Dutch-based, Oceanco would purchase the Turkish shipyard, Proteksan Turquoise whose rise was cut short by the infamous sinking of the 60m Yogi in Greece in 2012.
Perhaps, with a new focus for the industry on laser-focus margin control and operational execution, a new pattern has emerged within yachting. Iconic US yacht builder, Palmer Johnson, has announced the closing of its Sturgeon Bay facility to relocate production to Northern Europe stating that the European market was stronger for its yachts. Arguably, shipyards that have done the most well in the last five years are based in the golden mine of the yachting sector, Northern Europe. Amels, daughter-company of the Damen Group, has sold 28 models of its Limited Edition series with 8 more under way and 1,000 people working at the yard. Lurssen has been responsible for the launch of behemoths of the yachting world such as Azzam, Topaz or most recently Dilbar. Feadship, a cooperative venture between Royal Van Lent, De Vries shipyards and engineering company De Voogt has launched its flagship, the 101m Symphony earlier this year.
Yacht construction is however not the only large sector of activity in the market. The service industry that has developed around yachting is substantial and mostly responsible for its marketing and attracting new clients. The global yacht charter market was valued at 35 billion dollars in 2014 and is expected to reach 51 billion dollars by 2020 according to Research and Markets. Knowing that typical agency commissions on a sale are about 10 to 15 per cent, revenue for charter and brokerage agencies looks impressive, much like the high turn around in shipyards. However, one of the top yacht charter/brokerage agencies, Camper & Nicholsons international has been sold to Colosseum investments for 1 million euros after the liquidation of its parent company Rodriguez Group. Before delisting from the stock exchange in 2012, Y.CO, another major player in yacht brokerage, has posted profits of 14,650 pounds for the year of 2011. On the other hand, Merle Wood, head of Merlewood & Associates, one of the most successful yet discrete US brokerage agencies reportedly owns a 150-foot yacht himself.
Yvan Grubsky
For starters, we must state that purchasing a yacht is not a rational decision.
Factors involved in the decision making process range from unquantifiable
personal taste to ego and status. With maintenance costs orbiting around 10% of
the initial purchase price, a yacht can hardly be seen as an investment in the post subprime
crisis era. Indeed, even though the charter market has seen substantial
growth in the last five years due to a large amount of owners selling their yachts to
get rid of annual costs and a recovery in global markets, chartering is often seen as
a way to recoup costs rather than a way to profit. It therefore looks like a yacht is a
recreational, lifestyle purchase which makes it highly dependent on the state of the
market. Hence, appearing as strong, powerful brands is essential to companies
trying to sell to those high net worth clients.
Guillaume Ettori
At first glance, it seems that the industry should have high profit margins due to this bespoke system and absence of inventory. When looking at financial data from shipyards worldwide, the numbers seem however to tell a different story. Due to the high prices of each project, turnaround is generally overwhelming but profits remain scarce. In 2014 UK-based yacht builder, Princess Yachts posted a turn around of 239.6 million pounds along with a loss of 11 million pounds. In 2015, the yacht builder has however recuperated with 1.7 million pounds of profits on a 239.7 million pounds turnaround.
Princess is doing quite well in the sector as several yacht builders based in Italy have been forced to shut down or have been bought out by external groups of investors. Cantieri di Pisa, previously part of the Baglietto group, was acquired by Mondo Marine. Baglietto itself was only saved in 2012 by Beniamino Gavio after the group posted losses of 25 million euros in 2008 and 105 million euros in 2009. Such outcomes for shipyards are not only found in Italy. In 2014, it was announced that Dutch-based, Oceanco would purchase the Turkish shipyard, Proteksan Turquoise whose rise was cut short by the infamous sinking of the 60m Yogi in Greece in 2012.
Perhaps, with a new focus for the industry on laser-focus margin control and operational execution, a new pattern has emerged within yachting. Iconic US yacht builder, Palmer Johnson, has announced the closing of its Sturgeon Bay facility to relocate production to Northern Europe stating that the European market was stronger for its yachts. Arguably, shipyards that have done the most well in the last five years are based in the golden mine of the yachting sector, Northern Europe. Amels, daughter-company of the Damen Group, has sold 28 models of its Limited Edition series with 8 more under way and 1,000 people working at the yard. Lurssen has been responsible for the launch of behemoths of the yachting world such as Azzam, Topaz or most recently Dilbar. Feadship, a cooperative venture between Royal Van Lent, De Vries shipyards and engineering company De Voogt has launched its flagship, the 101m Symphony earlier this year.
Yacht construction is however not the only large sector of activity in the market. The service industry that has developed around yachting is substantial and mostly responsible for its marketing and attracting new clients. The global yacht charter market was valued at 35 billion dollars in 2014 and is expected to reach 51 billion dollars by 2020 according to Research and Markets. Knowing that typical agency commissions on a sale are about 10 to 15 per cent, revenue for charter and brokerage agencies looks impressive, much like the high turn around in shipyards. However, one of the top yacht charter/brokerage agencies, Camper & Nicholsons international has been sold to Colosseum investments for 1 million euros after the liquidation of its parent company Rodriguez Group. Before delisting from the stock exchange in 2012, Y.CO, another major player in yacht brokerage, has posted profits of 14,650 pounds for the year of 2011. On the other hand, Merle Wood, head of Merlewood & Associates, one of the most successful yet discrete US brokerage agencies reportedly owns a 150-foot yacht himself.
Italian yacht builder Maiora, part of NEXT Yacht Group, will preview its new M|30 model at the Cannes Yachting Festival 2025. The 30.4-meter yacht is scheduled for delivery in summer 2026, representing the latest addition to the brand's M line.Designed in collaboration with Quartostile studio and Acube Design, the vessel features a 7.5-meter beam and three-deck configuration. Accommodations include five cabins for 12 guests, with a full-beam owner's suite on the main deck and four guest suites below. Crew quarters aft of the lower deck accommodate five staff members.Design characteristics incorporate full-height windows and glass bulwarks to connect interior and exterior spaces. The exterior profile emphasizes coupé-like lines while maintaining interior volume. The beach club area has been enlarged and reconfigured as an open veranda space connected to the main deck.Acube Design's interior approach utilizes natural materials and organic aesthetics. The main saloon offers flexible usage options, while the owner's suite includes walk-in wardrobe, en suite bathroom with windows, and convertible desk space. The upper deck provides customizable layouts alongside a separate wheelhouse area.Outdoor features include a redesigned sundeck, WalkAround concept passageways, and a forward garage convertible between toy storage and swimming pool functions. The hull incorporates a signature lighting strip consistent with Maiora's M|36 model.The presentation forms part of NEXT Yacht Group's strategy to expand its European market presence. The company describes the M|30 development as contributing to its "Renaissance" initiative focused on contemporary Italian yacht design standards. Production will utilize Maiora's existing facilities with the first unit currently in development.Credits: Maiora
September 10, 2025
Cantiere del Pardo brings three new models at the Cannes Yachting Festival. The presentation includes the Pardo 43 walkaround yacht, VanDutch 75 day cruiser, and Grand Soleil Plus 80 Performance sailing yacht.Pardo 43 The Pardo 43 represents an evolution of the previous model, with over 300 units sold since its introduction. Company President Gigi Servidati stated: "This new version is not about revolution, but evolution - continuing to refine and improve a model that has already made history." The design maintains the walkaround configuration while updating various elements.VanDutch 75The VanDutch 75 measures 22.9 meters and introduces updated styling to the brand's existing design language. The model retains the low-profile silhouette and clean geometry characteristic of VanDutch yachts while incorporating new technical details and Mediterranean design influences.The Grand Soleil Plus 80 Performance follows the Long Cruise version presented at Boot Düsseldorf 2025. The sailing yacht measures 24.4 meters and offers performance-oriented features alongside customizable interior layouts. The first unit has been sold and is currently under construction.Grand Soleil Plus 80 PerformanceCantiere del Pardo currently has four yachts in production across its Plus series: two Grand Soleil Plus 80 models (one Long Cruise and one Performance), one GS Plus 72 Performance, and one GS Plus 65 Long Cruise. Delivery schedules indicate spring 2026 for the first GS Plus 80 LC and late 2026 for the GS Plus 80 Performance.The company maintains production facilities in Italy supporting both motor yacht and sailing yacht construction. With over 5,000 yachts built since its establishment, Cantiere del Pardo operates through a network of 60 countries worldwide. The Cannes presentation demonstrates the company's continued investment across its three brand portfolios.Credits: Cantiere del Pardo; Gianluca Naphtalina Camporesi
September 10, 2025
Sunreef displays the Ultima 55 performance catamaran at the Cannes Yachting Festival 2025, marking its European debut following initial presentation at the Dubai International Boat Show. The 16.8-meter model represents the first in Sunreef's new performance-oriented catamaran series.The vessel achieves 36-knot maximum speed using twin Volvo Penta IPS-800 drives, with hybrid diesel-electric propulsion available on subsequent hulls. The design incorporates a hydrofoil system between hulls to reduce drag and improve fuel efficiency. Construction utilizes carbon composite materials for weight reduction.Sunreef founder Francis Lapp stated: "We listened to our clients, and the feedback was clear. There is still huge enthusiasm for our sustainable, solar-powered luxury catamarans, but some of our owners were requesting a smaller, faster and nimbler take on the genre." The company reports 16 orders with seven hulls currently under construction.Accommodations include an owner's cabin plus two additional guest cabins with king-size beds, each hull containing longitudinally arranged bathrooms. The design allows optional crew cabin configuration. Solar panels integrated into the coach roof provide auxiliary power generation.The catamaran features twin stern platforms extending beam to 7.6 meters for water access, with storage capacity for tenders and water toys. The main saloon connects to exterior spaces through sliding glass doors, creating continuous indoor-outdoor areas. The series will eventually span 13 to 34 meters across six models.The Ultima 55 will be exhibited alongside other Sunreef models at the festival, which runs till September 14. The company continues production at its Gdansk facility, with delivery timelines for ordered hulls extending into 2026.Sunreef Yachts was founded by Francis Lapp in 2002 in Gdansk, Poland. Since then, the shipyard has been designing and manufacturing luxury sailing and power multihulls. Credits: Sunreef Yachts
September 10, 2025
Moonen Yachts has launched the 37.4-meter motor yacht Ad Astra, representing the seventh hull in its Martinique 122 series. The vessel was commissioned by an American owner and features customized elements including a hot tub and distinctive orange waterline marking.The yacht underwent christening ceremonies in September 2025 before beginning sea trials. Following testing completion, Ad Astra will transit from the Netherlands to Caribbean operating areas for private use and charter operations.Design collaboration involved René van der Velden for exterior styling, Diana Yacht Design for naval architecture, and Hollander Yacht Design for interior spaces. The owner worked with designers to incorporate personalized elements throughout living areas and exterior features.Nicky van Zon, Moonen's Technical Director, stated: "Each new build reflects the strength of the platform while giving space for owners to make their yacht truly their own. With her striking orange waterline and bespoke lifestyle features, Ad Astra is a perfect example of this balance."Project Manager Ian Vermoen noted the team's craftsmanship in executing owner-requested modifications while maintaining the Martinique series' technical specifications. The model continues Moonen's focus on semi-custom construction within its production range.IYC's Matthew Stone, representing Moonen's global sales, confirmed the owner initially considered larger yachts before selecting the Martinique platform for its volume and customization capabilities. The yacht's design emphasizes Caribbean cruising suitability with extended range capabilities.The Martinique 122 series maintains consistent naval architecture while allowing owners to personalize interior layouts and exterior styling elements. Moonen continues production at its Netherlands facility with additional hulls in various construction phases.Moonen Yachts is a yacht builder based in the Netherlands, and its first yacht was built in 1964 under the original yard name of De Ruiter. In 1981, the yard was renamed Moonen Shipyards. It’s launching its first vessel under new ownership: Alhena. In 2017 Moonen Shipyards changed into Moonen Yachts. With the help of strong vision, innovative technology and new designers, Moonen is once again becoming the market leader in 30m to 50m luxury yachts.Credits: Moonen Yachts
September 10, 2025
Camper & Nicholsons has opened a new design studio and office in Viareggio, Italy, expanding its service offerings in new construction, refit, and design sectors. The facility includes a materials lounge and digital configurator for client presentations.CEO Paolo Casani stated: "With this studio in Viareggio, we reaffirm our roots and expand into areas that strengthen our heritage: new build sales, project management, refit, and design." The Italian operation is led by Managing Director Daniela Duck, who also serves as Group Head of New Build.The studio will provide three core services: new build sales and project coordination, technical refit services through worldwide shipyard partnerships, and interior/exterior design for both yacht and residential projects. The materials lounge allows clients to review physical samples while digital tools enable real-time visualization of design concepts.Daniela Duck noted: "Our clients can now experience a truly collaborative environment. This is where owners, shipyards, and our team come together to create yachts of the highest quality."The Viareggio location places the company near several Italian shipyards while maintaining global project capabilities through existing international partnerships. The technical team currently oversees multiple new construction and refit projects worldwide.The expansion represents Camper & Nicholsons' increased focus on comprehensive project management services from initial concept through final delivery. The company will maintain its existing offices while utilizing the new facility for client meetings and design development activities.Current projects include the studio's first new build commission and several refit operations managed through partner shipyards. The company continues to provide brokerage services alongside its expanded project management offerings through the Viareggio location.Credits: Camper & Nicholsons
September 9, 2025