A short look at the yachting industry from the outside would only reveal its
superficial traits, opulent luxury, astronomic sales prices and an insane economic
structure with exorbitant purchase orders. However parts of this are true, some
realities are often overlooked in the economics of yachting.
At first glance, it seems that the industry should have high profit margins due to this bespoke system and absence of inventory. When looking at financial data from shipyards worldwide, the numbers seem however to tell a different story. Due to the high prices of each project, turnaround is generally overwhelming but profits remain scarce. In 2014 UK-based yacht builder, Princess Yachts posted a turn around of 239.6 million pounds along with a loss of 11 million pounds. In 2015, the yacht builder has however recuperated with 1.7 million pounds of profits on a 239.7 million pounds turnaround.
Princess is doing quite well in the sector as several yacht builders based in Italy have been forced to shut down or have been bought out by external groups of investors. Cantieri di Pisa, previously part of the Baglietto group, was acquired by Mondo Marine. Baglietto itself was only saved in 2012 by Beniamino Gavio after the group posted losses of 25 million euros in 2008 and 105 million euros in 2009. Such outcomes for shipyards are not only found in Italy. In 2014, it was announced that Dutch-based, Oceanco would purchase the Turkish shipyard, Proteksan Turquoise whose rise was cut short by the infamous sinking of the 60m Yogi in Greece in 2012.
Perhaps, with a new focus for the industry on laser-focus margin control and operational execution, a new pattern has emerged within yachting. Iconic US yacht builder, Palmer Johnson, has announced the closing of its Sturgeon Bay facility to relocate production to Northern Europe stating that the European market was stronger for its yachts. Arguably, shipyards that have done the most well in the last five years are based in the golden mine of the yachting sector, Northern Europe. Amels, daughter-company of the Damen Group, has sold 28 models of its Limited Edition series with 8 more under way and 1,000 people working at the yard. Lurssen has been responsible for the launch of behemoths of the yachting world such as Azzam, Topaz or most recently Dilbar. Feadship, a cooperative venture between Royal Van Lent, De Vries shipyards and engineering company De Voogt has launched its flagship, the 101m Symphony earlier this year.
Yacht construction is however not the only large sector of activity in the market. The service industry that has developed around yachting is substantial and mostly responsible for its marketing and attracting new clients. The global yacht charter market was valued at 35 billion dollars in 2014 and is expected to reach 51 billion dollars by 2020 according to Research and Markets. Knowing that typical agency commissions on a sale are about 10 to 15 per cent, revenue for charter and brokerage agencies looks impressive, much like the high turn around in shipyards. However, one of the top yacht charter/brokerage agencies, Camper & Nicholsons international has been sold to Colosseum investments for 1 million euros after the liquidation of its parent company Rodriguez Group. Before delisting from the stock exchange in 2012, Y.CO, another major player in yacht brokerage, has posted profits of 14,650 pounds for the year of 2011. On the other hand, Merle Wood, head of Merlewood & Associates, one of the most successful yet discrete US brokerage agencies reportedly owns a 150-foot yacht himself.
Yvan Grubsky
For starters, we must state that purchasing a yacht is not a rational decision.
Factors involved in the decision making process range from unquantifiable
personal taste to ego and status. With maintenance costs orbiting around 10% of
the initial purchase price, a yacht can hardly be seen as an investment in the post subprime
crisis era. Indeed, even though the charter market has seen substantial
growth in the last five years due to a large amount of owners selling their yachts to
get rid of annual costs and a recovery in global markets, chartering is often seen as
a way to recoup costs rather than a way to profit. It therefore looks like a yacht is a
recreational, lifestyle purchase which makes it highly dependent on the state of the
market. Hence, appearing as strong, powerful brands is essential to companies
trying to sell to those high net worth clients.
Guillaume Ettori
At first glance, it seems that the industry should have high profit margins due to this bespoke system and absence of inventory. When looking at financial data from shipyards worldwide, the numbers seem however to tell a different story. Due to the high prices of each project, turnaround is generally overwhelming but profits remain scarce. In 2014 UK-based yacht builder, Princess Yachts posted a turn around of 239.6 million pounds along with a loss of 11 million pounds. In 2015, the yacht builder has however recuperated with 1.7 million pounds of profits on a 239.7 million pounds turnaround.
Princess is doing quite well in the sector as several yacht builders based in Italy have been forced to shut down or have been bought out by external groups of investors. Cantieri di Pisa, previously part of the Baglietto group, was acquired by Mondo Marine. Baglietto itself was only saved in 2012 by Beniamino Gavio after the group posted losses of 25 million euros in 2008 and 105 million euros in 2009. Such outcomes for shipyards are not only found in Italy. In 2014, it was announced that Dutch-based, Oceanco would purchase the Turkish shipyard, Proteksan Turquoise whose rise was cut short by the infamous sinking of the 60m Yogi in Greece in 2012.
Perhaps, with a new focus for the industry on laser-focus margin control and operational execution, a new pattern has emerged within yachting. Iconic US yacht builder, Palmer Johnson, has announced the closing of its Sturgeon Bay facility to relocate production to Northern Europe stating that the European market was stronger for its yachts. Arguably, shipyards that have done the most well in the last five years are based in the golden mine of the yachting sector, Northern Europe. Amels, daughter-company of the Damen Group, has sold 28 models of its Limited Edition series with 8 more under way and 1,000 people working at the yard. Lurssen has been responsible for the launch of behemoths of the yachting world such as Azzam, Topaz or most recently Dilbar. Feadship, a cooperative venture between Royal Van Lent, De Vries shipyards and engineering company De Voogt has launched its flagship, the 101m Symphony earlier this year.
Yacht construction is however not the only large sector of activity in the market. The service industry that has developed around yachting is substantial and mostly responsible for its marketing and attracting new clients. The global yacht charter market was valued at 35 billion dollars in 2014 and is expected to reach 51 billion dollars by 2020 according to Research and Markets. Knowing that typical agency commissions on a sale are about 10 to 15 per cent, revenue for charter and brokerage agencies looks impressive, much like the high turn around in shipyards. However, one of the top yacht charter/brokerage agencies, Camper & Nicholsons international has been sold to Colosseum investments for 1 million euros after the liquidation of its parent company Rodriguez Group. Before delisting from the stock exchange in 2012, Y.CO, another major player in yacht brokerage, has posted profits of 14,650 pounds for the year of 2011. On the other hand, Merle Wood, head of Merlewood & Associates, one of the most successful yet discrete US brokerage agencies reportedly owns a 150-foot yacht himself.
Damen Yachting has confirmed the sale of a new 53-meter Yacht Support vessel from its Yacht Support range. The vessel, currently under construction at the company's facility in Antalya, Turkey, is scheduled for delivery in Spring 2026. This announcement follows the recent sale and delivery of the YS53 Emotional, which will be displayed at the Monaco Yacht Show.The YS53 model is designed to provide logistical support for main vessels, with facilities for additional crew, water toys, and helicopter operations. Its features include an expansive open main deck aft area equipped with a 15-tonne crane for handling submersibles, large tenders, and other heavy equipment. The vessel measures 53 meters with a gross tonnage of 499 and can accommodate 8 guests, 10 crew members, and a captain. The exterior design, interior design, and naval architecture were all developed by Damen Yachting.Jan van Hogerwou, Sales Director North America at Damen Yachting, stated: “This YS53 is the perfect addition to the Owner’s existing fleet and provides the extension of facilities the Owner is looking to achieve with the addition of a support vessel. We would like to thank Stuart Larsen for his collaboration throughout this project. We look forward to the remaining build period as we prepare for delivery in Spring next year."The next available delivery slot for a YS53 model is Spring 2028.Damen Yachting, the yacht-building division of Damen Shipyards Group, employs approximately 500 professionals across its Amels, SeaXplorer, and Yacht Support vessel programs. No purchase price was disclosed for the new build.Credits: Damen Yachting
September 15, 2025
Numarine has introduced a new explorer yacht model, the 27XP, at the Cannes Yachting Festival 2025. The 27-meter yacht replaces the 26XP model, of which 30 units have been sold.The yacht's exterior design and interiors are by Can Yalman, with naval architecture by Umberto Tagliavini. Two layout options are available: one with five cabins and another with four cabins. The five-cabin configuration includes a main deck VIP cabin, a full-beam master suite below deck, and three additional VIP suites. The four-cabin option moves the wheelhouse to the main deck.The 27XP features an open kitchen concept and enlarged outdoor areas. The flybridge is larger than on the previous model. A raised bow lounge is also included.Twin MAN 560 engines provide a top speed of 13.5 knots and a cruising speed of 10 knots. The yacht has a maximum range of 2,200 nautical miles at 8 knots. An optional enclosed, glass flydeck helm station is available.Ömer Malaz, Founder and Chairman of Numarine, stated: “After keeping our cards close to our chests for a little while as we worked on refining the design, we are thrilled to unveil our latest model, the Numarine 27XP. Longer, roomier and more versatile than her predecessor, she introduces new levels of comfort, light and openness, while still keeping the rugged explorer spirit which defines our XP series. She sets a new standard of elegance and capability in the explorer yacht class.”Numarine, a European high-performance motor-yacht shipyard headquartered in Istanbul, offers a range of yachts from 19 to 45 meters.Credits: Numarine
September 15, 2025
Benetti has presented at Cannes the Oasis 42M, a 42-meter yacht and a new model within its Oasis series. The design focuses on expanding exterior living areas and integrating sustainable engineering that has received a 3-star Sea Index rating.The yacht's primary feature is an aft deck measuring 100 square meters, which includes an 8.3-square-meter pool with a retractable enclosure. The sundeck measures 17.3 meters in length, which Benetti states is the largest in the 40-45 meter yacht segment. An additional lounge area is located on the foredeck.The interior design was developed in collaboration with bonetti/kozerski architecture. The main deck contains a salon, dining area, galley, and a forward area that can be configured as a gym, spa, or cinema. This space includes a drop-down terrace. The upper deck is dedicated to a 50-square-meter owner's apartment with a private 40-square-meter terrace.Enrico Bonetti from bonetti/kozerski architecture stated: “In our first yacht with Benetti on the Oasis 40M we were excited to bring a fresh eye to the design of a boat that ended up being a ground-breaking step toward a more dynamic and relaxed yachting experience. We are very proud that now, with the Oasis 42M, we have a chance to create a true evolution of that concept. The focus is still on an open and fluid plan, unexpected and consistent materials that gradually progress toward a more refined and tactile quality of details, the deeper you enter the boat.”The exterior design by RWD features curved lines. Mark Gardner, Director of Exterior Design at RWD, said: “The Oasis 42M is an evolution, not a revolution. Its softer, pebble-like lines create a yacht that feels sleek, natural, and enduringly elegant.”The yacht utilizes a data-driven engineering package to reduce fuel consumption and emissions. A hybrid Siemens E-Mode system is available as an option. A garage can store a 6.25-meter tender and other water toys.Founded in 1873, Benetti is the storied Italian shipyard specialized in luxury yachts. Every yacht is unique, developed around its owner. Benetti designs, builds and sells vessels in fibreglass from 34 to 44 meters and boats in steel and aluminium from 37 to more than 100 meters. The range is made up of eight categories: Class, Motopanfilo, Oasis, B.Yond, B.Now, B.Neos, B.Loft and Custom. By anticipating evolving lifestyles at sea, Benetti has introduced the Oasis family.Credits: Benetti
September 15, 2025
The second Wallywind110 sailing yacht will premiere at the Cannes Yachting Festival 2025 following private viewings in Sardinia and Monaco. The 33.5-meter vessel represents the sistership to the previously delivered Galma, featuring identical carbon fiber construction with customized interior modifications.Key distinctions from the first hull include a sand-grey hull finish and revised interior layout with flexible cabin configurations. The fourth cabin incorporates convertible bedding that transitions between twin and double arrangements through a sliding mechanism. An office area replaces the bar setup found on the previous vessel.Naval architecture by Judel/Vrolijk & Co. incorporates a telescopic keel adjustable between 4.5 and 6.95 meters depth. The sloop rig configuration utilizes Hall Spars carbon mast and North Sails 3Di sails providing 660 square meters of upwind area. Downwind sail capacity reaches 1,283 square meters.Interior design by Studio Santa Maria Magnolfi features lighter-toned oak cabinetry and reconfigured carbon fiber flooring patterns. The main saloon maintains raised seating with deep hull windows despite the vessel's exterior profile. Accommodations include an owner's suite forward, VIP cabin, and two convertible guest cabins aft.Construction efficiency improved compared to the first hull, with the yard completing the project ahead of schedule. The yacht will be displayed alongside other Ferretti Group products at the festival, which runs from September 9-14. The Wallywind110 remains the largest sailing yacht presented at the 2025 Cannes event.The vessel demonstrates Wally's continued focus on performance cruising yachts combining carbon fiber construction with customizable interior arrangements. The company maintains production facilities in Italy alongside other Ferretti Group brands.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Gilles Martin-Raget/Ferretti Group
September 12, 2025
Sunseeker has presented a new 40-meter model at the Cannes Yachting Festival. The design marks the first collaboration between Sunseeker and Italian designer Francesco Paszkowski.The yacht features a curved superstructure, tapered glazing, and two-tone exterior styling. Key elements include an extended aft deck with multiple lounge areas and a forward plunge pool convertible to seating when drained. Full technical specifications and interior layouts remain undisclosed pending further announcements.Sunseeker CEO Andrea Frabetti stated: "This collaboration embodies our commitment to pushing the boundaries of superyacht design, delivering our clients exceptional craftsmanship, style and innovation."Francesco Paszkowski added: "Together, we aim to create designs that resonate with discerning yacht owners worldwide, combining elegance, performance and comfort."The 40-meter model represents Sunseeker's continued expansion into the larger yacht segment, following previous launches in the 30-35 meter range. The company maintains production facilities in Poole, UK, where construction of the new model will occur alongside existing product lines.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Sunseeker
September 12, 2025