In merely a decade, the superyacht sector has gone through several deep transformations, first trying to navigate a new world of financial instability only to reemerge into a new digital era with unforeseen consequences.
From a world of 3 year long waiting lists at shipyard and yacht flipping, the superyacht sector had to rapidly transition to leaner times that demanded more efficiency as of 2008. The change in dynamic in the economics of yachting caught some companies off guard with, for example, Baglietto posting losses of €25 million in 2008.
Efficient players have however emerged stronger from these turbulent waters, consolidating their position through acquisitions and mergers, such as Lurssen's recent takeover of Blom+Voss. Investors have also taken advantage of this dip in the market to bet on the superyacht market's recovery, leading to several conglomerates such as LVMH with equity stakes in yachting companies.
Although financial turmoil may have had the most noticeable effect on the market so far, the weakened superyacht sector is becoming more and more influenced by the digital world. The latest social media gold rush has seen relatively small brands outperform more established players by taking advantage of their lack of attention.
Digital has however started having an effect on the market much earlier. Prior to this becoming a standard, asking prices would not be displayed on the web for any yacht, hence severely limiting access to the space. As it was becoming clearer that the internet was here to stay, brokers however started releasing more information online, including specifications, which were also previously held confidential.
Despite attempts from trade associations to control and regulate this new flow, information became more accessible as it ultimately benefited the end users. Yacht Harbour itself became a part of this wave, pioneering the Timeline platform in May 2017, giving its users detailed reports on any yacht through a combination of tech and human analysis.
Yachting's growing attention to digital can also be noticed in their branding strategy, which has started to drastically evolve since the times of print advertising. In September 2013, YCO, a yacht brokerage firm, acquired the one-letter domain, y.co from the Columbian name registry in a deal valued by experts in the $1 million range.
Yacht marketing as a whole has undergone a complete transformation in the age of platforms, which sees data-driven companies thrive and rapidly overtake the market as can now be seen on the brokerage and charter side. Recent uplifts in video consumption on social networks have led to a rapid shift in attention away from traditional mediums.
Yacht Harbour's Facebook page, for example, sees its videos reach over 1 million views per month with a strong audience base watching them for up to 15 minutes and more. The largest yacht magazines on the other hand have a circulation in the low 5 digits, creating differences in reach per advertising dollar spent of up to 100x.
Digital is however changing not only how yachting businesses are run, but has also made its way to superyachts themselves. Systems onboard are becoming increasingly controllable by iPads spread throughout the vessels that manage AV systems, blinds and lighting. Meanwhile, a need to remain in permanent contact with the outside world coupled with demanding guests and owners has brought stable internet connections to yachts.
These new times of connectivity have however created unrest amongst some industry professionals fearing that yachts may become increasingly targets of cyberattacks due to their lack of IT protection. In 2013, a team of researchers from Texas had in fact already managed to spoof navigational equipment during an experiment ran on 65m White Rose of Drachs.
The digital revolution has also become a way for new startups to test new business models in yachting, such as FLOAT, an application letting its users rent yachts by the seat from as little as €99 across its own fleet. Throughout the summer, FLOAT's routes have been almost fully booked, sailing the startup to profitability.
Whereas it remains to be seen what other transformations will occur in the yachting space in the future, digital will clearly play a large role in the next few years as the sector continues to become more open and optimised.
Italian builder Extra Yachts has launched the first 28-meter X90 Fast motor yacht, with plans to display the vessel at the Cannes Yachting Festival 2025. The GRP-built yacht, sold through broker Kristina Falkone of Aberton Yachts, features exterior and interior design by Hot Lab with naval engineering by the shipyard.The X90 Fast offers 86 square meters of exterior deck space across three cockpit levels - a dining area for 8-10 guests, lounge seating, and a waterside sunbathing platform. Interior spaces include four guest cabins with the master suite positioned amidships to utilize the 7.1-meter beam. Crew accommodations consist of two cabins forward.Powered by triple Volvo Penta IPS1350 engines (1,000hp each), the yacht reaches a top speed of 30 knots with a cruising speed of 24 knots. At 12 knots, the range extends to 1,000 nautical miles. Design features include concealed hull windows, an open galley with retractable windows separating the salon from the aft deck, and dedicated crew passageways to minimize guest area disruptions.The X90 Fast will be shown alongside other Extra Yachts models at Cannes from September 9-14, 2025. The launch marks the shipyard's continued expansion of its performance-oriented X Series, which currently ranges from 76 to 130 feet. Extra Yachts specializes in the development of yachts with a strong personality. Its distinctive lines are combined in a variety of motor yacht models ranging from 76' to 130' and a 30-meter motor catamaran. Developed thanks to the advanced technical experience of ISA Yachts, Extra offers customers all the advantages of being part of the Palumbo Superyachts network.Credits: Extra Yachts
July 15, 2025
Wally has completed construction of the second wallywind110 sailing yacht, scheduled for its world premiere in late August in Costa Smeralda. The 33.5-meter vessel shares the same judel/vrolijk & co-designed performance hull and carbon construction as its sistership Galma, while introducing several custom modifications.Key updates include a sand-grey hull color scheme, lighter interior finishes, and a reconfigured lower salon with a multifunctional workspace replacing the bar area. The VIP cabin now features a sliding bed system converting between single and double configurations. Studio Santa Maria Magnolfi maintained the exterior and interior design continuity with the first unit, preserving the wallywind series' signature elements: dedicated helm stations, integrated swim platform, and expansive guest areas.Performance features include a telescopic keel (adjustable from 4.5 to 6.95 meters), twin rudders, and a carbon rigging system from Hall Spars with North Sails. The yacht's construction benefited from lessons learned during the first hull's production, allowing Wally to optimize the build process.No charter or ownership details have been disclosed for the new vessel, which joins Wally's growing fleet of performance sailing yachts. The Monaco-based brand, now part of Ferretti Group, continues production of its wallywind series alongside motoryacht projects at its facilities in Forlì, Italy.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
July 15, 2025
The 70-meter full-custom superyacht Project Thunderball is progressing through construction at CRN's Ancona facility, with delivery scheduled for 2026. Designed by Vripack with naval architecture focused on sailing yacht-inspired efficiency, the aluminum and steel vessel will serve as both a luxury yacht and support vessel for the owner's existing sailing yacht.With an 11-meter beam and 1,100 gross tonnage, Project Thunderball features five decks accommodating 12 guests and 15 crew. The design departs from conventional motor yacht aesthetics, incorporating a sharp bow entry and curved bilges reminiscent of sailing yachts - a direct request from the owner, an experienced regatta competitor. Vripack's co-creative director Marnix Hoekstra noted the hull's efficiency eliminated the need for a bulbous bow, with tank testing confirming unusually low resistance.The exterior design centers on a continuous shear line creating streamlined proportions, complemented by a top-deck winter garden enclosure. Custom elements include an oversized swim platform and vertically aligned window mullions influencing interior layouts. Project management firm Y.CO reports the build has progressed efficiently through collaboration between Vripack, CRN, and Nauta Design, the latter responsible for interior and exterior furniture."Seeing the project advance through key milestones demonstrates the effectiveness of this technical partnership," stated Donna Green, Y.CO's Head of New Build Projects. The yacht's construction began following the owner's 2018 commission, with Vripack describing the design process as an intensive collaboration with the highly involved client.Upon completion, Project Thunderball will join CRN's portfolio of 70-90 meter custom superyachts. The Ancona shipyard currently has four additional projects in construction, ranging from 60 to 85 meters. No exact delivery date or projected cruising itinerary has been disclosed for the Thunderball project.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Vripack
July 15, 2025
Columbus Yachts has delivered the 47-meter Atlantique series superyacht M/Y Acqua Chiara, now available for charter through Fraser Yachts. The steel-hulled vessel with aluminum superstructure measures 9.1 meters in beam with a 2.4-meter draft and 499 gross tonnage. Designed by Hot Lab with naval architecture by Columbus Yachts, the yacht features twin 1,350hp engines delivering a maximum speed of 15.5 knots and transatlantic range of 3,400 nautical miles at 12 knots.The exterior profile showcases Columbus' signature explorer styling with three-tiered stern areas including a covered dining space, pool lounge with fold-out balconies, and swim platform positioned just 50cm above water level. Interior spaces blend classic and contemporary elements with white parquet flooring, natural oak ceilings, and specialized finishes including Vetrite glass panels and geometric Sicis mosaics. The main salon features custom white upholstered sofas with blue accents, Fendi armchairs, and a 75-inch TV integrated into Stopsol glass.Owner accommodations on the main deck include a full-beam suite with Galaxy blue glass walls, leather-clad furnishings, and Bonaldo lighting. The en-suite bathroom combines white marble with silver mosaic detailing and includes both a tub and hammam shower system. Four additional guest cabins comprise two king-size and two twin cabins, all with private marble bathrooms featuring Sicis mosaic work. Crew quarters accommodate eight staff in four cabins forward, with the captain's cabin adjacent to the wheelhouse.Upper deck spaces include a swimming pool area convertible to an open-air cinema, formal dining for twelve with Viabizzuno chandelier, and a forward lounge with full-height windows creating terrace-like sea views. The sundeck offers a central relaxation area with console seating aft and sunpad with bar forward. Storage solutions include a starboard garage for the 5-meter tender and portside garage housing a rescue tender and two jet skis.M/Y Acqua Chiara represents the third delivery in Columbus' Atlantique series, following previous 40m and 43m models. The yacht is currently available for Mediterranean charters through Fraser Yachts, though specific rates remain undisclosed. Specializing in semi-custom and full-custom builds (37m–120m), Columbus offers four lines: Atlantique, Crossover, Sport, and Classic. Its flagship 80m Dragon exemplifies its craftsmanship. As part of Palumbo Superyachts, the brand provides end-to-end owner support alongside sister yards ISA Yachts, Mondomarine, and Extra Yachts.Credits: Columbus Yachts
July 14, 2025
Monaco-based Dynamiq presented five new superyacht concepts ranging from 41 to 55 meters during a private event at Maison Moghadam on July 3, 2025. The showcase, titled "Five Senses. Five Superyachts," featured designs from three studios: Mark Berryman Design, H2 Yacht Design, and Sturge & Toth.Global 550Mark Berryman Design introduced three interior concepts:GTT 135 (41m): A Mediterranean/Bahamas cruiser with natural oak, stone flooring, and seagrass panelingGlobal 450 (45m): An explorer yacht featuring light oak joinery and transformable furnitureGlobal 550 (55m): A long-range explorer with smoked oak, marble finishes, and bronze accentsGlobal 450H2 Yacht Design previewed interiors for the GTT 180 Heritage, a 55-meter aluminum neo-classic superyacht scheduled for full debut at the 2025 Monaco Yacht Show. The design incorporates calacatta gold marble, shagreen leather, and custom bronze detailing, with furnishings from American brands Baker and Holly Hunt.GTT 180 HeritageSturge & Toth presented a new 45-meter exterior concept under Dynamiq's GST line, featuring a double-balcony master suite and convertible pool area. The design evolves Dynamiq's existing platform with what the designers describe as "timeless elegance."Sturge & Toth delivered a compelling presentation that invited guests into their creative processConstruction will occur at Dynamiq's Antalya facility, which features a 2,000-ton syncrolift and collaborates with European subcontractors. The yard specializes in builds up to 65 meters with hybrid propulsion options.Event attendees received a private tour of Maison Moghadam's material collections, highlighting Dynamiq's partnership with Monaco-based luxury suppliers. No construction timelines or pricing were disclosed for the new concepts.Mark Berryman, Ben-Julian Toth, Gianluca Sist, Toby Sturge and Dynamiq Founder Sergey DobroserdovDynamiq CEO Sergei Dobroserdov noted the presentations demonstrate the shipyard's "expanding design capabilities across multiple yachting segments." The company currently has four superyachts under construction at its Turkish facility.Dynamiq was founded in 2014 by experienced yacht broker and designer Sergei Dobroserdov. Dynamiq is the first company in the superyacht industry to introduce an online configurator, allowing the yacht to be easily and transparently customized down to the last detail. Dynamiq unveiled its first launch at the 2016 Monaco Yacht Show.Credits: Dynamiq
July 14, 2025