In merely a decade, the superyacht sector has gone through several deep transformations, first trying to navigate a new world of financial instability only to reemerge into a new digital era with unforeseen consequences.
From a world of 3 year long waiting lists at shipyard and yacht flipping, the superyacht sector had to rapidly transition to leaner times that demanded more efficiency as of 2008. The change in dynamic in the economics of yachting caught some companies off guard with, for example, Baglietto posting losses of €25 million in 2008.
Efficient players have however emerged stronger from these turbulent waters, consolidating their position through acquisitions and mergers, such as Lurssen's recent takeover of Blom+Voss. Investors have also taken advantage of this dip in the market to bet on the superyacht market's recovery, leading to several conglomerates such as LVMH with equity stakes in yachting companies.
Although financial turmoil may have had the most noticeable effect on the market so far, the weakened superyacht sector is becoming more and more influenced by the digital world. The latest social media gold rush has seen relatively small brands outperform more established players by taking advantage of their lack of attention.
Digital has however started having an effect on the market much earlier. Prior to this becoming a standard, asking prices would not be displayed on the web for any yacht, hence severely limiting access to the space. As it was becoming clearer that the internet was here to stay, brokers however started releasing more information online, including specifications, which were also previously held confidential.
Despite attempts from trade associations to control and regulate this new flow, information became more accessible as it ultimately benefited the end users. Yacht Harbour itself became a part of this wave, pioneering the Timeline platform in May 2017, giving its users detailed reports on any yacht through a combination of tech and human analysis.
Yachting's growing attention to digital can also be noticed in their branding strategy, which has started to drastically evolve since the times of print advertising. In September 2013, YCO, a yacht brokerage firm, acquired the one-letter domain, y.co from the Columbian name registry in a deal valued by experts in the $1 million range.
Yacht marketing as a whole has undergone a complete transformation in the age of platforms, which sees data-driven companies thrive and rapidly overtake the market as can now be seen on the brokerage and charter side. Recent uplifts in video consumption on social networks have led to a rapid shift in attention away from traditional mediums.
Yacht Harbour's Facebook page, for example, sees its videos reach over 1 million views per month with a strong audience base watching them for up to 15 minutes and more. The largest yacht magazines on the other hand have a circulation in the low 5 digits, creating differences in reach per advertising dollar spent of up to 100x.
Digital is however changing not only how yachting businesses are run, but has also made its way to superyachts themselves. Systems onboard are becoming increasingly controllable by iPads spread throughout the vessels that manage AV systems, blinds and lighting. Meanwhile, a need to remain in permanent contact with the outside world coupled with demanding guests and owners has brought stable internet connections to yachts.
These new times of connectivity have however created unrest amongst some industry professionals fearing that yachts may become increasingly targets of cyberattacks due to their lack of IT protection. In 2013, a team of researchers from Texas had in fact already managed to spoof navigational equipment during an experiment ran on 65m White Rose of Drachs.
The digital revolution has also become a way for new startups to test new business models in yachting, such as FLOAT, an application letting its users rent yachts by the seat from as little as €99 across its own fleet. Throughout the summer, FLOAT's routes have been almost fully booked, sailing the startup to profitability.
Whereas it remains to be seen what other transformations will occur in the yachting space in the future, digital will clearly play a large role in the next few years as the sector continues to become more open and optimised.
The newly delivered Benetti Oasis 34 motor yacht Y has entered the brokerage market with Mark Seaton of Yacht. The 34.4-meter vessel was delivered in May 2025 and remains under full shipyard warranty. Currently berthed at Benetti’s shipyard in Viareggio, Italy, the yacht is available for immediate delivery.Designed by RWD, the Oasis 34M series features a distinctive Oasis Deck with fold-down bulwarks, a glass-sided infinity pool, and a spacious beach club area. The yacht’s streamlined profile, extended overhangs, and open-plan layout reflect Benetti’s approach to indoor-outdoor living.The interior design, created by Bonetti/Kozerski Architecture of New York, combines warm greys and natural tones with contemporary elements. The accommodation includes five staterooms for up to 10 guests, with a full-beam owner’s suite on the main deck and four guest cabins below. The crew quarters can accommodate seven staff members.The 269 GT yacht is powered by twin 1,380hp MTU diesel engines, providing a top speed of 16 knots and a cruising speed of 14.5 knots. The vessel sails under the Marshall Islands flag. The asking price for the yacht is €17,500,000, excluding VAT. It represents the only Benetti Oasis 34M from 2025 currently available on the market worldwide. The vessel was built under the supervision of experienced owners and a leading maritime consultancy, ensuring high-quality construction and finishing.Credits: Yacht Harbour Archive
June 20, 2025
Athens-based design studio IPYD has revealed Aether, an 80-meter superyacht concept developed for Oceanco's Simply Custom platform. The design features triangular geometric motifs throughout its exterior, referencing concepts of balance and harmony from ancient Greek philosophy.Presented at the 2023 Fort Lauderdale International Boat Show, Aether joins Oceanco's portfolio of semi-custom concepts built on a standardized technical platform by Lateral Naval Architects. Initial renderings show a continuous exterior profile with an open-plan beach club featuring spa facilities and lounge areas.The Simply Custom range offers owners design flexibility while utilizing pre-engineered naval architecture. Aether follows previous concepts including Ani by Vallicelli Design and Dunes by the Touch Studio. Oceanco has not disclosed construction timelines or technical specifications for the Aetherconcept.Oceanco was founded in 1987. Right now it is a world-class builder of custom superyachts up to the 140 meters range. Oceanco works with world-known designers such as Terence Disdale, Nuvolari-Lenard, Espen Oeino, Sam Sorgiovanni, Igor Lobanov, Tim Heywood and Andrew Winch to create some of the timeless and award-winning yachts afloat today.Credits: IPYD
June 20, 2025
The Pershing GTX80 has docked at Manhattan's North Cove Marina, marking the start of its East Coast tour celebrating Pershing's 40th anniversary. The 24-meter Sport Utility Yacht will visit Montauk (July 1) and Newport (July 12) before concluding in the Hamptons.The tour showcases Pershing's performance-oriented design combining speed and onboard comfort. The GTX80 series features an open layout with 370 square meters of living space across three decks, powered by twin 1,550hp MAN V12 engines reaching 35 knots.Allied Marine is coordinating the tour, with updates available through Pershing's social media channels. The itinerary highlights the yacht's coastal cruising capabilities along the Atlantic seaboard.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
June 20, 2025
Hargrave Superyachts has launched its new 38-meter tri-deck motor yacht, the Hargrave 125, from its Antalya, Turkey facility. The vessel, designated Project 125, will debut at the 2025 Cannes Yachting Festival.With a 7.92-meter beam and 1.95-meter draft, the Bahamas-compliant design features a displacement hull optimized for long-range cruising. Stabilization systems operate both at anchor and underway. The 330GT interior maintains 2.2-meter ceiling heights throughout its 10-guest, 7-crew configuration.Power comes from twin Caterpillar C32 main engines with matching 75kW generators, delivering a 17-knot cruising speed. An ASEA power converter ensures global shore power compatibility. The yacht carries a 10-year structural warranty and equivalent coverage for main mechanical components.Hargrave includes a six-month management package with each sale. The vessel remains available for inspection ahead of its Cannes showing.Credits: Hargrave Custom Yachts
June 20, 2025
The Yacht Club Costa Smeralda is hosting the 2025 Swan One Design Worlds from June 17-21, featuring 35 teams from 30 nations competing across four one-design classes. The event marks the competitive debut of the ClubSwan 28 class alongside established ClubSwan 36, 42 and 50 fleets."The Swan One Design Worlds highlight the energy and camaraderie of the ClubSwan family," said Luisa Bambozzi, Managing Director of ClubSwan Racing. "Porto Cervo provides the ideal setting to combine world-class racing with vibrant shoreside activities."The regatta features defending champions in multiple classes, including Mamao (ClubSwan 36) and Nadir (ClubSwan 42). Notable entries include Leonardo Ferragamo's Cuordileone and Marcus Brennecke's Hatari in the ClubSwan 50 division. The newly introduced ClubSwan 28 class will compete for its first Gold Cup, with seven teams including youth entry NOX OCEANI featuring 13-year-old helmsman Giorgio Nocella.Giovanni Pomati, CEO of Nautor Swan, emphasized the event's community aspect: "This regatta represents the unity and international spirit that defines the ClubSwan family." The competition schedule allows for eight races per class (ten for ClubSwan 28), with Mistral winds expected for the final racing days.Social events include class dinners and an owners' reception at YCCS, culminating in Saturday's prize ceremony. The ClubSwan Academy continues its youth development program, providing young sailors access to competitive racing platforms.Nautor Swan was founded in 1966 in Pietarsaari, Finland. The builder entered the superyacht market in 1999. Since then, the yard has continued building high-performance sailing yachts in three different lines; ClubSwan, Swan Yachts and Maxi Swan Yachts. Credits: Nautor Swan
June 19, 2025