In merely a decade, the superyacht sector has gone through several deep transformations, first trying to navigate a new world of financial instability only to reemerge into a new digital era with unforeseen consequences.
From a world of 3 year long waiting lists at shipyard and yacht flipping, the superyacht sector had to rapidly transition to leaner times that demanded more efficiency as of 2008. The change in dynamic in the economics of yachting caught some companies off guard with, for example, Baglietto posting losses of €25 million in 2008.
Efficient players have however emerged stronger from these turbulent waters, consolidating their position through acquisitions and mergers, such as Lurssen's recent takeover of Blom+Voss. Investors have also taken advantage of this dip in the market to bet on the superyacht market's recovery, leading to several conglomerates such as LVMH with equity stakes in yachting companies.
Although financial turmoil may have had the most noticeable effect on the market so far, the weakened superyacht sector is becoming more and more influenced by the digital world. The latest social media gold rush has seen relatively small brands outperform more established players by taking advantage of their lack of attention.
Digital has however started having an effect on the market much earlier. Prior to this becoming a standard, asking prices would not be displayed on the web for any yacht, hence severely limiting access to the space. As it was becoming clearer that the internet was here to stay, brokers however started releasing more information online, including specifications, which were also previously held confidential.
Despite attempts from trade associations to control and regulate this new flow, information became more accessible as it ultimately benefited the end users. Yacht Harbour itself became a part of this wave, pioneering the Timeline platform in May 2017, giving its users detailed reports on any yacht through a combination of tech and human analysis.
Yachting's growing attention to digital can also be noticed in their branding strategy, which has started to drastically evolve since the times of print advertising. In September 2013, YCO, a yacht brokerage firm, acquired the one-letter domain, y.co from the Columbian name registry in a deal valued by experts in the $1 million range.
Yacht marketing as a whole has undergone a complete transformation in the age of platforms, which sees data-driven companies thrive and rapidly overtake the market as can now be seen on the brokerage and charter side. Recent uplifts in video consumption on social networks have led to a rapid shift in attention away from traditional mediums.
Yacht Harbour's Facebook page, for example, sees its videos reach over 1 million views per month with a strong audience base watching them for up to 15 minutes and more. The largest yacht magazines on the other hand have a circulation in the low 5 digits, creating differences in reach per advertising dollar spent of up to 100x.
Digital is however changing not only how yachting businesses are run, but has also made its way to superyachts themselves. Systems onboard are becoming increasingly controllable by iPads spread throughout the vessels that manage AV systems, blinds and lighting. Meanwhile, a need to remain in permanent contact with the outside world coupled with demanding guests and owners has brought stable internet connections to yachts.
These new times of connectivity have however created unrest amongst some industry professionals fearing that yachts may become increasingly targets of cyberattacks due to their lack of IT protection. In 2013, a team of researchers from Texas had in fact already managed to spoof navigational equipment during an experiment ran on 65m White Rose of Drachs.
The digital revolution has also become a way for new startups to test new business models in yachting, such as FLOAT, an application letting its users rent yachts by the seat from as little as €99 across its own fleet. Throughout the summer, FLOAT's routes have been almost fully booked, sailing the startup to profitability.
Whereas it remains to be seen what other transformations will occur in the yachting space in the future, digital will clearly play a large role in the next few years as the sector continues to become more open and optimised.
Camper & Nicholsons has been appointed central agent for the sale of the 40.05-meter Sunseeker motor yacht Berco Voyager. Built in 2018, the vessel is offered at €13.9 million with VAT paid. Sales advisor Maël Fiolet is handling the listing.The yacht represents one of the final hulls in Sunseeker's 131 series, featuring upgraded interiors and specifications exceeding standard models. The current owner has maintained the vessel with additional custom features distinguishing it from sisterships.Berco Voyager accommodates 10 guests across five cabins with crew quarters for seven personnel. The yacht has demonstrated charter operational capability and includes extended engine warranty coverage.Currently located in Sardinia, the vessel will relocate to Southern France for the upcoming show season. The listing presents a rare opportunity to acquire a 40-meter Sunseeker with proven charter history and comprehensive maintenance records.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Camper & Nicholsons
August 20, 2025
American shipyard Hargrave Custom Yachts has unveiled a new 36.5-meter design in its 120 Series, featuring exterior and interior styling by Italian designer Patrizio Facheris. The raised pilothouse model represents a departure from the yard's typical in-house design approach.Constructed in carbon-reinforced E-glass epoxy composite, the yacht meets RINA Pleasure classification standards. The vessel accommodates 12 guests and 7 crew members, with a 7.6-meter beam and 1.9-meter draft. Light displacement measures 130 tons.Performance specifications include twin Caterpillar C32 engines producing 1,900 horsepower each, enabling a maximum speed of 21.5 knots and a cruising range of 945 nautical miles. The electrical system incorporates twin Northern Lights 56kW generators with 120/208 VAC power distribution and 24V DC engine starting.Exterior finishes feature hand-laid Burmese teak decking with non-skid paint options. Hull and superstructure coatings utilize AWLGRIP and International products for durability.Hargrave includes a six-month management package with each sale. The vessel remains available for inspection ahead of its Cannes showing.Credits: Hargrave Custom Yachts
August 20, 2025
Damen Yachting has simultaneously delivered two vessels to a single owner: the 60-meter Xplorer After You and the 53-meter Yacht Support Emotional. Both yachts were constructed at Damen's Antalya shipyard with Dutch engineering support and brokered by TWW Yachts.The Xplorer 60 is designed for global exploration ranging from polar regions to Mediterranean destinations. The Yacht Support vessel provides additional crew accommodations, toy storage, and helicopter facilities to complement the main yacht's operations.Jorrit Pilaar, Damen Yachting Sales Manager, stated: "It was an absolute pleasure working with the team of TWW Yachts over the last months to get the first Xplorer 60 and the 53-metre Yacht Support ready for delivery."Enrique Tintore, Product & Design Manager, added: "This double delivery is a landmark moment for Damen Yachting," acknowledging collaboration between the company's Antalya and Vlissingen facilities.David Westwood, CEO of TWW Yachts, noted: "Their technical proficiency and reliability as a supplier allowed us to focus on the Owner's priorities with complete confidence."Both vessels will appear at next month's Monaco Yacht Show before beginning operational service. The delivery represents Damen Yachting's continued expansion in the expedition yacht and support vessel market segments. The Xplorer series (formerly SeaXplorer) and Yacht Support vessels complement Damen's existing Amels superyacht portfolio.Damen Yachting, the yacht-building division of Damen Shipyards Group, employs approximately 500 professionals across its Amels, SeaXplorer, and Yacht Support vessel programs. No purchase price was disclosed for the new build.Credits: Damen Yachting
August 20, 2025
Tureddi Group has sold the first superyacht under its recently established Tureddi Yachts brand. The 36-meter Azzurra is currently under construction with delivery scheduled for 2027. Worth Avenue Yachts brokered the sale and will provide project management during construction.The steel and aluminum yacht features exterior design by Italian studio Giamboi Design and naval architecture by Dutch firm Van Oossanen Naval Architects. The interior designer remains undisclosed, described only as a "renowned international design house" by the shipyard.Project details remain confidential, though the yard references a "wide beam, generous volume and high-level specification" incorporating latest marine technologies. Worth Avenue Yachts' Europe managing partner Mathieu Bardon stated: "This sale represents an incredible collaboration between all parties involved, supported by the trust of the buyer through a long-standing relationship."The sale marks Tureddi Group's transition from component supplier to independent yacht builder after 40 years in the marine industry. Company president Alessandro Tureddi noted the significance of this milestone for the family-owned business.The Italian shipyard recently expanded its portfolio with two new designs currently available for sale. Construction progresses at Tureddi's facility with the Azzurra representing the brand's inaugural superyacht project.Credits: Tureddi Group
August 19, 2025
William J. Healey, co-founder and former president of Viking Yacht Company, passed away on August 14, 2025 at Shore Medical Center in Somers Point, New Jersey. He was 97 years old.Healey established Viking Yacht Company with his late brother Robert T. Healey Sr. on April 1, 1964, building the New Gretna-based operation into a leading manufacturer in the recreational marine industry. Under his leadership, the company became known for its luxury yacht production and innovative workplace practices.Healey maintained direct relationships with employees, personally greeting workers by name as they left the factory each evening. He implemented comprehensive employee benefits including an on-site health department providing free medical care to workers and their families.The industrialist pioneered several manufacturing advancements, including a tri-generation facility for power generation, wastewater treatment systems, and early adoption of computer numerical control technology. He oversaw installation of solar panels on company buildings and invested in advanced manufacturing equipment including a $1 million five-axis CNC router.Healey retired in October 2013, succeeded by his son Patrick, but maintained regular presence at the New Gretna facility. His brother and co-founder Robert Healey Sr., who led the successful campaign to repeal the federal luxury tax on yachts, predeceased him in 2021.Viking Yacht Company continues operations under family leadership, maintaining its position in the luxury yacht market. The company's New Jersey facility remains one of the largest yacht manufacturing operations in the United States.Credits: Viking Yacht
August 19, 2025