In merely a decade, the superyacht sector has gone through several deep transformations, first trying to navigate a new world of financial instability only to reemerge into a new digital era with unforeseen consequences.
From a world of 3 year long waiting lists at shipyard and yacht flipping, the superyacht sector had to rapidly transition to leaner times that demanded more efficiency as of 2008. The change in dynamic in the economics of yachting caught some companies off guard with, for example, Baglietto posting losses of €25 million in 2008.
Efficient players have however emerged stronger from these turbulent waters, consolidating their position through acquisitions and mergers, such as Lurssen's recent takeover of Blom+Voss. Investors have also taken advantage of this dip in the market to bet on the superyacht market's recovery, leading to several conglomerates such as LVMH with equity stakes in yachting companies.
Although financial turmoil may have had the most noticeable effect on the market so far, the weakened superyacht sector is becoming more and more influenced by the digital world. The latest social media gold rush has seen relatively small brands outperform more established players by taking advantage of their lack of attention.
Digital has however started having an effect on the market much earlier. Prior to this becoming a standard, asking prices would not be displayed on the web for any yacht, hence severely limiting access to the space. As it was becoming clearer that the internet was here to stay, brokers however started releasing more information online, including specifications, which were also previously held confidential.
Despite attempts from trade associations to control and regulate this new flow, information became more accessible as it ultimately benefited the end users. Yacht Harbour itself became a part of this wave, pioneering the Timeline platform in May 2017, giving its users detailed reports on any yacht through a combination of tech and human analysis.
Yachting's growing attention to digital can also be noticed in their branding strategy, which has started to drastically evolve since the times of print advertising. In September 2013, YCO, a yacht brokerage firm, acquired the one-letter domain, y.co from the Columbian name registry in a deal valued by experts in the $1 million range.
Yacht marketing as a whole has undergone a complete transformation in the age of platforms, which sees data-driven companies thrive and rapidly overtake the market as can now be seen on the brokerage and charter side. Recent uplifts in video consumption on social networks have led to a rapid shift in attention away from traditional mediums.
Yacht Harbour's Facebook page, for example, sees its videos reach over 1 million views per month with a strong audience base watching them for up to 15 minutes and more. The largest yacht magazines on the other hand have a circulation in the low 5 digits, creating differences in reach per advertising dollar spent of up to 100x.
Digital is however changing not only how yachting businesses are run, but has also made its way to superyachts themselves. Systems onboard are becoming increasingly controllable by iPads spread throughout the vessels that manage AV systems, blinds and lighting. Meanwhile, a need to remain in permanent contact with the outside world coupled with demanding guests and owners has brought stable internet connections to yachts.
These new times of connectivity have however created unrest amongst some industry professionals fearing that yachts may become increasingly targets of cyberattacks due to their lack of IT protection. In 2013, a team of researchers from Texas had in fact already managed to spoof navigational equipment during an experiment ran on 65m White Rose of Drachs.
The digital revolution has also become a way for new startups to test new business models in yachting, such as FLOAT, an application letting its users rent yachts by the seat from as little as €99 across its own fleet. Throughout the summer, FLOAT's routes have been almost fully booked, sailing the startup to profitability.
Whereas it remains to be seen what other transformations will occur in the yachting space in the future, digital will clearly play a large role in the next few years as the sector continues to become more open and optimised.
Turkish shipyard Ares Yachts has introduced its first superyacht, the 62-meter ketch-rigged Simena. The steel-carbon composite vessel will debut at the 2025 Monaco Yacht Show (September 24-27) after completing sea trials.Designed to RINA Charter Class C standards, Simena ranks among the world's top 25 largest sailing yachts. Taka Yacht Design developed the exterior, while Design Unlimited created the interior blending classic and contemporary elements. The yacht features teak decks, mahogany joinery, and a hybrid propulsion system enabling silent electric operation up to 6 knots or 14.5-knot top speed with diesel assistance."Simena blends classic ketch elegance with cutting-edge technology," said Piraye Sahinkaya Orhun, Ares Yachts Projects Director. The yacht accommodates 12 guests and 9 crew, with a main-deck owner's suite and transatlantic range of 4,000 nm at 11 knots.Interior materials include walnut cabinetry, textured leathers, and marble-clad bathrooms. Northrop & Johnson holds the exclusive listing. Ares Yachts, situated in Antalya Free Zone on Turkey’s south coast, spans 40,000 square meters of build space across four large sheds. Besides Simena, the shipyard is concurrently working on other projects, including the 50m motor yacht Spitfire and a 54m explorer yacht known as Project Atlas. Additionally, Ares Yachts is developing a 65-85m yacht range in collaboration with Lateral Naval Architects.Credits: Ares Yachts
July 5, 2025
Columbus Yachts has started building its new 48-meter Crossover model at Palumbo Superyachts' Savona shipyard. The steel-hulled explorer with aluminum superstructures follows two previously sold Crossover units (42m and 47m), marking the shipyard's first self-financed project in this series.Designed by Hydro Tec, the vessel features an 8.6-meter beam and 2.75-meter draft, optimized for stability and long-range cruising. The exterior combines explorer-style proportions with a bulbous bow and streamlined stern for ocean-going capability. Key features include a multifunctional aft deck that can store a large tender or convert into a pool and lounge area.Accommodation includes six cabins for 12 guests, with the owner's suite on the upper deck and a VIP cabin on the main deck. The naval architecture was developed jointly by Hydro Tec and the shipyard's engineering team.No delivery date or price was disclosed. The Crossover series targets owners seeking a balance between expedition capability and contemporary yacht design.Founded in 2008 under Palumbo Superyachts, Columbus Yachts combines 50+ years of maritime expertise with modern yacht-building innovation. The brand gained recognition after launching its first 54m superyacht Prima in 2011 and later pioneering hybrid propulsion technology, earning RINA certification for its Sport Hybrid 40m.Specializing in semi-custom and full-custom builds (37m–120m), Columbus offers four lines: Atlantique, Crossover, Sport, and Classic. Its flagship 80m Dragon exemplifies its craftsmanship. As part of Palumbo Superyachts, the brand provides end-to-end owner support alongside sister yards ISA Yachts, Mondomarine, and Extra Yachts.Credits: Columbus Yachts
June 30, 2025
The 34th Monaco Yacht Show will take place from September 24-27, 2025, featuring approximately 560 exhibitors across Port Hercule. The event will display 120 superyachts, including 50 new builds from 2025, alongside 60 luxury tenders.Organizers have introduced a new sustainability program developed with the Water Revolution Foundation, highlighting exhibitors advancing environmental initiatives. The show's thematic zones include the Yacht Design & Innovation Hub for new concepts, the Adventure Area showcasing over 40 luxury vehicles and water toys, and the upper deck lounge for luxury goods and services."The exhibitor list helps future owners identify key contacts for custom builds, refits, or charters within an exclusive, innovation-focused environment," said Gaëlle Tallarida, Managing Director of the Monaco Yacht Show.The current exhibitor roster includes shipyards, designers, equipment manufacturers, and luxury service providers. The list remains subject to updates through summer 2025.Credits: MYS
June 30, 2025
The latest 80-meter Amels Limited Editions superyacht has arrived at Damen Yachting's Vlissingen shipyard in the Netherlands after construction at their Galatz facility in Romania. The vessel will now undergo full outfitting in preparation for delivery in 2027.Project Manager Danker Rijk stated: "After an impressive launch in our Galatz shipyard, we are delighted to welcome this Amels 80 to Vlissingen to commence the outfitting phase. This is an exciting milestone toward delivering another exceptional yacht on schedule."The 2,175 GT superyacht features exterior design by Espen Øino and interiors by Sinot Yacht Architecture & Design. With accommodations for 14 guests and 21 crew members, the vessel represents Damen Yachting's combination of custom features with proven yacht-building technology.The Amels 80 follows the Limited Editions series' approach of offering semi-custom superyachts with reduced build times compared to fully custom projects. No further details about the owner or specific custom features were disclosed.Damen Yachting, a division within the Damen Shipyards Group, was created in 2019. The division combines the pedigree and heritage of Amels yachts with a growing portfolio of SeaXplorer yachts and Yacht Support vessels.Credits: Damen Yachting
June 27, 2025
Flexjet and Ferretti Group have introduced Riva Volare, a custom aircraft cabin design inspired by Riva motoryachts. The collaboration brings nautical styling to Flexjet's Gulfstream G650 jets and Sikorsky S-76 helicopters, targeting ultra-high-net-worth travelers.The Gulfstream G650 configuration accommodates 12-15 passengers for flights up to 16 hours, while two Sikorsky S-76 helicopters will operate in Florida and a new Milan-based service covering Italy and the French Riviera. Ferretti Group clients will receive preferential access to the helicopter operations.The design blends elements from Riva's 1960s Aquarama with contemporary Aquariva models, using artisanal materials and distinctive patterns. The interiors were developed through collaboration between both companies' design teams.Kenn Ricci and Alberto Galassi"I have long admired the iconic style of Riva, and seeing this brought to life in our aircraft is nothing short of exceptional," said Flexjet Chairman Kenn Ricci. Ferretti Group CEO Alberto Galassi added: "Riva Volare is another splendid result of our collaboration with Flexjet, a brand with which we share the same passion for constantly raising quality standards."The design was unveiled June 26 at Milano Prime Linate Airport, with displays of the aircraft alongside a Riva Aquariva Special yacht. No pricing details were disclosed.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
June 27, 2025