In merely a decade, the superyacht sector has gone through several deep transformations, first trying to navigate a new world of financial instability only to reemerge into a new digital era with unforeseen consequences.
From a world of 3 year long waiting lists at shipyard and yacht flipping, the superyacht sector had to rapidly transition to leaner times that demanded more efficiency as of 2008. The change in dynamic in the economics of yachting caught some companies off guard with, for example, Baglietto posting losses of €25 million in 2008.
Efficient players have however emerged stronger from these turbulent waters, consolidating their position through acquisitions and mergers, such as Lurssen's recent takeover of Blom+Voss. Investors have also taken advantage of this dip in the market to bet on the superyacht market's recovery, leading to several conglomerates such as LVMH with equity stakes in yachting companies.
Although financial turmoil may have had the most noticeable effect on the market so far, the weakened superyacht sector is becoming more and more influenced by the digital world. The latest social media gold rush has seen relatively small brands outperform more established players by taking advantage of their lack of attention.
Digital has however started having an effect on the market much earlier. Prior to this becoming a standard, asking prices would not be displayed on the web for any yacht, hence severely limiting access to the space. As it was becoming clearer that the internet was here to stay, brokers however started releasing more information online, including specifications, which were also previously held confidential.
Despite attempts from trade associations to control and regulate this new flow, information became more accessible as it ultimately benefited the end users. Yacht Harbour itself became a part of this wave, pioneering the Timeline platform in May 2017, giving its users detailed reports on any yacht through a combination of tech and human analysis.
Yachting's growing attention to digital can also be noticed in their branding strategy, which has started to drastically evolve since the times of print advertising. In September 2013, YCO, a yacht brokerage firm, acquired the one-letter domain, y.co from the Columbian name registry in a deal valued by experts in the $1 million range.
Yacht marketing as a whole has undergone a complete transformation in the age of platforms, which sees data-driven companies thrive and rapidly overtake the market as can now be seen on the brokerage and charter side. Recent uplifts in video consumption on social networks have led to a rapid shift in attention away from traditional mediums.
Yacht Harbour's Facebook page, for example, sees its videos reach over 1 million views per month with a strong audience base watching them for up to 15 minutes and more. The largest yacht magazines on the other hand have a circulation in the low 5 digits, creating differences in reach per advertising dollar spent of up to 100x.
Digital is however changing not only how yachting businesses are run, but has also made its way to superyachts themselves. Systems onboard are becoming increasingly controllable by iPads spread throughout the vessels that manage AV systems, blinds and lighting. Meanwhile, a need to remain in permanent contact with the outside world coupled with demanding guests and owners has brought stable internet connections to yachts.
These new times of connectivity have however created unrest amongst some industry professionals fearing that yachts may become increasingly targets of cyberattacks due to their lack of IT protection. In 2013, a team of researchers from Texas had in fact already managed to spoof navigational equipment during an experiment ran on 65m White Rose of Drachs.
The digital revolution has also become a way for new startups to test new business models in yachting, such as FLOAT, an application letting its users rent yachts by the seat from as little as €99 across its own fleet. Throughout the summer, FLOAT's routes have been almost fully booked, sailing the startup to profitability.
Whereas it remains to be seen what other transformations will occur in the yachting space in the future, digital will clearly play a large role in the next few years as the sector continues to become more open and optimised.
Damen Yachting has confirmed the sale of a new 53-meter Yacht Support vessel from its Yacht Support range. The vessel, currently under construction at the company's facility in Antalya, Turkey, is scheduled for delivery in Spring 2026. This announcement follows the recent sale and delivery of the YS53 Emotional, which will be displayed at the Monaco Yacht Show.The YS53 model is designed to provide logistical support for main vessels, with facilities for additional crew, water toys, and helicopter operations. Its features include an expansive open main deck aft area equipped with a 15-tonne crane for handling submersibles, large tenders, and other heavy equipment. The vessel measures 53 meters with a gross tonnage of 499 and can accommodate 8 guests, 10 crew members, and a captain. The exterior design, interior design, and naval architecture were all developed by Damen Yachting.Jan van Hogerwou, Sales Director North America at Damen Yachting, stated: “This YS53 is the perfect addition to the Owner’s existing fleet and provides the extension of facilities the Owner is looking to achieve with the addition of a support vessel. We would like to thank Stuart Larsen for his collaboration throughout this project. We look forward to the remaining build period as we prepare for delivery in Spring next year."The next available delivery slot for a YS53 model is Spring 2028.Damen Yachting, the yacht-building division of Damen Shipyards Group, employs approximately 500 professionals across its Amels, SeaXplorer, and Yacht Support vessel programs. No purchase price was disclosed for the new build.Credits: Damen Yachting
September 15, 2025
Numarine has introduced a new explorer yacht model, the 27XP, at the Cannes Yachting Festival 2025. The 27-meter yacht replaces the 26XP model, of which 30 units have been sold.The yacht's exterior design and interiors are by Can Yalman, with naval architecture by Umberto Tagliavini. Two layout options are available: one with five cabins and another with four cabins. The five-cabin configuration includes a main deck VIP cabin, a full-beam master suite below deck, and three additional VIP suites. The four-cabin option moves the wheelhouse to the main deck.The 27XP features an open kitchen concept and enlarged outdoor areas. The flybridge is larger than on the previous model. A raised bow lounge is also included.Twin MAN 560 engines provide a top speed of 13.5 knots and a cruising speed of 10 knots. The yacht has a maximum range of 2,200 nautical miles at 8 knots. An optional enclosed, glass flydeck helm station is available.Ömer Malaz, Founder and Chairman of Numarine, stated: “After keeping our cards close to our chests for a little while as we worked on refining the design, we are thrilled to unveil our latest model, the Numarine 27XP. Longer, roomier and more versatile than her predecessor, she introduces new levels of comfort, light and openness, while still keeping the rugged explorer spirit which defines our XP series. She sets a new standard of elegance and capability in the explorer yacht class.”Numarine, a European high-performance motor-yacht shipyard headquartered in Istanbul, offers a range of yachts from 19 to 45 meters.Credits: Numarine
September 15, 2025
Benetti has presented at Cannes the Oasis 42M, a 42-meter yacht and a new model within its Oasis series. The design focuses on expanding exterior living areas and integrating sustainable engineering that has received a 3-star Sea Index rating.The yacht's primary feature is an aft deck measuring 100 square meters, which includes an 8.3-square-meter pool with a retractable enclosure. The sundeck measures 17.3 meters in length, which Benetti states is the largest in the 40-45 meter yacht segment. An additional lounge area is located on the foredeck.The interior design was developed in collaboration with bonetti/kozerski architecture. The main deck contains a salon, dining area, galley, and a forward area that can be configured as a gym, spa, or cinema. This space includes a drop-down terrace. The upper deck is dedicated to a 50-square-meter owner's apartment with a private 40-square-meter terrace.Enrico Bonetti from bonetti/kozerski architecture stated: “In our first yacht with Benetti on the Oasis 40M we were excited to bring a fresh eye to the design of a boat that ended up being a ground-breaking step toward a more dynamic and relaxed yachting experience. We are very proud that now, with the Oasis 42M, we have a chance to create a true evolution of that concept. The focus is still on an open and fluid plan, unexpected and consistent materials that gradually progress toward a more refined and tactile quality of details, the deeper you enter the boat.”The exterior design by RWD features curved lines. Mark Gardner, Director of Exterior Design at RWD, said: “The Oasis 42M is an evolution, not a revolution. Its softer, pebble-like lines create a yacht that feels sleek, natural, and enduringly elegant.”The yacht utilizes a data-driven engineering package to reduce fuel consumption and emissions. A hybrid Siemens E-Mode system is available as an option. A garage can store a 6.25-meter tender and other water toys.Founded in 1873, Benetti is the storied Italian shipyard specialized in luxury yachts. Every yacht is unique, developed around its owner. Benetti designs, builds and sells vessels in fibreglass from 34 to 44 meters and boats in steel and aluminium from 37 to more than 100 meters. The range is made up of eight categories: Class, Motopanfilo, Oasis, B.Yond, B.Now, B.Neos, B.Loft and Custom. By anticipating evolving lifestyles at sea, Benetti has introduced the Oasis family.Credits: Benetti
September 15, 2025
The second Wallywind110 sailing yacht will premiere at the Cannes Yachting Festival 2025 following private viewings in Sardinia and Monaco. The 33.5-meter vessel represents the sistership to the previously delivered Galma, featuring identical carbon fiber construction with customized interior modifications.Key distinctions from the first hull include a sand-grey hull finish and revised interior layout with flexible cabin configurations. The fourth cabin incorporates convertible bedding that transitions between twin and double arrangements through a sliding mechanism. An office area replaces the bar setup found on the previous vessel.Naval architecture by Judel/Vrolijk & Co. incorporates a telescopic keel adjustable between 4.5 and 6.95 meters depth. The sloop rig configuration utilizes Hall Spars carbon mast and North Sails 3Di sails providing 660 square meters of upwind area. Downwind sail capacity reaches 1,283 square meters.Interior design by Studio Santa Maria Magnolfi features lighter-toned oak cabinetry and reconfigured carbon fiber flooring patterns. The main saloon maintains raised seating with deep hull windows despite the vessel's exterior profile. Accommodations include an owner's suite forward, VIP cabin, and two convertible guest cabins aft.Construction efficiency improved compared to the first hull, with the yard completing the project ahead of schedule. The yacht will be displayed alongside other Ferretti Group products at the festival, which runs from September 9-14. The Wallywind110 remains the largest sailing yacht presented at the 2025 Cannes event.The vessel demonstrates Wally's continued focus on performance cruising yachts combining carbon fiber construction with customizable interior arrangements. The company maintains production facilities in Italy alongside other Ferretti Group brands.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Gilles Martin-Raget/Ferretti Group
September 12, 2025
Sunseeker has presented a new 40-meter model at the Cannes Yachting Festival. The design marks the first collaboration between Sunseeker and Italian designer Francesco Paszkowski.The yacht features a curved superstructure, tapered glazing, and two-tone exterior styling. Key elements include an extended aft deck with multiple lounge areas and a forward plunge pool convertible to seating when drained. Full technical specifications and interior layouts remain undisclosed pending further announcements.Sunseeker CEO Andrea Frabetti stated: "This collaboration embodies our commitment to pushing the boundaries of superyacht design, delivering our clients exceptional craftsmanship, style and innovation."Francesco Paszkowski added: "Together, we aim to create designs that resonate with discerning yacht owners worldwide, combining elegance, performance and comfort."The 40-meter model represents Sunseeker's continued expansion into the larger yacht segment, following previous launches in the 30-35 meter range. The company maintains production facilities in Poole, UK, where construction of the new model will occur alongside existing product lines.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Sunseeker
September 12, 2025