Founded in 2014, Yacht Harbour has now gone through nearly 3 years of rapid growth, packed with milestones and interesting events. In this list are 11 things about Yacht Harbour that are not widely known, but we thought were interesting enough to share.
#1 Yacht Harbour started as an Instagram channel
Even though Yacht Harbour's initial plan was to build a web platform for a marketplace of yachts for sale, the company started an Instagram account in August 2014 to get some sort of traction, ahead of the launch of its website in December of that year.
At a time when no yachting media companies were on the platform, the strategy proved successful and saw Yacht Harbour get to 10,000 followers in under 4 months. This, in turn, proved instrumental to getting the first users to Yacht Harbour.
#2 We power instant results for a Top 5 search engine
Another little known fact about Yacht Harbour is that the company's index powers an instant result snippet for search engine, DuckDuckGo. One of the 5 available search settings on an iPhone, DuckDuckGo is a search engine built with privacy in mind.
Any user searching for a particular yacht on the platform, will see on top of search results an image of the yacht with it's main specifications, which DuckDuckGo displays using an API built by Yacht Harbour on top of its database for the search engine.
#3 News coverage was first meant as a content marketing play
Even though our audience is now spread evenly across its superyacht marketplace and its news section, Yacht Harbour's editorial coverage was started only in October 2015 to act as a content marketing vehicle for its search platform.
Despite these plans, news coverage rapidly evolved and grew to serve the purposes of a true media company, which Yacht Harbour has since become. Stories broken by our news department are now often used as sources by international media such as the BBC, CNBC and others.
#4 We built a chat bot to answer any yachting question
Developed in a wave of growing excitement over chat bots, Brook became the first chat bot in yachting that used a combination of machine learning, natural language recognition and big data to answer any question related to yacht.
Although Brook was since retired due to a lack of users, Yacht Harbour did manage to build a working version, answering over 80% of asked questions. Its original interface can still be seen here. When live it was even accessible from the Telegram messaging platform.
#5 Our content can be found on Forbes and Business Insider
As part of its content distribution strategy, Yacht Harbour struck deals with Business Insider to distribute part of its English-language content and to contribute stories to the French and Russian versions of Forbes.
With news stories around yachting and articles trying to open up the field to a more general audience, this content was read over 2 million times so far in 2017.
#6 We ran a crowdfunding campaign in our first year
Far from today's peak of attention around ICOs, Yacht Harbour ran a crowdfunding campaign in 2015 as an experiment, ahead of the launch of its charter marketplace to offer heavily discounted deals and lifetime advantages for participants.
Through the campaign, Yacht Harbour raised just under $3,000 from a series of contributors. The value of some the items offered then by Yacht Harbour has grown over 1,000x today.
#7 We get 10 million impressions of our content every month
Having rapidly grown from the 23 visitors Yacht Harbour on the day of it's launch, the company's combined channels now reach over 10 million impressions every month. This figure includes Yacht Harbour's website traffic, social media reach and audience on third-party platforms.
#8 There are sometimes easter eggs on Yacht Harbour
Sometimes overtaken by the holiday spirit, Yacht Harbour's homepage can sometimes change to adopt a special skin for limited times as seen above. So far, the company has dressed up its website for Halloween, Christmas and New Year's Eve but other events may soon be coming.
#9 One million minutes are spent watching Yacht Harbour's videos monthly
Playing an increasingly important role for any media company, videos have been a key to Yacht Harbour's success as well with over 800 days worth of videos being watched on our platform every month. The latest Black Pearl video alone reached over 3 million impressions on our network.
#10 Our Facebook page outranks its nearest competition 10 to 1
Owing much of its success to social media, Yacht Harbour has always tried to dominate the space in the superyacht sector and Facebook is currently the most reflective of this paradigm. Whereas Yacht Harbour gets 36,500 engagements on its page every week, the nearest competition currently sits at 3,300 engagements per week.
#11 It took us over 20,000 hours to build the Timeline platform
A major step forward in yacht search, Yacht Harbour's Timeline platform was launched in May 2017 after over 20,000 hours of research. The platform, compared to a Bloomberg terminal for yachting, lets its subscribers track the market in real time, discover the story behind any yacht and find the best deals on the market with big data.
Photos by Julien Hubert
Italian yacht builder Apreamare will make its first appearance at the Venice Boat Show from May 29 to June 2, 2025, alongside exclusive Northern Italy dealer Pedetti Yacht Sales. The event, held at Venice's historic Arsenale, will feature 270 exhibitors and 300 boats, with Apreamare showcasing its new Gozzo 38 Cabin model.The Gozzo 38 Cabin, designed by Cataldo Aprea and Marco Casali in collaboration with engineer Umberto Tagliavini, expands on the open Gozzo 35 with enhanced interior space and weather protection. The 11.45-meter yacht features a deckhouse for improved habitability, a 4-panel glass door connecting the cockpit to the dinette, and a layout with two cabins and a 2-meter headroom bathroom. The guest cabin includes a 140-centimeter-wide bed, exceeding standard dimensions for its class.Exterior amenities include a convertible cockpit table, L-shaped seating for six, and an extended beach platform. Propulsion options comprise twin Volvo Penta D4-270 DPI or D4-320 DPI sterndrives, or a traditional Volvo Penta D4-320 shaft configuration.The participation highlights Apreamare's focus on Northern Italy's market, where demand for its Sorrentine Gozzo designs continues to grow. The Venice Boat Show marks the first public exhibition of the Gozzo 38 Cabin, positioned between the Gozzo 35 and flagship Gozzo 45 in Apreamare's lineup.The history of the shipyard starts in 1849, when Giovanni Aprea started to handbuild rowing and sailing boats used for fishing in Sorrento, basing his craft on the shape and form of the traditional “gozzo sorrentino”. Now the shipyard range includes the Apreamare and Maestro yachts.Credits: Apreamar
May 12, 2025
GX Superyachts has unveiled interior details of its debut 42-meter model, the GX42 Raised Pilot House, designed for family-focused ownership with delivery scheduled for 2026. The yacht features an organic-inspired interior by Marco Casali and hybrid propulsion for efficient operation.The Raised Pilot House configuration allocates the main deck to a full-beam owner’s suite with private foredeck terrace, walk-in wardrobe, and office space. The lower deck accommodates a VIP suite with fold-down balcony and three flexible guest cabins, including a children’s cabin with Pullman berth. Social areas include a 10-person dining space on the main deck and an upper deck with hot tub, bar, and lounging areas.Owner Vladimir Zinchenko stated: "The debut GX42 shows what is possible, while remaining true to the principles of Responsible Yachting. For a boat with a slim, efficient hull, the volume is phenomenal."Casali’s design employs walnut wood paneling, white leather, and Italian fabrics, with curved edges throughout to enhance a relaxed ambiance. Lighting by Ultra Luce and artwork from the owner’s collection complete the aesthetic."This is no showboat for flexing the muscles," said Casali. "We worked closely with the owners to realise their priorities for a family friendly design that favours extended periods on board."The GX42 represents the first released details of GX Superyachts’ new line, emphasizing sustainable materials and long-range cruising capabilities.Credits: GX Superyachts
May 12, 2025
Feadship has unveiled Project 824, a 100-meter fully custom superyacht that represents the latest advancement in technical refinement and architectural design. The vessel, designed by Jamsen with naval architecture by Feadship De Voogt Naval Architects, features a diesel-electric propulsion system with ABB pod drives for efficient and low-vibration operation.As the second-largest yacht constructed at Feadship's Kaag facility – following the 101.50-meter Symphony delivered in 2015 – Project 824 combines scale with innovative engineering. The yacht's steel hull and aluminum superstructure measure 100.00 meters in length, with a 13.60-meter beam and a loaded draught of 4.10 meters.Liagre is responsible for the interior design, though specific details remain undisclosed. The project underscores Feadship's continued focus on large-scale, custom superyacht construction. No delivery date or owner details have been released."Project 824 stands out through a combination of scale, innovation, and detail," Feadship stated in the announcement. The yacht is currently undergoing final outfitting at the Kaag shipyard.Based in the Netherlands and with roots dating back to 1849, Feadship was formed as a group in 1949 as a marketing partnership between six Dutch shipyards, de Vries Lentch, Van de Stadt, Witsen & Vis, Akerboom, De Vries Scheepsbouw and Van Lent Shipyard, and De Voogt Naval Architects. Feadship is well-known as one of the Netherlands’ most elite yacht builders and delivers superyachts from 50–100+ meters in length.Credits: Feadship
May 12, 2025
The Italian Sea Group has launched the 72-meter Admiral Armani megayacht, marking the first vessel designed in collaboration with Giorgio Armani. The ceremony took place at the company's Marina di Carrara facility, attended by representatives from the Armani Group, local authorities, and project team members.This yacht represents the first of two projects fully designed by Giorgio Armani, featuring distinctive exterior styling and interior design by Armani/Casa. The collaboration with The Italian Sea Group's Centro Stile combines minimalist aesthetics with advanced naval engineering.Key design elements include geometric volumes with curved surfaces, satin aluminum and steel detailing, and expansive floor-to-ceiling windows. The upper decks incorporate open-air lounges and a helicopter landing area. Interior materials feature Black Marquinia marble, golden Calacatta, and Canaletto walnut, complemented by custom lighting and fabrics."This yacht represents the confluence of Giorgio Armani's poetic elegance and The Italian Sea Group's technical excellence," said Giovanni Costantino, Founder & CEO of The Italian Sea Group.The Admiral Armani 72m will make its official debut at the Monaco Yacht Show in September 2025. The vessel measures 72 meters in length and represents a new direction in luxury yacht design through the Armani collaboration. Technical specifications and performance details were not disclosed in the announcement.The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credit: Giuliano Sargentini/The Italian Sea Group
May 7, 2025
Silent Yachts has announced its 24-meter flagship solar-electric catamaran, the SY80, is approaching completion. The Italian builder recently launched two SY62 3-Deck Open models and one SY62 3-Deck Closed variant from its Fano shipyard as part of its plan to deliver 10 yachts in 2025.The SY80 will be available in three customizable configurations: 2-Deck, 3-Deck Open, and 3-Deck Closed. The model retains the sustainable features of Silent Yachts' smaller vessels while offering increased volume, accommodating up to 12 guests. Key features include an open layout, spacious staterooms, and ample storage for water toys."We can accommodate a very high number of different configurations, making the yacht of your dreams into a lived reality," said Silent Yachts CEO Fabrizio Iarrera. Owners can opt for an on-deck master suite or an open-plan salon with the master cabin below deck.Performance specifications include a top speed of 12 knots, cruising speeds of 7-8 knots, and battery capacities of 522 kWh or 696 kWh. The solar array peaks at 22.4 kWp, supporting near-zero-emission operation.The SY80 2-Deck variant will debut at the 2025 Cannes Yachting Festival (September 9-14), with sea trials expected in the coming weeks.Silent-Yachts is producing the world’s first fully solar-sustainable oceangoing production catamaran yachts. They are powered exclusively by solar energy and capable of cruising up to 100 miles per day. In 2009, founders Heike and Michael Köhler, who have spent 6,000 days cruising more than 75,000 miles all around the world, launched the Solarwave 46, the first fully self-sufficient blue-water catamaran after years of testing solar-powered propulsion, and they have been building boats ever since. Credits: Silent-Yachts
May 7, 2025