Founded in 2014, Yacht Harbour has now gone through nearly 3 years of rapid growth, packed with milestones and interesting events. In this list are 11 things about Yacht Harbour that are not widely known, but we thought were interesting enough to share.



#1 Yacht Harbour started as an Instagram channel

Even though Yacht Harbour's initial plan was to build a web platform for a marketplace of yachts for sale, the company started an Instagram account in August 2014 to get some sort of traction, ahead of the launch of its website in December of that year.

At a time when no yachting media companies were on the platform, the strategy proved successful and saw Yacht Harbour get to 10,000 followers in under 4 months. This, in turn, proved instrumental to getting the first users to Yacht Harbour.



#2 We power instant results for a Top 5 search engine

Another little known fact about Yacht Harbour is that the company's index powers an instant result snippet for search engine, DuckDuckGo. One of the 5 available search settings on an iPhone, DuckDuckGo is a search engine built with privacy in mind.

Any user searching for a particular yacht on the platform, will see on top of search results an image of the yacht with it's main specifications, which DuckDuckGo displays using an API built by Yacht Harbour on top of its database for the search engine.



#3 News coverage was first meant as a content marketing play

Even though our audience is now spread evenly across its superyacht marketplace and its news section, Yacht Harbour's editorial coverage was started only in October 2015 to act as a content marketing vehicle for its search platform.

Despite these plans, news coverage rapidly evolved and grew to serve the purposes of a true media company, which Yacht Harbour has since become. Stories broken by our news department are now often used as sources by international media such as the BBC, CNBC and others.



#4 We built a chat bot to answer any yachting question

Developed in a wave of growing excitement over chat bots, Brook became the first chat bot in yachting that used a combination of machine learning, natural language recognition and big data to answer any question related to yacht.

Although Brook was since retired due to a lack of users, Yacht Harbour did manage to build a working version, answering over 80% of asked questions. Its original interface can still be seen here. When live it was even accessible from the Telegram messaging platform.



#5 Our content can be found on Forbes and Business Insider

As part of its content distribution strategy, Yacht Harbour struck deals with Business Insider to distribute part of its English-language content and to contribute stories to the French and Russian versions of Forbes.

With news stories around yachting and articles trying to open up the field to a more general audience, this content was read over 2 million times so far in 2017.



#6 We ran a crowdfunding campaign in our first year

Far from today's peak of attention around ICOs, Yacht Harbour ran a crowdfunding campaign in 2015 as an experiment, ahead of the launch of its charter marketplace to offer heavily discounted deals and lifetime advantages for participants.

Through the campaign, Yacht Harbour raised just under $3,000 from a series of contributors. The value of some the items offered then by Yacht Harbour has grown over 1,000x today.



#7 We get 10 million impressions of our content every month

Having rapidly grown from the 23 visitors Yacht Harbour on the day of it's launch, the company's combined channels now reach over 10 million impressions every month. This figure includes Yacht Harbour's website traffic, social media reach and audience on third-party platforms.



#8 There are sometimes easter eggs on Yacht Harbour

Sometimes overtaken by the holiday spirit, Yacht Harbour's homepage can sometimes change to adopt a special skin for limited times as seen above. So far, the company has dressed up its website for Halloween, Christmas and New Year's Eve but other events may soon be coming.



#9 One million minutes are spent watching Yacht Harbour's videos monthly

Playing an increasingly important role for any media company, videos have been a key to Yacht Harbour's success as well with over 800 days worth of videos being watched on our platform every month. The latest Black Pearl video alone reached over 3 million impressions on our network.



#10 Our Facebook page outranks its nearest competition 10 to 1

Owing much of its success to social media, Yacht Harbour has always tried to dominate the space in the superyacht sector and Facebook is currently the most reflective of this paradigm. Whereas Yacht Harbour gets 36,500 engagements on its page every week, the nearest competition currently sits at 3,300 engagements per week.



#11 It took us over 20,000 hours to build the Timeline platform

A major step forward in yacht search, Yacht Harbour's Timeline platform was launched in May 2017 after over 20,000 hours of research. The platform, compared to a Bloomberg terminal for yachting, lets its subscribers track the market in real time, discover the story behind any yacht and find the best deals on the market with big data.

Photos by Julien Hubert

Latest News

55m Raja² Launched by The Italian Sea Group
The Italian Sea Group celebrated the launch of M/Y Raja², a stunning 55-meter aluminum Admiral superyacht from the acclaimed S-Force line. The launch ceremony was held at the group's headquarters in Marina di Carrara, attended by the vessel's owner, local authorities, and the leadership team responsible for making this groundbreaking project a reality.Boasting a beam of 8.6 meters and a gross tonnage of 499 GT, Raja² scheduled for delivery in the spring of this year, the yacht promises to deliver an unrivaled maritime experience.Gianmaria Costantino, Chief Commercial Officer of The Italian Sea Group, highlighted the yacht's unique attributes: “M/Y Raja² embodies a perfect blend of boldness and sophistication, merging exquisite materials and harmonious contrasts to create a truly exclusive experience. Each element is carefully crafted to ensure not only beauty but also optimal comfort and functionality."Designed entirely by The Italian Sea Group's in-house Style Center and managed by IYC and Med Waves Charters, Raja² is poised to become a sought-after addition to the global fleet of luxury charters.Gianmaria Costantino, Chief Commercial Officer of The Italian Sea GroupMichel Chryssicopoulos, Global Managing Partner at IYC, expressed his enthusiasm: "It is incredibly exciting to witness this remarkable project come to fruition. The combination of Raja²'s extraordinary interiors and striking exterior lines makes her a true head-turner. We wish her new owners many memorable experiences aboard this magnificent vessel."Xenia Tsipidou, Head of Charter Management Greece at IYC, added: "We are thrilled to include Raja² in our Charter Management Fleet based in Athens. Her unique qualities will undoubtedly make her a superstar in the charter market, providing unforgettable moments for both owners and charter guests."Vasilis Petropoulos, broker at Med Waves Charters & Sales, praised the team's efforts: "I extend my heartfelt gratitude to The Italian Sea Group for their outstanding work, unwavering professionalism, meticulous attention to detail, and passionate dedication in bringing M/Y Raja² to life." Raja² features fluid and powerful exterior lines, characterized by a sleek, dynamic profile that marries sophistication with a sporty edge. Expansive glass surfaces along the superstructure allow abundant natural light, fostering a seamless transition between indoor and outdoor living spaces. The sharp, modern bow exudes strength and presence, while the innovative open stern provides ample relaxation areas with easy water access.The sundeck and upper decks flow smoothly within the yacht's silhouette, preserving clean, unbroken lines that accentuate its contemporary appeal. Generous outdoor spaces, including two aft decks with dining and lounging areas, invite relaxation and socializing. The sundeck is equipped with a hot tub and numerous sunbathing spots, while the upper deck houses a spacious circular lounge that doubles as a touch-and-go helipad for convenient access. An expansive garage accommodates an 8-meter tender and various water toys, completing the ultimate yachting experience.The interior of Raja² strikes a balance between maximalism and understated elegance, creating a distinctive ambiance that fuses grandeur with refinement. Bold design choices give each space its own unique identity, while maintaining a consistent theme of unexpected twists and turns, infusing the yacht with energy and vitality.Luxurious marble surfaces adorned with intricate three-dimensional detailing, mouldings, and decorative frames combine modernity with classical touches, contributing to the dualistic nature of the project. Contrasts between Black Marquina and Calacatta Gold marble, as well as White Carrara and rich brown Port Saint Laurent, further enhance this interplay. Glossy Canaletto walnut and sandblasted or bleached Dark Chocolate oak complement the wood finishes, while soft, natural-toned leathers and pops of vibrant colors like burnt orange and deep wine red round out the palette.Mirrored surfaces, strategically positioned per the owner's request, reflect light and water, expanding the sense of space and connecting the interior with the surrounding sea.Beyond its aesthetic prowess, Raja² incorporates state-of-the-art technology and high-performance capabilities. Propelled by twin CAT C32 Acert engines, she achieves a top speed of 18 knots and a cruising speed of 16.5 knots, with a range of 3,500 nautical miles at 10 knots. Six guest cabins accommodate up to 12 passengers, while six crew cabins house up to 11 crew members.The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credit: Giuliano Sargentini /The Italian Sea Group
Ferretti Group Collaborates with University Of Bologna to Forge Italy's Yachting Industry Future
The Ferretti Group headquarters in Forlì recently opened its doors to university students pursuing three-year engineering degrees, offering them a comprehensive orientation day focused on career opportunities in the yachting industry.On Friday, February 14th, the event provided an excellent platform for students to gain insights into the newly established Master's Degree program in Nautical Engineering, developed jointly by Ferretti Group and the University of Bologna.This initiative forms part of a broader strategy aimed at promoting the yachting industry and the Blue Economy, encouraging talented youth to consider careers in this rapidly growing sector.Throughout the day, participants had the chance to explore Ferretti Group's state-of-the-art facilities and technologies, gaining valuable knowledge about the professional prospects available within the industry. They were also briefed on the new Master's Degree course, which commenced during the 2024-25 academic year at the University of Bologna's Forlì campus.The collaborative effort behind this course involves Ferretti Group, the University of Bologna, the Emilia-Romagna Regional Administration, the Municipality of Forlì, the Cassa dei Risparmi di Forlì Foundation, and the Romagna Chamber of Commerce. The primary objective is to equip aspiring engineers with specialized skills in critical areas such as hydrodynamics, composite materials, and propulsion systems, enabling them to excel in the design and production of pleasure boats.Ferretti Group emphasized their commitment to bridging the gap between academia and industry, stating, "We're thrilled to welcome these bright young minds and introduce them to a thriving industry full of possibilities. By actively participating in the education and training of local professionals, we hope to nurture the next generation of leaders who will drive the future of Italian yachting."The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
Benetti Prepares to Attend the Dubai International Boat Show 2025
Benetti has announced its participation in the 2025 Dubai International Boat Show, set to take place from February 19th to 23rd at Dubai Harbour. This prestigious event serves as the premier platform for the yachting industry in the Middle East.At the show, Benetti will host clients, brokers, and luxury yacht aficionados at a stand that encapsulates the company's core values – craftsmanship, meticulous attention to detail, and unparalleled refinement. The Benetti team will be on hand to unveil their latest innovations and present the brand's extensive lineup of customisable yachts, ensuring an engaging experience for both seasoned enthusiasts and newcomers alike.To highlight recent projects, the Benetti stand will exhibit scale models of several notable yachts, including the B.Loft, which revolutionises loft-style architecture with its distinctive height and space configurations, delivering a one-of-a-kind onboard lifestyle. Additionally, visitors can explore the scale model of Project Life, an impressive 85-metre megayacht designed for flexible usage, featuring expansive communal areas and adaptable gathering spaces across all decks.As a leading shipyard renowned for designing and building yachts ranging from 34 metres to over 100 metres, Benetti continues to exemplify Italian excellence in the boating world. With a growing demand for bespoke, luxurious vessels, Benetti solidifies its position as the go-to partner for transforming grandiose visions into reality, leveraging its unmatched expertise and ingenuity.Founded in 1873, Benetti is the oldest Italian shipyard specializing in luxury yachts. Benetti designs, builds and sells composite vessels from 29 to 44m and steel and aluminum boats from 37 to over 100m. The fleet consists of five categories: Class, Oasis, B.Yond, B.Now and Custom to meet all the needs of the market. Benetti belongs to the Azimut|Benetti Group, the largest privately owned luxury yachting group in the world.Credits: Benetti
Sunreef Supreme 68 Catamaran Christina Too Sold
Northrop & Johnson yacht brokers Bill Titus and Sean McCarter have successfully facilitated the sale of the 68-foot (20.7m) Sunreef power catamaran Christina Too, originally built in 2017. The yacht was listed at a final asking price of €2,400,000.As a representative of Sunreef's Supreme series, Christina Too is noted for its long-range cruising capabilities, stability, and efficiency. Equipped with twin 800 HP Volvo Penta diesel engines paired with IPS drives, she maintains a cruising speed of 14 knots and reaches a top speed of 18 knots.Noteworthy design elements include near 360-degree wraparound glass, which bathes the interior in natural light. The aft deck features extensive teak lounging areas, while the foredeck terrace is furnished with a sun awning, a built-in Jacuzzi, and daybeds. The flybridge hosts a dining area, grill station, and sunbathing space beneath a hard Bimini, providing a versatile social area.Christina Too accommodates eight guests in two master suites and two VIP staterooms, each with queen-sized beds, ensuite bathrooms, and ample storage. The main deck encompasses a full-beam galley, salon, and dining area, all designed with luxury and practicality in mind. High-end stainless steel appliances, quartz countertops, and an expandable dining table reflect the yacht's attention to detail.State-of-the-art systems, such as a FLIR night vision camera, dynamic positioning system, and a toy and tender garage with a refueling station, ensure that Christina Too offers both adventure and ease of operation.Credit: Northrop & Johnson
Sanlorenzo Presents Four Iconic Models at Dubai International Boat Show 2025
Sanlorenzo is participating in the Dubai International Boat Show from February 19 to 23, 2025. The event serves as a prominent platform for the brand to showcase four of its signature models from the Yacht Business Unit, reflecting the company's dedication to innovation, sustainability, and quintessential Italian design.Models on Display:SL90A: This model introduces the concept of asymmetry to a yacht under 30 meters, demonstrating Sanlorenzo's continued pursuit of novel solutions. The asymmetric design enhances both interior and exterior spaces, facilitating a closer connection with the sea. Notably, the absence of the port-side walkway expands the main salon and allows for the placement of the owner's cabin on the same level, akin to larger yachts. Exterior features include a sunbathing area integrated into the superstructure and "One Way" windows that blur the distinction between inside and outside.SD96: Representing the semi-displacement line, the SD96 embodies a fusion of classic elegance and contemporary innovation. This model offers transformable spaces that adapt to the needs of owners and guests, thereby elevating the onboard experience. Ideal for extended voyages, the SD96 ensures substantial autonomy, making it suitable for exploring distant locations comfortably.SX88: As a successful crossover, the SX88 achieves a harmonious balance between functionality and aesthetics. Wide-open spaces and extensive glass surfaces foster a seamless interaction between indoors and outdoors. Additionally, the SX88 prioritizes sustainability through the implementation of eco-friendly technologies, such as low-consumption systems and lithium batteries, enabling up to 8 hours of zero-emission operation.SX112: The flagship of the crossover line, the SX112 emphasizes onboard livability with ingenious spatial arrangements. Its 90-square-meter beach area, augmented by opening terraces, and a gym connected to the exterior via sliding windows, underscore the yacht's connection with the sea. The main deck features an open-space layout that integrates living, dining, and leisure zones, merging interiors with exteriors through expansive windows. These models collectively represent Sanlorenzo's commitment to pushing the boundaries of yacht design, combining tradition with innovation to deliver exceptional sailing experiences.Photo: YachtHarbour Archive