Founded in 2014, Yacht Harbour has now gone through nearly 3 years of rapid growth, packed with milestones and interesting events. In this list are 11 things about Yacht Harbour that are not widely known, but we thought were interesting enough to share.
#1 Yacht Harbour started as an Instagram channel
Even though Yacht Harbour's initial plan was to build a web platform for a marketplace of yachts for sale, the company started an Instagram account in August 2014 to get some sort of traction, ahead of the launch of its website in December of that year.
At a time when no yachting media companies were on the platform, the strategy proved successful and saw Yacht Harbour get to 10,000 followers in under 4 months. This, in turn, proved instrumental to getting the first users to Yacht Harbour.
#2 We power instant results for a Top 5 search engine
Another little known fact about Yacht Harbour is that the company's index powers an instant result snippet for search engine, DuckDuckGo. One of the 5 available search settings on an iPhone, DuckDuckGo is a search engine built with privacy in mind.
Any user searching for a particular yacht on the platform, will see on top of search results an image of the yacht with it's main specifications, which DuckDuckGo displays using an API built by Yacht Harbour on top of its database for the search engine.
#3 News coverage was first meant as a content marketing play
Even though our audience is now spread evenly across its superyacht marketplace and its news section, Yacht Harbour's editorial coverage was started only in October 2015 to act as a content marketing vehicle for its search platform.
Despite these plans, news coverage rapidly evolved and grew to serve the purposes of a true media company, which Yacht Harbour has since become. Stories broken by our news department are now often used as sources by international media such as the BBC, CNBC and others.
#4 We built a chat bot to answer any yachting question
Developed in a wave of growing excitement over chat bots, Brook became the first chat bot in yachting that used a combination of machine learning, natural language recognition and big data to answer any question related to yacht.
Although Brook was since retired due to a lack of users, Yacht Harbour did manage to build a working version, answering over 80% of asked questions. Its original interface can still be seen here. When live it was even accessible from the Telegram messaging platform.
#5 Our content can be found on Forbes and Business Insider
As part of its content distribution strategy, Yacht Harbour struck deals with Business Insider to distribute part of its English-language content and to contribute stories to the French and Russian versions of Forbes.
With news stories around yachting and articles trying to open up the field to a more general audience, this content was read over 2 million times so far in 2017.
#6 We ran a crowdfunding campaign in our first year
Far from today's peak of attention around ICOs, Yacht Harbour ran a crowdfunding campaign in 2015 as an experiment, ahead of the launch of its charter marketplace to offer heavily discounted deals and lifetime advantages for participants.
Through the campaign, Yacht Harbour raised just under $3,000 from a series of contributors. The value of some the items offered then by Yacht Harbour has grown over 1,000x today.
#7 We get 10 million impressions of our content every month
Having rapidly grown from the 23 visitors Yacht Harbour on the day of it's launch, the company's combined channels now reach over 10 million impressions every month. This figure includes Yacht Harbour's website traffic, social media reach and audience on third-party platforms.
#8 There are sometimes easter eggs on Yacht Harbour
Sometimes overtaken by the holiday spirit, Yacht Harbour's homepage can sometimes change to adopt a special skin for limited times as seen above. So far, the company has dressed up its website for Halloween, Christmas and New Year's Eve but other events may soon be coming.
#9 One million minutes are spent watching Yacht Harbour's videos monthly
Playing an increasingly important role for any media company, videos have been a key to Yacht Harbour's success as well with over 800 days worth of videos being watched on our platform every month. The latest Black Pearl video alone reached over 3 million impressions on our network.
#10 Our Facebook page outranks its nearest competition 10 to 1
Owing much of its success to social media, Yacht Harbour has always tried to dominate the space in the superyacht sector and Facebook is currently the most reflective of this paradigm. Whereas Yacht Harbour gets 36,500 engagements on its page every week, the nearest competition currently sits at 3,300 engagements per week.
#11 It took us over 20,000 hours to build the Timeline platform
A major step forward in yacht search, Yacht Harbour's Timeline platform was launched in May 2017 after over 20,000 hours of research. The platform, compared to a Bloomberg terminal for yachting, lets its subscribers track the market in real time, discover the story behind any yacht and find the best deals on the market with big data.
Photos by Julien Hubert
Italian builder Codecasa has launched a 43-metre Project 122, the latest superyacht in their Vintage series featuring a 43 meter hull. The yacht was initially launched in summer 2018 at the company’s Viareggio facility, and is to be delivered to her owner in May 2019, after sea trials.The yacht with a beam of 9 metres and a maximum draft of 2,6 metres attributes a steel hull and aluminium superstructure. Engined by two Caterpillar 3512C of 1,650 HP, she reaches her maximum speed at 16,5 knots. At the same time, with a comfortable cruising speed of 11 knots, she boasts a cruising range of 4,000 nautical miles thanks to her fuel capacity of 65,000 litres.Project 122’ interior design concept was developed by the Codecasa team. The concept implements a combination of elegance and modernity, with predominance of light and neutral colours applied to natural materials.The yacht’s accommodation capacity amounts to ten guests within 5 cabins, including the owner’s full-beam suite. The latter is located on the main deck, featuring two en-suites. As to the staff, there is accommodation space for up to 9 crew members on-board.In contrast to previous 42-metre versions, Project 122 boasts a Sun Deck Jacuzzi and a Captain’s Cabin situated on the upper deck. The yacht’s on-board tender storage holds a Zodiac rescue boat and a Castoldi 21 jet tender. Codecasa is planning to display the yacht at the upcoming Versilia Yachting Rendez-Vous, held in Viareggio in May. Meanwhile, the company's yard is busy constructing two more vessels, a 55-metre and a 65-metre projects to be finished later this year.
February 19, 2019
During the recent Miami International Boat Show 2019, a new product from the series of collaborations between Mercedes-AMG and Miami builder Cigarette Racing Team was released. This year’s model was inspired by Mercedes-AMG GT 63 S Coupe, featuring the same colour patterns and design motifs.This 12,5-metre racing boat has been christened 41 AMG Carbon Edition. One of her most significant features is carbon-fibre construction developed by Cigarette engineers in order to resonate with Mercedes model. It is evident, that Carbon fibre becomes a new trend among fast boats structure materials, for instance, as it is in the latest Pershing 8X. Still, the constructors claim, their new model is one of a few boats of that kind, where carbon is used as not complementary but major constructing material.Cigarette Racing Team’s president Skip Braver emphasises that from his point of view there are not so many differences between cars and boats. “Just as they did with the car, we lightened the boat without sacrificing performance. We modified the design by lowering the centre of gravity and used carbon fibre across the whole boat,” he said.The innovations introduced in hull construction enabled the builders to make the new boat 227 kg lighter than previous 50 Marauder AMG powerboat built in collaboration. 41 AMG Carbon Edition lays on sandwich construction with carbon-fiber structural layers around the boat’s lightweight hull. The deck and hardtop are also made of carbon fibre.Daimler AG and Cigarette work together on design concepts of all AMG boats. This year’s edition transmits the colour patterns of Mercedes saloon, easily recognisable in the boat cabin, with a prevalence of red and black. It is noticeable, that normally dark colours, especially black, are avoided in boat upholstery design, as they easily get hot in the sun. Within this boat, the dark colours can be used due to upholstery materials featuring cooling ability, that can decrease heat up to 30 percent.AMG 41 is equipped with Mercury Racing 400R engine of 1,600 horses. Thus, the boat is capable of reaching her maximum speed of 72 knots with 8 passengers on-board. Meanwhile, she cruises comfortably at around 55 knots with a maximum capacity of 20 passengers. Due to carbon materials used in the construction, a hull becomes firmer, lowering the boat’s flexibility and the “feeling of ship motions” even at the highest speed.Hull construction for such models normally takes about 8 months, including 2 months set aside for painting. Hand-stitched upholstering also takes more than a month. During the process, the project goes through multiple approval stages, so that it would finally satisfy both parties involved in the process.According to Braver, the two brands have already started working on their next joint project. “It feels like mutual admiration and when we hear them talking, it seems like they feel the same. It’s an honor to be partnering with them,” he concludes.
February 19, 2019
Italian builder CRN has recently announced sale of their new project, a 60-metre superyacht with custom aluminium hull yet assigned to number 141. She is going to become the newest project produced from CRN’s partnership with Nuvolari & Lenard design studio, that has been lasting for more than 50 years.CRN Ancona facilityThe design of the model was developed by the yard’s technicians, while interior and exterior concepts were finalised by the studio. Thus, CRN Project 141 is conceived to feature advanced high-tech solutions and dynamic lines in design concept. The new vessel will be built at CRN’s Livorno facility. She is scheduled for delivery to the owner in 2023. Further details and renderings of the project will be released as soon as they become available.CRN Ancona facilityCRN, being a part of the Ferretti Group, specialises in design and construction of fully custom aluminium and steel yachts with LOA of up to 100 metres. The company’s Ancona facility, where all the CRN megayachts have been built, occupies almost 80,000 square metres. At the moment, the yard is busy building four fully custom CRN yachts, including recently sold 70-metre CRN 139 yacht devised by Vallicelli Design. At the same time, 18 custom line models of 30 to 42 metres in length, two 50-metre Riva and two Pershing 140 units are currently being constructed at the yard.
February 18, 2019
Italian yacht builder Viareggio Super Yachts (VSY) has released new renderings of their 63,8-metre superyacht Project 003, currently being under construction at the company’s facility in Viareggio. The vessel sold in 2016 is now going through final constructing processes, while the delivery first planned for September 2018, has been rescheduled to the beginning of 2019.The yacht’s exterior design has been developed by Espin Oeino. With a beam of 11 metres and a draft of 3,15 metres, Project 003 features total 915 square metres of guest areas. Within that space, she offers accommodation to up to 12 guests, with the staff of up to 16 members on-board. There are six cabins, including the master suite with panoramic views and outdoor terraces.Interior design concept was commissioned to Darnet Design studio based in France. The design was inspired by the owner’s previous yacht, with the focus put on spacious rooms and warm colours, visible in leather panels and polished marble. Key interior motif is implemented in decorative steel and nickel panels resembling coral reefs, that will reflect the owner’s passion for scuba diving. Furthermore, Project 003 is equipped with on-board diving centre for 12 people at a lower deck. At the same time, the sundeck will be equipped with bar area, infinity pool and fire pit.Project 003 will be powered by a pair of 2,682 HP Caterpillar 3516B engines. Thus, she will reach her maximum speed at 17 knots, and cruise with a range of 5,000 nautical miles at 12 knots. The naval architecture by Laurent Giles studio is featured with bulbous bow, for better seakeeping under rough weather conditions.Although this yacht is named Project 003, it is in fact the fourth VSY superyacht. However, number 3 represents the conceived evolution of similar models Candyscape II and Roma. At the moment, the yard is also busy working with Siemens and Lloyd’s Register on hydrogen fuel cells technology for their 65-metre project Waterecho.
February 18, 2019
Italian shipyard’s ambitious superyacht project launched on February 5, 2019 at the company’s Livorno facility has been yet christened Project ZOZA. This 107-metre yacht with a displacement of more than 5,500 GT, and a 17-metre beam was reportedly thought over by the owner, an Australian billionaire James Packer, nine years ago. Photo: Instagram/@giorgio_casettaThe concept was developed in cooperation with Burgess Technical Services from the start on. Different designers were involved in the planning of exterior design concept that required a long process. Hugo van Wieringen from Azure Architectes and Reymond Langton Design, as well as Benetti’s designer Giorgio M. Cassetta had contributed to the project, while Zaniz Jakubowski from Zaniz Interiors finalised exterior and interior outlines of the yacht.The core idea of design concept was creation of see-through spaces, which would have given unhindered panoramic views from any part of the vessel. Significant amount of glass used in the construction and simplified structures serve that purpose on the vessel of steel hull and aluminium superstructure. Moreover, ZOZA’s six decks provide many alfresco zones in the sun or in shade. On the main deck, guests will find dining and lounging spaces, under the shelter of superstructure, while a private deck leading to the helicopter pad with a refuelling station, is located above. ZOZA operates on diesel-electric propulsion system with 2 Azipods and 2 massive bow thrusters. The propulsion package is based on the most modern technologies and allows vibration-free navigation in complete silence. The yacht can silently operate on her batteries for up to 12 hours without an engine running. The air conditioning system is something to be mentioned, too, as it is regarded one of the biggest fitted to a vessel of that kind, with cooling capacity of nearly 3,000 KW. In order to enable construction of superyachts of that size, Benetti have invested a lot in their yards recently, meaning the infrastructure, organizational, safety, and security matters. The company has added a two-shed expansion to their Livorno construction facility and have also set up the Giga Yacht Construction Programme attracting expert employers to the brand.
February 15, 2019