Founded in 2014, Yacht Harbour has now gone through nearly 3 years of rapid growth, packed with milestones and interesting events. In this list are 11 things about Yacht Harbour that are not widely known, but we thought were interesting enough to share.
#1 Yacht Harbour started as an Instagram channel
Even though Yacht Harbour's initial plan was to build a web platform for a marketplace of yachts for sale, the company started an Instagram account in August 2014 to get some sort of traction, ahead of the launch of its website in December of that year.
At a time when no yachting media companies were on the platform, the strategy proved successful and saw Yacht Harbour get to 10,000 followers in under 4 months. This, in turn, proved instrumental to getting the first users to Yacht Harbour.
#2 We power instant results for a Top 5 search engine
Another little known fact about Yacht Harbour is that the company's index powers an instant result snippet for search engine, DuckDuckGo. One of the 5 available search settings on an iPhone, DuckDuckGo is a search engine built with privacy in mind.
Any user searching for a particular yacht on the platform, will see on top of search results an image of the yacht with it's main specifications, which DuckDuckGo displays using an API built by Yacht Harbour on top of its database for the search engine.
#3 News coverage was first meant as a content marketing play
Even though our audience is now spread evenly across its superyacht marketplace and its news section, Yacht Harbour's editorial coverage was started only in October 2015 to act as a content marketing vehicle for its search platform.
Despite these plans, news coverage rapidly evolved and grew to serve the purposes of a true media company, which Yacht Harbour has since become. Stories broken by our news department are now often used as sources by international media such as the BBC, CNBC and others.
#4 We built a chat bot to answer any yachting question
Developed in a wave of growing excitement over chat bots, Brook became the first chat bot in yachting that used a combination of machine learning, natural language recognition and big data to answer any question related to yacht.
Although Brook was since retired due to a lack of users, Yacht Harbour did manage to build a working version, answering over 80% of asked questions. Its original interface can still be seen here. When live it was even accessible from the Telegram messaging platform.
#5 Our content can be found on Forbes and Business Insider
As part of its content distribution strategy, Yacht Harbour struck deals with Business Insider to distribute part of its English-language content and to contribute stories to the French and Russian versions of Forbes.
With news stories around yachting and articles trying to open up the field to a more general audience, this content was read over 2 million times so far in 2017.
#6 We ran a crowdfunding campaign in our first year
Far from today's peak of attention around ICOs, Yacht Harbour ran a crowdfunding campaign in 2015 as an experiment, ahead of the launch of its charter marketplace to offer heavily discounted deals and lifetime advantages for participants.
Through the campaign, Yacht Harbour raised just under $3,000 from a series of contributors. The value of some the items offered then by Yacht Harbour has grown over 1,000x today.
#7 We get 10 million impressions of our content every month
Having rapidly grown from the 23 visitors Yacht Harbour on the day of it's launch, the company's combined channels now reach over 10 million impressions every month. This figure includes Yacht Harbour's website traffic, social media reach and audience on third-party platforms.
#8 There are sometimes easter eggs on Yacht Harbour
Sometimes overtaken by the holiday spirit, Yacht Harbour's homepage can sometimes change to adopt a special skin for limited times as seen above. So far, the company has dressed up its website for Halloween, Christmas and New Year's Eve but other events may soon be coming.
#9 One million minutes are spent watching Yacht Harbour's videos monthly
Playing an increasingly important role for any media company, videos have been a key to Yacht Harbour's success as well with over 800 days worth of videos being watched on our platform every month. The latest Black Pearl video alone reached over 3 million impressions on our network.
#10 Our Facebook page outranks its nearest competition 10 to 1
Owing much of its success to social media, Yacht Harbour has always tried to dominate the space in the superyacht sector and Facebook is currently the most reflective of this paradigm. Whereas Yacht Harbour gets 36,500 engagements on its page every week, the nearest competition currently sits at 3,300 engagements per week.
#11 It took us over 20,000 hours to build the Timeline platform
A major step forward in yacht search, Yacht Harbour's Timeline platform was launched in May 2017 after over 20,000 hours of research. The platform, compared to a Bloomberg terminal for yachting, lets its subscribers track the market in real time, discover the story behind any yacht and find the best deals on the market with big data.
Photos by Julien Hubert
Yachting Developments have released photos of their 39.5-meter sportfisher YD1015 performing sea trials off the coast of New Zealand. Launched on November 23, the world's largest all-carbon sportfish yacht belongs to an international sports fisherman, who opted for Yachting Developments because of their expertise in yachts with carbon hull and superstructure, which are, in fact, considered to be the lightest and fastest of their kind. Whilst Michael Peters Yacht Design was in charge of the exterior of the yacht, her “contemporary classic” interior was created by Naylor Booth Associate in collaboration with the owner himself. The layout sleeps 10 guests in four lower deck staterooms, including the owner’s master suite, and six members of the crew. The scale of the 267GT boat allowed for commercial-grade of 3.100hp MTU diesel engines, drawing on a fuel reserve of 40.000 liters, and advanced VEEM gyro stabilizers. Once completed, the sea trials will show, what speed the boat is actually capable of.
December 14, 2017
During yesterday’s conference in Milan, the Italian manufacturer announced its plans to extend the product range with two next-generation projects, a 42-meter S/Y E-Volution and a 25-meter Eco Tender, both combining a diesel engine with an electric motor. “We have taken on these two challenging projects with enthusiasm,” commented Lamberto Tacoli, CEO of Perini Navi, explaining that the new boats “further reinforce” the yard’s offering, while retaining its “core values of tradition, quality, and innovation”.The aluminum sloop E-Volution, now under development in collaboration with American designer Jim Pugh, will feature Perini Navi recognizable silhouette, a carbon fiber mast, and rigging. Meanwhile, inside it will be equipped with a hybrid propulsion system for a more silent and eco-friendly experience onboard, when cruising far offshore. The hybrid Eco Tender, in turn, may serve as a chase boat or a guest tender for E-Volution or another larger yacht. Both projects are set to enter production soon, the yard executives informed. On this occasion, Perini Navi also updated the market on the six new superyachts worth a total of €106 million, already nearing completion.
December 14, 2017
Firstborn of ISA semi-displacement all-aluminum superyachts range, the 43-meter boat is under construction, with her hull nearing completion at the Italian yard’s premises in Ancona. Conceived by ISA in-house naval architects, Project A43 features a sporty and elegant exterior styling by Luca Dini, who also contributed to the yacht’s interior design.The interior layout of the 330GT boat provides accommodation for up to ten guests in five cabins, as well as for seven members of the crew. The owner is supposed to access his full-beam suite through a studio with a walk-in closet, desk and a chaise-long. The private sky lounge is a comfortable living area that can be converted into a movie theater thanks to the hidden TV screen. The guest quarters located on the lower deck comprise two VIP and two regular staterooms. Retractable balconies overlooking the water ensure constant contact with the sea.As for the exterior, the superyacht sundeck features separate areas for lounging and dining. Scheduled for delivery to a repeat client in early 2019, Project A43 is meant for transatlantic voyaging, with a range of 3.800 nautical miles at an economical speed of 12 knots. The yacht will able to reach a top speed of 19 knots and cruise comfortably at 18 knots. Noise and vibration reduction is the priority required by the owner, ISA shipyard concludes. Among other projects under development at the Italian yard is a 65-meter boat with a tonnage of over 1.250 GT. Upon her delivery in 2021, she will be the second largest yacht built by ISA Yachts, now part of Palumbo Group. Meanwhile, the largest to date is the 66-meter Okto completed under the shipyard's previous ownership.
December 14, 2017
British naval architecture studio Laurent Giles has opened up about a new explorer concept of 51 meters in length, Challenger 55, which can serve both as a commercial vessel and a research charter yacht thanks to its advanced technical capabilities and onboard amenities. The Lloyd’s classed boat will have a hybrid propulsion system, allowing for a range of 6.000 nautical miles at an economic speed of 10 knots, which means that cruising to most remote locations for up to 25 days without refueling on shore will be feasible with Challenger 55. In turn, the use of electrical power ensures the less environmental footprint possible. Smart dynamic positioning permits to access eco-sensitive areas, without disturbing seabeds or dropping anchors on corals. The leisure yacht sector borrows this technology from support vessels that have to maintain their position next to oil platforms. The fundamental features for an expedition yacht include an aft-deck helipad, A-frames for launching and recovering submarines and a large tender storage. The interior layout comprises a full-beam master suite complete with a private lounge, five double guest cabins on the main deck and crew quarters sharing the lower deck with the technical spaces and an on-board laboratory. Earlier this year Laurent Giles introduced a 110-meter superyacht concept Hemy.
December 13, 2017
The Taiwanese-based shipyard has launched its largest model to date, 34-meter Johnson 112, at its premises in Kaohsiung. The motor-yacht boasting Dixon Yacht Design profile will be handed over to her American owner in January 2018, once she completes her sea trials. The all-GRP superyacht conceived by Johnson in-house naval architects features a raised pilothouse position on the upper deck for convenient maneuvering. With a beam of 7.2 meters and a draft of 1.86, she can accommodate 12 guests in her 6 cabins, which include a main deck master suite and a VIP stateroom. As for the crew, they have two cabins at their disposal, allowing for four members of staff. Johnson 112 has abundant tender space back aft and an enclosed cockpit forward of the swimming platform equipped for sport-fishing. Powered by twin 1.925 Caterpillar diesel engines, the boat is expected to reach a top speed of 23 knots. Meanwhile, her ABT zero-speed stabilizers will provide comfort at anchor. The Taiwanese yard has recently committed to building an even bigger yacht, Johnson 115, measuring 35 meters in length.
December 13, 2017