Founded in 2014, Yacht Harbour has now gone through nearly 3 years of rapid growth, packed with milestones and interesting events. In this list are 11 things about Yacht Harbour that are not widely known, but we thought were interesting enough to share.
#1 Yacht Harbour started as an Instagram channel
Even though Yacht Harbour's initial plan was to build a web platform for a marketplace of yachts for sale, the company started an Instagram account in August 2014 to get some sort of traction, ahead of the launch of its website in December of that year.
At a time when no yachting media companies were on the platform, the strategy proved successful and saw Yacht Harbour get to 10,000 followers in under 4 months. This, in turn, proved instrumental to getting the first users to Yacht Harbour.
#2 We power instant results for a Top 5 search engine
Another little known fact about Yacht Harbour is that the company's index powers an instant result snippet for search engine, DuckDuckGo. One of the 5 available search settings on an iPhone, DuckDuckGo is a search engine built with privacy in mind.
Any user searching for a particular yacht on the platform, will see on top of search results an image of the yacht with it's main specifications, which DuckDuckGo displays using an API built by Yacht Harbour on top of its database for the search engine.
#3 News coverage was first meant as a content marketing play
Even though our audience is now spread evenly across its superyacht marketplace and its news section, Yacht Harbour's editorial coverage was started only in October 2015 to act as a content marketing vehicle for its search platform.
Despite these plans, news coverage rapidly evolved and grew to serve the purposes of a true media company, which Yacht Harbour has since become. Stories broken by our news department are now often used as sources by international media such as the BBC, CNBC and others.
#4 We built a chat bot to answer any yachting question
Developed in a wave of growing excitement over chat bots, Brook became the first chat bot in yachting that used a combination of machine learning, natural language recognition and big data to answer any question related to yacht.
Although Brook was since retired due to a lack of users, Yacht Harbour did manage to build a working version, answering over 80% of asked questions. Its original interface can still be seen here. When live it was even accessible from the Telegram messaging platform.
#5 Our content can be found on Forbes and Business Insider
As part of its content distribution strategy, Yacht Harbour struck deals with Business Insider to distribute part of its English-language content and to contribute stories to the French and Russian versions of Forbes.
With news stories around yachting and articles trying to open up the field to a more general audience, this content was read over 2 million times so far in 2017.
#6 We ran a crowdfunding campaign in our first year
Far from today's peak of attention around ICOs, Yacht Harbour ran a crowdfunding campaign in 2015 as an experiment, ahead of the launch of its charter marketplace to offer heavily discounted deals and lifetime advantages for participants.
Through the campaign, Yacht Harbour raised just under $3,000 from a series of contributors. The value of some the items offered then by Yacht Harbour has grown over 1,000x today.
#7 We get 10 million impressions of our content every month
Having rapidly grown from the 23 visitors Yacht Harbour on the day of it's launch, the company's combined channels now reach over 10 million impressions every month. This figure includes Yacht Harbour's website traffic, social media reach and audience on third-party platforms.
#8 There are sometimes easter eggs on Yacht Harbour
Sometimes overtaken by the holiday spirit, Yacht Harbour's homepage can sometimes change to adopt a special skin for limited times as seen above. So far, the company has dressed up its website for Halloween, Christmas and New Year's Eve but other events may soon be coming.
#9 One million minutes are spent watching Yacht Harbour's videos monthly
Playing an increasingly important role for any media company, videos have been a key to Yacht Harbour's success as well with over 800 days worth of videos being watched on our platform every month. The latest Black Pearl video alone reached over 3 million impressions on our network.
#10 Our Facebook page outranks its nearest competition 10 to 1
Owing much of its success to social media, Yacht Harbour has always tried to dominate the space in the superyacht sector and Facebook is currently the most reflective of this paradigm. Whereas Yacht Harbour gets 36,500 engagements on its page every week, the nearest competition currently sits at 3,300 engagements per week.
#11 It took us over 20,000 hours to build the Timeline platform
A major step forward in yacht search, Yacht Harbour's Timeline platform was launched in May 2017 after over 20,000 hours of research. The platform, compared to a Bloomberg terminal for yachting, lets its subscribers track the market in real time, discover the story behind any yacht and find the best deals on the market with big data.
Photos by Julien Hubert
Royal Huisman has unveiled a 50-meter concept yacht named AERA. The design incorporates a wing sail system and fuel cell technology aimed at reducing emissions. The concept follows the shipyard's 2024 launch of Project Tidal Shift, an environmental initiative focused on ecological preservation.The yacht's wing sail, developed by Artemis Technologies and Rondal, measures 245 square meters and is capable of rotating 360 degrees. The unstayed wing sail system does not require traditional sails, sheets, blocks, or winches. Two electric motors inside the yacht rotate the mast, while hydraulic cylinders control adjustable flaps along its trailing edge.AERA is designed to operate under 500 gross tonnage. The concept results from a collaboration between Royal Huisman, Rondal, designer Cor D. Rover, and Artemis Technologies. The design allows the vessel to function under both sail and power.Royal Huisman previously delivered the world's first hybrid superyacht, Ethereal, in 2009. The shipyard states that AERA represents a continuation of its focus on integrating new technologies to address sustainability in yacht building.Royal Huisman is a Dutch shipyard established in 1884 in Ronduite, building and refitting custom luxury sailing and motor yachts at its shipyard in Vollenhove, the Netherlands.Credit: Royal Huisman
September 17, 2025
Tankoa Yachts has completed the acquisition of the business division of Otam. The transaction, finalized in agreement with both companies' founding families, includes the Otam brand and its historic shipyard in Genoa. The dockyard facilities in Santa Margherita Ligure remain under the current ownership.The acquired Genoa facility comprises approximately 4,800 square meters of covered areas, 3,300 square meters of open-air spaces, and a water basin of nearly 10,000 square meters. Tankoa Yachts plans to implement a restructuring program that will include extending concessions, reorganizing the areas, and constructing new production sheds.The operation includes the integration of Otam's workforce into Tankoa Yachts. All employees are being transferred to ensure job continuity and to add new skills and experience to the shipyard.The Otam brand, with its existing heritage and international reputation, becomes part of Tankoa's portfolio. Tankoa Yachts stated it will preserve the brand's legacy while defining a strategy aligned with its long-term vision.This acquisition represents a continuation of the expansion project Tankoa Yachts presented at the beginning of 2025 and strengthens the company's presence in the Genoa region.Credits: Tankoa Yacht
September 17, 2025
Sanlorenzo will present a fleet of eight yachts at the 65th Genoa International Boat Show, scheduled from September 18 to 23, 2025. The exhibition will be headlined by the Italian public debut of the new SL110A model.SL110AThe 33-meter SL110A represents the latest evolution of the shipyard's asymmetrical line. Its exterior design was developed by Zuccon International Project, with interior spaces curated by Piero Lissoni. The yacht achieves a top speed of 27 knots. Notable features include an owner's suite spanning the vessel's full beam with direct access to a forward pool area.SL86AThe display will include several other models from Sanlorenzo's product lines. The Smart Performance series will be represented by the SP92 sports yacht. The asymmetrical line will feature both the SL86A and SL90A models. The semi-displacement range will include the SD90 and SD96, designed for flexible interior layouts. The SX100 and SX88 crossovers, blending flybridge motor yacht features with explorer yacht characteristics, will complete the presentation.SD90This extensive showcase marks Sanlorenzo's participation in one of Italy's principal nautical events. The shipyard's presence at the Genoa show underscores its continued focus on the domestic market and its diversified product portfolio. Sanlorenzo was founded in 1958 in Viareggio by yacht builder Gionvanni Jannetti. In 2005, Massimo Perrotti became the majority shareholder in the shipyard. Sanlorenzo builds yachts ranging from 28.60 to 73 meters in length. Credits: Guillaume Plisson; all provided by Sanlorenzo
September 17, 2025
Zeelander Yachts will present its new flagship model, the 24-meter Zeelander 8, for the first time at the Monaco Yacht Show 2025. The yacht will be located at berth C27 Quai Chicane during the event, which takes place from September 24 to 27.The yacht features a layout with social areas on the main deck, including lounging and dining spaces, along with a galley. The lower deck contains three guest cabins. The master stateroom is positioned amidships and includes windows and a headroom exceeding 2.1 meters. The first hull includes customized modifications, such as relocating the galley to the starboard side of the salon and integrating the bar area with the cockpit.The yacht is equipped with a large targa sunroof and retractable aft doors. Sound levels are reported to measure below 65 dBA at its full speed of 32 knots. The yacht can reach speeds of up to 40 knots with optional larger engines.Each hull is built to owner specifications, with customization handled by the shipyard's engineering team. The exterior design maintains the stylistic features consistent with other yachts in the Zeelander range.Zeelander Yachts was founded in 2002 in the Netherlands by Sietse Koopmans. The first model was unveiled to the public in 2008. The launch model Z44 received positive reviews at the Monaco Yacht Show and drew enormous crowds, despite being at an event dominated by much larger yachts. Within three years, the Z44 had been successfully introduced to the US as well as Europe, and it was an obvious direction to add a larger model to the fleet. The first Z55 was delivered in November 2015, and the flagship Z72 was launched in March 2019.Credit: Tom van Oossanen/Zeelander Yachts
September 16, 2025
Pearl Yachts has established a new French dealership, Pearl France, with an office in Antibes. The facility is located at Avenue de Verdun, 06600 Antibes, in the Port Vauban area. The office is operated by Cenk Efe, Founder and Director of the Mallorca Marine Group 1994, and will serve as the brand's exclusive representative in France.Iain Smallridge, Founder and Managing Director of Pearl Yachts, stated: “France has always been one of the most important markets for Pearl Yachts. With the opening of Pearl France, we are strengthening our presence in the Mediterranean’s most vibrant yachting hub. Cenk’s expertise and reputation are second to none, and we are confident that this new chapter will bring our boutique philosophy and unique approach even closer to every client and brand enthusiast based in France.”Iain Smallridge and Cenk Efe Cenk Efe, Director of Pearl France, added: “We are honoured to be launching Pearl France in Antibes. French clients value elegance, craftsmanship, innovation, and discretion; qualities that Pearl embodies in every detail. The response so far has been exceptional, and we look forward to growing the brand’s legacy along the Côte d’Azur and beyond.”This opening follows the establishment of Pearl Germany and Pearl Gulf earlier this year.Founded in 1998, Pearl Yachts has established itself as one of the UK’s leading shipyards, specializing in designing luxury motor yachts known for their voluminous interiors, opulence, and design excellence. Credits: Pearl Yachts
September 16, 2025