Founded in 2014, Yacht Harbour has now gone through nearly 3 years of rapid growth, packed with milestones and interesting events. In this list are 11 things about Yacht Harbour that are not widely known, but we thought were interesting enough to share.
#1 Yacht Harbour started as an Instagram channel
Even though Yacht Harbour's initial plan was to build a web platform for a marketplace of yachts for sale, the company started an Instagram account in August 2014 to get some sort of traction, ahead of the launch of its website in December of that year.
At a time when no yachting media companies were on the platform, the strategy proved successful and saw Yacht Harbour get to 10,000 followers in under 4 months. This, in turn, proved instrumental to getting the first users to Yacht Harbour.
#2 We power instant results for a Top 5 search engine
Another little known fact about Yacht Harbour is that the company's index powers an instant result snippet for search engine, DuckDuckGo. One of the 5 available search settings on an iPhone, DuckDuckGo is a search engine built with privacy in mind.
Any user searching for a particular yacht on the platform, will see on top of search results an image of the yacht with it's main specifications, which DuckDuckGo displays using an API built by Yacht Harbour on top of its database for the search engine.
#3 News coverage was first meant as a content marketing play
Even though our audience is now spread evenly across its superyacht marketplace and its news section, Yacht Harbour's editorial coverage was started only in October 2015 to act as a content marketing vehicle for its search platform.
Despite these plans, news coverage rapidly evolved and grew to serve the purposes of a true media company, which Yacht Harbour has since become. Stories broken by our news department are now often used as sources by international media such as the BBC, CNBC and others.
#4 We built a chat bot to answer any yachting question
Developed in a wave of growing excitement over chat bots, Brook became the first chat bot in yachting that used a combination of machine learning, natural language recognition and big data to answer any question related to yacht.
Although Brook was since retired due to a lack of users, Yacht Harbour did manage to build a working version, answering over 80% of asked questions. Its original interface can still be seen here. When live it was even accessible from the Telegram messaging platform.
#5 Our content can be found on Forbes and Business Insider
As part of its content distribution strategy, Yacht Harbour struck deals with Business Insider to distribute part of its English-language content and to contribute stories to the French and Russian versions of Forbes.
With news stories around yachting and articles trying to open up the field to a more general audience, this content was read over 2 million times so far in 2017.
#6 We ran a crowdfunding campaign in our first year
Far from today's peak of attention around ICOs, Yacht Harbour ran a crowdfunding campaign in 2015 as an experiment, ahead of the launch of its charter marketplace to offer heavily discounted deals and lifetime advantages for participants.
Through the campaign, Yacht Harbour raised just under $3,000 from a series of contributors. The value of some the items offered then by Yacht Harbour has grown over 1,000x today.
#7 We get 10 million impressions of our content every month
Having rapidly grown from the 23 visitors Yacht Harbour on the day of it's launch, the company's combined channels now reach over 10 million impressions every month. This figure includes Yacht Harbour's website traffic, social media reach and audience on third-party platforms.
#8 There are sometimes easter eggs on Yacht Harbour
Sometimes overtaken by the holiday spirit, Yacht Harbour's homepage can sometimes change to adopt a special skin for limited times as seen above. So far, the company has dressed up its website for Halloween, Christmas and New Year's Eve but other events may soon be coming.
#9 One million minutes are spent watching Yacht Harbour's videos monthly
Playing an increasingly important role for any media company, videos have been a key to Yacht Harbour's success as well with over 800 days worth of videos being watched on our platform every month. The latest Black Pearl video alone reached over 3 million impressions on our network.
#10 Our Facebook page outranks its nearest competition 10 to 1
Owing much of its success to social media, Yacht Harbour has always tried to dominate the space in the superyacht sector and Facebook is currently the most reflective of this paradigm. Whereas Yacht Harbour gets 36,500 engagements on its page every week, the nearest competition currently sits at 3,300 engagements per week.
#11 It took us over 20,000 hours to build the Timeline platform
A major step forward in yacht search, Yacht Harbour's Timeline platform was launched in May 2017 after over 20,000 hours of research. The platform, compared to a Bloomberg terminal for yachting, lets its subscribers track the market in real time, discover the story behind any yacht and find the best deals on the market with big data.
Photos by Julien Hubert
Innovations in megayacht eco-design seem endless. One of the first designers to take a step forward in this direction in 2020 was a marine engineer, Philip Briand. From the headquarters of his studio in London, he presents the concept of sailing in superyachts, which puts zero-emission navigation at the center of all decisions.The latest concept from the French designer appeared after he was motivated to create a “zero-emission yacht”. This is the second concept from the new Briand family of self-contained yachts, which is on the heels of the 90-meter SY300. Briand previously described the SY200 as the "younger sister" of the SY300.The SY200 will travel in two ways: boat sails and underwater turbines, with which it will collect electricity for the 20 batteries that it will carry in its hold.According to Briand, the length of the yacht is 75 meters, and the sail is 2,000 meters, it generates more than 2,000 kW at maximum speed. To do this, he designed a helmet inspired by high-class, shorter sailboats. In particular, he emphasizes his inverted nose and central glass capsule.Ketch is equipped with a carbon fiber mast and rigging, as well as the same modern hull and upturned nose as the SY 300. Briand estimates the power of the yacht is 500 kW when sailing at a speed of 15 knots and 200 kW at a power of 12 knots."I believe we need to embrace ‘lateral thinking’ when it comes to the future of sailing yacht design. We want to work alongside owners to create the perfect renewable energy machine, using only wind, water and solar energy to run the yacht and provide an exceptional experience of peace on board and exploration of the sea.” - Briand said.At speeds of 15 and 12 knots, he expects to add 500 kW and 200 kW, respectively, which will allow him to generate enough energy on board to enjoy her 12 cabins.On board the vessel can accommodate up to 10 guests. Master-suite leads to a large terrace with a jacuzzi and four large guest cabins. The dining table with 16 seats in the cab is protected from the sun and boasts panoramic views.
January 24, 2020
Yesterday, at the Boot exhibition in Dusseldorf, Il Cantiere del Pardo presented the new Grand Soleil 44 Performance. This is a project of Matteo Polly, the best designer in the offshore sector, rated, which is designed to become a reference boat in the racing sector ORC. The new Cantiere del Pardo challenge is called Grand Soleil 44. To win this bid, the shipyard turned to a designer who was best able to interpret the concept of a sports building on racetracks around the world in recent years. This new 44-foot kit complements the Grand Soleil Yachts Performance range, designed for more sporty owners looking for a high-performance boat that can deliver results even in a regatta, located between the GS 34, GS 48 and GS 58. As already noted on board the Grand Soleil 48, the GS 44 will also be available in two versions: the layout will be more suitable for cruising, with a different layout of the sail and deck plan to simplify maneuvers, the other will be more Race for the best on the regatta. Style and elegance complement the DNA of this new 44-foot footer, which feels a family of other models in this line. Despite the very light and sporty body, the liveliness of the interior is surprising in how much volume you can use and perceive. Following the trends of the latest Grand Soleil Performance models, even on 44-foot deck places, both for racing and for enjoying a boat on a cruise, they are truly remarkable, the dimensions of the cabin are significantly increased compared to all previous models. Among the distinguishing characteristics of the boat is the location of the mast in a rather opposite direction, which will increase the sail area for bow sails in order to maximize the characteristics taking into account the average Mediterranean conditions. A choice that also allowed the cabin layout to be promoted and thus have a larger cabin than previous models. The interior layout includes three cabins and two bathrooms. The spaces below the deck have a generous beam that offers large and comfortable volumes: the kitchen is located on the left, the dining room consists of a comfortable sofa with a dining table in the center, which can accommodate up to 8 persons. Master-suite, with a comfortable double bed, a sofa and a private bathroom, is really large for a 44-foot case with a sporty character. To make the interior even more comfortable, there is a wonderful natural brightness that penetrates through the various windows of the hull and onto the deck.
January 23, 2020
Abeking & Rasmussen have confirmed the launch of their new 68-meter superyacht, Soaring. The yacht had emerged out of her shed earlier this week and has now been lowered into the water for the first time this morning.Designed by Focus Yacht Design and project managed by Superyacht Technical Services, the yacht, which is set to become available for charter in the summer 2020, comes in at a size of over 1,500 GT.Soaring's upper deck features its master suite with a private owner's aft deck and a library. The yacht's remaining 5 guest cabins will be located on the main deck and catered to by a crew of 17.
January 18, 2020
Jaime Botin, part of the Satander banking dynasty, had been caught transporting a Picasso painting on his 67-meter sailing yacht Adix back in 2015. Now Madrid courts have fined the Spanish billionaire for €52.4 million and sentenced him to 18 months in prison.Botin, an active art collector, purchased Picasso's "Head of a Young Woman" painting back in 1977 for his collection. In February 2013, he tried to sell the painting at a Christies' auction in London but the art work couldn't leave Spain at their culture ministry's decision.Spain has some of the strictest laws when it comes to national heritage. According to them, any work of art over 100 years old that is considered culturally important in the view of their culture ministry can be deemed a national treasure, requiring its owner to get a permit in order to transport it out of Spain. Botin's permit was denied back in 2012.In 2015, Botin, according to Bloomberg, had his driver transport the painting from his Madrid home to Valencia where his 67-meter sailing yacht Adix was docked. When setting sail in June 2015, her captain didn't include the artwork on the list of onboard items. Soon after it set sail for Corsica, from where Botin had chartered a jet to ferry it to Geneva where he intended to keep it according to the publication.Tipped off that Botin's permit for the export of the Picasso hadn't gone through earlier, they inspected the yacht and found the painting in the captain's cabin.Adix itself is currently in Australia, finishing up her refit programme at the yard Brisbane. The yacht is set to remain in the South Pacific up to the America's Cup in Auckland in 2021. The painting found onboard the yacht in 2015 had an estimated value of $27 million, with experts saying it could now be even more. It has since become the property of the Spanish State.With a net worth valued by Forbes at $1.7 billion, Jaime Botin is the largest shareholder of Spanish bank Bankinter and a member of Spain's most prominent banking families. His great grandfather had founded Spain's largest bank, Santander.
January 18, 2020
Richard Matthews, original founder of Oyster Yachts, has returned to its board as a non-executive director. This follows Richard Hadida buying the company in 2018. Matthews had founded the sailing yacht manufacturer back in 1973.Oyster Yachts built its first 32ft sailing boat in 1973. From there it gradually extended its range of sailing yachts finding its sweet spot in 56ft to 125ft units designed by Robert Humphreys. In 2008 the company was sold to private equity firm Balmoral Capital for £70 million, before the firm disposed of it to HTP Investments for £15 million in 2012.Following a failure of the internal hull structure on Polina Star III, an Oyster 825 model, which led to the yacht sinking in 2015. This led to a recall of 4 other units and a dent in the builder's cash flow despite a £83 million order book in 2017. The following year, the company went into administration, before being purchased by Richard Hadida.Hadida is mostly known for founding Evolution Gaming, a company that powers most online casino games and currently trades on the Swedish stock market with a market cap of near €5 billion. His fried, yacht owner and automotive mogul Eddie Jordan was formerly also involved in the takeover bid with Oyster but later backed out."It is hugely important to me personally that the founder of the brand [Richard Matthews] I hold so close to my heart has given it his seal of approval by joining our board." Hadida explained. "Having restored the company to its former glory with the support of a fantastic team – from talented craftsmen to dedicated management – this feels like confirmation that Oyster is once again synonymous with quality and excellence, just as it was when Richard founded it back in 1973".
January 18, 2020