Founded in 2014, Yacht Harbour has now gone through nearly 3 years of rapid growth, packed with milestones and interesting events. In this list are 11 things about Yacht Harbour that are not widely known, but we thought were interesting enough to share.
#1 Yacht Harbour started as an Instagram channel
Even though Yacht Harbour's initial plan was to build a web platform for a marketplace of yachts for sale, the company started an Instagram account in August 2014 to get some sort of traction, ahead of the launch of its website in December of that year.
At a time when no yachting media companies were on the platform, the strategy proved successful and saw Yacht Harbour get to 10,000 followers in under 4 months. This, in turn, proved instrumental to getting the first users to Yacht Harbour.
#2 We power instant results for a Top 5 search engine
Another little known fact about Yacht Harbour is that the company's index powers an instant result snippet for search engine, DuckDuckGo. One of the 5 available search settings on an iPhone, DuckDuckGo is a search engine built with privacy in mind.
Any user searching for a particular yacht on the platform, will see on top of search results an image of the yacht with it's main specifications, which DuckDuckGo displays using an API built by Yacht Harbour on top of its database for the search engine.
#3 News coverage was first meant as a content marketing play
Even though our audience is now spread evenly across its superyacht marketplace and its news section, Yacht Harbour's editorial coverage was started only in October 2015 to act as a content marketing vehicle for its search platform.
Despite these plans, news coverage rapidly evolved and grew to serve the purposes of a true media company, which Yacht Harbour has since become. Stories broken by our news department are now often used as sources by international media such as the BBC, CNBC and others.
#4 We built a chat bot to answer any yachting question
Developed in a wave of growing excitement over chat bots, Brook became the first chat bot in yachting that used a combination of machine learning, natural language recognition and big data to answer any question related to yacht.
Although Brook was since retired due to a lack of users, Yacht Harbour did manage to build a working version, answering over 80% of asked questions. Its original interface can still be seen here. When live it was even accessible from the Telegram messaging platform.
#5 Our content can be found on Forbes and Business Insider
As part of its content distribution strategy, Yacht Harbour struck deals with Business Insider to distribute part of its English-language content and to contribute stories to the French and Russian versions of Forbes.
With news stories around yachting and articles trying to open up the field to a more general audience, this content was read over 2 million times so far in 2017.
#6 We ran a crowdfunding campaign in our first year
Far from today's peak of attention around ICOs, Yacht Harbour ran a crowdfunding campaign in 2015 as an experiment, ahead of the launch of its charter marketplace to offer heavily discounted deals and lifetime advantages for participants.
Through the campaign, Yacht Harbour raised just under $3,000 from a series of contributors. The value of some the items offered then by Yacht Harbour has grown over 1,000x today.
#7 We get 10 million impressions of our content every month
Having rapidly grown from the 23 visitors Yacht Harbour on the day of it's launch, the company's combined channels now reach over 10 million impressions every month. This figure includes Yacht Harbour's website traffic, social media reach and audience on third-party platforms.
#8 There are sometimes easter eggs on Yacht Harbour
Sometimes overtaken by the holiday spirit, Yacht Harbour's homepage can sometimes change to adopt a special skin for limited times as seen above. So far, the company has dressed up its website for Halloween, Christmas and New Year's Eve but other events may soon be coming.
#9 One million minutes are spent watching Yacht Harbour's videos monthly
Playing an increasingly important role for any media company, videos have been a key to Yacht Harbour's success as well with over 800 days worth of videos being watched on our platform every month. The latest Black Pearl video alone reached over 3 million impressions on our network.
#10 Our Facebook page outranks its nearest competition 10 to 1
Owing much of its success to social media, Yacht Harbour has always tried to dominate the space in the superyacht sector and Facebook is currently the most reflective of this paradigm. Whereas Yacht Harbour gets 36,500 engagements on its page every week, the nearest competition currently sits at 3,300 engagements per week.
#11 It took us over 20,000 hours to build the Timeline platform
A major step forward in yacht search, Yacht Harbour's Timeline platform was launched in May 2017 after over 20,000 hours of research. The platform, compared to a Bloomberg terminal for yachting, lets its subscribers track the market in real time, discover the story behind any yacht and find the best deals on the market with big data.
Photos by Julien Hubert
Henk de Vries III will retire as Director of Feadship and CEO of Koninklijke De Vries Scheepsbouw on 1 May 2025, concluding nearly four decades of leadership in the superyacht industry. He will transition to an Ambassador role for Feadship while maintaining involvement as a non-executive board member and shareholder of the family-owned shipbuilder.Henk de Vries De Vries joined the company in 1987 and became a director/shareholder in 1996 alongside his cousin Tom de Vries. Under their leadership, De Vries expanded to seven operating companies with over 1,200 employees. The group remains fully family-owned and holds a 50% stake in Feadship.A proponent of sustainability, de Vries co-founded the Water Revolution Foundation in 2018 and continues as its Board Chairman. The organization focuses on reducing yachting’s ecological impact through science-based initiatives.Leadership transitions to Roderick de Vries as CEO and Operational Director, with Bas Nederpelt assuming the role of Chief Commercial Officer and Feadship Director. The new executive team brings over 80 years of combined experience at De Vries.Henk and Tom de VriesHenk de Vries stated: “The four members of our new executive board bring with them over eighty years of De Vries experience. Their deep understanding of the company ensures it is in very capable hands.”Based in the Netherlands and with roots dating back to 1849, Feadship was formed as a group in 1949 as a marketing partnership between six Dutch shipyards, de Vries Lentch, Van de Stadt, Witsen & Vis, Akerboom, De Vries Scheepsbouw and Van Lent Shipyard, and De Voogt Naval Architects. Feadship is well-known as one of the Netherlands’ most elite yacht builders and delivers superyachts from 50–100+ meters in length.Credits: Feadship
April 25, 2025
Apreamare California, the brand’s new exclusive dealer for the U.S. West Coast, will present the American premiere of the Gozzo 38 Cabin at the Newport Beach International Boat Show from May 1st to 4th. The new dealership, led by entrepreneur Jack Suski, marks Apreamare’s return to the U.S. market, where the brand has previously sold nearly 100 boats across Florida, California, Connecticut, and other regions.Based in San Francisco Bay, Apreamare California maintains direct ties with the Sorrento shipyard, ensuring clients receive an authentic Made in Italy experience.The Gozzo 38 Cabin is a year-round cruising version of the popular Gozzo line, designed for enhanced comfort in rougher waters while retaining the open version’s signature style. Developed by Cataldo Aprea, Marco Casali, and Umberto Tagliavini, the model features a redesigned deckhouse with panoramic windows, offering a 360-degree view and a fully enclosed dinette.Giovanni Aprea, Sales Director of Apreamare, stated: “Overseas shipowners have always shown a strong appreciation for Apreamare boats, attracted by the timeless style of our creations, the excellent navigation capabilities, and the endless customization possibilities. With Apreamare California and our participation in the Newport Beach boat show, we bring this heritage directly to our esteemed American customers.”Jack Suski, CEO of Apreamare California, added: “I am thrilled to introduce the Gozzo 38 Cabin to California. Apreamare’s elegance and seaworthiness perfectly align with West Coast boating culture, offering owners the opportunity to cruise the coastline in style and with confidence.”The Newport Beach International Boat Show will be held at Lido Marina Village.Credits: Apreamare
April 25, 2025
The 60 Sunreef Power Eco electric catamaran has been named Catamaran of the Year 2025 in the Multipower category. The award was presented on April 23 during the International Multihull Show in La Grande Mothe, France. The prestigious accolade is granted by Multihulls World magazine to recognize the most innovative and outstanding catamarans in the industry.The 18m catamaran features an advanced solar energy system with photovoltaic panels integrated into the hulls, bimini roof, and superstructure. Powered by two electric motors, the vessel benefits from a continuous supply of clean energy, delivering a smooth and environmentally friendly sailing experience.A key feature of the 60 Sunreef Power Eco is its special ultralight battery, which enables silent and vibration-free operation. The catamaran is designed for comprehensive 360° sustainable sailing, incorporating an energy-efficient air conditioning system and eco-friendly materials in its finishes. Sunreef Yachts was founded by Francis Lapp in 2002 in Gdansk, Poland. Since then, the shipyard has been designing and manufacturing luxury sailing and power multihulls. Credits: Sunreef Yachts
April 25, 2025
Viken Group has introduced its latest innovation in the luxury cruise yacht sector – the 196-meter REI. Developed as a collaborative effort between the three brands of the Viken Group – TDoS (Tillberg Design of Sweden), Hot Lab, and Thalia Marine – the project aims to set new standards in sustainable and exclusive cruise experiences.The REI project solidifies Viken Group’s position as a pioneer in the luxury cruise yacht segment. The vessel, designed to accommodate up to 112 guests and 125 crew members across its 10 decks, features a beam of 28 meters and offers a unique blend of adventure, sustainability, and exclusivity.“We are thrilled to introduce REI. The 196-meter project is the perfect illustration of the combined offerings of the Viken Group, where we manage exterior styling, engineering, master planning, and interior under one umbrella,” said Fredrik Johansson, Co-Founder of the Viken Group and Executive Director of TDoS. “This approach helps our clients streamline the process dramatically, control investments, and optimize outcomes for both guests and operators.”The yacht’s design features a streamlined exterior inspired by nature, combining technical, industrial, and automotive aesthetics with dynamic curves. In contrast, the contemporary interior offers a tranquil environment with adjustable lighting and tactile materials, providing a rare digital detox experience for guests.REI’s design focuses on balancing private and public spaces, featuring numerous dedicated areas for exclusive use. Notable amenities include duplex suites with private winter gardens and pools, massage areas, double-height windows showcasing panoramic views, and a stunning forward infinity pool.Sustainability is a key aspect of the design, with multiple propulsion options including electric, hydrogen, solar, and wind power. The vessel also includes a secondary 27-meter expedition vessel for easy embarkation and disembarkation, powered by electric or solar energy.The onboard experience is designed to be ever-evolving, with entertainment, activities, and menus adapting to the time of year and location. The exploratory dining concept, themed ‘from sea, to land, to sky,’ offers a diverse culinary journey.“The market for cruise yachts is currently looking very promising,” said Antonio Romano, Commercial and Marketing Director at Viken Group. “Thanks to our three brands – TDoS, Hot Lab, and Thalia Marine – Viken Group can harness our unique expertise across superyachts, cruise ships, and refits, meaning we are perfectly positioned to make our mark.”The REI project represents a significant advancement in the luxury cruise yacht sector, combining innovative design, sustainability, and an unparalleled guest experience.Credits: Viken Group
April 24, 2025
Heesen Yachts has announced the passing of its founder, Frans Heesen, on April 23, 2025, in his hometown of Oss. He is survived by his wife Petra, children, and grandchildren.Frans Heesen’s leadership and talent for identifying and nurturing potential were fundamental to the success and growth of Heesen Yachts. Known for his visionary approach and Dutch courage, Heesen took bold steps that shaped the future of the shipyard.One of his most notable achievements was the decision to build the groundbreaking yacht Octopussy, despite significant risks. This project not only succeeded but also brought global recognition to Heesen Yachts.Throughout his career, Frans dedicated himself to creating a family-like atmosphere at the shipyard. Even after the company was sold, the family environment he established remained strong. The values he instilled continue to define the company’s culture today.Heesen Yachts expressed its deepest condolences to Frans’ family and friends, noting that while his presence will be deeply missed, his spirit and vision will continue to guide the company.Frans Heesen’s contributions have left a lasting impact on the yachting industry and on everyone who had the opportunity to work with him. He will be remembered for his pioneering spirit and dedication to excellence.Credits: Heesen Yachts
April 24, 2025