Founded in 2014, Yacht Harbour has now gone through nearly 3 years of rapid growth, packed with milestones and interesting events. In this list are 11 things about Yacht Harbour that are not widely known, but we thought were interesting enough to share.
#1 Yacht Harbour started as an Instagram channel
Even though Yacht Harbour's initial plan was to build a web platform for a marketplace of yachts for sale, the company started an Instagram account in August 2014 to get some sort of traction, ahead of the launch of its website in December of that year.
At a time when no yachting media companies were on the platform, the strategy proved successful and saw Yacht Harbour get to 10,000 followers in under 4 months. This, in turn, proved instrumental to getting the first users to Yacht Harbour.
#2 We power instant results for a Top 5 search engine
Another little known fact about Yacht Harbour is that the company's index powers an instant result snippet for search engine, DuckDuckGo. One of the 5 available search settings on an iPhone, DuckDuckGo is a search engine built with privacy in mind.
Any user searching for a particular yacht on the platform, will see on top of search results an image of the yacht with it's main specifications, which DuckDuckGo displays using an API built by Yacht Harbour on top of its database for the search engine.
#3 News coverage was first meant as a content marketing play
Even though our audience is now spread evenly across its superyacht marketplace and its news section, Yacht Harbour's editorial coverage was started only in October 2015 to act as a content marketing vehicle for its search platform.
Despite these plans, news coverage rapidly evolved and grew to serve the purposes of a true media company, which Yacht Harbour has since become. Stories broken by our news department are now often used as sources by international media such as the BBC, CNBC and others.
#4 We built a chat bot to answer any yachting question
Developed in a wave of growing excitement over chat bots, Brook became the first chat bot in yachting that used a combination of machine learning, natural language recognition and big data to answer any question related to yacht.
Although Brook was since retired due to a lack of users, Yacht Harbour did manage to build a working version, answering over 80% of asked questions. Its original interface can still be seen here. When live it was even accessible from the Telegram messaging platform.
#5 Our content can be found on Forbes and Business Insider
As part of its content distribution strategy, Yacht Harbour struck deals with Business Insider to distribute part of its English-language content and to contribute stories to the French and Russian versions of Forbes.
With news stories around yachting and articles trying to open up the field to a more general audience, this content was read over 2 million times so far in 2017.
#6 We ran a crowdfunding campaign in our first year
Far from today's peak of attention around ICOs, Yacht Harbour ran a crowdfunding campaign in 2015 as an experiment, ahead of the launch of its charter marketplace to offer heavily discounted deals and lifetime advantages for participants.
Through the campaign, Yacht Harbour raised just under $3,000 from a series of contributors. The value of some the items offered then by Yacht Harbour has grown over 1,000x today.
#7 We get 10 million impressions of our content every month
Having rapidly grown from the 23 visitors Yacht Harbour on the day of it's launch, the company's combined channels now reach over 10 million impressions every month. This figure includes Yacht Harbour's website traffic, social media reach and audience on third-party platforms.
#8 There are sometimes easter eggs on Yacht Harbour
Sometimes overtaken by the holiday spirit, Yacht Harbour's homepage can sometimes change to adopt a special skin for limited times as seen above. So far, the company has dressed up its website for Halloween, Christmas and New Year's Eve but other events may soon be coming.
#9 One million minutes are spent watching Yacht Harbour's videos monthly
Playing an increasingly important role for any media company, videos have been a key to Yacht Harbour's success as well with over 800 days worth of videos being watched on our platform every month. The latest Black Pearl video alone reached over 3 million impressions on our network.
#10 Our Facebook page outranks its nearest competition 10 to 1
Owing much of its success to social media, Yacht Harbour has always tried to dominate the space in the superyacht sector and Facebook is currently the most reflective of this paradigm. Whereas Yacht Harbour gets 36,500 engagements on its page every week, the nearest competition currently sits at 3,300 engagements per week.
#11 It took us over 20,000 hours to build the Timeline platform
A major step forward in yacht search, Yacht Harbour's Timeline platform was launched in May 2017 after over 20,000 hours of research. The platform, compared to a Bloomberg terminal for yachting, lets its subscribers track the market in real time, discover the story behind any yacht and find the best deals on the market with big data.
Photos by Julien Hubert
The 90-meter Oceanco superyacht, referred to as Project Y717 has now been launched by the Dutch shipyard according to the company. Her exterior lines were penned by Luiz DeBasto whilst her interior was drawn by Italian design studio, Nuvolari Lenard.Key features include a helipad, two elevators - one for guests and one for its crew of 31, a diving center, hammam and sauna. Stretching across a beam of 14.2 meters, Project Shark, as it is named in Oceanco's press release will now embark on sea trials.Another big project at Oceanco is the 109-metre Project Y718 (Project Bravo), a Nuvolari Lenard design that is planned to be delivered this year.
February 22, 2018
Rorqual is a 120-metre superyacht concept from Paris-based studio MUB Design. Designed in animalistic shapes, it is a “symbiosis between gigantism and slender curves”. Interior is a quintessence of classic and contemporary style; materials include walnut, marble, copper and brass and felted furniture. Key features include several Jacuzzis, a spa, gym, and a dance floor with DJ podium overlooking the beach club. Rorqual also has the ability to host a range of toys and tenders on board, including jet skis, a submarine and plenty of inflatables. She accommodates up to 14 guests on board as well as a crew of 30. Power comes from four 4,830hp MTU engines, providing her with a top speed of 21 knots.
February 22, 2018
Long revered by locals, the Balearic Islands are now starting to develop as a mainstream yacht charter destination. Bespoke Yacht Charter looks at the best way to plan a charter across the Spanish islands and what to look out for whilst in the Balearics.Located east from mainland Spain, the Balearic Islands are accessible via flights to Palma de Mallorca Airport on Mallorca, Menorca Airport just southwest of Mahón on Menorca or Ibiza Airport on Ibiza. Due to the proximity of the Balearics to mainland Spain, many yacht charter guests also opt to begin their yacht charter in Barcelona, Valencia or Denia. The Balearic Islands themselves include Mallorca (Majorca), Menorca (Minorca), Cabrera, Ibiza, Formentera and S’Espalmador, with the three most popular islands being Mallorca, Ibiza and Menorca. The high season stretches from May to September with July and August being the busiest moments thanks to average temperatures of 27 to 30 degrees.Spring is a lovely time to visit the Balearics when the fiestas are starting and the weather is warm. Autumn still hovers around 18 to 25 degrees Celsius and you’ll find off-peak seasons still have mild and pleasant weather, making the Balearics an appealing yacht charter destination in any season.Alexander Coles, Charter Broker, Bespoke Yacht CharterThe Balearic Islands have been ruled by Phoenicians, Carthaginians, Romans, Moors, and Spaniards, all of whom have left their mark with impressive architecture, diverse cuisine and lasting traditions contributing to the unhurried culture. There are bustling coastal resorts as well as sleepy bohemian villages; you can find pumping nightclubs as well as quiet tapas bars. The clear turquoise waters are ideal for trying out your charter yacht’s water toys – spend a morning paddle boarding, go diving, or snorkel at a treasure chest of beautiful beaches and coves.The diversity on offer is excellent for all yacht charter guests – whether you prefer to lounge onboard your private yacht during the day and party at night, go shopping, head inland for outdoor activities such as hiking or indulge in a yoga retreat or spa day ashore. Menorca, located northeast of Mallorca is a quieter alternative to Mallorca or Ibiza. It is a fantastic island to begin your Balearics yacht charter, after which you can visit Mallorca then Ibiza. Mahón, also known as Maó, is the capital of Menorca and a port town with a leisurely pace – the ideal yacht charter base. We recommend Café Mirador with a terrace overlooking Mahón Port to enjoy a pomada (local gin and lemonade) or platter of sobrasada sausage before embarking on your private yacht charter.First stop for many yacht charters is Palma de Mallorca, known as Palma. Palma de Mallorca is the island version of Barcelona with funky wine bars, stunning architecture and great shopping. It is the perfect jumping off point for any yacht charter to explore the rest of Mallorca. Other towns to visit include Port d’Andratx, Sóller, Alcúdia, Deià or Valldemossa.Mallorca has over 300 beaches with diverse surroundings such as pine groves, coastal rocks or dunes. Renting a yacht to explore Mallorca is an excellent option to find the best deserted coves and beaches away from the crowds.Known as the ‘White Isle’, Ibiza is famous for its hedonistic nightlife however it is a fantastic yacht charter destination for relaxation too. Away from the busier southeast coastline, you can find quieter sandy beaches and white washed villages with idyllic settings.The west coast of Ibiza is sheltered from the prevailing winds from the east and from San Antonio to Es Vedra you’ll have a hard time picking a beach or cove more perfect than the next. Enjoy a romantic meal ashore at Ses Roques restaurant admiring the beautiful view over Cala Conta, anchor in picturesque Cala Porroig with fisherman’s huts fringing the tranquil cove or spend a leisurely afternoon on land at El Chiringuito at Playa Es Cavallet, a chic beachside restaurant with an excellent wine list, mouth-watering cocktails and superb food.Ibiza’s sister island is just half an hour south by boat and the perks of having your own private yacht charter means you don’t have to abide by the ferry timetables back to Ibiza. With no airport servicing Formentera, there’s generally less crowds and the island exudes a chilled-out vibe with plenty of opportunities to relax on your luxury yacht charter and decompress from daily life once the day trippers leave Es Pujols and return to Ibiza.Known for its amazing azure waters, there’s no shortage of breath-taking beaches on Formentera including Playa Migjorn in the south and Cala Saona on the west coast of the island. Playa de Ses Illetes will make you think you’re in the Caribbean with fine white sand and transparent turquoise water. Popular with visiting charter yachts and A-listers it is a fantastic place to relax for a few hours, though best visited outside of peak summer when the crowds are busiest.Regardless of your itinerary when arriving to the Balearics, booking early is key in Spain as few yachts are in the region during peak months, leading to last minute requests, often finding no suitable yachts in the region.Sponsored by Bespoke Yacht CharterT. +44 20 7368 3328E. email@example.com
February 21, 2018
Wind Motion 70T is a 70-metre trimaran concept by French-based yacht designer Mathis Ruhl. New rigs, developed by a designers are capturing and transforming wind energy into an efficient propulsive force.Named the RTW ², Ruhl explains: “We previously developed the MRTW rig as a wind propulsor suited for larger vessels. With the RTW ² rig, we took the concept even further, breeding it with the articulated two elements thick wing concept. A larger wing mast section and foldable articulated thick sail reduces the compression load in the mast, and unties the two spars in a central pivot. The result is higher aerodynamic efficiency, a lighter structure, and lower required deck space.”
February 20, 2018
Dutch yard Heesen has announced that 49.8 metre superyacht previously known under codename Project Ayla is launched and christened White at its Oss shipyard on 8th of February. White was originally built on speculation, but has been bought one year into construction in October, 2017.White is from Heesen's 5000 Aluminium series class, with a gross tonnage below 500GT - the limit which is currently continuing to influence yacht design, comes with exterior styling from repetitive Heesen Yachts collaborator Frank Laupman and his Omega Architects studio, and the yard describes the look as “an emblem of sporty elegance”. The superyacht sundeck is measuring 70 square metres and has been fitted out with decorative fabrics from Hermes. The other highlights on the upper deck are the spa pool, surrounded by sunpads, and the full-service bar area. The fast and comfortable hull was created by the yard’s in-house naval architects.Interior design comes from Italian designer Cristiano Gatto, who worked in deep contact with the owners to customise the yacht : interior in glossy ebony and Canaletto walnut was inspired by the work of New Deco designer Jean-Michel Frank and has been extensively fitted tothe owner's tastes. Key pieces include an ebony, leather and stainless steel coffee table with a hidden ice bucket beneath, and custom-designed Loro Piana upholstery with bookcases built into the armrests. The accommodation up to 12 guests in 6 cabins, including a main deck owner’s cabin, full-beam VIP below decks, 2 double staterooms and 2 twin cabins, all with their own private en-suite bathrooms.Power comes from twin MTU 16V4000 engines, reaching top speed of 23 knots and 11 knots economic speed with range of 3,200 nautical miles.White's sea trials procedure will be held at the North Sea. Delivery is scheduled on April, 2018.Another superyacht project at the Dutch yard is the recently sold 60 metre Project Falcon.
February 19, 2018