Saxdor Yachts enhances its global footprint by entering the Mexican market through a strategic partnership with Performance Boats, the country’s leading family-owned marine company. As Saxdor's inaugural official dealer in Mexico, Performance Boats will introduce the brand’s cutting-edge, high-performance models to customers nationwide, solidifying Saxdor’s presence in the Americas and positioning Mexico as a vital hub for future growth in the region.With over 33 years in the industry, Performance Boats stands as Mexico's largest family-owned marine business. Built on a foundation of exceptional customer service, the company boasts an impressive portfolio, representing renowned brands like Ferretti, Boston Whaler, Fairline, and Pershing. To date, they have successfully sold over 4,000 units and operate from eight strategic locations across the nation, including full-service marinas, dry storage facilities, and fueling stations. Performance Boats offers a comprehensive range of services, ensuring maintenance, storage, and yacht management for their clients.This partnership signifies a crucial milestone for Saxdor, which is actively expanding its geographic reach—an impressive feat achieved in just five years. By entering the Mexican market with Performance Boats, Saxdor aims to address the diverse demands of the country’s boating regions, from the stunning waters of Cancún to the Pacific coastline and inland lakes. The brand’s versatile models will deliver the perfect mix of performance, design, and innovation, enhancing the experience for Mexican boating enthusiasts.Performance Boats’ dedication to quality service is key to this collaboration, ensuring Saxdor owners in Mexico receive superior, localized support. With a bilingual team fluent in Spanish and English, Performance Boats offers a comprehensive suite of services, including after-sales support and technical assistance, guaranteeing that each Saxdor boat operates at peak performance for yacht owners and their crews. To further enhance after-sales support across the Americas, Saxdor will also establish a spare parts storage facility in Florida, minimizing response times and ensuring swift access to essential components for U.S. and Mexican clients.“We are extremely proud and excited to begin this partnership with Performance Boats, the most esteemed dealer in Mexico,” said Erna Rusi, CEO of Saxdor Yachts. “Their long-standing reputation for excellence and extensive reach align seamlessly with Saxdor’s commitment to quality and performance. This collaboration opens new opportunities for Saxdor in one of the most vibrant yachting markets.”Jon Hautamäki, Saxdor Yachts’ Sales Director, added, “We are truly impressed with the strong presence that Performance Boats has established in the Mexican market, supported by exceptional facilities and an experienced team. We look forward to a successful collaboration that will broaden the brand’s reach in the region and provide top-notch service to our customers.”The alliance with Performance Boats represents a significant advancement in Saxdor’s strategic plan to establish robust footholds across the Americas. Together, Saxdor and Performance Boats will deliver innovative, high-quality boats to the Mexican market, granting local enthusiasts access to Saxdor's state-of-the-art fleet and a tailored customer experience backed by decades of industry expertise.Since its inception in 2019, Saxdor Yachts has experienced exponential growth, producing over 1000 boats and capturing the industry’s attention with their innovative approach. Now, with the introduction of the Saxdor 400 GTO, Saxdor Yachts aims to make waves in the 40-45 ft sport boat market, leveling up from the game-changing entry-level 200 and mid-range 320 models.Credits: Saxdor Yachts
November 14, 2024