World-renowned naval architect, designer and Vitruvius Yachts creative compass Philippe Briand has a lot of experience in the yachting industry. Under the Vitruvius banner, Briand has developed a recognisable aesthetic that is efficient, practical and beautiful, covering the full spectrum of motor yachts from conventional lifestyle cruisers to exceptionally adventurous expedition vessels.
Philippe Briand
Below, Briand reflects on what he has learned from the past ten years of designing some of the world’s most adventurous motor yachts, and what the future holds for the market.
On the needs of clients
We have historically split the yachting market into an oversimplified, condensed range of categories for owners. In order to design the best yachts for our clients, we need to understand what they want to do with them, and appreciate that this might change throughout their ownership journey.
Galileo G. Philippe Briand's sketches.
In the luxury car industry, there are approximately ten different categories for buyers to choose from, ranging from sporty Ferraris to sumptuous Bentleys to robust 4x4 Range Rovers, with intermediate categories like SUVs in between. By subdividing the market into these niches, the car industry has been able to expand the market by identifying clients more precisely; this is something we need to do in yachting.
Nautilus in New York
At Vitruvius Yachts, we believe that the motor yacht market fits onto a spectrum with three major categories: lifestyle yachts sit at one end, highly autonomous and specialized expedition yachts are at the other, and versatile explorer yachts sit somewhere in between the two, depending on their owners’ requirements for equipment. Naturally, all the yachts, whatever their category definition, need to be comfortable, seaworthy and efficient.
On lifestyle yachts
To be a gamechanger in the lifestyle yacht category, which is by far the most prolific, you need to find ways to improve efficiency and provide a lifestyle suited to young-minded owners.
Lifestyle yachts make up around 90% of the market today. When it comes to designing these ‘Superyachts,’ like those we usually see cruising in the warm climates of the Mediterranean and Caribbean, in order to stand out you need to be able to tailor the offering to owners’ lifestyles and preferences, with the utmost level of comfort.
Najiba. Photo: Tom van Oossanen
Our yachts 58m Najiba and 73m Nautilus (ex Grace E) are great examples of this. They provided their owners with wellness facilities, vast amounts of outdoor space, superb views throughout their interiors thanks to large amounts of glass, and all the desirable water sports toys and technologies to entertain the family.
On explorer yachts
Exploring the world brings you a richness in knowledge and culture. Explorer yachts – which are capable of visiting more remote waters – need to be even more seaworthy and practical than lifestyle yachts, with a wider range of autonomy.
Exuma. Photo: Giuliano Sargentini
It is our job as a designer or naval architect to improve or refine these qualities, bringing our knowledge of hydrodynamics and engineering to create a yacht that complies with the owner’s intended cruising programmes. We also need to take into account additional stowage requirements within the hull for large, specialist equipment such as submersibles or land vehicles. This thinking led to the concepts of Vitruvius’s earliest projects,45m Exuma and 55m Galileo G.
Galileo G. Photo: Giuliano Sargentini
When Exuma was delivered in 2010, she was a completely unique offering. Everything that came before her was more like a trawler, a type of yacht that was a fixture in the market for a long time. Trawlers have a long range of autonomy but they are usually quite small – within the 20-30m range – and are not generally comfortable or modern enough by today’s yachting standards, particularly in regards to the space provided for accommodation.
It is safe to say that the solution we came up with was an explorer yacht that positively encouraged a desire to cruise as much as possible. Since her delivery, Exuma has logged more than 100,000 nm, which is more than two complete circumnavigations and quite exceptional for a pleasure yacht; her owner counts his visits to remote islands in the Pacific Ocean as one of the best experiences he has ever had. Galileo G has also travelled extensively, including to the high latitudes, taking in Antarctica and the Northwest Passage.
Exuma. Photo: Giuliano Sargentini
They say that imitation is the sincerest form of flattery, and we feel heartened that there has been a growing trend in the use of many design features and capabilities that first appeared on our explorer yacht Exuma, including the plumb line bow. Of course, before Exuma there were luxury yachts that travelled the world extensively, such as Octopus, but their scale needed to be much, much larger to achieve the kind of autonomy required for a global cruising programme with this degree of comfort and lifestyle onboard.
On expedition yachts
An expedition yacht is distinguished from an explorer yacht in that it needs to have very specific qualities and capabilities for a particular purpose or goal, with corresponding tools, tenders or equipment on deck. The purpose of the vessel is usually to take the owner to a particular spot or to carry out a specific activity – the destination being more important than the act of travelling itself – and, once the vessel is onsite, they can then execute the purpose. The entire design concept therefore revolves around these highly specialised owner requirements. It is not unlike the approach for creating a scientific research vessel – much like those adapted and used by Jean Cousteau in his time – except with a much higher level of comfort and detail.
Vitruvius No. 8.
For our Vitruvius No. 8 55m expedition yacht, which is currently being built at Feadship in the Netherlands, all our design work stemmed from the owner’s requirement to have a 6.3-t, three-person submersible onboard, launched and retrieved by a hefty 8-t Palfinger knuckle-boom crane. The yacht’s open aft deck needed to house the submersible and crane, as well as a Toyota Land Cruiser and two tenders, including a 5.6m multipurpose tender and an 8.0m limousine. All this had to fit on the rear exterior deck of a 55m yacht, while still providing ample luxury guest space inside to enjoy the degree of comfort you would expect on a superyacht, including a large owner’s suite and four further guest cabins alongside accommodation for a crew of fifteen. The owner wants to experience the kind of comfort we see on traditional superyachts, so we effectively needed to fit the interior real estate of what would be expected on a 55m luxury lifestyle vessel into half of the yacht.
Vitruvius No. 8.
We are in exciting new territory when it comes to offering truly ‘luxury’ level expedition yachts of this kind. There almost always has to be a trade-off in volume for luxury spaces when you want more functionality, more equipment like SUVs and submersibles, and more opportunity to explore the world. However, less volume does not have to mean that the yacht is less functional or comfortable, and it is down to the designer’s skill to optimize the yacht’s potential. As long as the client understands the realities of the trade-offs, they can gain so much more in terms of the experiences they have with their yacht.
On adventurous yachts for a new generation
The profile of clients buying explorer and expedition yachts is evolving, which is thrilling as a designer. We can offer a modern luxury yachting solution that is not at odds with the values of a newly emerging generation of owners.
In the past, clients for explorer and expedition yachts have tended to be more experienced, perhaps having owned several vessels and expressing more interest in specific design details and technical performance. But I believe that explorer and expedition yachts are becoming less niche, and more first-time buyers will be starting their ownership journeys with them in the near future. It has been reported that the explorer and expedition yacht market has experienced a two-digit growth since 2008, and that it currently represents around 10% of the entire superyacht market, which is not far off the proportion of sailing yachts at this size level. I believe it is not a stretch to suggest that clients who in the past would have bought sailing yachts are now transferring their interest to more of an explorer- or expedition-type yacht, because, just like a sailing yachts, they are ideal for longer journeys, and they can bring you closer to nature.
Exuma in Fiji.
These new clients also want to minimise the impact on the environment from their yachting activities by choosing vessels that offer higher efficiency and lower emissions. The greatest influence you can have on the sustainability of a yacht starts with your approach to its naval architecture, through the development of an efficient hull, supported by technologically advanced propulsion systems. Through collaborative efforts initiated by the Water Revolution Foundation, the yachting industry is making great advances in quantifying the relative sustainability of yachts through the creation of the Yacht Environmental Transparency Index (YETI, for short). This allows us to indicate and provide guidance on what constitutes an environmentally responsible yacht in a more precise way.
Nautilus (ex Grace E). Philippe Briand's sketches.
Although I maintain that the Mediterranean Sea is an exquisite option when it comes to cruising, our oceans have the potential to offer much more. Today’s yachts visit just 3% of the planet’s coastlines; there is still so much left to discover and experience. This can be a point of attraction for both experienced owners who have extensively cruised the typical waters in the Mediterranean and Caribbean, as well as newcomers to yachting who have a respect, curiosity and appreciation for the natural wonders of the world. With the technology and design tools at our disposal, we can deliver the experience that these new owners desire without the yacht’s operation being at odds with their environmental sensibilities.
Najiba. Photo: Tom van Oossanen
Philippe Briand is the founder and designer of Vitruvius Yachts Ltd. He made his name designing award-winning sailing yachts under his own brand name and building on that experience has led him to create a revolutionary range of motor yachts: Vitruvius Yachts with a range in size of over 100m in length.
With over 12,000 boats built to date, Philippe Briand could reasonably be considered the most prolific yacht designer of our time.
Credits: Vitruvius Yachts
The 115.1-meter Lürssen superyacht Ahpo has returned to the brokerage market with an asking price of €340 million, making it the most expensive luxury yacht currently listed for sale. Represented by Alex Busher of Edmiston and Moran Yacht & Ship, Ahpo was originally sold as a new build by Moran Yacht & Ship in 2017 to a repeat Lürssen client and began construction under the codename Project Enzo.Completed in 2021 and showcased at the Monaco Yacht Show the following year, Ahpo boasts a striking design by Nuvolari Lenard, featuring trademark half-moon windows and tapered decks. The yacht was last sold in-house by Moran Yacht & Ship in May 2023, believed to be the largest brokerage deal in history.Designed with both exterior and interior detailing on technical and aesthetic fronts, Ahpo offers accommodation for 16 guests in eight staterooms and four staff cabins. The owner's private duplex includes an exceptional gym, while side decks on the sky lounge deck span 100 meters, allowing guests to take strolls in the fresh air without disembarking.Health and wellness are priorities on board, with a nature-themed spa featuring a massage room, Himalayan salt sauna, and a Turkish-style Hammam finished in vibrant mosaics and ivory onyx. Throughout the vessel, nature is a recurring theme, seen in the artwork, the central staircase depicting an olive tree, and the grand dining room themed around water lilies.Technical highlights include twin MTU 20V 4,000hp engines, advanced systems such as a heat recovery mechanism for warming the swimming pool, dynamic positioning, four Quantum fin stabilizers, and controllable-pitch propellers for low-speed manoeuvrability. The 5,257GT superyacht is crewed by 36 and is equipped with two custom 12-meter IC Yacht guest tenders, rescue tenders, and a commercially certified helipad supporting a Sikorsky S-76 helicopter.Lürssen is a German shipyard with headquarters in Bremen-Vegesack and shipbuilding facilities in Lemwerder, Berne and Bremen-Aumund. Founded in 1875, Lürssen is one of the world's leading builders of custom luxury superyachts and has launched many of the largest yachts in the global fleet.Credits: Lürssen
April 3, 2025
At its recent annual general meeting, the French Nautical Industries Federation (FIN) announced the introduction of a brand-new Paris-based boat show, set to take place in November 2025.The highly anticipated Paris Nautic Show will run from Wednesday, November 26th, to Sunday, November 30th, 2025, hosted at the prestigious Parc des Expositions du Bourget in northeastern Paris. This announcement follows the cancellation of the initial Nautic-en-Seine boat show, which had been planned for April 2025 along the banks of the River Seine. Market conditions led to the decision to cancel the open-air event, originally intended as a fresh iteration of the longstanding Nautic Paris boat show.The newly organized indoor event will be managed by M2O, FIN's dedicated event subsidiary. FIN emphasized the critical role of a Paris-based boat show in supporting the nautical industry amid challenging economic and political environments, serving as a vital platform to showcase resilience and innovation within the sector.Approximately 350 exhibitors and between 300 to 400 boats are expected to participate, occupying two expansive halls totaling 40,000 square meters. Compared to earlier iterations of Paris-based boat shows, the duration of the event has been streamlined to align better with the global exhibition calendar.The show's leadership team comprises experienced professionals, including Jean-Paul Chapeleau as President, Christophe Vieux as Managing Director, Caroline Popovici as Deputy Commissioner General and Operations Director, and Guillaume Verbrugghe as Deputy Commissioner General and Commercial Director. At the general meeting, they unveiled the event's new branding, including its distinctive logo and marketing materials, marking the official start of commercial activities for the show.Credits: jerileecornelio/unsplash.com
April 2, 2025
The 2014 Sunseeker 28m yacht Play the Game has recently been sold through an in-house deal by Northrop & Johnson. Yacht Broker Ed Dickinson represented the seller, while Matt Palmer brought the buyer. Previously listed at €3,500,000, this vessel is part of the esteemed Sunseeker 28m series.Built in 2014, Play the Game has been meticulously maintained by its sole owner since launch. Its extensive refit history includes a 2022 kitchen renovation, complete reupholstering and new carpeting in 2018, along with a thorough 10-year RINA class survey and MCA commercial compliance update during the winter of 2023. The vessel is fully compliant with modern safety standards.One of the highlights of Play the Game is her expansive flybridge and remarkable volume relative to her size, offering unparalleled space for both indoor and outdoor living. With zero-speed stabilizers ensuring steadiness even when anchored, guests can enjoy every moment aboard without discomfort.Inside, her bright, open-plan design features large windows that flood the interiors with natural light. Warm wooden accents blend harmoniously with subtle blue hues and neutral finishes, creating a welcoming atmosphere. An especially notable feature is the drop-down balcony on the starboard side of the main deck – an ideal setting for intimate dinners or quiet mornings overlooking the sea.Play the Game accommodates up to eight guests across four lavishly appointed staterooms. The full-beam master suite boasts a king-sized bed, ample closet space, a cozy seating area, and a beautifully designed ensuite bathroom. Outdoor spaces are equally breathtaking, including an alfresco dining area on the aft deck, a versatile foredeck lounge with sunpads and a dining table, and a generously sized flybridge featuring two U-shaped lounges, dual wet bars, and a retractable hardtop for customizable sun exposure. A hydraulic swim platform provides effortless access to the water and facilitates smooth tender operations.Powered to reach speeds of up to 23 knots, Play the Game, delivers a truly exceptional experience on the water.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Sunseeker Yachts
April 2, 2025
Ocean Alexander honors Scott Roberton as the recipient of its 2024 Annual Sales Award, celebrating his exceptional achievements, dedication, and contributions to the brand’s success.Roberton’s career is distinguished by his expertise, integrity, and unwavering commitment to client satisfaction. His extensive knowledge of the industry and deep understanding of client needs have led to outstanding sales results and elevated client happiness.Dan Mundy, Head of Global Operations, praised Roberton, stating, "Scott’s professionalism and passion for Ocean Alexander are evident in every transaction. His ability to match clients with their ideal yacht while providing unmatched service makes him a leader in our industry. We are honored to recognize him with this award."With over 25 Ocean Alexander transactions to his name, Roberton has played a crucial role in introducing new owners to the brand, ensuring they experience the exceptional quality, design, and service that define Ocean Alexander.Reflecting on the achievement, Roberton expressed, "It’s an honor to receive this recognition. Ocean Alexander continues to set the standard in yacht design, usability, and service, making it a privilege to represent the brand. I’m grateful for the support of my clients and the entire OA team, and I look forward to another exciting year ahead."Ocean Alexander congratulates Scott Roberton on this well-deserved accolade and extends gratitude to all its sales professionals for their dedication to excellence.Credits: Ocean Alexander
April 2, 2025
Spanish shipyard Maxim Yachts returns to familiar shores as they participate in the Palma International Boat Show from April 30 to May 3. Making their debut at the event, the company showcases the Max 43 Comfort – a dynamic day cruiser capable of achieving speeds up to 45 knots. Designed by Alex Cherigny and engineered by Isonaval, this 13-meter model exemplifies speed and luxury combined.The Max 43 Comfort is powered by twin 440-horsepower Volvo Penta engines, ensuring swift and stable navigation. Its exterior layout is highly adaptable, featuring two foldable tables and four sofas, one of which comes with built-in refrigerators. The ergonomic helm station houses two double seats and a stylish carbon fiber console, outfitted with state-of-the-art marine technology, including dual 16-inch Garmin screens and 11 analog gauges.The onboard galley is fitted with a ceramic cooktop, sink, and two large refrigerators, with optional upgrades available such as additional refrigerators and an ice maker. Adjacent to the galley is a flexible dining area equipped with a double table and cozy side seating. Inside, the interiors, adorned with high-quality finishes, house a spacious double cabin capable of sleeping up to four guests. The cabin also boasts one of the tallest ceilings in its class, emphasizing both comfort and practicality.Established just last year, Maxim Yachts has quickly made waves in the industry, marking their presence at prestigious global events. Their participation in the Palma Boat Show signifies their commitment to growth and innovation, as they join approximately 300 exhibitors representing the best in maritime craftsmanship.Credits: Maxim Yachts
April 1, 2025