Yacht owners that have become active on the business side of the industry have called for active changes in its models during a panel at the Superyacht Forum in Amsterdam. This follows the launch of their platforms aimed at reducing charter by slashing booking fees. "Stop your disrespect." Ahoy Club's Ian Malouf advised the market.
Attending the panel were Australian businessman Ian Malouf, founder of Ahoy Club and fresh of a $578 million exit in the waste management space, Philippe Bacou, founder of Yotha and Matty Zadnikar, founder of SeaNet. All founded yachting businesses in recent years stepping over from yacht ownership. The debate was moderated by Martin Redmayne.
According to Malouf, his primary goal is to improve the market and his secondary one is to make money. "I think we’re portrayed as a one click and you’re there business, but we have a large team and we are a full-service digital platform." Malouf commented. "We have the cheapest structure in the business and we expect it will go lower before it goes higher."
Malouf's 54m Mischief
Historically resistant to change, yachting has reacted defensively in recent quarters to the entry of these new actors. Malouf described their behaviour as "cartel-like". According to Philippe Bacou, the market is responding aggressively due to the platforms reducing commissions.
"When you provide something that is automatic instead of manual it reduces costs. What we are doing is making savings here." Bacou detailed. "Of course, we all want to make money, but it comes down to global satisfaction."
Ahoy Club and Yotha's web-platforms power an online search of available yachts for charter, a digital booking process and communication system with the yacht and their concierge team. Thanks to automation, the companies say they can reduce booking prices by near 15%.
Bacou's 43m Philmi
“Their behaviour has been poor but expected,” Malouf described. “We’ve been treated like we’re coming into an industry of brokers who think they own the boats. Our pricing structure is cheaper and we’re being told by many that it’s not acceptable and that it is an act of price-fixing.”
When a representative from a large brokerage house asked Malouf whether it would have been better to go to industry bodies like MYBA or LYBRA and try to improve the sector from the inside, the Australian businessman responded.
"Sometimes you have to break things to fix things and that’s what needs to happen. You’re talking about joining arms and walking down the road, which we’re witnessing and it’s a behaviour that’s unpalatable. The question of why didn’t we go to the industry is the reason we are here. For you to even ask me that question is a joke."
One of Seanet's Benettis
"You expect me to bend a knee for the incumbent and say, is it ok for me to enter your industry? Well, you don’t own this industry and it needs a shake, is getting a shake and will be shaken by us. What happens in a market is you have a business and competitors come in and compete, and whoever provides the best service for the best price and for the best commodity usually ends up with the best business."
The representative responded, as the market typically retorts, saying large brokerage houses offer a knowledgeable brokers, which can't be matched by these digital platforms. Pointing out Ahoy Club has a concierge team, Malouf went further, saying some central agents won't present valid charters that Ahoy brings to them.
"A few central agents will block a charter from us getting to the owner. Our remedy to that is that we respect your CA agreement until you breach it by not recommending our choice. That’s when we’ll go to the owner – it’s simple and fair. We’ve done over 100 charter contracts so far – we make no money off the small charters but they’ll come through. You talk about building relationships and that’s what we’re doing."
Malouf, Bacou and Zadnikar all encouraged the market at the end of the debate to focus on the end client and not to skim clients for commissions. "Put your commission drive aside and focus more on what the client wants." Zadnikar outlined.
"Stop your disrespect." Malouf added on.
Matty Zadnikar comes from the safety monitoring space, having founded and run Z-Group for over 20 years. In 2014, the group was acquired by American industrial safety group Total Safety, which allowed Zadnikar to transform his yachting hobby into a business. Founding the company, Zadnikar announced an investment of €32 million to jump start SeaNet's fleet in the Med, which is based on a co-ownership model.
Made up of Azimut and Benetti yachts of up to 40 meters, the idea is to give owners an option to buy only part of a yacht and improve its efficiency. On a 93ft Benetti Delfino, priced at €9 million, SeaNet lets you buy a 25% ownership stake for €2.3m with annual running costs of just over €110,000 instead of €450,000. This set up grants buyers a total of 7 weeks of use of that type of boat in the SeaNet fleet for 7 weeks per year.
Ian Malouf built his wealth in waste management in Australia with the DADI Group that was ultimately acquired by Bingo for $578 million earlier this year. With the help of his daughter, Ellie Malouf, the two have now switched their attention over to yachting with Ahoy Club, a market that they're now positioning themselves to try and dominate.
Owner of the 54-meter Mischief, which Malouf is also marketing for charter through Ahoy from €137,650 per week in the off-season, the Australian businessman recently listed the yacht for sale at an asking price of €24 million.
Philippe Bacou also launched his yacht platform, Yotha, in 2018 after 15 years of experience on the ownership and charter side of the market. Earlier in 2018, the French businessman raised an additional €1.4 million from strategic investors to develop and launch Yotha. His 43-meter ISA, Philmi was delivered in 2014.
Damen Yachting has confirmed the sale of a new 53-meter Yacht Support vessel from its Yacht Support range. The vessel, currently under construction at the company's facility in Antalya, Turkey, is scheduled for delivery in Spring 2026. This announcement follows the recent sale and delivery of the YS53 Emotional, which will be displayed at the Monaco Yacht Show.The YS53 model is designed to provide logistical support for main vessels, with facilities for additional crew, water toys, and helicopter operations. Its features include an expansive open main deck aft area equipped with a 15-tonne crane for handling submersibles, large tenders, and other heavy equipment. The vessel measures 53 meters with a gross tonnage of 499 and can accommodate 8 guests, 10 crew members, and a captain. The exterior design, interior design, and naval architecture were all developed by Damen Yachting.Jan van Hogerwou, Sales Director North America at Damen Yachting, stated: “This YS53 is the perfect addition to the Owner’s existing fleet and provides the extension of facilities the Owner is looking to achieve with the addition of a support vessel. We would like to thank Stuart Larsen for his collaboration throughout this project. We look forward to the remaining build period as we prepare for delivery in Spring next year."The next available delivery slot for a YS53 model is Spring 2028.Damen Yachting, the yacht-building division of Damen Shipyards Group, employs approximately 500 professionals across its Amels, SeaXplorer, and Yacht Support vessel programs. No purchase price was disclosed for the new build.Credits: Damen Yachting
September 15, 2025
Numarine has introduced a new explorer yacht model, the 27XP, at the Cannes Yachting Festival 2025. The 27-meter yacht replaces the 26XP model, of which 30 units have been sold.The yacht's exterior design and interiors are by Can Yalman, with naval architecture by Umberto Tagliavini. Two layout options are available: one with five cabins and another with four cabins. The five-cabin configuration includes a main deck VIP cabin, a full-beam master suite below deck, and three additional VIP suites. The four-cabin option moves the wheelhouse to the main deck.The 27XP features an open kitchen concept and enlarged outdoor areas. The flybridge is larger than on the previous model. A raised bow lounge is also included.Twin MAN 560 engines provide a top speed of 13.5 knots and a cruising speed of 10 knots. The yacht has a maximum range of 2,200 nautical miles at 8 knots. An optional enclosed, glass flydeck helm station is available.Ömer Malaz, Founder and Chairman of Numarine, stated: “After keeping our cards close to our chests for a little while as we worked on refining the design, we are thrilled to unveil our latest model, the Numarine 27XP. Longer, roomier and more versatile than her predecessor, she introduces new levels of comfort, light and openness, while still keeping the rugged explorer spirit which defines our XP series. She sets a new standard of elegance and capability in the explorer yacht class.”Numarine, a European high-performance motor-yacht shipyard headquartered in Istanbul, offers a range of yachts from 19 to 45 meters.Credits: Numarine
September 15, 2025
Benetti has presented at Cannes the Oasis 42M, a 42-meter yacht and a new model within its Oasis series. The design focuses on expanding exterior living areas and integrating sustainable engineering that has received a 3-star Sea Index rating.The yacht's primary feature is an aft deck measuring 100 square meters, which includes an 8.3-square-meter pool with a retractable enclosure. The sundeck measures 17.3 meters in length, which Benetti states is the largest in the 40-45 meter yacht segment. An additional lounge area is located on the foredeck.The interior design was developed in collaboration with bonetti/kozerski architecture. The main deck contains a salon, dining area, galley, and a forward area that can be configured as a gym, spa, or cinema. This space includes a drop-down terrace. The upper deck is dedicated to a 50-square-meter owner's apartment with a private 40-square-meter terrace.Enrico Bonetti from bonetti/kozerski architecture stated: “In our first yacht with Benetti on the Oasis 40M we were excited to bring a fresh eye to the design of a boat that ended up being a ground-breaking step toward a more dynamic and relaxed yachting experience. We are very proud that now, with the Oasis 42M, we have a chance to create a true evolution of that concept. The focus is still on an open and fluid plan, unexpected and consistent materials that gradually progress toward a more refined and tactile quality of details, the deeper you enter the boat.”The exterior design by RWD features curved lines. Mark Gardner, Director of Exterior Design at RWD, said: “The Oasis 42M is an evolution, not a revolution. Its softer, pebble-like lines create a yacht that feels sleek, natural, and enduringly elegant.”The yacht utilizes a data-driven engineering package to reduce fuel consumption and emissions. A hybrid Siemens E-Mode system is available as an option. A garage can store a 6.25-meter tender and other water toys.Founded in 1873, Benetti is the storied Italian shipyard specialized in luxury yachts. Every yacht is unique, developed around its owner. Benetti designs, builds and sells vessels in fibreglass from 34 to 44 meters and boats in steel and aluminium from 37 to more than 100 meters. The range is made up of eight categories: Class, Motopanfilo, Oasis, B.Yond, B.Now, B.Neos, B.Loft and Custom. By anticipating evolving lifestyles at sea, Benetti has introduced the Oasis family.Credits: Benetti
September 15, 2025
The second Wallywind110 sailing yacht will premiere at the Cannes Yachting Festival 2025 following private viewings in Sardinia and Monaco. The 33.5-meter vessel represents the sistership to the previously delivered Galma, featuring identical carbon fiber construction with customized interior modifications.Key distinctions from the first hull include a sand-grey hull finish and revised interior layout with flexible cabin configurations. The fourth cabin incorporates convertible bedding that transitions between twin and double arrangements through a sliding mechanism. An office area replaces the bar setup found on the previous vessel.Naval architecture by Judel/Vrolijk & Co. incorporates a telescopic keel adjustable between 4.5 and 6.95 meters depth. The sloop rig configuration utilizes Hall Spars carbon mast and North Sails 3Di sails providing 660 square meters of upwind area. Downwind sail capacity reaches 1,283 square meters.Interior design by Studio Santa Maria Magnolfi features lighter-toned oak cabinetry and reconfigured carbon fiber flooring patterns. The main saloon maintains raised seating with deep hull windows despite the vessel's exterior profile. Accommodations include an owner's suite forward, VIP cabin, and two convertible guest cabins aft.Construction efficiency improved compared to the first hull, with the yard completing the project ahead of schedule. The yacht will be displayed alongside other Ferretti Group products at the festival, which runs from September 9-14. The Wallywind110 remains the largest sailing yacht presented at the 2025 Cannes event.The vessel demonstrates Wally's continued focus on performance cruising yachts combining carbon fiber construction with customizable interior arrangements. The company maintains production facilities in Italy alongside other Ferretti Group brands.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Gilles Martin-Raget/Ferretti Group
September 12, 2025
Sunseeker has presented a new 40-meter model at the Cannes Yachting Festival. The design marks the first collaboration between Sunseeker and Italian designer Francesco Paszkowski.The yacht features a curved superstructure, tapered glazing, and two-tone exterior styling. Key elements include an extended aft deck with multiple lounge areas and a forward plunge pool convertible to seating when drained. Full technical specifications and interior layouts remain undisclosed pending further announcements.Sunseeker CEO Andrea Frabetti stated: "This collaboration embodies our commitment to pushing the boundaries of superyacht design, delivering our clients exceptional craftsmanship, style and innovation."Francesco Paszkowski added: "Together, we aim to create designs that resonate with discerning yacht owners worldwide, combining elegance, performance and comfort."The 40-meter model represents Sunseeker's continued expansion into the larger yacht segment, following previous launches in the 30-35 meter range. The company maintains production facilities in Poole, UK, where construction of the new model will occur alongside existing product lines.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Sunseeker
September 12, 2025