Ahoy Club, the new, UK-based startup, brainchild of Australian entrepreneur, Ian Malouf is set to launch in May to offer a simpler way to book yacht charters. Focused on cutting out redundant fees, speeding up the process and offering a larger inventory, Ahoy will launch just in time for the 2018 summer season.
Developed over the span of 3 years, the idea for Ahoy Club's platform came to Malouf during his 20+ years on the charter and owner side. "The chartering process is much harder and more expensive than it needs to be. I want to make the experience quicker, more informative and more fun." said Malouf.
Set to launch in May, the digital platform will let users instantly search all available yachts for their trip, send a request to the owner with one tap and then confirm the charter with one click once the owner has accepted the booking. A contract is automatically generated and a 25% deposit processed through credit card.
Thanks to reduced broker fees that can be as low as 4% as opposed to today's 20%, booking through Ahoy Club can amount to significant, 6-figure savings for its users on larger charters. Operating a full-time staff of concierge available 24/7, its digital and tech element is enhanced with human expertise.
"There are a lot of processes that are needlessly manual when chartering a yacht. We have automated all of these, and in doing so, give the charterers and the yacht owners real-time information they can act on and finalise quickly." Malouf added.
"Ahoy offers part of its modest four percent commission to the retail brokers who wish to book through the platform on behalf of their clients. This takes extensive work and time out of the broker’s current process and offers their client a far more cost-effective experience than before."
Despite a rapidly developing technology worldwide, yachting has been historically slow to embrace new concepts, which has led to some startups rapidly developing in the space. Ahoy's ambitious plans are, however, a new take on the space with a set of features that were previously never seen such as card payments and 3-click booking on larger yachts.
As owner of the 52-meter Baglietto, Mischief, Malouf is well placed to know yachts aren't utilised year-round with complicated logistics to go along with them. A new feature Ahoy is building into the platform is Yotswap, which will allow owners to trade cruising time on their various yachts. A feature particularly useful with the Caribbean and Mediterranean divide.
"Ahoy Club is a peer-to- peer (P2P) platform" Malouf explains "and owners have control of their yacht’s schedule and pricing. They can post a “special offer” whenever it suits them to get better utilisation of their yacht, for example the Empty Voyage program if a yacht is returning to homeport or next embarkation."
Numarine has introduced a new explorer yacht model, the 27XP, at the Cannes Yachting Festival 2025. The 27-meter yacht replaces the 26XP model, of which 30 units have been sold.The yacht's exterior design and interiors are by Can Yalman, with naval architecture by Umberto Tagliavini. Two layout options are available: one with five cabins and another with four cabins. The five-cabin configuration includes a main deck VIP cabin, a full-beam master suite below deck, and three additional VIP suites. The four-cabin option moves the wheelhouse to the main deck.The 27XP features an open kitchen concept and enlarged outdoor areas. The flybridge is larger than on the previous model. A raised bow lounge is also included.Twin MAN 560 engines provide a top speed of 13.5 knots and a cruising speed of 10 knots. The yacht has a maximum range of 2,200 nautical miles at 8 knots. An optional enclosed, glass flydeck helm station is available.Ömer Malaz, Founder and Chairman of Numarine, stated: “After keeping our cards close to our chests for a little while as we worked on refining the design, we are thrilled to unveil our latest model, the Numarine 27XP. Longer, roomier and more versatile than her predecessor, she introduces new levels of comfort, light and openness, while still keeping the rugged explorer spirit which defines our XP series. She sets a new standard of elegance and capability in the explorer yacht class.”Numarine, a European high-performance motor-yacht shipyard headquartered in Istanbul, offers a range of yachts from 19 to 45 meters.Credits: Numarine
September 15, 2025
Benetti has presented at Cannes the Oasis 42M, a 42-meter yacht and a new model within its Oasis series. The design focuses on expanding exterior living areas and integrating sustainable engineering that has received a 3-star Sea Index rating.The yacht's primary feature is an aft deck measuring 100 square meters, which includes an 8.3-square-meter pool with a retractable enclosure. The sundeck measures 17.3 meters in length, which Benetti states is the largest in the 40-45 meter yacht segment. An additional lounge area is located on the foredeck.The interior design was developed in collaboration with bonetti/kozerski architecture. The main deck contains a salon, dining area, galley, and a forward area that can be configured as a gym, spa, or cinema. This space includes a drop-down terrace. The upper deck is dedicated to a 50-square-meter owner's apartment with a private 40-square-meter terrace.Enrico Bonetti from bonetti/kozerski architecture stated: “In our first yacht with Benetti on the Oasis 40M we were excited to bring a fresh eye to the design of a boat that ended up being a ground-breaking step toward a more dynamic and relaxed yachting experience. We are very proud that now, with the Oasis 42M, we have a chance to create a true evolution of that concept. The focus is still on an open and fluid plan, unexpected and consistent materials that gradually progress toward a more refined and tactile quality of details, the deeper you enter the boat.”The exterior design by RWD features curved lines. Mark Gardner, Director of Exterior Design at RWD, said: “The Oasis 42M is an evolution, not a revolution. Its softer, pebble-like lines create a yacht that feels sleek, natural, and enduringly elegant.”The yacht utilizes a data-driven engineering package to reduce fuel consumption and emissions. A hybrid Siemens E-Mode system is available as an option. A garage can store a 6.25-meter tender and other water toys.Founded in 1873, Benetti is the storied Italian shipyard specialized in luxury yachts. Every yacht is unique, developed around its owner. Benetti designs, builds and sells vessels in fibreglass from 34 to 44 meters and boats in steel and aluminium from 37 to more than 100 meters. The range is made up of eight categories: Class, Motopanfilo, Oasis, B.Yond, B.Now, B.Neos, B.Loft and Custom. By anticipating evolving lifestyles at sea, Benetti has introduced the Oasis family.Credits: Benetti
September 15, 2025
The second Wallywind110 sailing yacht will premiere at the Cannes Yachting Festival 2025 following private viewings in Sardinia and Monaco. The 33.5-meter vessel represents the sistership to the previously delivered Galma, featuring identical carbon fiber construction with customized interior modifications.Key distinctions from the first hull include a sand-grey hull finish and revised interior layout with flexible cabin configurations. The fourth cabin incorporates convertible bedding that transitions between twin and double arrangements through a sliding mechanism. An office area replaces the bar setup found on the previous vessel.Naval architecture by Judel/Vrolijk & Co. incorporates a telescopic keel adjustable between 4.5 and 6.95 meters depth. The sloop rig configuration utilizes Hall Spars carbon mast and North Sails 3Di sails providing 660 square meters of upwind area. Downwind sail capacity reaches 1,283 square meters.Interior design by Studio Santa Maria Magnolfi features lighter-toned oak cabinetry and reconfigured carbon fiber flooring patterns. The main saloon maintains raised seating with deep hull windows despite the vessel's exterior profile. Accommodations include an owner's suite forward, VIP cabin, and two convertible guest cabins aft.Construction efficiency improved compared to the first hull, with the yard completing the project ahead of schedule. The yacht will be displayed alongside other Ferretti Group products at the festival, which runs from September 9-14. The Wallywind110 remains the largest sailing yacht presented at the 2025 Cannes event.The vessel demonstrates Wally's continued focus on performance cruising yachts combining carbon fiber construction with customizable interior arrangements. The company maintains production facilities in Italy alongside other Ferretti Group brands.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Gilles Martin-Raget/Ferretti Group
September 12, 2025
Sunseeker has presented a new 40-meter model at the Cannes Yachting Festival. The design marks the first collaboration between Sunseeker and Italian designer Francesco Paszkowski.The yacht features a curved superstructure, tapered glazing, and two-tone exterior styling. Key elements include an extended aft deck with multiple lounge areas and a forward plunge pool convertible to seating when drained. Full technical specifications and interior layouts remain undisclosed pending further announcements.Sunseeker CEO Andrea Frabetti stated: "This collaboration embodies our commitment to pushing the boundaries of superyacht design, delivering our clients exceptional craftsmanship, style and innovation."Francesco Paszkowski added: "Together, we aim to create designs that resonate with discerning yacht owners worldwide, combining elegance, performance and comfort."The 40-meter model represents Sunseeker's continued expansion into the larger yacht segment, following previous launches in the 30-35 meter range. The company maintains production facilities in Poole, UK, where construction of the new model will occur alongside existing product lines.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Sunseeker
September 12, 2025
Finnish yacht builder Nautor Swan has detailed its development strategy following its acquisition by Sanlorenzo Group in 2024. The company is implementing a €35 million investment program between 2024-2027 focused on facility expansion and product development.Swan 73New infrastructure includes production sites in Brescia and Viareggio, a Milan headquarters, and expanded offices in Monaco, Cannes, the United States, and Palma de Mallorca. The company unveiled two new sailing yachts at Cannes Yachting Festival: the Swan 51 performance cruiser and Swan 73 model, marking the brand's return to the 22-meter segment after two decades.Sanlorenzo Chairman and CEO Massimo Perotti stated: "We are proud to be the custodians of a remarkable legacy, preserving the heritage, craftsmanship, and spirit that define Swan. Swan's future is now enhanced through unprecedented investment and a focused product development strategy."Nautor Swan CEO Giovanni Pomati added: "We are moving forward with great speed, strengthening Swan's product portfolio and securing our heritage while preparing the brand for strong international growth."Swan 51The expansion strategy includes strengthened North American presence with a potential operations site in Pensacola, Florida, and a confirmed ClubSwan 28 racing calendar for Newport and Pensacola in 2026. Globally, the company leverages Sanlorenzo's distribution network with new sales points in Newport, Fort Lauderdale, Mediterranean locations, and Asia-Pacific markets.Swan 55The Swan 51 represents the smallest model in the performance cruiser line, incorporating design experience from over 70 yachts between 14.6 and 16.8 meters built since 2019. The Swan 73, designed by German Frers, returns the brand to the 22-meter sailing yacht segment after 20 years.The company maintains six product lines across sailing and motor yacht categories, with continued emphasis on owner services including brokerage, charter operations, and global support networks. The ClubSwan organization continues coordinating racing events and owner gatherings worldwide, with expanded events planned following the Sanlorenzo investment.Credits: Nautor Swan
September 12, 2025