Ahoy Club, the new, UK-based startup, brainchild of Australian entrepreneur, Ian Malouf is set to launch in May to offer a simpler way to book yacht charters. Focused on cutting out redundant fees, speeding up the process and offering a larger inventory, Ahoy will launch just in time for the 2018 summer season.
Developed over the span of 3 years, the idea for Ahoy Club's platform came to Malouf during his 20+ years on the charter and owner side. "The chartering process is much harder and more expensive than it needs to be. I want to make the experience quicker, more informative and more fun." said Malouf.
Set to launch in May, the digital platform will let users instantly search all available yachts for their trip, send a request to the owner with one tap and then confirm the charter with one click once the owner has accepted the booking. A contract is automatically generated and a 25% deposit processed through credit card.
Thanks to reduced broker fees that can be as low as 4% as opposed to today's 20%, booking through Ahoy Club can amount to significant, 6-figure savings for its users on larger charters. Operating a full-time staff of concierge available 24/7, its digital and tech element is enhanced with human expertise.
"There are a lot of processes that are needlessly manual when chartering a yacht. We have automated all of these, and in doing so, give the charterers and the yacht owners real-time information they can act on and finalise quickly." Malouf added.
"Ahoy offers part of its modest four percent commission to the retail brokers who wish to book through the platform on behalf of their clients. This takes extensive work and time out of the broker’s current process and offers their client a far more cost-effective experience than before."
Despite a rapidly developing technology worldwide, yachting has been historically slow to embrace new concepts, which has led to some startups rapidly developing in the space. Ahoy's ambitious plans are, however, a new take on the space with a set of features that were previously never seen such as card payments and 3-click booking on larger yachts.
As owner of the 52-meter Baglietto, Mischief, Malouf is well placed to know yachts aren't utilised year-round with complicated logistics to go along with them. A new feature Ahoy is building into the platform is Yotswap, which will allow owners to trade cruising time on their various yachts. A feature particularly useful with the Caribbean and Mediterranean divide.
"Ahoy Club is a peer-to- peer (P2P) platform" Malouf explains "and owners have control of their yacht’s schedule and pricing. They can post a “special offer” whenever it suits them to get better utilisation of their yacht, for example the Empty Voyage program if a yacht is returning to homeport or next embarkation."
At its recent annual general meeting, the French Nautical Industries Federation (FIN) announced the introduction of a brand-new Paris-based boat show, set to take place in November 2025.The highly anticipated Paris Nautic Show will run from Wednesday, November 26th, to Sunday, November 30th, 2025, hosted at the prestigious Parc des Expositions du Bourget in northeastern Paris. This announcement follows the cancellation of the initial Nautic-en-Seine boat show, which had been planned for April 2025 along the banks of the River Seine. Market conditions led to the decision to cancel the open-air event, originally intended as a fresh iteration of the longstanding Nautic Paris boat show.The newly organized indoor event will be managed by M2O, FIN's dedicated event subsidiary. FIN emphasized the critical role of a Paris-based boat show in supporting the nautical industry amid challenging economic and political environments, serving as a vital platform to showcase resilience and innovation within the sector.Approximately 350 exhibitors and between 300 to 400 boats are expected to participate, occupying two expansive halls totaling 40,000 square meters. Compared to earlier iterations of Paris-based boat shows, the duration of the event has been streamlined to align better with the global exhibition calendar.The show's leadership team comprises experienced professionals, including Jean-Paul Chapeleau as President, Christophe Vieux as Managing Director, Caroline Popovici as Deputy Commissioner General and Operations Director, and Guillaume Verbrugghe as Deputy Commissioner General and Commercial Director. At the general meeting, they unveiled the event's new branding, including its distinctive logo and marketing materials, marking the official start of commercial activities for the show.Credits: jerileecornelio/unsplash.com
April 2, 2025
The 2014 Sunseeker 28m yacht Play the Game has recently been sold through an in-house deal by Northrop & Johnson. Yacht Broker Ed Dickinson represented the seller, while Matt Palmer brought the buyer. Previously listed at €3,500,000, this vessel is part of the esteemed Sunseeker 28m series.Built in 2014, Play the Game has been meticulously maintained by its sole owner since launch. Its extensive refit history includes a 2022 kitchen renovation, complete reupholstering and new carpeting in 2018, along with a thorough 10-year RINA class survey and MCA commercial compliance update during the winter of 2023. The vessel is fully compliant with modern safety standards.One of the highlights of Play the Game is her expansive flybridge and remarkable volume relative to her size, offering unparalleled space for both indoor and outdoor living. With zero-speed stabilizers ensuring steadiness even when anchored, guests can enjoy every moment aboard without discomfort.Inside, her bright, open-plan design features large windows that flood the interiors with natural light. Warm wooden accents blend harmoniously with subtle blue hues and neutral finishes, creating a welcoming atmosphere. An especially notable feature is the drop-down balcony on the starboard side of the main deck – an ideal setting for intimate dinners or quiet mornings overlooking the sea.Play the Game accommodates up to eight guests across four lavishly appointed staterooms. The full-beam master suite boasts a king-sized bed, ample closet space, a cozy seating area, and a beautifully designed ensuite bathroom. Outdoor spaces are equally breathtaking, including an alfresco dining area on the aft deck, a versatile foredeck lounge with sunpads and a dining table, and a generously sized flybridge featuring two U-shaped lounges, dual wet bars, and a retractable hardtop for customizable sun exposure. A hydraulic swim platform provides effortless access to the water and facilitates smooth tender operations.Powered to reach speeds of up to 23 knots, Play the Game, delivers a truly exceptional experience on the water.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Sunseeker Yachts
April 2, 2025
Ocean Alexander honors Scott Roberton as the recipient of its 2024 Annual Sales Award, celebrating his exceptional achievements, dedication, and contributions to the brand’s success.Roberton’s career is distinguished by his expertise, integrity, and unwavering commitment to client satisfaction. His extensive knowledge of the industry and deep understanding of client needs have led to outstanding sales results and elevated client happiness.Dan Mundy, Head of Global Operations, praised Roberton, stating, "Scott’s professionalism and passion for Ocean Alexander are evident in every transaction. His ability to match clients with their ideal yacht while providing unmatched service makes him a leader in our industry. We are honored to recognize him with this award."With over 25 Ocean Alexander transactions to his name, Roberton has played a crucial role in introducing new owners to the brand, ensuring they experience the exceptional quality, design, and service that define Ocean Alexander.Reflecting on the achievement, Roberton expressed, "It’s an honor to receive this recognition. Ocean Alexander continues to set the standard in yacht design, usability, and service, making it a privilege to represent the brand. I’m grateful for the support of my clients and the entire OA team, and I look forward to another exciting year ahead."Ocean Alexander congratulates Scott Roberton on this well-deserved accolade and extends gratitude to all its sales professionals for their dedication to excellence.Credits: Ocean Alexander
April 2, 2025
Spanish shipyard Maxim Yachts returns to familiar shores as they participate in the Palma International Boat Show from April 30 to May 3. Making their debut at the event, the company showcases the Max 43 Comfort – a dynamic day cruiser capable of achieving speeds up to 45 knots. Designed by Alex Cherigny and engineered by Isonaval, this 13-meter model exemplifies speed and luxury combined.The Max 43 Comfort is powered by twin 440-horsepower Volvo Penta engines, ensuring swift and stable navigation. Its exterior layout is highly adaptable, featuring two foldable tables and four sofas, one of which comes with built-in refrigerators. The ergonomic helm station houses two double seats and a stylish carbon fiber console, outfitted with state-of-the-art marine technology, including dual 16-inch Garmin screens and 11 analog gauges.The onboard galley is fitted with a ceramic cooktop, sink, and two large refrigerators, with optional upgrades available such as additional refrigerators and an ice maker. Adjacent to the galley is a flexible dining area equipped with a double table and cozy side seating. Inside, the interiors, adorned with high-quality finishes, house a spacious double cabin capable of sleeping up to four guests. The cabin also boasts one of the tallest ceilings in its class, emphasizing both comfort and practicality.Established just last year, Maxim Yachts has quickly made waves in the industry, marking their presence at prestigious global events. Their participation in the Palma Boat Show signifies their commitment to growth and innovation, as they join approximately 300 exhibitors representing the best in maritime craftsmanship.Credits: Maxim Yachts
April 1, 2025
Turkish shipyard Numarine has introduced its newest superyacht, the 47MXP, marketed as a "Mediterranean Explorer." Despite its name, the vessel is engineered for worldwide exploration, merging the relaxed beach-club lifestyle with robust, long-range capabilities.Expanding on the acclaimed 45XP series, the 47MXP integrates a durable steel hull with a lightweight aluminum superstructure. Retaining the efficient hydrodynamics of its predecessor, the new model gains added length, increasing internal volume and enhancing exterior deck spaces.Renowned Italian studio Hot Lab, part of the Viken Group, orchestrated the 47MXP’s bespoke interiors. Known for their subtle yet sophisticated touch, Hot Lab infuses the yacht with a warm, elegant atmosphere. The layout encompasses up to six guest cabins, highlighted by a full-beam owner’s suite with a private terrace on the main deck.The 47MXP emphasizes alfresco enjoyment with numerous terraces and lounges spanning its four decks. Noteworthy is the aft deck, which now features a sizable infinity pool, converting the area into a high-end beach club setting. Additionally, the sundeck showcases a second pool, a fully stocked bar, and abundant seating for hosting events.Fitted with twin MAN V12 diesel engines, each generating 1,450hp, the 47MXP achieves a top speed of 16 knots. More importantly, she demonstrates exceptional endurance, capable of traversing over 6,000 nautical miles at a cruising speed of 9 knots perfect for transoceanic voyages.Numarine, a European high-performance motor-yacht shipyard headquartered in Istanbul, offers a range of yachts from 19 to 45 meters.Credits: Numarine
April 1, 2025