Yacht owners that have become active on the business side of the industry have called for active changes in its models during a panel at the Superyacht Forum in Amsterdam. This follows the launch of their platforms aimed at reducing charter by slashing booking fees. "Stop your disrespect." Ahoy Club's Ian Malouf advised the market.
Attending the panel were Australian businessman Ian Malouf, founder of Ahoy Club and fresh of a $578 million exit in the waste management space, Philippe Bacou, founder of Yotha and Matty Zadnikar, founder of SeaNet. All founded yachting businesses in recent years stepping over from yacht ownership. The debate was moderated by Martin Redmayne.
According to Malouf, his primary goal is to improve the market and his secondary one is to make money. "I think we’re portrayed as a one click and you’re there business, but we have a large team and we are a full-service digital platform." Malouf commented. "We have the cheapest structure in the business and we expect it will go lower before it goes higher."
Malouf's 54m Mischief
Historically resistant to change, yachting has reacted defensively in recent quarters to the entry of these new actors. Malouf described their behaviour as "cartel-like". According to Philippe Bacou, the market is responding aggressively due to the platforms reducing commissions.
"When you provide something that is automatic instead of manual it reduces costs. What we are doing is making savings here." Bacou detailed. "Of course, we all want to make money, but it comes down to global satisfaction."
Ahoy Club and Yotha's web-platforms power an online search of available yachts for charter, a digital booking process and communication system with the yacht and their concierge team. Thanks to automation, the companies say they can reduce booking prices by near 15%.
Bacou's 43m Philmi
“Their behaviour has been poor but expected,” Malouf described. “We’ve been treated like we’re coming into an industry of brokers who think they own the boats. Our pricing structure is cheaper and we’re being told by many that it’s not acceptable and that it is an act of price-fixing.”
When a representative from a large brokerage house asked Malouf whether it would have been better to go to industry bodies like MYBA or LYBRA and try to improve the sector from the inside, the Australian businessman responded.
"Sometimes you have to break things to fix things and that’s what needs to happen. You’re talking about joining arms and walking down the road, which we’re witnessing and it’s a behaviour that’s unpalatable. The question of why didn’t we go to the industry is the reason we are here. For you to even ask me that question is a joke."
One of Seanet's Benettis
"You expect me to bend a knee for the incumbent and say, is it ok for me to enter your industry? Well, you don’t own this industry and it needs a shake, is getting a shake and will be shaken by us. What happens in a market is you have a business and competitors come in and compete, and whoever provides the best service for the best price and for the best commodity usually ends up with the best business."
The representative responded, as the market typically retorts, saying large brokerage houses offer a knowledgeable brokers, which can't be matched by these digital platforms. Pointing out Ahoy Club has a concierge team, Malouf went further, saying some central agents won't present valid charters that Ahoy brings to them.
"A few central agents will block a charter from us getting to the owner. Our remedy to that is that we respect your CA agreement until you breach it by not recommending our choice. That’s when we’ll go to the owner – it’s simple and fair. We’ve done over 100 charter contracts so far – we make no money off the small charters but they’ll come through. You talk about building relationships and that’s what we’re doing."
Malouf, Bacou and Zadnikar all encouraged the market at the end of the debate to focus on the end client and not to skim clients for commissions. "Put your commission drive aside and focus more on what the client wants." Zadnikar outlined.
"Stop your disrespect." Malouf added on.
Matty Zadnikar comes from the safety monitoring space, having founded and run Z-Group for over 20 years. In 2014, the group was acquired by American industrial safety group Total Safety, which allowed Zadnikar to transform his yachting hobby into a business. Founding the company, Zadnikar announced an investment of €32 million to jump start SeaNet's fleet in the Med, which is based on a co-ownership model.
Made up of Azimut and Benetti yachts of up to 40 meters, the idea is to give owners an option to buy only part of a yacht and improve its efficiency. On a 93ft Benetti Delfino, priced at €9 million, SeaNet lets you buy a 25% ownership stake for €2.3m with annual running costs of just over €110,000 instead of €450,000. This set up grants buyers a total of 7 weeks of use of that type of boat in the SeaNet fleet for 7 weeks per year.
Ian Malouf built his wealth in waste management in Australia with the DADI Group that was ultimately acquired by Bingo for $578 million earlier this year. With the help of his daughter, Ellie Malouf, the two have now switched their attention over to yachting with Ahoy Club, a market that they're now positioning themselves to try and dominate.
Owner of the 54-meter Mischief, which Malouf is also marketing for charter through Ahoy from €137,650 per week in the off-season, the Australian businessman recently listed the yacht for sale at an asking price of €24 million.
Philippe Bacou also launched his yacht platform, Yotha, in 2018 after 15 years of experience on the ownership and charter side of the market. Earlier in 2018, the French businessman raised an additional €1.4 million from strategic investors to develop and launch Yotha. His 43-meter ISA, Philmi was delivered in 2014.
Spanish shipyard Maxim Yachts returns to familiar shores as they participate in the Palma International Boat Show from April 30 to May 3. Making their debut at the event, the company showcases the Max 43 Comfort – a dynamic day cruiser capable of achieving speeds up to 45 knots. Designed by Alex Cherigny and engineered by Isonaval, this 13-meter model exemplifies speed and luxury combined.The Max 43 Comfort is powered by twin 440-horsepower Volvo Penta engines, ensuring swift and stable navigation. Its exterior layout is highly adaptable, featuring two foldable tables and four sofas, one of which comes with built-in refrigerators. The ergonomic helm station houses two double seats and a stylish carbon fiber console, outfitted with state-of-the-art marine technology, including dual 16-inch Garmin screens and 11 analog gauges.The onboard galley is fitted with a ceramic cooktop, sink, and two large refrigerators, with optional upgrades available such as additional refrigerators and an ice maker. Adjacent to the galley is a flexible dining area equipped with a double table and cozy side seating. Inside, the interiors, adorned with high-quality finishes, house a spacious double cabin capable of sleeping up to four guests. The cabin also boasts one of the tallest ceilings in its class, emphasizing both comfort and practicality.Established just last year, Maxim Yachts has quickly made waves in the industry, marking their presence at prestigious global events. Their participation in the Palma Boat Show signifies their commitment to growth and innovation, as they join approximately 300 exhibitors representing the best in maritime craftsmanship.Credits: Maxim Yachts
April 1, 2025
Turkish shipyard Numarine has introduced its newest superyacht, the 47MXP, marketed as a "Mediterranean Explorer." Despite its name, the vessel is engineered for worldwide exploration, merging the relaxed beach-club lifestyle with robust, long-range capabilities.Expanding on the acclaimed 45XP series, the 47MXP integrates a durable steel hull with a lightweight aluminum superstructure. Retaining the efficient hydrodynamics of its predecessor, the new model gains added length, increasing internal volume and enhancing exterior deck spaces.Renowned Italian studio Hot Lab, part of the Viken Group, orchestrated the 47MXP’s bespoke interiors. Known for their subtle yet sophisticated touch, Hot Lab infuses the yacht with a warm, elegant atmosphere. The layout encompasses up to six guest cabins, highlighted by a full-beam owner’s suite with a private terrace on the main deck.The 47MXP emphasizes alfresco enjoyment with numerous terraces and lounges spanning its four decks. Noteworthy is the aft deck, which now features a sizable infinity pool, converting the area into a high-end beach club setting. Additionally, the sundeck showcases a second pool, a fully stocked bar, and abundant seating for hosting events.Fitted with twin MAN V12 diesel engines, each generating 1,450hp, the 47MXP achieves a top speed of 16 knots. More importantly, she demonstrates exceptional endurance, capable of traversing over 6,000 nautical miles at a cruising speed of 9 knots perfect for transoceanic voyages.Numarine, a European high-performance motor-yacht shipyard headquartered in Istanbul, offers a range of yachts from 19 to 45 meters.Credits: Numarine
April 1, 2025
The initial unit of Cantiere delle Marche's (CdM) Deep Blue 115 series has commenced outfitting at their Ancona facility. Horacio Bozzo spearheaded the exterior design, envisioning it as a "compact gentleman's superyacht embodying a robust explorer spirit." Naval architecture and engineering were assigned to Axis Group Yacht Design. Meanwhile, the interiors exude understated sophistication and meticulous detailing, courtesy of Italian designer Giorgio M. Cassetta.According to Vasco Buonpensiere, co-founder and CEO of CdM, a prominent American client, known for valuing excellence, commissioned CdM to construct the Deep Blue 115, incorporating state-of-the-art technologies. Their aspirations have been amplified through a partnership with Döhle Yachts, culminating in a project that exemplifies industry leadership.The layout accommodates ten guests across five suites, including an owner's suite positioned at the bow of the main deck. Below deck, four additional guest cabins complement quarters for a seven-member crew.Key features aboard include a spacious galley, a central salon with operable sliding doors, and a retractable terrace adjacent to the dining area. Standout amenities encompass a generous aft swimming pool equipped with a storage tank for treated water during transit, along with a foredeck cinema. Videoworks engineered the integrated AV/IT infrastructure.Built upon a sturdy steel hull, the model achieves a gross tonnage of 299 GT. Propulsion is provided by twin Caterpillar C18 engines, each rated at 533 kW.Following its sale by IYC in 2024, the delivery to its American owner anticipated for 2026.CdM's story begins in 2010. The facilities cover an overall surface of 16˙000 square meters, including 7˙000 sq. m of workshops and 1˙000 sq. m of docks. Since 2015, the shipyard has been the world’s leading builder of explorer yachts. Based in Ancona, Cantiere delle Marche builds yachts from 26m to 43m in length.Credits: CdM
March 31, 2025
Pearl Yachts announced the grand unveiling of the new Pearl 63 at the upcoming Palma International Boat Show, set to take place from April 30th to May 3rd. This highly anticipated event highlights Pearl Yachts' continuous expansion of its renowned fleet, blending superior British craftsmanship with groundbreaking design. The Pearl 63, already celebrated for its innovative design and practicality, will take center stage alongside other esteemed models, including the Pearl 72, Pearl 82, and the flagship Pearl 95.Building on the success of its award-winning predecessor, the Pearl 62, the new Pearl 63 introduces a host of notable advancements. Tailored for discerning owners, this vessel delivers spacious accommodations, effortless handling, and an unparalleled ownership experience.Key Features IncludeEnhanced Aft Cockpit: Equipped with opening side balconies and dual high-low dining tables, this versatile space fosters a strong connection with the sea, making it ideal for entertaining or unwinding. The flip-backrest on the L-shaped sofa transforms the area into a seaview lounge.Revamped Saloon Layout: Now boasting a family-sized dining table, stylish seating options, and a chic chaise longue paired with multipurpose poufs, offering a more relaxed and functional setting.Flexible Tender Garage/Crew Cabin: Complete with a hydraulic swim platform, the tender garage can store either a Williams 285 jet tender or a Seadoo Spark Jet Ski. It can alternatively serve as a crew cabin, catering to diverse operational needs.Generous Guest Accommodations: Unmatched in the 60-foot class, the Pearl 63 sleeps eight guests across four opulent staterooms and three bathrooms. The full-beam master suite, accessed via a private staircase, features his-and-hers wardrobes, expansive hull windows, and a luxurious en-suite bathroom with a Corian sink and shower.High-Performance Engines: For those craving extra power, an optional upgrade to twin Volvo Penta IPS 1350 engines enables speeds of up to 33 knots.Kelly Hoppen Interior Design: Benefitting from fresh hull glazing, the bright interiors offer breathtaking views. Owners can choose between four distinct interior styles crafted by Kelly Hoppen Interiors – Indulgence, Luxury, Modern, and Monochrome – ensuring a personalized ambiance. The saloon is defined by generous glasswork, a well-appointed galley adjacent to the cockpit, and a comfortable lounge zone.Al Fresco Living Spaces: Wide side decks lead to a foredeck lounge with foldaway tables, adjustable sunbeds, and an optional Bedouin-style shade. The flybridge features a sleek hardtop (with an optional electrically-opening segment), a wet bar, barbecue station, and plentiful seating, ideal for sunbathing or hosting events.Advanced Technology: Powered by Volvo IPS propulsion, the Pearl 63 guarantees efficient performance and intuitive control through joystick steering, dynamic positioning, and user-friendly Garmin touchscreen displays. Proportional thrusters simplify docking, enabling confident manoeuvring even in confined marinas.Managing Director Iain Smallridge emphasizes, “The Pearl 63 exemplifies our ongoing pursuit of innovation and refinement. Every detail has been fine-tuned to maximize the owner’s enjoyment at sea, reflecting our dedication to pushing the boundaries of yacht design and usability.”Cenk Efe, Managing Director of Mallorca Marine Group, adds, “Presenting the Pearl 63 at the Palma International Boat Show is a privilege. This vessel encapsulates the sophisticated aesthetics and engineering prowess synonymous with Pearl Yachts, reinforcing our enduring collaboration and shared commitment to excellence.”At the Palma International Boat Show, attendees will have the unique chance to explore the entire Pearl Yachts collection, including the Pearl 63, Pearl 72, Pearl 82, and the majestic Pearl 95. Visitors can witness first-hand the craftsmanship and attention to detail that define the Pearl Yachts brand in the global yachting market.Pearl Yachts was founded in 1998 and has now become one of the UK’s most prominent shipyards. Every Pearl motor yacht is designed and built by experienced craftsmen. Pearl’s fleet consists of the new Pearl 62, the Pearl 80 and the Pearl 95. All newly launched Pearl Yachts are covered by a unique, comprehensive five-year warranty program.Credits: Pearl Yachts
March 31, 2025
In less than a year, this stunning, over-thirty-year-old 52-meter Benetti has been revived through a meticulous refit led by architect Tommaso Spadolini. Yacht Designer Giulia Grassi from the Supernova Design studio played a pivotal role, orchestrating the yacht's remarkable interior transformation. Extensive work encompassed a complete overhaul of the exterior profile, a redesign of common areas, replacement of specific steel plates on the hull, and a total engine rebuild. The project took place at IMS Shipyard in Toulon, France.Tommaso SpadoliniArchitect Tommaso Spadolini reflects on the journey: "The owner fell in love with this Benetti but envisioned refreshing it both technically and aesthetically – inside and out – while retaining its classic character, yet giving it a contemporary edge. Most importantly, he needed a yacht suitable for his large family." Thus began the transformation of the 1994 Benetti 52m, originally named Tommy, into the exclusive, modern Solafide.Main saloon What distinguishes this refit isn’t merely the outcome but the astounding speed of execution. From initial discussions in July 2023 to approvals by December, and relaunch by April 2024, the team pulled off an incredible feat. Tommaso Spadolini and Giulia Grassi collaborated seamlessly with IMS Shipyard to achieve every refit objective.Main saloonSpadolini’s focus centered on modernizing the yacht’s exterior and technological upgrades. "Starting with the original cream color, we switched to white, incorporating dark stripes and stainless-steel grilles for a sleek appearance," Spadolini explains. Key modifications include transforming the main deck’s aft tender storage into a versatile lounge area, installing hatches, and modifying railings to integrate retractable side terraces. They also developed a well-equipped sundeck forward of the helm, including awnings and improved accessibility.Owner's cabin Rebuilding the twin 16-cylinder Deutz engines (each delivering 2,400 hp) posed a major challenge, requiring deck dismantling for their removal. Structural enhancements involved replacing select steel plates on the hull and aluminum panels on the superstructure. The sundeck was reinforced to handle helicopter operations, fitted with movable furniture, and emblazoned with an 'H'-marked teak floor.Electrical systems, navigation aids, and connectivity were updated to match current standards, ensuring the yacht remained future-proof. The existing boat davits were retained for tender transport during extended trips.Upper deck Giulia Grassi faced the daunting task of balancing the yacht’s heritage with modern design innovations. "The owner sought increased seating capacity and better accommodation options," Grassi notes. To address these needs, they executed a comprehensive spatial reconfiguration, integrating custom-built furniture and rethinking partitions. For instance, the main deck dining area underwent a dramatic transformation, swapping built-in furnishings for a larger, family-friendly table. Outdoor zones benefited from tailored cushions and flexible furniture, significantly elevating comfort levels.The main deck was decluttered by removing curtains and bulky fittings, creating an airy atmosphere. Customized seating arrangements, including a sofa with hidden storage and adaptable side tables, ensured ample seating for everyone. The dining room was enlarged by relocating the partition, introducing a striking white onyx floor section beneath the table, flanked by a mood-lighting backlit wall. Thoughtful mirror placement ensures unobstructed sea views from any vantage point.The owner’s suite preserves its traditional charm while gaining subtle enhancements from prior improvements. The upper deck received substantial upgrades, converting the lounge into a multi-purpose guest cabin when not functioning as a media room. An additional VIP cabin was introduced, while the aft and flybridge areas were renovated with climate control and detachable furniture for helicopter landing compatibility.Sun deck"This Benetti 52m is now practically brand-new, boasting top speeds of 21 knots due to its streamlined, high-performance hull," Spadolini adds. "Despite modernization, we maintained a lightweight displacement below 500 tons – exactly 472 tons."Founded in 1873, Benetti is the oldest Italian shipyard specializing in luxury yachts. Benetti designs, builds and sells composite vessels from 29 to 44m and steel and aluminum boats from 37 to over 100m. The fleet consists of five categories: Class, Oasis, B.Yond, B.Now and Custom to meet all the needs of the market. Benetti belongs to the Azimut|Benetti Group, the largest privately owned luxury yachting group in the world.Credits: Benetti
March 31, 2025