Yacht owners that have become active on the business side of the industry have called for active changes in its models during a panel at the Superyacht Forum in Amsterdam. This follows the launch of their platforms aimed at reducing charter by slashing booking fees. "Stop your disrespect." Ahoy Club's Ian Malouf advised the market.
Attending the panel were Australian businessman Ian Malouf, founder of Ahoy Club and fresh of a $578 million exit in the waste management space, Philippe Bacou, founder of Yotha and Matty Zadnikar, founder of SeaNet. All founded yachting businesses in recent years stepping over from yacht ownership. The debate was moderated by Martin Redmayne.
According to Malouf, his primary goal is to improve the market and his secondary one is to make money. "I think we’re portrayed as a one click and you’re there business, but we have a large team and we are a full-service digital platform." Malouf commented. "We have the cheapest structure in the business and we expect it will go lower before it goes higher."
Malouf's 54m Mischief
Historically resistant to change, yachting has reacted defensively in recent quarters to the entry of these new actors. Malouf described their behaviour as "cartel-like". According to Philippe Bacou, the market is responding aggressively due to the platforms reducing commissions.
"When you provide something that is automatic instead of manual it reduces costs. What we are doing is making savings here." Bacou detailed. "Of course, we all want to make money, but it comes down to global satisfaction."
Ahoy Club and Yotha's web-platforms power an online search of available yachts for charter, a digital booking process and communication system with the yacht and their concierge team. Thanks to automation, the companies say they can reduce booking prices by near 15%.
Bacou's 43m Philmi
“Their behaviour has been poor but expected,” Malouf described. “We’ve been treated like we’re coming into an industry of brokers who think they own the boats. Our pricing structure is cheaper and we’re being told by many that it’s not acceptable and that it is an act of price-fixing.”
When a representative from a large brokerage house asked Malouf whether it would have been better to go to industry bodies like MYBA or LYBRA and try to improve the sector from the inside, the Australian businessman responded.
"Sometimes you have to break things to fix things and that’s what needs to happen. You’re talking about joining arms and walking down the road, which we’re witnessing and it’s a behaviour that’s unpalatable. The question of why didn’t we go to the industry is the reason we are here. For you to even ask me that question is a joke."
One of Seanet's Benettis
"You expect me to bend a knee for the incumbent and say, is it ok for me to enter your industry? Well, you don’t own this industry and it needs a shake, is getting a shake and will be shaken by us. What happens in a market is you have a business and competitors come in and compete, and whoever provides the best service for the best price and for the best commodity usually ends up with the best business."
The representative responded, as the market typically retorts, saying large brokerage houses offer a knowledgeable brokers, which can't be matched by these digital platforms. Pointing out Ahoy Club has a concierge team, Malouf went further, saying some central agents won't present valid charters that Ahoy brings to them.
"A few central agents will block a charter from us getting to the owner. Our remedy to that is that we respect your CA agreement until you breach it by not recommending our choice. That’s when we’ll go to the owner – it’s simple and fair. We’ve done over 100 charter contracts so far – we make no money off the small charters but they’ll come through. You talk about building relationships and that’s what we’re doing."
Malouf, Bacou and Zadnikar all encouraged the market at the end of the debate to focus on the end client and not to skim clients for commissions. "Put your commission drive aside and focus more on what the client wants." Zadnikar outlined.
"Stop your disrespect." Malouf added on.
Matty Zadnikar comes from the safety monitoring space, having founded and run Z-Group for over 20 years. In 2014, the group was acquired by American industrial safety group Total Safety, which allowed Zadnikar to transform his yachting hobby into a business. Founding the company, Zadnikar announced an investment of €32 million to jump start SeaNet's fleet in the Med, which is based on a co-ownership model.
Made up of Azimut and Benetti yachts of up to 40 meters, the idea is to give owners an option to buy only part of a yacht and improve its efficiency. On a 93ft Benetti Delfino, priced at €9 million, SeaNet lets you buy a 25% ownership stake for €2.3m with annual running costs of just over €110,000 instead of €450,000. This set up grants buyers a total of 7 weeks of use of that type of boat in the SeaNet fleet for 7 weeks per year.
Ian Malouf built his wealth in waste management in Australia with the DADI Group that was ultimately acquired by Bingo for $578 million earlier this year. With the help of his daughter, Ellie Malouf, the two have now switched their attention over to yachting with Ahoy Club, a market that they're now positioning themselves to try and dominate.
Owner of the 54-meter Mischief, which Malouf is also marketing for charter through Ahoy from €137,650 per week in the off-season, the Australian businessman recently listed the yacht for sale at an asking price of €24 million.
Philippe Bacou also launched his yacht platform, Yotha, in 2018 after 15 years of experience on the ownership and charter side of the market. Earlier in 2018, the French businessman raised an additional €1.4 million from strategic investors to develop and launch Yotha. His 43-meter ISA, Philmi was delivered in 2014.
The 115.1-meter Lürssen superyacht Ahpo has returned to the brokerage market with an asking price of €340 million, making it the most expensive luxury yacht currently listed for sale. Represented by Alex Busher of Edmiston and Moran Yacht & Ship, Ahpo was originally sold as a new build by Moran Yacht & Ship in 2017 to a repeat Lürssen client and began construction under the codename Project Enzo.Completed in 2021 and showcased at the Monaco Yacht Show the following year, Ahpo boasts a striking design by Nuvolari Lenard, featuring trademark half-moon windows and tapered decks. The yacht was last sold in-house by Moran Yacht & Ship in May 2023, believed to be the largest brokerage deal in history.Designed with both exterior and interior detailing on technical and aesthetic fronts, Ahpo offers accommodation for 16 guests in eight staterooms and four staff cabins. The owner's private duplex includes an exceptional gym, while side decks on the sky lounge deck span 100 meters, allowing guests to take strolls in the fresh air without disembarking.Health and wellness are priorities on board, with a nature-themed spa featuring a massage room, Himalayan salt sauna, and a Turkish-style Hammam finished in vibrant mosaics and ivory onyx. Throughout the vessel, nature is a recurring theme, seen in the artwork, the central staircase depicting an olive tree, and the grand dining room themed around water lilies.Technical highlights include twin MTU 20V 4,000hp engines, advanced systems such as a heat recovery mechanism for warming the swimming pool, dynamic positioning, four Quantum fin stabilizers, and controllable-pitch propellers for low-speed manoeuvrability. The 5,257GT superyacht is crewed by 36 and is equipped with two custom 12-meter IC Yacht guest tenders, rescue tenders, and a commercially certified helipad supporting a Sikorsky S-76 helicopter.Credits: Lürssen
April 3, 2025
At its recent annual general meeting, the French Nautical Industries Federation (FIN) announced the introduction of a brand-new Paris-based boat show, set to take place in November 2025.The highly anticipated Paris Nautic Show will run from Wednesday, November 26th, to Sunday, November 30th, 2025, hosted at the prestigious Parc des Expositions du Bourget in northeastern Paris. This announcement follows the cancellation of the initial Nautic-en-Seine boat show, which had been planned for April 2025 along the banks of the River Seine. Market conditions led to the decision to cancel the open-air event, originally intended as a fresh iteration of the longstanding Nautic Paris boat show.The newly organized indoor event will be managed by M2O, FIN's dedicated event subsidiary. FIN emphasized the critical role of a Paris-based boat show in supporting the nautical industry amid challenging economic and political environments, serving as a vital platform to showcase resilience and innovation within the sector.Approximately 350 exhibitors and between 300 to 400 boats are expected to participate, occupying two expansive halls totaling 40,000 square meters. Compared to earlier iterations of Paris-based boat shows, the duration of the event has been streamlined to align better with the global exhibition calendar.The show's leadership team comprises experienced professionals, including Jean-Paul Chapeleau as President, Christophe Vieux as Managing Director, Caroline Popovici as Deputy Commissioner General and Operations Director, and Guillaume Verbrugghe as Deputy Commissioner General and Commercial Director. At the general meeting, they unveiled the event's new branding, including its distinctive logo and marketing materials, marking the official start of commercial activities for the show.Credits: jerileecornelio/unsplash.com
April 2, 2025
The 2014 Sunseeker 28m yacht Play the Game has recently been sold through an in-house deal by Northrop & Johnson. Yacht Broker Ed Dickinson represented the seller, while Matt Palmer brought the buyer. Previously listed at €3,500,000, this vessel is part of the esteemed Sunseeker 28m series.Built in 2014, Play the Game has been meticulously maintained by its sole owner since launch. Its extensive refit history includes a 2022 kitchen renovation, complete reupholstering and new carpeting in 2018, along with a thorough 10-year RINA class survey and MCA commercial compliance update during the winter of 2023. The vessel is fully compliant with modern safety standards.One of the highlights of Play the Game is her expansive flybridge and remarkable volume relative to her size, offering unparalleled space for both indoor and outdoor living. With zero-speed stabilizers ensuring steadiness even when anchored, guests can enjoy every moment aboard without discomfort.Inside, her bright, open-plan design features large windows that flood the interiors with natural light. Warm wooden accents blend harmoniously with subtle blue hues and neutral finishes, creating a welcoming atmosphere. An especially notable feature is the drop-down balcony on the starboard side of the main deck – an ideal setting for intimate dinners or quiet mornings overlooking the sea.Play the Game accommodates up to eight guests across four lavishly appointed staterooms. The full-beam master suite boasts a king-sized bed, ample closet space, a cozy seating area, and a beautifully designed ensuite bathroom. Outdoor spaces are equally breathtaking, including an alfresco dining area on the aft deck, a versatile foredeck lounge with sunpads and a dining table, and a generously sized flybridge featuring two U-shaped lounges, dual wet bars, and a retractable hardtop for customizable sun exposure. A hydraulic swim platform provides effortless access to the water and facilitates smooth tender operations.Powered to reach speeds of up to 23 knots, Play the Game, delivers a truly exceptional experience on the water.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Sunseeker Yachts
April 2, 2025
Ocean Alexander honors Scott Roberton as the recipient of its 2024 Annual Sales Award, celebrating his exceptional achievements, dedication, and contributions to the brand’s success.Roberton’s career is distinguished by his expertise, integrity, and unwavering commitment to client satisfaction. His extensive knowledge of the industry and deep understanding of client needs have led to outstanding sales results and elevated client happiness.Dan Mundy, Head of Global Operations, praised Roberton, stating, "Scott’s professionalism and passion for Ocean Alexander are evident in every transaction. His ability to match clients with their ideal yacht while providing unmatched service makes him a leader in our industry. We are honored to recognize him with this award."With over 25 Ocean Alexander transactions to his name, Roberton has played a crucial role in introducing new owners to the brand, ensuring they experience the exceptional quality, design, and service that define Ocean Alexander.Reflecting on the achievement, Roberton expressed, "It’s an honor to receive this recognition. Ocean Alexander continues to set the standard in yacht design, usability, and service, making it a privilege to represent the brand. I’m grateful for the support of my clients and the entire OA team, and I look forward to another exciting year ahead."Ocean Alexander congratulates Scott Roberton on this well-deserved accolade and extends gratitude to all its sales professionals for their dedication to excellence.Credits: Ocean Alexander
April 2, 2025
Spanish shipyard Maxim Yachts returns to familiar shores as they participate in the Palma International Boat Show from April 30 to May 3. Making their debut at the event, the company showcases the Max 43 Comfort – a dynamic day cruiser capable of achieving speeds up to 45 knots. Designed by Alex Cherigny and engineered by Isonaval, this 13-meter model exemplifies speed and luxury combined.The Max 43 Comfort is powered by twin 440-horsepower Volvo Penta engines, ensuring swift and stable navigation. Its exterior layout is highly adaptable, featuring two foldable tables and four sofas, one of which comes with built-in refrigerators. The ergonomic helm station houses two double seats and a stylish carbon fiber console, outfitted with state-of-the-art marine technology, including dual 16-inch Garmin screens and 11 analog gauges.The onboard galley is fitted with a ceramic cooktop, sink, and two large refrigerators, with optional upgrades available such as additional refrigerators and an ice maker. Adjacent to the galley is a flexible dining area equipped with a double table and cozy side seating. Inside, the interiors, adorned with high-quality finishes, house a spacious double cabin capable of sleeping up to four guests. The cabin also boasts one of the tallest ceilings in its class, emphasizing both comfort and practicality.Established just last year, Maxim Yachts has quickly made waves in the industry, marking their presence at prestigious global events. Their participation in the Palma Boat Show signifies their commitment to growth and innovation, as they join approximately 300 exhibitors representing the best in maritime craftsmanship.Credits: Maxim Yachts
April 1, 2025