Yacht owners that have become active on the business side of the industry have called for active changes in its models during a panel at the Superyacht Forum in Amsterdam. This follows the launch of their platforms aimed at reducing charter by slashing booking fees. "Stop your disrespect." Ahoy Club's Ian Malouf advised the market.
Attending the panel were Australian businessman Ian Malouf, founder of Ahoy Club and fresh of a $578 million exit in the waste management space, Philippe Bacou, founder of Yotha and Matty Zadnikar, founder of SeaNet. All founded yachting businesses in recent years stepping over from yacht ownership. The debate was moderated by Martin Redmayne.
According to Malouf, his primary goal is to improve the market and his secondary one is to make money. "I think we’re portrayed as a one click and you’re there business, but we have a large team and we are a full-service digital platform." Malouf commented. "We have the cheapest structure in the business and we expect it will go lower before it goes higher."
Malouf's 54m Mischief
Historically resistant to change, yachting has reacted defensively in recent quarters to the entry of these new actors. Malouf described their behaviour as "cartel-like". According to Philippe Bacou, the market is responding aggressively due to the platforms reducing commissions.
"When you provide something that is automatic instead of manual it reduces costs. What we are doing is making savings here." Bacou detailed. "Of course, we all want to make money, but it comes down to global satisfaction."
Ahoy Club and Yotha's web-platforms power an online search of available yachts for charter, a digital booking process and communication system with the yacht and their concierge team. Thanks to automation, the companies say they can reduce booking prices by near 15%.
Bacou's 43m Philmi
“Their behaviour has been poor but expected,” Malouf described. “We’ve been treated like we’re coming into an industry of brokers who think they own the boats. Our pricing structure is cheaper and we’re being told by many that it’s not acceptable and that it is an act of price-fixing.”
When a representative from a large brokerage house asked Malouf whether it would have been better to go to industry bodies like MYBA or LYBRA and try to improve the sector from the inside, the Australian businessman responded.
"Sometimes you have to break things to fix things and that’s what needs to happen. You’re talking about joining arms and walking down the road, which we’re witnessing and it’s a behaviour that’s unpalatable. The question of why didn’t we go to the industry is the reason we are here. For you to even ask me that question is a joke."
One of Seanet's Benettis
"You expect me to bend a knee for the incumbent and say, is it ok for me to enter your industry? Well, you don’t own this industry and it needs a shake, is getting a shake and will be shaken by us. What happens in a market is you have a business and competitors come in and compete, and whoever provides the best service for the best price and for the best commodity usually ends up with the best business."
The representative responded, as the market typically retorts, saying large brokerage houses offer a knowledgeable brokers, which can't be matched by these digital platforms. Pointing out Ahoy Club has a concierge team, Malouf went further, saying some central agents won't present valid charters that Ahoy brings to them.
"A few central agents will block a charter from us getting to the owner. Our remedy to that is that we respect your CA agreement until you breach it by not recommending our choice. That’s when we’ll go to the owner – it’s simple and fair. We’ve done over 100 charter contracts so far – we make no money off the small charters but they’ll come through. You talk about building relationships and that’s what we’re doing."
Malouf, Bacou and Zadnikar all encouraged the market at the end of the debate to focus on the end client and not to skim clients for commissions. "Put your commission drive aside and focus more on what the client wants." Zadnikar outlined.
"Stop your disrespect." Malouf added on.
Matty Zadnikar comes from the safety monitoring space, having founded and run Z-Group for over 20 years. In 2014, the group was acquired by American industrial safety group Total Safety, which allowed Zadnikar to transform his yachting hobby into a business. Founding the company, Zadnikar announced an investment of €32 million to jump start SeaNet's fleet in the Med, which is based on a co-ownership model.
Made up of Azimut and Benetti yachts of up to 40 meters, the idea is to give owners an option to buy only part of a yacht and improve its efficiency. On a 93ft Benetti Delfino, priced at €9 million, SeaNet lets you buy a 25% ownership stake for €2.3m with annual running costs of just over €110,000 instead of €450,000. This set up grants buyers a total of 7 weeks of use of that type of boat in the SeaNet fleet for 7 weeks per year.
Ian Malouf built his wealth in waste management in Australia with the DADI Group that was ultimately acquired by Bingo for $578 million earlier this year. With the help of his daughter, Ellie Malouf, the two have now switched their attention over to yachting with Ahoy Club, a market that they're now positioning themselves to try and dominate.
Owner of the 54-meter Mischief, which Malouf is also marketing for charter through Ahoy from €137,650 per week in the off-season, the Australian businessman recently listed the yacht for sale at an asking price of €24 million.
Philippe Bacou also launched his yacht platform, Yotha, in 2018 after 15 years of experience on the ownership and charter side of the market. Earlier in 2018, the French businessman raised an additional €1.4 million from strategic investors to develop and launch Yotha. His 43-meter ISA, Philmi was delivered in 2014.
One of the leading brands in the world’s yachting industry, Azimut/Benetti Group, has closed fiscal 2018/19 while celebrating its fiftieth anniversary with value of production standing at €900 million, up about 10% on last year. Furthermore, 260 units were delivered within the period, continuing the excellent performance put in last season.The leading market for the company is the United States, where Azimut Yachts is the top-selling brand in the segment over 40 feet. Taken as a whole, the Americas represent 50% of the total, followed by Europe (29%), the Middle East and Africa (14%), and Asia Pacific with 7%.What is more, megayachts have played a central role in Group performance, with total sales of 51 units combined by 35 Azimut Yachts and 16 Benettis. In what is a consolidated strategy now, the company has successfully exploited this trend to extend and renew its range of products, positioning it where itself at the top of the Global Order Book.38m Azimut Grande TrideckIn the meantime, the company has launched several premieres during the Cannes Yachting Festival 2019. The three new vessels included Azimut S10, S8 and 78 Fly, and a 38-metre trideck.The latter, 38-metre Trideck, is the largest yacht ever built by Azimut Yachts, of which three units have already been sold off-plan, followed by a 30-meter Magellano collection flagship.The latest brand’s premiere will feature interior volume under 300GT with a semi planning hull and anticipated top speed of 24 knots. 38m Azimut Grande TrideckHighlighted by exterior design from Alberto Mancini and interiors from Antonio Salvagni, the yacht will be available for various interior layouts offering either five or six cabins. Other features include an open beach area, a full lounge on the main deck and dining area on the upper deck.Turning to Benetti, the Group’s Fiftieth Anniversary year saw the record-breaking launch of three giga yachts within just 100 days, with the 108-metre flagship superyacht FB275 delivered to Australian casino tycoon James Packer in July and two others awaiting deliveries.Benetti sold 10 yachts within last 60 days alone, gearing up to extend its range, adding not only new models but new product families, too.Meanwhile, the storied and successful Class line will have a new flagship in 2020, the new Diamond 145, as well as being joined by the new Oasis line inspired by a concept based on glamorous luxury. Three units have already been sold of the first 40-metre model in the line, which will be available next year. Among others, one of the recent deals was closed with US powerboat champion, who bought the first 40-metre.40m superyacht Oasis BO101 What is more, Benetti is ready to start working on a new collection that pays tribute to the brand’s storied past. After two years of project analysis, Benetti rediscovers the appeal and luxury of the 1960s and yachts built from steel, reinventing a product category of timeless yachts that will stay up-to-date for their entire lifetimes. The collection will be made up of three models (30, 37 and 44 meters) with the 37-meter yacht planned for launch in 2021.In order to implement this ambitious programme, the Group expects to invest €115 million over the next three years to develop new products and upgrade production capacity.The launch of Benetti FB275Giovanna Vitelli, Azimut/Benetti Group Vice President, expressed:This wonderful year has made me both happy and proud, as well as keeping us busy on so many fronts: new collaborations, new products, the Giga Season, our Azimut S6 at Times Square, and so many moments with our customers all around the world, who have testified to their confidence and esteem.
September 16, 2019
Following the launch in May 2019 and successful sea trials in the North Sea, the leading German builder Abeking & Rasmussen has delivered the 80-metre superyacht Excellence to her owner. The vessel is currently on her way to Monaco Yacht Show 2019, where she will make her international debut.<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/B0kzEltA0oo/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/B0kzEltA0oo/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B0kzEltA0oo/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">Публикация от ABEKING & RASMUSSEN (@abekingyachts)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-07-31T08:47:40+00:00">31 Июл 2019 в 1:47 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>The vessel is believed to be owned by Herb Chambers, American billionaire and the owner of a network of six dozen dealerships in Massachusetts. He is also famous for his collection of exotic cars. The automotive dealership mogul estimated at $1.5 billion by Forbes.The sixth largest vessel of Abeking & Rasmussen, Excellence features both exteriors and interiors developed by the UK-based design studio Winch Design. Her framework relies on the same technical platform as the 81-metre Grace (ex. Kibo), featuring a 12.6- metre beam and a maximum draught of 3.5 metres.<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/B0dUkJBAjwv/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/B0dUkJBAjwv/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B0dUkJBAjwv/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">Публикация от ABEKING & RASMUSSEN (@abekingyachts)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-07-28T11:06:25+00:00">28 Июл 2019 в 4:06 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>Key exterior trademark of the vessel is her striking and angular reverse bow, offering a silhouette comparable to a spaceship. Her exterior lines draw the eye to the bridge and owner’s decks surrounded by curved floor-to-ceiling mirrored glass, blurring the distinction between the upper deck and the panoramic skylounge.With accommodation capacity for 14 guests, Excellence offers a swimming pool and platform, as well as Jacuzzi and sprawling beach club and impressive limousine tenders.Hans Schaedla, CEO of Abeking & Rasmussen, stated earlier: We are very proud of this extraordinary yacht and our exceptional workforce, who mastered all requirements bravely. Never before have glass panels been installed in these dimensions. The unusual lines also repeatedly presented employees with major challenges.The 80-metre Excellence is the sixth Chambers’s vessel. Two other Abeking superyachts, the 61-metre Excellence V built for Chambers and the 78-metre Eminence, were sold in May and August 2019, respectively.
September 13, 2019
The 92-metre Feadship superyacht Aquarius launched in 2016 has been listed for sale. The vessel is believed to have been owned by US real estate businessman and entertainment magnate Steve Wynn.Luxury casino and industry entrepreneur, Steve Wynn created some of Las Vegas' most notable landmarks, including The Mirage, Treasure Island, Bellagio and Wynn Las Vegas. He also played a pivotal role in the resurgence and expansion of the Las Vegas Strip in the 1990s. At the moment, his net worth is estimated at $3.1 billion (Forbes).First known as Project Touchdown, the superyacht became Steve Wynn's newest flagship, replacing his previous 67-metre Amels Aquarius (which was eventually sold in November 2015 after several price reductions, at an asking price of €53,000,000). The 92-metre features exteriors and interiors by Sinot Exclusive Yacht Design, along with naval architecture by De Voogt. Aquarius' key features include a helipad on the bow, a beauty salon, a large pool on the aft main deck, a gym, massage and therapy room, Jacuzzi and large outdoor deck spaces.The superyacht is also highlighted with a water-level bar under her glass-bottom pool. When a party starts, the large pool can be transformed into a dancefloor. Her spacious swim platform meanwhile offers direct access to the guest gym with fold-down terrace and a beach club adjacent to a massage and beauty salon.As for the accommodation, 14 guests can be carried on board in 7 suites, including 6 VIP-suites forward on the main deck and an owner's suite on the upper deck. Speed wise, Aquarius is capable of 17 knots.
September 12, 2019
Dutch yacht builder Damen has announced a new order for a 75-metre bespoke support vessel. She will become the largest Damen Yacht Support built when delivered in 2022. The model will feature customised in-house design based on the newly developed YS 7512 model in the Damen Yacht Support range.Wright Maritime Group, the consultant on the custom design and technical development, will supervise the project on behalf of the client.The 75-metre will have a beam of 12 metres and a volume of approximately 1,900 GT. She will hangar a helicopter with a D14 value, has state-of-the-art environmental equipment and capacity for containerised emergency relief support equipment together with a wide range of specialised marine gear and tenders. The vessel will be able to accommodate up to 45 people including crew, specialist staff and guests.Rob Luijendijk, Director Sales at Amels and Damen has commented:At the time of delivery she will be the 17th Yacht Support delivered. She will also be the largest to date, which I think continues to show the scalability of the support solution for large superyachts. We are very excited to start construction and can’t wait to see this beautiful Yacht Support on the water in 2022.55.5-metre support vessel B3The YS 7512 represents the largest yacht support offered in DAMEN’s range of purpose-built support yachts. Yachts Supports are designed to carry and operate all the tenders, toys, helicopters and dive equipment that owners want, without compromising luxury spaces on the mother yacht.Being one of the leading yacht support manufacturers, the Dutch yard has recently delivered the 55.5-metre support yacht B3 and launched the 46-metre support vessel Joy Rider.
September 12, 2019
On the 10th of September 2019 at 15:30 local time, the 90-metre Corsair-built superyacht Nero listed to port in a dry dock No. 1 at the Amico & Co refit yard in Genova during drydock operations. According to the official statement by the yacht's managers Döhle Yachts, Nero came to rest at an angle of about 30 degrees within the dock. The news has been received from the Fire Department with the following Tweet: «a yacht leans in a dry dock in the port of #Genova: rescued and evacuated by #vigilidelfuoco some people, who were slightly injured, aboard the boat. Safety work in progress.»The official statement indicates that the yacht did not contact the dock wall and appears to have suffered only minimal damage, though the surveys and inspections are ongoing. According to the statement, the crew left the superyacht safely after the incident and there were no serious injuries sustained.Italian newspaper Primocanale.it, the incident might have been caused by a support panel giving way when the yacht was being relaunched. However, the cause of the accident is under investigation. No pollution or risk to the environment has been reported. Delivered in 2008 by Chinese builder Corsair, Nero was designed by Neil Taylor with naval architecture by Imt Marine Consultants. She offers accommodation for up to 12 guests across six cabins, along with a crew of 20. Nero features a master duplex suite with ensuite bath and shower rooms, a private sundeck and swimming pool.Being a popular charter vessel in the Mediterranean in summer and in the Carribbean in winter, Nero features the authentic charm and elegance of the glamorous 1920's, complete with the state-of-the-art technology of a modern class vessel. Following her extensive refit in 2016, Nero features a beautiful interior by renowned designer, Laura Pomponi, combining contemporary and classic design.Nero was commissioned by London-born entrepreneur Neil Taylor who had originally intended to restore a yacht from J.P. Morgan's era but, when he was unable to find one that met his requirements, he set out to build a modern replica. The superyacht won the Boats International Award in 2019 in the category of the best motor yachts over 75 metres. Nero boasts a cruising speed of 14 knots, a top speed of 16 knots and a range of 3,800 miles thanks to its 176,000-litre fuel tanks. For on-board entertainment, Nero has state-of-the-art AV systems, a cinema room with Dolby digital audio, outdoor cinema on the back deck, satellite TV, satellite and cellular communication services, Wi-Fi internet access and superfast band wide.To get off the ground, the superyacht disposes of, among others, a 9.5-metre Corsair classic tender perfectly in style with the mother-ship.
September 11, 2019