Yacht owners that have become active on the business side of the industry have called for active changes in its models during a panel at the Superyacht Forum in Amsterdam. This follows the launch of their platforms aimed at reducing charter by slashing booking fees. "Stop your disrespect." Ahoy Club's Ian Malouf advised the market.
Attending the panel were Australian businessman Ian Malouf, founder of Ahoy Club and fresh of a $578 million exit in the waste management space, Philippe Bacou, founder of Yotha and Matty Zadnikar, founder of SeaNet. All founded yachting businesses in recent years stepping over from yacht ownership. The debate was moderated by Martin Redmayne.
According to Malouf, his primary goal is to improve the market and his secondary one is to make money. "I think we’re portrayed as a one click and you’re there business, but we have a large team and we are a full-service digital platform." Malouf commented. "We have the cheapest structure in the business and we expect it will go lower before it goes higher."
Malouf's 54m Mischief
Historically resistant to change, yachting has reacted defensively in recent quarters to the entry of these new actors. Malouf described their behaviour as "cartel-like". According to Philippe Bacou, the market is responding aggressively due to the platforms reducing commissions.
"When you provide something that is automatic instead of manual it reduces costs. What we are doing is making savings here." Bacou detailed. "Of course, we all want to make money, but it comes down to global satisfaction."
Ahoy Club and Yotha's web-platforms power an online search of available yachts for charter, a digital booking process and communication system with the yacht and their concierge team. Thanks to automation, the companies say they can reduce booking prices by near 15%.
Bacou's 43m Philmi
“Their behaviour has been poor but expected,” Malouf described. “We’ve been treated like we’re coming into an industry of brokers who think they own the boats. Our pricing structure is cheaper and we’re being told by many that it’s not acceptable and that it is an act of price-fixing.”
When a representative from a large brokerage house asked Malouf whether it would have been better to go to industry bodies like MYBA or LYBRA and try to improve the sector from the inside, the Australian businessman responded.
"Sometimes you have to break things to fix things and that’s what needs to happen. You’re talking about joining arms and walking down the road, which we’re witnessing and it’s a behaviour that’s unpalatable. The question of why didn’t we go to the industry is the reason we are here. For you to even ask me that question is a joke."
One of Seanet's Benettis
"You expect me to bend a knee for the incumbent and say, is it ok for me to enter your industry? Well, you don’t own this industry and it needs a shake, is getting a shake and will be shaken by us. What happens in a market is you have a business and competitors come in and compete, and whoever provides the best service for the best price and for the best commodity usually ends up with the best business."
The representative responded, as the market typically retorts, saying large brokerage houses offer a knowledgeable brokers, which can't be matched by these digital platforms. Pointing out Ahoy Club has a concierge team, Malouf went further, saying some central agents won't present valid charters that Ahoy brings to them.
"A few central agents will block a charter from us getting to the owner. Our remedy to that is that we respect your CA agreement until you breach it by not recommending our choice. That’s when we’ll go to the owner – it’s simple and fair. We’ve done over 100 charter contracts so far – we make no money off the small charters but they’ll come through. You talk about building relationships and that’s what we’re doing."
Malouf, Bacou and Zadnikar all encouraged the market at the end of the debate to focus on the end client and not to skim clients for commissions. "Put your commission drive aside and focus more on what the client wants." Zadnikar outlined.
"Stop your disrespect." Malouf added on.
Matty Zadnikar comes from the safety monitoring space, having founded and run Z-Group for over 20 years. In 2014, the group was acquired by American industrial safety group Total Safety, which allowed Zadnikar to transform his yachting hobby into a business. Founding the company, Zadnikar announced an investment of €32 million to jump start SeaNet's fleet in the Med, which is based on a co-ownership model.
Made up of Azimut and Benetti yachts of up to 40 meters, the idea is to give owners an option to buy only part of a yacht and improve its efficiency. On a 93ft Benetti Delfino, priced at €9 million, SeaNet lets you buy a 25% ownership stake for €2.3m with annual running costs of just over €110,000 instead of €450,000. This set up grants buyers a total of 7 weeks of use of that type of boat in the SeaNet fleet for 7 weeks per year.
Ian Malouf built his wealth in waste management in Australia with the DADI Group that was ultimately acquired by Bingo for $578 million earlier this year. With the help of his daughter, Ellie Malouf, the two have now switched their attention over to yachting with Ahoy Club, a market that they're now positioning themselves to try and dominate.
Owner of the 54-meter Mischief, which Malouf is also marketing for charter through Ahoy from €137,650 per week in the off-season, the Australian businessman recently listed the yacht for sale at an asking price of €24 million.
Philippe Bacou also launched his yacht platform, Yotha, in 2018 after 15 years of experience on the ownership and charter side of the market. Earlier in 2018, the French businessman raised an additional €1.4 million from strategic investors to develop and launch Yotha. His 43-meter ISA, Philmi was delivered in 2014.
Camper & Nicholsons has been appointed central agent for the sale of the 40.05-meter Sunseeker motor yacht Berco Voyager. Built in 2018, the vessel is offered at €13.9 million with VAT paid. Sales advisor Maël Fiolet is handling the listing.The yacht represents one of the final hulls in Sunseeker's 131 series, featuring upgraded interiors and specifications exceeding standard models. The current owner has maintained the vessel with additional custom features distinguishing it from sisterships.Berco Voyager accommodates 10 guests across five cabins with crew quarters for seven personnel. The yacht has demonstrated charter operational capability and includes extended engine warranty coverage.Currently located in Sardinia, the vessel will relocate to Southern France for the upcoming show season. The listing presents a rare opportunity to acquire a 40-meter Sunseeker with proven charter history and comprehensive maintenance records.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Camper & Nicholsons
August 20, 2025
American shipyard Hargrave Custom Yachts has unveiled a new 36.5-meter design in its 120 Series, featuring exterior and interior styling by Italian designer Patrizio Facheris. The raised pilothouse model represents a departure from the yard's typical in-house design approach.Constructed in carbon-reinforced E-glass epoxy composite, the yacht meets RINA Pleasure classification standards. The vessel accommodates 12 guests and 7 crew members, with a 7.6-meter beam and 1.9-meter draft. Light displacement measures 130 tons.Performance specifications include twin Caterpillar C32 engines producing 1,900 horsepower each, enabling a maximum speed of 21.5 knots and a cruising range of 945 nautical miles. The electrical system incorporates twin Northern Lights 56kW generators with 120/208 VAC power distribution and 24V DC engine starting.Exterior finishes feature hand-laid Burmese teak decking with non-skid paint options. Hull and superstructure coatings utilize AWLGRIP and International products for durability.Hargrave includes a six-month management package with each sale. The vessel remains available for inspection ahead of its Cannes showing.Credits: Hargrave Custom Yachts
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Damen Yachting has simultaneously delivered two vessels to a single owner: the 60-meter Xplorer After You and the 53-meter Yacht Support Emotional. Both yachts were constructed at Damen's Antalya shipyard with Dutch engineering support and brokered by TWW Yachts.The Xplorer 60 is designed for global exploration ranging from polar regions to Mediterranean destinations. The Yacht Support vessel provides additional crew accommodations, toy storage, and helicopter facilities to complement the main yacht's operations.Jorrit Pilaar, Damen Yachting Sales Manager, stated: "It was an absolute pleasure working with the team of TWW Yachts over the last months to get the first Xplorer 60 and the 53-metre Yacht Support ready for delivery."Enrique Tintore, Product & Design Manager, added: "This double delivery is a landmark moment for Damen Yachting," acknowledging collaboration between the company's Antalya and Vlissingen facilities.David Westwood, CEO of TWW Yachts, noted: "Their technical proficiency and reliability as a supplier allowed us to focus on the Owner's priorities with complete confidence."Both vessels will appear at next month's Monaco Yacht Show before beginning operational service. The delivery represents Damen Yachting's continued expansion in the expedition yacht and support vessel market segments. The Xplorer series (formerly SeaXplorer) and Yacht Support vessels complement Damen's existing Amels superyacht portfolio.Damen Yachting, the yacht-building division of Damen Shipyards Group, employs approximately 500 professionals across its Amels, SeaXplorer, and Yacht Support vessel programs. No purchase price was disclosed for the new build.Credits: Damen Yachting
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Tureddi Group has sold the first superyacht under its recently established Tureddi Yachts brand. The 36-meter Azzurra is currently under construction with delivery scheduled for 2027. Worth Avenue Yachts brokered the sale and will provide project management during construction.The steel and aluminum yacht features exterior design by Italian studio Giamboi Design and naval architecture by Dutch firm Van Oossanen Naval Architects. The interior designer remains undisclosed, described only as a "renowned international design house" by the shipyard.Project details remain confidential, though the yard references a "wide beam, generous volume and high-level specification" incorporating latest marine technologies. Worth Avenue Yachts' Europe managing partner Mathieu Bardon stated: "This sale represents an incredible collaboration between all parties involved, supported by the trust of the buyer through a long-standing relationship."The sale marks Tureddi Group's transition from component supplier to independent yacht builder after 40 years in the marine industry. Company president Alessandro Tureddi noted the significance of this milestone for the family-owned business.The Italian shipyard recently expanded its portfolio with two new designs currently available for sale. Construction progresses at Tureddi's facility with the Azzurra representing the brand's inaugural superyacht project.Credits: Tureddi Group
August 19, 2025
William J. Healey, co-founder and former president of Viking Yacht Company, passed away on August 14, 2025 at Shore Medical Center in Somers Point, New Jersey. He was 97 years old.Healey established Viking Yacht Company with his late brother Robert T. Healey Sr. on April 1, 1964, building the New Gretna-based operation into a leading manufacturer in the recreational marine industry. Under his leadership, the company became known for its luxury yacht production and innovative workplace practices.Healey maintained direct relationships with employees, personally greeting workers by name as they left the factory each evening. He implemented comprehensive employee benefits including an on-site health department providing free medical care to workers and their families.The industrialist pioneered several manufacturing advancements, including a tri-generation facility for power generation, wastewater treatment systems, and early adoption of computer numerical control technology. He oversaw installation of solar panels on company buildings and invested in advanced manufacturing equipment including a $1 million five-axis CNC router.Healey retired in October 2013, succeeded by his son Patrick, but maintained regular presence at the New Gretna facility. His brother and co-founder Robert Healey Sr., who led the successful campaign to repeal the federal luxury tax on yachts, predeceased him in 2021.Viking Yacht Company continues operations under family leadership, maintaining its position in the luxury yacht market. The company's New Jersey facility remains one of the largest yacht manufacturing operations in the United States.Credits: Viking Yacht
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