If you've ever been to the MIPIM real estate show or the Cannes Lions advertising festival, you've probably seen some of the most famous brands such as MailOnline or Yahoo chartering a superyacht to act as their local headquarters.
Booked up to 9 months in advance, according to Bespoke Yacht Charter Broker, Alexander Coles, event charters offer a myriad of advantages for such companies during these trade shows. Synonymous with wealth and power, the yacht itself can act as a canvas for a company's brand, significantly increasing its standing during the show through the use of banners, flags, custom carpets and lots more.
Yachts can also act as a relatively affordable type of accommodation for key company employees during a time when hotel rates go through the roof, such as during the MIPIM in Cannes. A yacht berthed near the Palais des Festivals also provides a ton of space for client meetings during trade shows with most yachts boasting at least 5 meeting areas. Some yachts can also be used for large presentations on the sundeck with full A/V equipment.
Chartering a yacht for such an event also allows to completely dodge the hassle of trying to book a table at a trendy restaurant by letting you host your own private lunches and dinner on your yacht.
Using a combination of the yacht and the quay, we have arranged cocktail parties at MIPIM for in excess of 500 people!
Alexander Coles, Charter Broker, Bespoke Yacht Charter
Bespoke Yacht Charter, thanks to their 14 years of experience with event charters, are in fact able to handle everything you need from identifying the best suited yacht for your company to handling berth applications and briefing the crew. To ensure a smooth experience, it's however necessary to plan ahead the number of guests and number of events to be held during the show.
The majority of yachts can easily welcome 25-30 guests on board for cocktails with most welcoming 60 on board at any one time. In so many cases, the older yachts are the most seasoned when it comes to events charters and are used to welcoming on board large numbers.
Alexander Coles, Charter Broker, Bespoke Yacht Charter
To ensure the best possible location in the marina, it's also necessary to book such charters in advance as berths are allocated on a first come, first served basis by local port authorities. Many companies in fact book their berths a year in advance.
Most yachts will require arrangements to be made with large event caterers as their own chefs might be unable to handle large crowds. The choice of the caterer is key in a successful event charter according to Bespoke Yacht Charter as they provide the crew with additional storage space and man power. Entertainment is also an important factor for such events and options are limitless, ranging from DJs to magicians to beauty treatments.
Surprisingly, one of the most in demand features for such charters has become the possibility to cruise on the yacht during the event. Companies now want to treat their VIP clients to private lunches at anchor or to sunset cruises along the coast. Whilst most yachts are only able to transport 12 guests onboard, SOLAS classified ones can carry up to 36 guests and might be more suited for some charters.
Sponsored by Bespoke Yacht Charter.
T. +44 20 7368 3328
Spanish builder Maxim Yachts will present its 13-meter Max 43 Comfort daycruiser at the upcoming Cannes Yachting Festival. The yacht features design by Alex Cherigny and naval engineering by Isonaval, constructed with a fiberglass hull reinforced by carbon fiber components in structural areas.The vessel's twin Volvo Penta D6 440 engines deliver a top speed of 45 knots. The carbon fiber hardtop shelters a helm station equipped with dual 16-inch Garmin displays and eleven analog gauges. Below deck, two double cabins provide accommodation, with the forward master cabin offering additional storage space.The main salon contains an L-shaped convertible sofa and a fully-equipped galley with ceramic cooktop, stainless steel sink, and capacity for multiple refrigerators. Teak decking covers all exterior surfaces, including the bow and stern sunbathing areas with removable cushions. The aft section incorporates fold-down terraces that increase total beam width by 1 meter when deployed.Entertainment systems include a JL Audio setup with eight speakers and two amplifiers. The yacht's construction utilizes vacuum-bagged fiberglass laminates with carbon fiber reinforcements in high-stress areas. This marks Maxim Yachts' first participation at the Cannes show following previous appearances at Genoa and other international boat exhibitions. Credits: Maxim Yachts
July 29, 2025
Azimut has unveiled its new 38.2-meter Grande Trideck superyacht, marking a design evolution for the Italian builder's flagship series. The vessel features interiors by Milan-based studio m2atelier, implementing their "Barefoot Luxury" concept focused on informal sophistication.The exterior design by Alberto Mancini retains Azimut's characteristic sleek profile while incorporating new elements like a recessed foredeck pool with integrated chaise lounge. The interior architecture emphasizes clean geometries, with straight horizontal and vertical lines creating an expanded sense of space. Diagonal elements appear selectively to establish intimate areas within the open layout.Notable interior features include a signature "Unveiling Wall" in the main salon - a motorized panel of vertical wood slats that slides open to reveal a hidden television. Floor-to-ceiling glazing throughout guest areas maintains visual connections to the seascape. The owner's suite utilizes layered glass partitions to preserve sightlines while ensuring privacy.Custom furniture pieces designed by m2atelier and manufactured by Giorgetti follow the Integral Design approach, ensuring stylistic continuity throughout all interior elements. The Sky Lounge incorporates a convertible hi-lo table that transforms the space between lounge, dining area and media room configurations."Light becomes the invisible thread that connects every environment," explained m2atelier founders Marijana Radovic and Marco Bonelli. The lighting design uses concealed LED strips and strategic window placement to accentuate material textures and spatial volumes.The Grande Trideck represents the first of three new models in Azimut's redesigned Grande series, with two additional yachts scheduled for debut at the September 2025 Cannes Yachting Festival. Technical specifications including propulsion systems and performance data remain undisclosed at this stage.Azimut's Product Design Director Federico Lantero described the project as creating "an atmosphere that evolves with those who experience it" rather than focusing on traditional displays of luxury. The design separates crew circulation routes while maintaining visual openness in all guest areas.Azimut Yachts is an Azimut Benetti Group brand. With its Atlantis, Magellano Flybridge, S, Verve and Grande collections, Azimut offers the widest range of 10 to 40 meters.Credits: Azimut Yachts
July 28, 2025
Ferretti Group's Pershing brand has introduced the GTX70, the smallest model in its Sport Utility Yacht series, measuring 21.76 meters (71'4") in length with a 5.42-meter (17'9") beam. The yacht made its world premiere during Pershing's 40th anniversary celebrations in Capri, Italy.Developed through collaboration between the Ferretti Group Product Strategy Committee led by Piero Ferrari, Vallicelli Design, and the Group's Engineering Department, the GTX70 was constructed at the Ferretti Group's Plug and Mould facility in Mondolfo. The yacht represents a more compact interpretation of Pershing's GTX concept, combining sporty performance with increased livability compared to similar-sized vessels.The GTX70 is powered by three Volvo Penta D13 IPS1200 engines, each producing 900 horsepower. Preliminary performance data indicates a top speed of 36 knots and a cruising speed of 30 knots. The propulsion system incorporates Volvo IPS electro-hydraulic steering and is complemented by Humphree Interceptor trim control and Seakeeper gyroscopic stabilizers. The yacht holds CE Class A certification, the highest safety rating for vessels under 24 meters.Exterior spaces feature a two-level stern configuration with a 23-square-meter beach area that expands to nearly 8 meters in beam when side terraces are deployed. The swim platform utilizes dual linear lift technology, functioning both as a tender launch platform and an extended lounge area. The main deck offers 10% more interior space than comparable models, while exterior areas are 30% larger.Accommodations include three cabins for six guests: a full-beam master suite amidships with walk-in wardrobe, a forward VIP cabin, and a guest cabin with crosswise bed arrangement. Crew quarters forward contain two bunk beds and a separate bathroom. Interior design emphasizes spatial perception through mirrored surfaces and LED lighting strips by Altraluce.The 16-square-meter sportbridge divides into three functional areas: a sunbathing space aft, central dining section with L-shaped sofa and extendable table, and forward helm station. The area can be shaded by either a standard awning or an optional carbon fiber bimini top.Notable features include a main deck galley with retractable glass panel connecting to the cockpit, and a helm station with pillarless windscreen for 360-degree visibility. The bow area can be configured with either sun pads or a dinette featuring a convertible table.Construction utilized Pershing's plug and mould technology, with the hull and superstructure built at the Mondolfo facility dedicated to GTX series production. The yacht's design maintains signature GTX elements including the near-vertical bow and arch-shaped profile while introducing more compact proportions.The GTX70 joins the Pershing lineup as the brand's third GTX model, following the GTX80 and GTX116. Its debut coincides with Pershing's 40th anniversary year, marking the brand's continued expansion into the sport cruiser segment.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
July 28, 2025
Northrop & Johnson has listed the new-build 26.5-meter explorer yacht Project Mako Shark for EUR6,825,000, with Yacht Broker Deniz Kaymaz representing the sale. The steel-hulled vessel, designed by Rıza Tansu and built by Tufan and Yachting Co., features a naval-inspired design with a 7.63-meter beam and shallow 1.8-meter draft.Powered by twin Cummins X15 600hp heavy-duty diesel engines, the yacht achieves a maximum speed of 12 knots with a cruising speed of 11 knots. The propulsion system delivers an exceptional 4,500-nautical-mile range at an economical 8 knots, supported by 28,000-liter fuel tanks. Engine room insulation ensures quiet operation at 58 dB in guest areas during cruising.The interior showcases marine-grade oak paneling with matte finishes, complemented by tempered glass partitions and stainless steel accents. Guest accommodations include a full-beam main deck master suite with office area and marble-clad rain shower. Four additional cabins (two VIP doubles, one twin, and one convertible) feature en-suite bathrooms with anti-fog mirrors and teak flooring.Common areas utilize scratch-resistant synthetic leather upholstery and shock-absorbing decking materials. The galley is equipped with commercial-grade Miele appliances and corrosion-resistant fixtures.The yacht offers two layout options: a crew-operated version with upper deck helm station or an owner-operated configuration with private sky lounge. Exterior spaces include an aft deck dining area with weather-resistant furniture, a convertible foredeck lounge with sunbed padding, and an upper deck with non-slip teak surfaces.Project Mako Shark's classification includes RINA Comfort Class certification for noise and vibration levels. The vessel is currently available for purchase with delivery scheduled for Q2 2026.Credits: Northrop & Johnson
July 28, 2025
The 42.2-meter motor yacht Song of Songs has entered the market at EUR22,888,000 through Camper & Nicholsons, with Chief Commercial Officer Asia Julien Solari and Sales Broker Della Pearce representing the central agency. The vessel is also available for charter in Southeast Asia.Constructed in 2023 by Heysea Yachts as the first model on their Asteria 139 platform, Song of Songs was designed in collaboration with VYD Studio. The 431GT yacht features a semi-displacement hull powered by twin Caterpillar C32 ACERT engines, achieving a top speed of 19 knots with a 2,000 nautical mile range at 14 knots cruising speed.The yacht's layout accommodates twelve guests across six cabins, including an upper deck master suite with private aft terrace, a main deck secondary master, and three VIP suites plus one convertible cabin on the lower deck. Crew quarters provide for seven staff members.Notable amenities comprise a 120 square meter sun deck with hardtop-covered dining area and bar, a main deck beach club with transformer platform, and a forward lounge area featuring a hot tub. The contemporary interior design utilizes light oak joinery and marble finishes throughout the living spaces.With 26,300 liters of fuel capacity and average consumption of 320 liters per hour at cruising speed, the yacht is equipped for extended voyages. A 120KVA Kohler generator handles onboard power requirements. The vessel's design emphasizes indoor-outdoor connectivity through extensive glazing and multiple al fresco entertainment areas.Credits: Camper & Nicholsons
July 25, 2025