If you've ever thought about yachting, chances are some specific images jump to your mind. The fact is, those images are most influenced by social networks and virality than ever before. We've decided to take a look at what are the most viral yacht images of the past few years and at the stories behind them.
To establish these rankings we've looked at Google's image index, social sharing signals collected through crawling tools, mentions in mainstream media and interest on networks such as Instagram.
#1 Tropical Island Paradise
A perfect example of viral content, this 90m concept by Yacht Island Design named 'Tropical Island Paradise' is centered around a Caribbean-like theme. The design company states in its brief that the goal of the project was to create an "idyllic, floating island, with all the features of a tropical island getaway built into the design".
Based in Derby, UK, the design firm led by Rob McPerson, stated that the main purpose of this design was to create something fun and different from the current state of the market.
#2 J'Ade's tender garage
There is a good chance you've already seen images from the photo shoot of J'Ade and her innovative garage which a tender can float into through a side door in the hull. Shared over 25,000 times on Facebook alone, these images have been used in articles by mainstream publications such as GQ, Buzzfeed and the Daily Mail.
Float-in garages had actually been done before J'ade which was built in 2013 by CRN but never on a 60m yacht and through a dedicated side entrance. Pumps installed onboard allow the 18.400 liters tank to be emptied in under three minutes. The yacht is now for sale asking 36,950,000€.
#3 Aloha sinks in Mykonos
On August 20th 2015, the 33m M/Y Aloha sank in Mykonos after running aground on a reef. No injuries were reported but the yacht happened to sink near a populated area allowing amateur photographers to capture many images of the half submerged yacht.
Mentioned over a 1,000 times on the web, this photograph made its way through mainstream media such as RT and Metro.
#4 SeaXplorer
At the 25th edition of the Monaco Yacht Show, Damen, parent company of Amels, introduced the SeaXplorer range. Famous, in-part, for launching the support vessel range, Sea Axe, Damen designed the SeaXplorer series to explore remote polar and tropical areas.
The subsequent PR campaign caught the attention of most media organizations with Business Insider, the Telegraph, CNN and many other reporting on the concept. As a consequence, the 3D mockups of the yacht in polar regions in particular have gone viral on the net.
#5 Silver Fast and Mercedes
It might seem like a given that when two iconic brands such as Mercedes and Silver Yachts join on a marketing campaign, it works. This particular co-marketing effort was promoting the S-Class S500 cabriolet to potential clients interested in yachtin.
The video presentation got over 75,000 views on YouTube and was covered by Maxim, Business Insider and other large organization. Silver Fast is now for sale.
#6 A
The 119m A, owned by Russian billionaire, Andrei Melnichenko, is perhaps one of the most iconic yachts and often springs debates across industry professionals. Data however shows that the A is often looked at and the photo above is the most shared on social media across all of the photo coverage of the yacht: 603 links on the web.
#7 Serene
Originally commissioned by Yuri Schefler, owner of Stolichnaya, from Ficantieri, an Italian shipyard specialized in larger ships, the 134m Serene has since changed owners. The photo above was shared a numerous of times in social media and linked to by 596 websites. It has reportedly been taken during a photo shoot that included interior pictures and might have indicated the fact that the yacht was being marketed for sale.
#8 Admiral X Force 145
The Admiral X Force 145 yacht concept is a 465-foot created by Dobroserdov Design in a partnership with Admiral Centro Stile and The Italian Sea Group. Boasting two pools, two helipads and large chandeliers, the concept got its largest audience from not one, but two Business Insider articles which got shared over 3,500 times on Facebook alone.
#9 4Yacht's introduction of Triple Deuce
In October 2014, yacht broker, Craig Timm issued a press release stating that he had secured a contract for the build of a 222m megayacht from an undisclosed buyer. The statement came complete with promotional images and approximate cost which is peculiar in such statements.
To this date, there is still no hard evidence that such a project is underway. The images however have gone around the web and CNN even did a story on the project.
#10 The Calibre 102m project
Perhaps it is the labeling of some articles in the yachting press that introduced the Calibre 102 project as worthy of a Bond villain or its unusual hull color that made the 3D mock ups some of the most shared yacht images on Instagram.
The yacht concept in fact is inspired by fast ferries and was created by Mahjoub El Mahmoudi of MUB Design.
Project Tanzanite, a 120-meter Amels Full Custom superyacht, has reached the next stage of construction following her launch at the Damen Yachting facilities in Vlissingen. At 6,083 GT, she is the largest new build completed by Amels to date.The yacht first entered the Netherlands in June 2023, arriving from Damen Yachting’s hull building facility in Galati, Romania, where the hull had been constructed. Since then, she has been prepared for outfitting at the shipyard’s facilities in Vlissingen City. In the weeks leading up to the launch, Project Tanzanite was floated inside the dock before moving into open water.With the yacht now in Vlissingen for the final phase of work, more than 1,000 people, including Damen Yachting teams and members of the international superyacht supply chain, will contribute their expertise over the next year. Completion is scheduled for 2026.Project Tanzanite is a one-off Amels Full Custom design. The exterior is by Espen Øino, while details about the interior remain undisclosed. Damen Yachting provided the naval architecture for the project.Key figures for the yacht include a length of 120 meters (394 feet) and a gross tonnage of 6,083.Credits: Amels
September 5, 2025
Ferretti Group will present six world premieres at the Cannes Yachting Festival 2025, held September 9–14, alongside a fleet of 25 yachts. The debuts include models from Ferretti Yachts, Itama, and Riva: the Ferretti Yachts 800, Itama 54, Riva Aquariva Special, Riva Cento, Riva 58’ Capri, and Riva 112’ Dolcevita Super. These will be joined by the Ferretti Yachts 940 and Pershing GTX70, introduced earlier this year in Venice. Wally will also be present with the wallywind110 in the sailing section at Port Canto.The Ferretti Yachts 800, designed with Filippo Salvetti and Ideaeitalia, measures 24.47 meters in length with a beam of 5.91 meters. It offers large windows, an optional salon sliding door, and a 40-square-meter flybridge. Powered by MAN V12 engines, it reaches up to 31 knots.The Itama 54, styled by Tommaso De Luca, features a double-cockpit layout with seating for 10, extended side glazing, and a lower deck with two cabins. Its LOA is 16.44 meters with MAN engine options up to 850 hp.The Riva Aquariva Special updates the long-standing Aquariva line with new navigation lights, redesigned windscreen, and expanded swim platform while maintaining analogue helm instrumentation. It measures 10.07 meters and reaches 41.5 knots.The Riva Cento, marking the 100th Rivamare, introduces new color options, integrated stern handrail, and a convertible interior dinette. With an LOA of 11.88 meters, it is powered by twin Volvo Penta engines.The Riva 58’ Capri is an evolution of the 56’ Rivale with three cabins, a fixed hardtop, and garage options for tenders and water toys. Its length is 17.27 meters with speeds up to 37 knots.The Riva 112’ Dolcevita Super, at 34.37 meters, features fold-out terraces in the stern, redesigned flybridge, and two interior layout options. Twin MTU engines deliver speeds of up to 25.5 knots.Also on display are the Ferretti Yachts 940, a 28.97-meter widebody yacht with five cabins and floor-to-ceiling glazing, and the Pershing GTX70, a 21.76-meter model with expanded exterior areas and a sundeck split into three zones.Ferretti Group’s presence at the show will be accompanied by a range of luxury partners including Range Rover, Flexjet, Dolce & Gabbana, Frette, Venini, and Lavazza, among others.Credits: Ferretti Group
September 5, 2025
Sanlorenzo S.p.A. announced consolidated financial results for the first half of 2025, reporting €454.1 million in net revenues from new yacht sales, representing a 9.4% increase compared to H1 2024. EBITDA reached €80.5 million, an 8.5% year-over-year increase. The company maintained a robust order backlog of €1.44 billion, with 93% of orders already sold to final clients.Chairman and CEO Massimo Perotti stated: "The first half of 2025 reflects the resilience of Sanlorenzo, the strength of our brand, and the timeless desirability of our yachts. Even in a global environment marked by trade tariff uncertainty and broader macroeconomic pressures, we have delivered stability and measured growth."Order intake increased 29.9% to €419.5 million, driven particularly by strong demand for yachts exceeding 30 meters. The net backlog stood at €985.2 million as of June 30, 2025, providing approximately one year of revenue visibility.Regional performance showed Europe accounting for 58.8% of revenues (€267.1 million, +15.4% YoY), Americas contributing 21% (€95.3 million, +38.6% YoY), APAC at 12% (€54.4 million, +5.8% YoY), and MEA representing 8.2% (€37.3 million, -41.3% YoY).Division performance varied: Superyacht Division revenues increased 10.2% to €137.1 million, while Yacht Division declined 6.6% to €225.8 million primarily due to market conditions below 30 meters. Bluegame Division decreased 10.9% to €43.6 million, and Nautor Swan Division contributed €47.5 million since its 2024 acquisition.The company reported net profit of €46.6 million, a 7.0% increase from H1 2024. Net working capital remained positive at €86.6 million, though inventories increased to €186.7 million due to production ramp-up and distribution hub expansion.Sanlorenzo confirmed its 2025 financial guidance, citing strong product pipeline including three new yacht debuts at the Cannes Yachting Festival and the upcoming delivery of the 74Steel model. The company continues to focus on yachts under 2,000 GT where it believes the risk-return profile remains most favorable.Sustainability initiatives progress includes development of bi-fuel green methanol propulsion technology, though the launch timeline for the 50 X-Space project has been adjusted to align with expected infrastructure availability toward the end of the decade.The company maintains its net financial position with €8.3 million net debt as of June 30, 2025, following dividend payments of €34.7 million and €11.1 million share buyback program execution during the period.Sanlorenzo was founded in 1958 in Viareggio by yacht builder Gionvanni Jannetti. In 2005, Massimo Perrotti became the majority shareholder in the shipyard. Sanlorenzo builds yachts ranging from 28.60 to 73 meters in length. Credits: Sanlorenzo
September 5, 2025
Italian marine manufacturers Castoldi and Nauta have developed the Jet Tender 34 Limo, marking Castoldi's first entry into the limousine tender segment. The 10.4-meter vessel will serve as ship-to-shore transportation for a new boutique cruise ship fleet under construction in Italy, with four limousine tenders and two support vessels ordered per vessel.Giacomo Castoldi, CEO of Castoldi, stated: "This project represents a new chapter for Castoldi that expands our offerings to new markets, while maintaining the commitment to innovation, quality, and luxury we are known for." The collaboration utilizes Castoldi's waterjet propulsion technology and semi-serial production capabilities combined with Nauta's design approach.Nauta Director Guido Valtorta noted: "Typically, limousine tenders are custom-made for large yachts, but this project allowed us to merge bespoke luxury with the efficiency of semi-serial production." The design incorporates multiple boarding points, configurable seating arrangements, and ceiling lighting systems aimed at creating spacious interior environments.Technical features include Castoldi's ACES electronic control system and waterjet propulsion designed for commercial vessel applications. The tender achieves cabin cooling within 15 minutes and incorporates noise-reduction systems within rub rails. The platform allows for Open Limo and Support Vessel configurations through modular design principles.The first unit is scheduled for delivery in late 2025, with project presentation planned for the Monaco Yacht Show. The tender measures 10.4 meters in length with limousine-style enclosed cabin accommodation. Production follows semi-serial methods rather than custom one-off construction, representing a new operational approach for Castoldi in this vessel category.The partnership combines Castoldi's marine engineering capabilities with Nauta's yacht design experience, targeting the growing market for luxury tender operations in cruise ship and superyacht sectors. The design emphasizes functional elements including pantry facilities and toilet accommodations within the compact hull form.Credits: Nauta
September 4, 2025
Extra Yachts has launched the X145 Global, a 44-meter explorer yacht designed for long-distance cruising. The steel-hulled vessel features an aluminum superstructure designed by Agon Studio, with interior spaces by Hot Lab.The yacht offers 4,000 nautical mile range with five deck levels and 9.1-meter beam while maintaining under 500 GT volume. The layout places all five guest cabins on the main deck utilizing maximum beam width, with an owner's private terrace on the bridge deck. Crew accommodations include four double cabins with ensuite bathrooms on the lower deck.Technical specifications include dual-mode hull design balancing performance and fuel efficiency. Storage capacity includes an 8.5-meter tender, rescue boat, two jet skis, and additional water toys in the aft garage. The beach club area provides 80 square meters of space with fold-down platforms and day facilities.Interior design incorporates large glazed surfaces, oriental-inspired details, and open-plan layouts emphasizing spatial perception. The upper deck features 360-degree viewing lounge with separated dining and seating areas connected by a central staircase.The X145 Global represents Extra Yachts' expansion into the explorer yacht segment, combining extended range capabilities with contemporary interior aesthetics. The design prioritizes crew operational areas with dedicated mess and laundry facilities alongside professional galley space.The yacht's configuration focuses on long-term autonomous operation with reduced fuel consumption parameters compared to traditional motor yachts of similar dimensions. The explorer market continues to show growth as owners seek vessels capable of extended itineraries with self-sufficient capabilities. Extra Yachts continues production at its Italian facilities, with the X145 Global positioning the brand in the 40-45 meter explorer segment. The company's product range includes both fiberglass and metal-hulled yachts with varying mission profiles from coastal cruising to global expedition capabilities.Extra Yachts specializes in the development of yachts with a strong personality. Its distinctive lines are combined in a variety of motor yacht models ranging from 76' to 130' and a 30-meter motor catamaran. Developed thanks to the advanced technical experience of ISA Yachts, Extra offers customers all the advantages of being part of the Palumbo Superyachts network.Credits: Extra Yachts
September 4, 2025