If you've ever thought about yachting, chances are some specific images jump to your mind. The fact is, those images are most influenced by social networks and virality than ever before. We've decided to take a look at what are the most viral yacht images of the past few years and at the stories behind them.
To establish these rankings we've looked at Google's image index, social sharing signals collected through crawling tools, mentions in mainstream media and interest on networks such as Instagram.
#1 Tropical Island Paradise
A perfect example of viral content, this 90m concept by Yacht Island Design named 'Tropical Island Paradise' is centered around a Caribbean-like theme. The design company states in its brief that the goal of the project was to create an "idyllic, floating island, with all the features of a tropical island getaway built into the design".
Based in Derby, UK, the design firm led by Rob McPerson, stated that the main purpose of this design was to create something fun and different from the current state of the market.
#2 J'Ade's tender garage
There is a good chance you've already seen images from the photo shoot of J'Ade and her innovative garage which a tender can float into through a side door in the hull. Shared over 25,000 times on Facebook alone, these images have been used in articles by mainstream publications such as GQ, Buzzfeed and the Daily Mail.
Float-in garages had actually been done before J'ade which was built in 2013 by CRN but never on a 60m yacht and through a dedicated side entrance. Pumps installed onboard allow the 18.400 liters tank to be emptied in under three minutes. The yacht is now for sale asking 36,950,000€.
#3 Aloha sinks in Mykonos
On August 20th 2015, the 33m M/Y Aloha sank in Mykonos after running aground on a reef. No injuries were reported but the yacht happened to sink near a populated area allowing amateur photographers to capture many images of the half submerged yacht.
Mentioned over a 1,000 times on the web, this photograph made its way through mainstream media such as RT and Metro.
#4 SeaXplorer
At the 25th edition of the Monaco Yacht Show, Damen, parent company of Amels, introduced the SeaXplorer range. Famous, in-part, for launching the support vessel range, Sea Axe, Damen designed the SeaXplorer series to explore remote polar and tropical areas.
The subsequent PR campaign caught the attention of most media organizations with Business Insider, the Telegraph, CNN and many other reporting on the concept. As a consequence, the 3D mockups of the yacht in polar regions in particular have gone viral on the net.
#5 Silver Fast and Mercedes
It might seem like a given that when two iconic brands such as Mercedes and Silver Yachts join on a marketing campaign, it works. This particular co-marketing effort was promoting the S-Class S500 cabriolet to potential clients interested in yachtin.
The video presentation got over 75,000 views on YouTube and was covered by Maxim, Business Insider and other large organization. Silver Fast is now for sale.
#6 A
The 119m A, owned by Russian billionaire, Andrei Melnichenko, is perhaps one of the most iconic yachts and often springs debates across industry professionals. Data however shows that the A is often looked at and the photo above is the most shared on social media across all of the photo coverage of the yacht: 603 links on the web.
#7 Serene
Originally commissioned by Yuri Schefler, owner of Stolichnaya, from Ficantieri, an Italian shipyard specialized in larger ships, the 134m Serene has since changed owners. The photo above was shared a numerous of times in social media and linked to by 596 websites. It has reportedly been taken during a photo shoot that included interior pictures and might have indicated the fact that the yacht was being marketed for sale.
#8 Admiral X Force 145
The Admiral X Force 145 yacht concept is a 465-foot created by Dobroserdov Design in a partnership with Admiral Centro Stile and The Italian Sea Group. Boasting two pools, two helipads and large chandeliers, the concept got its largest audience from not one, but two Business Insider articles which got shared over 3,500 times on Facebook alone.
#9 4Yacht's introduction of Triple Deuce
In October 2014, yacht broker, Craig Timm issued a press release stating that he had secured a contract for the build of a 222m megayacht from an undisclosed buyer. The statement came complete with promotional images and approximate cost which is peculiar in such statements.
To this date, there is still no hard evidence that such a project is underway. The images however have gone around the web and CNN even did a story on the project.
#10 The Calibre 102m project
Perhaps it is the labeling of some articles in the yachting press that introduced the Calibre 102 project as worthy of a Bond villain or its unusual hull color that made the 3D mock ups some of the most shared yacht images on Instagram.
The yacht concept in fact is inspired by fast ferries and was created by Mahjoub El Mahmoudi of MUB Design.
In celebration of its 30th anniversary, the prestigious Monegasque yachting brand Wally has launched the wallybeacon initiative, providing students with a unique opportunity to pitch their innovative ideas. The initiative culminated in a two-day event held on November 18-19 at H-FARM Campus, where 16 international teams competed for cash prizes in three different categories.The wallybeacon event kicked off earlier this autumn with a call for proposals that attracted over 80 students from renowned institutions, including Arsutoria School, Bocconi, H-FARM College, IED, International University of Monaco, and POLI.design. Wally challenged participants to develop ideas in three categories: personal goods, innovative living, and smart services and experiences. The first category focused on footwear, bags, and luggage; the second on multifunctional furniture and functional design objects; and the third on digital products and “phygital” experiences, merging the digital and physical realms.Following an initial selection process, 16 successful teams were each paired with mentors from Wally and strategic design firm MAIZE. They attended business training sessions, received product development support, and were guided through the process of crafting compelling pitch presentations. Participants were encouraged to conduct market surveys, develop business models, and create prototypes, all while emphasizing sustainability.The excitement surrounding the finals was palpable, with Wally Founder and Chief Designer Luca Bassani among the esteemed speakers, alongside notable figures such as Freediving World Champion Alessia Zecchini and International Beatbox Champion Azel. The event also featured ample networking opportunities, culminating in live pitches from the finalist teams.The following projects were honored during the event:3rd Prize (Smart Services and Experiences): WALLY INFINITY by Filippo Dainese, Riccardo Lovisetto, and Alberto Pupulin from H-FARM College, noted for its innovative blend of physical and digital experiences that aligns with Wally’s vision of client well-being.2nd Prize (Personal Goods): JUMP by Julia Baldini, Ugo Bompass, Matteo Bulla, and Matan Laron from Arsutoria School, recognized for its strategic approach to footwear, highlighting functionality and technology integration, particularly in the medical domain.1st Prize (Living Solutions): SAVA by Asia Paganessi, Valentina Panontin, Sofia Rossoni, and Aurora Zottarel from H-FARM College, celebrated for its innovative “space-free” organizing concept that bridges luxury and scalability in product and service offerings.Additionally, a special mention in the Smart Services and Experiences category was awarded to FOUR CORNERS CREW, created by Ksenia Kochineva, Nived Nair, Dhrumil Senghani, and Congyi Wang from Bocconi University.The wallybeacon event successfully showcased the creativity and potential of young innovators, establishing a vibrant platform for collaboration and inspiration. Moreover, it serves as a valuable opportunity for Wally to explore new avenues in design, aligning its brand legacy with the fresh perspectives of tomorrow's leaders. With a rich tradition of innovation recognized by two Compasso d’Oro awards, Wally is poised to expand its influence in new design territories.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credit: Ferretti Group
November 21, 2024
Quick Group showcased its ambitious sustainability program and 2025 targets at METSTRADE 2024. The program centers on reducing emissions and enhancing the company's carbon footprint, reflecting the Group's commitment to environmental accountability.Since 2024, Quick Group has undertaken a rigorous integration process alongside newly acquired brands to align with its established quality and production standards. This integration focuses initially on enhancing product quality, with plans to fully adopt the Group's sustainability practices and quality systems by 2025. Quick Spa, a key player for years in promoting sustainability, aims to embed these values deeply across all Group operations, making them fundamental to its identity.The Group has set concrete goals for 2024 and beyond, including significant carbon emission reductions and substantial investments in renewable energy sources such as solar power. A core element of the sustainability program is ensuring transparency across the supply chain, engaging business partners to adopt and promote responsible practices. By fostering a collaborative approach, the Group aspires to drive a collective shift toward sustainability throughout its value chain.Plans also include implementing vertical production methodologies and expanding the carbon footprint assessment to various product lines, with an emphasis on lifecycle analysis. The Group is committed to enhancing its circular economy practices, focusing on efficient resource use, waste reduction, and sustainable packaging initiatives.Quick Group is taking concrete actions against climate change, setting measurable targets for emission reductions aligned with a broader decarbonization effort across its supply chain. This includes certifying key products based on energy utilization, aiming for a notable drop in overall emissions by 2025. After achieving a 12.5% reduction in 2023 and a 6% decrease in 2024, the Group is pursuing a transition to 100% renewable electricity, supported by guarantees of origin.To elevate its quality standards, Quick Group plans to extend ISO 9001 certification—currently held by Quick Spa—to all production entities by 2025, with a goal of achieving ISO 14001 and ISO 45001 certifications by 2026. The adoption of these standards will involve implementing rigorous processes and policies to monitor and manage environmental impacts effectively."Building a robust quality system is essential for ensuring compliance and fostering customer trust," remarked Marco Rodi, Chief Operating & Sustainability Officer of Quick Group. He emphasized the importance of investing in quality as a means to secure future resilience while maintaining alignment across all Group companies.In addition to operational goals, Quick Group is committed to fostering diversity and inclusivity within its workforce. The company achieved balanced gender representation in 2024 and aims to further enhance inclusivity through a newly approved inclusion policy designed to ensure a discrimination-free environment. Furthermore, the Group guarantees equitable pay across all positions, regardless of gender, emphasizing the value of its human resources."Sustainability is integral to our Group's philosophy, guiding our actions and differentiating us within the industry," said Rodi. "As consumers and shipyards increasingly prioritize sustainability, we are dedicated to being a comprehensive partner by offering certified, value-aligned solutions while ensuring our suppliers share these principles."Credits: Quick Group
November 21, 2024
The Italian Sea Group S.p.A. has announced the appointment of Gianmaria Costantino as Chief Commercial Officer. In his new role, Costantino will oversee all global commercial activities for TISG.A graduate with honors in International Economics and Finance from Luigi Bocconi University in Milan, and holding a master's degree in Finance from Hult International Business School in London, Gianmaria Costantino is well-equipped for this role. As the son of the company's founder, Giovanni, he brings a personal connection to the organization’s legacy. Prior to joining TISG, he gained valuable experience at Meti Corporate Finance, iM Global Partner, and BDO, where he collaborated with management on various commercial initiatives.Gianmaria CostantinoHaving been a member of TISG's Board of Directors since October 2022, Gianmaria will now lead the company's Sales Team and drive its global commercial growth, reflecting the Group's commitment to stylistic innovation and technological advancement.The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credit: The Italian Sea Group
November 21, 2024
The Pershing GTX series continues to captivate boating enthusiasts with its latest addition, the Pershing GTX80, which redefines the essence of pleasure and exhilaration on the water. This stunning yacht exemplifies a seamless integration of interior and exterior spaces, creating a harmonious ambiance that promises an exceptional cruising adventure. As the new entry in the GTX series, the Pershing GTX80 embodies a groundbreaking approach to sports yachts, emphasizing on-board comfort and spaciousness while staying true to Pershing's heritage of high performance and sporty design.With an impressive overall length of nearly 24 meters and a beam of 5.8 meters, the GTX80 is the culmination of a collaborative effort by the Ferretti Group Product Strategy Committee, under the guidance of Piero Ferrari, Vallicelli Design, and the Group’s Engineering Department. The yacht, constructed at the Ferretti Group’s Plug and Mould facility, showcases a blend of advanced technology and artisanal craftsmanship, stretching across two decks and a sportbridge, all while accommodating up to eight guests in four exquisite cabins. The meticulous design focuses on proportion and balance, achieving a refined equilibrium between the hull and superstructure, resulting in a visually stunning sports motor yacht.Upon first glance, the exterior of the Pershing GTX80 makes a bold statement. The classic Pershing silhouette is enhanced by innovative design choices, particularly observed in its near-vertical bow and a graceful, slightly convex sheer-line. The lightweight bulwarks incorporate a longitudinal slot in the bow, while in the stern, they fulfill dual functions by housing winches and transforming into lateral terraces, enhancing contact with the water. The hull boasts elegant, flowing lines, combining the signature grey of Pershing with a deeper hue on the superstructure alongside polished carbon on the hardtop. This refined color palette speaks to the yacht's elegance and aesthetic allure.The main deck features a two-level layout optimized for water interaction and relaxation. A spacious beach area spanning 28 square meters at the lower level can be accessed through electrically operated lateral terraces. This area is strategically designed with a multifunctional stern platform that offers three operational positions: launching tenders, default mode, or an integrated extension with the side terraces for expansive leisure space. Additionally, a large transom locker provides easy access to water toys.A raised second level comprises a 14-square-meter cockpit, complete with a dining area that opens up to an indoor galley via electrically operating windows. This design enhances the flow between indoor and outdoor spaces, enabling the cockpit to also serve as an outdoor bar. A door featuring two sliding overlapping panels grants entry to the expansive 36-square-meter living area. The galley configuration offers flexibility, featuring ambient bar counters both inside and accessible from the cockpit.The design ethos reflects the dynamic nature of the Pershing GTX80, accentuating the onboard experience. Large panoramic windows surround the living area, enhancing the connection to the sea while allowing ample natural light to fill the space. Thoughtfully designed silk grey-colored wooden panels paired with innovative LED light installations create a vibrant atmosphere.Accessed via a starboard staircase, the lower deck can be customized for either four cabins with en suite bathrooms or a dinette alternative. The master suite, located midships, boasts a stunning interior characterized by sky-blue leather paneling and a beautifully coordinated lighting scheme that mirrors the elegance found throughout the yacht. Impressive features like metallic lacquered panels in the bathrooms highlight a sculptural aesthetic, while lighting design remains a focal point, reinforcing the GTX80's chic ambiance.Continuing the hallmark features found in earlier models like the GTX116, the sportbridge offers a 23-square-meter sun deck, significantly larger than comparable offerings in the category. The sleek arch-shaped deckhouse and optional carbon fabric hardtop enhance both aesthetics and performance. The expanded sunpad in the stern integrates with the dining area, while the exterior helm station is equipped for a functional yet stylish cruising experience.The Pershing GTX80 is powered by three 1,000 mhp Volvo Penta D13 IPS1350 engines, achieving preliminary top speeds of 34 knots and cruising speeds around 28 knots. Consistent with Pershing's commitment to innovation, this model incorporates cutting-edge technological enhancements including the Volvo IPS electro-hydraulic steering system, Humphree trim stabilizers, and optional Seakeeper gyroscopic stabilizers, while offering the convenience of joystick driving and assisted docking. The yacht is certified under CE Class A regulations, ensuring excellence in both performance and safety.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credit: Ferretti Group
November 20, 2024
Acquera Yachting has officially opened new offices in Antigua and Anguilla, just in time for the upcoming yachting season, marking an expansion of its Caribbean presence to eight locations. Operating in this strategic yachting hub since 2021, the agency is known for its personalized services for superyachts and solid partnerships with key local operators.As part of its enhanced service offerings, Acquera is introducing AcqueraPro in the Caribbean – a platform that provides ongoing support to captains and charter brokers, which has already seen success in the Mediterranean.The Caribbean is increasingly vital to Acquera Yachting, a global leader in custom superyacht services that has been present in the region since 2021. With the addition of new offices in Antigua and Anguilla, the agency aims to bolster its existing operations. Diana Guidi, Chief HR Officer of Acquera, stated, “Following recent acquisitions, the Acquera team has grown by adding 40 agents across various Caribbean islands, including about 23 newly recruited professionals, all equipped to deliver exceptional service to local captains. We are actively recruiting additional talent to further enhance our service range and efficiency in this strategically important area for both the agency and the broader yachting industry. During peak season, over 1,500 superyachts are typically anchored in the region.”The rapid expansion strategy, reinforced by significant acquisitions and a growing network of offices, positions Acquera to deliver reliable, specialized services for the upcoming season, markedly improving response times across key locations. This growth is driven by Acquera's extensive knowledge of local logistics, regulations, anchorage spots, and technical requirements, addressing the complexities often associated with managing operations in the Caribbean.To further elevate service quality, Acquera will launch AcqueraPro locally, a platform that recently concluded a successful season in the Mediterranean. This tool simplifies cruise management and the creation of customized itineraries, providing captains, crew members, and charter brokers with quick access to essential technical and entertainment information via an intuitive user interface.AcqueraPro has been developed through ongoing collaboration with captains, brokers, and the local service network to ensure timely and precise information related to bureaucracy, port formalities, and customs procedures. It also facilitates itinerary planning, mooring consultations, and various service bookings, including transportation options like drivers, helicopters, private planes, and reservations at Michelin-starred restaurants, all directly accessible through local agents. For charter brokers, AcqueraPro streamlines fleet management, optimizes itinerary proposals, and improves communication with owners and guests.This platform is particularly valuable in the Caribbean, which offers frequent anchorage opportunities and diverse exploration options that bolster local businesses and foster regional development. In the past two months, Acquera has enriched its offerings by adding over 400 exclusive and outstanding activities, enhancing the experience for visitors and showcasing the unique qualities of the destination.Credits: Acquera Yachting
November 20, 2024