If you've ever thought about yachting, chances are some specific images jump to your mind. The fact is, those images are most influenced by social networks and virality than ever before. We've decided to take a look at what are the most viral yacht images of the past few years and at the stories behind them.
To establish these rankings we've looked at Google's image index, social sharing signals collected through crawling tools, mentions in mainstream media and interest on networks such as Instagram.
#1 Tropical Island Paradise
A perfect example of viral content, this 90m concept by Yacht Island Design named 'Tropical Island Paradise' is centered around a Caribbean-like theme. The design company states in its brief that the goal of the project was to create an "idyllic, floating island, with all the features of a tropical island getaway built into the design".
Based in Derby, UK, the design firm led by Rob McPerson, stated that the main purpose of this design was to create something fun and different from the current state of the market.
#2 J'Ade's tender garage
There is a good chance you've already seen images from the photo shoot of J'Ade and her innovative garage which a tender can float into through a side door in the hull. Shared over 25,000 times on Facebook alone, these images have been used in articles by mainstream publications such as GQ, Buzzfeed and the Daily Mail.
Float-in garages had actually been done before J'ade which was built in 2013 by CRN but never on a 60m yacht and through a dedicated side entrance. Pumps installed onboard allow the 18.400 liters tank to be emptied in under three minutes. The yacht is now for sale asking 36,950,000€.
#3 Aloha sinks in Mykonos
On August 20th 2015, the 33m M/Y Aloha sank in Mykonos after running aground on a reef. No injuries were reported but the yacht happened to sink near a populated area allowing amateur photographers to capture many images of the half submerged yacht.
Mentioned over a 1,000 times on the web, this photograph made its way through mainstream media such as RT and Metro.
#4 SeaXplorer
At the 25th edition of the Monaco Yacht Show, Damen, parent company of Amels, introduced the SeaXplorer range. Famous, in-part, for launching the support vessel range, Sea Axe, Damen designed the SeaXplorer series to explore remote polar and tropical areas.
The subsequent PR campaign caught the attention of most media organizations with Business Insider, the Telegraph, CNN and many other reporting on the concept. As a consequence, the 3D mockups of the yacht in polar regions in particular have gone viral on the net.
#5 Silver Fast and Mercedes
It might seem like a given that when two iconic brands such as Mercedes and Silver Yachts join on a marketing campaign, it works. This particular co-marketing effort was promoting the S-Class S500 cabriolet to potential clients interested in yachtin.
The video presentation got over 75,000 views on YouTube and was covered by Maxim, Business Insider and other large organization. Silver Fast is now for sale.
#6 A
The 119m A, owned by Russian billionaire, Andrei Melnichenko, is perhaps one of the most iconic yachts and often springs debates across industry professionals. Data however shows that the A is often looked at and the photo above is the most shared on social media across all of the photo coverage of the yacht: 603 links on the web.
#7 Serene
Originally commissioned by Yuri Schefler, owner of Stolichnaya, from Ficantieri, an Italian shipyard specialized in larger ships, the 134m Serene has since changed owners. The photo above was shared a numerous of times in social media and linked to by 596 websites. It has reportedly been taken during a photo shoot that included interior pictures and might have indicated the fact that the yacht was being marketed for sale.
#8 Admiral X Force 145
The Admiral X Force 145 yacht concept is a 465-foot created by Dobroserdov Design in a partnership with Admiral Centro Stile and The Italian Sea Group. Boasting two pools, two helipads and large chandeliers, the concept got its largest audience from not one, but two Business Insider articles which got shared over 3,500 times on Facebook alone.
#9 4Yacht's introduction of Triple Deuce
In October 2014, yacht broker, Craig Timm issued a press release stating that he had secured a contract for the build of a 222m megayacht from an undisclosed buyer. The statement came complete with promotional images and approximate cost which is peculiar in such statements.
To this date, there is still no hard evidence that such a project is underway. The images however have gone around the web and CNN even did a story on the project.
#10 The Calibre 102m project
Perhaps it is the labeling of some articles in the yachting press that introduced the Calibre 102 project as worthy of a Bond villain or its unusual hull color that made the 3D mock ups some of the most shared yacht images on Instagram.
The yacht concept in fact is inspired by fast ferries and was created by Mahjoub El Mahmoudi of MUB Design.
Royal Hakvoort has signed a construction contract for a 70.1-meter superyacht, designated Project YN258. The vessel, designed for long-range cruising, will be the largest project in the shipyard's history in terms of both length and gross tonnage.Construction will begin immediately at the shipyard's facility in Monnickendam, the Netherlands, with delivery scheduled for 2029. The project involves an all-Dutch team, with Sinot Yacht Architecture & Design responsible for the design and Diana Yacht Design providing the naval architecture. The sale was brokered by 26 North Yachts, with Arrow Monaco acting as the owner's project management company.The yacht will have a beam of 11.6 meters and a gross tonnage of 1,513. Accommodation is planned for up to 14 guests in seven cabins, including two owners' suites – one located on the bridge deck and another occupying the entire owners' deck. Crew quarters will accommodate 20 staff and include a mess hall, a dedicated gym, and technical spaces designed for accessibility on long voyages.Reported features include a touch-and-go helipad, a sports court, and a swimming pool, with a layout emphasizing a balance between indoor and outdoor areas.Royal Hakvoort is a family-owned shipyard. She was founded by Albert Kizn Hakvoort in 1919. The yard is based in the historic Dutch village of Monnickendam. The shipyard is able to guarantee best in class quality for custom built motor yachts and sailing yachts up to 65m in length.Credits: Royal Hakvoort
September 23, 2025
German marine glass manufacturer Yachtglass and Italian manufacturer Hard Glass have established a joint venture named Ocean Glass. The companies will continue to operate independently while using the new entity to develop markets and provide glazing solutions to shipyards internationally.The joint venture will be officially introduced at the 2025 Monaco Yacht Show at Stand DS 57 in Darse Sud. Both companies have previously supplied custom glass for yachts, including vessels exceeding 120 meters in length.Silvia Buck, CEO of Yachtglass, stated: “This strategic partnership merges German engineering precision with Italian design expertise. Together, we’re poised to deliver custom, high-specification glass solutions for the most sophisticated superyachts on the market. We’re particularly focused on expanding our presence in Turkey, the Middle East, and Asia - regions where demand for premium European craftsmanship continues to grow.”Fiorenzo Furlan, president of Hard Glass, added: “Ocean Glass represents the fusion of uncompromising quality and refined aesthetics at sea. Our new venture is committed to delivering marine glass systems that meet the highest standards of safety, performance, and design. Partnering with Yachtglass allows us to scale our vision and set new benchmarks for the industry.”The formation of Ocean Glass occurs as demand increases for large-scale glazing solutions on superyachts, where exteriors often incorporate hundreds of square meters of custom glass. The venture aims to combine German engineering and Italian design capabilities to serve emerging shipbuilding regions.Credits: Ocean Glass
September 23, 2025
Northrop & Johnson has listed the 23.86-meter expedition yacht Vanguard for sale at $3,980,000. Yacht Broker Mike Finnegan is representing the vessel, which was delivered by Naval Yachts in 2023.The XPM 78 platform yacht is designed for long-range cruising with a focus on efficiency and system integration. Vanguard recently completed a 7,000-nautical-mile voyage along the U.S. Atlantic Coast and into Greenland's High Arctic waters, conducted with two ice pilots onboard.Propulsion is provided by a diesel-electric Praxis hybrid system with an integrated energy management network. The yacht cruises at 9 knots with a reported fuel consumption of 3.5 liters per nautical mile, providing a range exceeding 7,000 nautical miles. Technical features include an ice-reinforced hull, DMS Magnus Master stabilizers, and a commercial-grade dynamic positioning system.The interior, designed by Arista Marine, follows an open-plan layout with the galley, helm, and salon located on the main deck. Finishes include pale timbers with dark contrast elements. The helm station is equipped with dual high-back chairs and a multi-display dashboard.Accommodation is provided for six guests in three en-suite staterooms, with a convertible salon that can accommodate two additional guests. The full-beam owner's cabin contains a king-sized berth and lounge seating.Exterior areas are configured for operational functionality, featuring a tender crane and storage on the aft main deck with L-shaped guest seating. The flybridge helm seats two persons, with dual stairways leading to the swim platform. All exterior spaces are designed for low maintenance and expedition readiness.Credits: Northrop & Johnson
September 23, 2025
Luca Dini Design & Architecture has entered into an agreement with Albania’s Ministry of Infrastructure and Energy to explore the development of a national maritime strategy. The initiative aims to position Albania as a sustainable yachting hub in the Mediterranean.The proposed strategy involves creating a network of interconnected marinas designed to share resources and infrastructure rather than compete. The approach intends to improve logistical efficiency, support regional economic growth, and reduce environmental impact. Albania’s geographic position near established yachting destinations such as Greece and Montenegro, along with its undeveloped coastline, is seen as a foundation for attracting seasonal boaters and superyachts.The project envisions the development of service facilities including repair yards, refit stations, and fueling areas to meet international standards and accommodate larger vessels. The plan emphasizes adopting sustainability principles in new marina construction and diversifying specializations across different locations to reduce congestion and environmental pressure. Intermodal transport connections with road and rail networks are also part of the proposed strategy to link coastal and inland regions.The concept aligns with European Union initiatives such as the Trans-European Transport Network (TEN-T), focusing on integration with continental trade and logistics systems. Luca Dini Design & Architecture will contribute expertise in architecture, yacht design, and master planning to the project. The firm indicated that the next 15 years represent a critical period for Albania to establish itself as a competitive maritime destination through coordinated planning.Credits: Luca Dini Design & Architecture
September 22, 2025
Camper & Nicholsons has listed the sailing yacht Imagine for sale at €17,800,000, with VAT paid. The 44.18-meter vessel is represented by Sales Advisor Maël Fiolet and was available for viewings at anchor during the Monaco Yacht Show, which opened on September 18.Built in 2010 by Alloy Yachts to a design by Ed Dubois, Imagine remains under its original ownership. The yacht was designed for worldwide cruising and has never been chartered. It complies with LY2 regulations and completed its Lloyd’s 15-year survey in 2025 alongside an extensive refit. In 2011, the yacht received the Best Sailing Yacht award at the World Superyacht Awards.The yacht accommodates nine guests in four cabins. The full-beam master suite is located aft and includes an en suite bathroom, walk-in wardrobe, study, and vanity area. Additional accommodation consists of one double guest cabin, one twin cabin with a Pullman berth, and a fourth cabin configured as a single with a Pullman. The main saloon sofa can convert into two additional bunks if required.The interior offers 242 square meters of living space finished with white oak joinery, Loro Piana fabrics, and alpaca carpets. The raised salon features panoramic windows and a split-level arrangement with a lounge area to port and a navigation station to starboard. Custom features include an automated sliding companionway door, opening portholes in the master suite, underfloor freezers, and a firearms safe for Arctic voyages.Deck areas include a forward cockpit with dining space and sunpads, a boom awning for shade, and a foredeck tender well that converts to a heated spa pool. A crow's nest is positioned on the mast for observation.The yacht is equipped with a 61.9-meter Southern Spars mast, carbon fiber rigging, and a furling boom. The sail plan includes 895 square meters of upwind sail area managed by captive winches built by Alloy Yachts. A lifting keel allows operation in both shallow waters and open ocean conditions. All sails have been upgraded over time, with a new North Sails jib installed in 2025.Power is provided by a single Caterpillar C18 engine. The yacht carries a diesel-powered tender, which eliminates the need for separate refueling arrangements. The vessel is maintained for serious cruising with systems designed for extended autonomous voyages.Credits: Alloy Yachts
September 22, 2025