If you've ever thought about yachting, chances are some specific images jump to your mind. The fact is, those images are most influenced by social networks and virality than ever before. We've decided to take a look at what are the most viral yacht images of the past few years and at the stories behind them.
To establish these rankings we've looked at Google's image index, social sharing signals collected through crawling tools, mentions in mainstream media and interest on networks such as Instagram.
#1 Tropical Island Paradise
A perfect example of viral content, this 90m concept by Yacht Island Design named 'Tropical Island Paradise' is centered around a Caribbean-like theme. The design company states in its brief that the goal of the project was to create an "idyllic, floating island, with all the features of a tropical island getaway built into the design".
Based in Derby, UK, the design firm led by Rob McPerson, stated that the main purpose of this design was to create something fun and different from the current state of the market.
#2 J'Ade's tender garage
There is a good chance you've already seen images from the photo shoot of J'Ade and her innovative garage which a tender can float into through a side door in the hull. Shared over 25,000 times on Facebook alone, these images have been used in articles by mainstream publications such as GQ, Buzzfeed and the Daily Mail.
Float-in garages had actually been done before J'ade which was built in 2013 by CRN but never on a 60m yacht and through a dedicated side entrance. Pumps installed onboard allow the 18.400 liters tank to be emptied in under three minutes. The yacht is now for sale asking 36,950,000€.
#3 Aloha sinks in Mykonos
On August 20th 2015, the 33m M/Y Aloha sank in Mykonos after running aground on a reef. No injuries were reported but the yacht happened to sink near a populated area allowing amateur photographers to capture many images of the half submerged yacht.
Mentioned over a 1,000 times on the web, this photograph made its way through mainstream media such as RT and Metro.
#4 SeaXplorer
At the 25th edition of the Monaco Yacht Show, Damen, parent company of Amels, introduced the SeaXplorer range. Famous, in-part, for launching the support vessel range, Sea Axe, Damen designed the SeaXplorer series to explore remote polar and tropical areas.
The subsequent PR campaign caught the attention of most media organizations with Business Insider, the Telegraph, CNN and many other reporting on the concept. As a consequence, the 3D mockups of the yacht in polar regions in particular have gone viral on the net.
#5 Silver Fast and Mercedes
It might seem like a given that when two iconic brands such as Mercedes and Silver Yachts join on a marketing campaign, it works. This particular co-marketing effort was promoting the S-Class S500 cabriolet to potential clients interested in yachtin.
The video presentation got over 75,000 views on YouTube and was covered by Maxim, Business Insider and other large organization. Silver Fast is now for sale.
#6 A
The 119m A, owned by Russian billionaire, Andrei Melnichenko, is perhaps one of the most iconic yachts and often springs debates across industry professionals. Data however shows that the A is often looked at and the photo above is the most shared on social media across all of the photo coverage of the yacht: 603 links on the web.
#7 Serene
Originally commissioned by Yuri Schefler, owner of Stolichnaya, from Ficantieri, an Italian shipyard specialized in larger ships, the 134m Serene has since changed owners. The photo above was shared a numerous of times in social media and linked to by 596 websites. It has reportedly been taken during a photo shoot that included interior pictures and might have indicated the fact that the yacht was being marketed for sale.
#8 Admiral X Force 145
The Admiral X Force 145 yacht concept is a 465-foot created by Dobroserdov Design in a partnership with Admiral Centro Stile and The Italian Sea Group. Boasting two pools, two helipads and large chandeliers, the concept got its largest audience from not one, but two Business Insider articles which got shared over 3,500 times on Facebook alone.
#9 4Yacht's introduction of Triple Deuce
In October 2014, yacht broker, Craig Timm issued a press release stating that he had secured a contract for the build of a 222m megayacht from an undisclosed buyer. The statement came complete with promotional images and approximate cost which is peculiar in such statements.
To this date, there is still no hard evidence that such a project is underway. The images however have gone around the web and CNN even did a story on the project.
#10 The Calibre 102m project
Perhaps it is the labeling of some articles in the yachting press that introduced the Calibre 102 project as worthy of a Bond villain or its unusual hull color that made the 3D mock ups some of the most shared yacht images on Instagram.
The yacht concept in fact is inspired by fast ferries and was created by Mahjoub El Mahmoudi of MUB Design.
On Saturday, April 20, Heesen announced the delivery of YN 20150 Cinderella Noel IV, following rigorous trials in the North Sea. The owners christened their yacht on December 23, 2023, marking an unforgettable moment for all shipyard employees and subcontractors involved in the construction.Stefan Zucker and Sven Stark, the clients' surveyors and project managers, expressed their appreciation for the shipyard's efforts, stating: "We have hardly experienced such intense involvement of clients ever before."Cinderella Noel IV stands out not only for her exceptional design but also for her owners' deep involvement. With a passion for sailing, the clients actively participated in the yacht's creation, bringing practical and technical insights from years of experience on the water.During three days of sea trials in challenging conditions, Cinderella Noel IV surpassed all expectations. Captain Bob van Zundert praised her swift responses and exceptional handling, even in rough seas.Built on a proven engineering platform, Cinderella Noel IV integrates a hybrid propulsion system chosen by the owner to minimize environmental impact. Heesen's hybrid system, powered by twin MTU 8V4000 M63 main engines and Danfoss electric motors, ensures cleaner, quieter, and more efficient cruising.Rick van de Wetering, Heesen's Chief Operating Officer, expressed pride in the collaboration with the owners and their teams, highlighting the strong bond formed during the 41-month construction period. He concluded, "On behalf of everyone at the shipyard, we wish them fair winds and following seas on their wonderful yacht."Heesen Yachts is a Dutch ship building company that specializes in custom-built superyachts in aluminum and steel from 30m to 70m in size. Founded in 1978, it has launched more than 170 yachts since its inception.Credits: Ruben Griffioen/Heesen Yachts
April 22, 2024
The Italian Sea Group (TISG) has been honored with the "Best Performing Large Size Company" award at the Alychlo Awards 2024, marking its third consecutive win in this category.TISG secured the recognition for its outstanding turnover and EBITDA results, which ranked as the best in its reference category.The awards ceremony took place at the enchanting Pairi Daiza, a renowned botanical garden and zoo, bringing together 160 guests, including entrepreneurs and managers from companies in which Alychlo, the family investment company of Belgian entrepreneur Marc Coucke, invests.The Alychlo Awards celebrate companies, individuals, and teams that have achieved exceptional results. In the 2023 edition, 10 prestigious awards were presented to 10 outstanding winners.Alychlo, the cornerstone investor of The Italian Sea Group since its IPO, has investments in over 40 public and private companies across various sectors, with a focus on high-value-added companies that contribute significantly to job creation."We are extremely honored to receive this recognition and to be selected among important and excellent companies," commented Giovanni Costantino, Founder & CEO of The Italian Sea Group. "We thank Mr. Marc Coucke for his constant trust in our Group since its listing on Euronext Milan. We will continue working passionately and with dedication to achieve increasingly ambitious results."The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credits: The Italian Sea Group
April 22, 2024
Dynamiq has announced the appointment of Candaş Balcı from BLC Yachts as its exclusive dealer in the Republic of Türkiye. Based in Göcek, Candaş brings a wealth of experience to the role, with a background in naval architecture and extensive expertise in yacht sales. His dedication ensures that clients receive top-quality service and access to exceptional yachts."We are delighted to have Candaş join us as an ambassador who truly understands the essence of Dynamiq. With our production facility located in Türkiye, we are excited to offer Turkish owners a unique experience that is both innovative and close to home," said Sergei Dobroserdov, CEO of Dynamiq.Candas Balci, BLC YachtsThe collaboration marks a significant milestone for both Dynamiq and BLC Yachts, solidifying their presence in the 35-meter to 65-meter segment. Dynamiq's flagship 50-meter yacht is currently under construction at its state-of-the-art shipyard in Antalya, with promising build slots available for delivery in 2026. This partnership underscores Dynamiq's commitment to providing exceptional yachting solutions to clients in Türkiye and beyond.Dynamiq was founded in 2014 by experienced yacht broker and designer Sergei Dobroserdov. Dynamiq is the first company in the superyacht industry to introduce an online configurator, allowing the yacht to be easily and transparently customized down to the last detail. Dynamiq unveiled its first launch, 39m Spring (ex-Jetsetter), at the 2016 Monaco Yacht Show to wide acclaim. The following project, the GTT 115 M/Y Jaaber, was developed in conjunction with the renowned Studio F.A. Porsche design firm and successfully unveiled at the 2017 MYS. The latest addition to the Dynamiq fleet is the GTM 90 Beach Club and new Global series of long-range explorer yachts.Credits: Dynamiq
April 22, 2024
Cantiere delle Marche's dedication to crafting exceptional vessels reaches new heights with the sale of the Flexplorer 165 to a distinguished European yachtsman. Representing the shipyard's largest explorer yacht to date, this milestone sale underscores Cantiere delle Marche's unwavering commitment to excellence.Vasco Buonpensiere, co-founder and CEO of Cantiere delle Marche, expresses pride in the achievement: "The sale of the Flexplorer 165 marks a significant moment for our shipyard. In an industry marked by fluctuating tides, our steadfast dedication to quality and precision has yielded remarkable results." Buonpensiere emphasizes the shipyard's resilience in navigating market challenges, attributing the success to the enduring reputation of their explorer yachts.Ennio Cecchini, co-founder and President of Cantiere delle Marche, highlights the distinctive qualities of the Flexplorer 165, noting its striking design and embodiment of the shipyard's core values.The Flexplorer 165, boasting a length of nearly 49.90 meters and a beam of 9 meters, showcases the renowned exterior design by Sergio Cutolo/Hydro Tec. Collaborating with Hus studio for the interior, the yacht promises timeless elegance and unparalleled comfort.Equipped with an impressive A-frame crane capable of lifting over 4.5 tons, the Flexplorer 165 offers exceptional handling of tenders and water toys. Powered by twin Caterpillar C32 Acert engines, each generating 970kW, the yacht ensures reliability and efficiency on every voyage.The decision to offer the Flexplorer 165 on the charter market reflects the owner's confidence in its ocean-going capabilities, long-range endurance, and unmatched comfort. CdM's story begins in 2010. The facilities cover an overall surface of 16˙000 square meters, including 7˙000 sq. m of workshops and 1˙000 sq. m of docks. Since 2015, the shipyard has been the world’s leading builder of explorer yachts. Based in Ancona, Cantiere delle Marche builds yachts from 26m to 43m in length.Credits: CdM
April 19, 2024
Sacs Tecnorib makes a return to the Palma International Boat Show, marking the commencement of the boating season in the Mediterranean. The event, celebrating its 40th anniversary, serves as a platform for showcasing the latest innovations and trends in the maritime industry, drawing over 32,000 visitors, hosting nearly 300 exhibitors, and featuring more than 250 boats on the water.Pirelli 42At the M-30 Pontoon P2 stand, hosted by official distributor Swiss Yachting, SACS Tecnorib will proudly display its renowned Pirelli Speedboats range. Among the highlights are the Pirelli 30, 35, and 42 models, renowned for their exceptional performance and sleek design. These walkaround vessels offer a perfect blend of style and functionality, catering to discerning boating enthusiasts.Pirelli 35The Pirelli 30, serving as the entry-level model, sets the stage for the walkaround range with its compact yet powerful build. Meanwhile, the Pirelli 35 impresses with its rugged 11-meter frame, boasting meticulous attention to onboard accessories. Completing the lineup is the Pirelli 42, the flagship model renowned for its versatility and unmatched performance on the water.Pirelli 47Adding to the allure are the Rebel 47 and Strider 13, exhibited by dealer Helimotor. Designed by Christian Grande, the Rebel 47 embodies luxury day-cruising with its modern design and elegant exterior layout. On the other hand, the Strider 13, also envisioned by Grande, stands out for its exclusive lines, safety features, build quality, and versatility, catering to owners seeking both performance and spacious comfort.Strider 13Each vessel showcased at the Palma International Boat Show epitomizes SACS Tecnorib's commitment to excellence, combining cutting-edge design with uncompromising performance to deliver an unparalleled boating experience.Sacs Tecnorib Spa was established in 2021 from the union between TecnoRib srl and Sacs srl. Credits: Sacs Tecnorib Spa
April 19, 2024