If you've ever thought about yachting, chances are some specific images jump to your mind. The fact is, those images are most influenced by social networks and virality than ever before. We've decided to take a look at what are the most viral yacht images of the past few years and at the stories behind them.
To establish these rankings we've looked at Google's image index, social sharing signals collected through crawling tools, mentions in mainstream media and interest on networks such as Instagram.
#1 Tropical Island Paradise
A perfect example of viral content, this 90m concept by Yacht Island Design named 'Tropical Island Paradise' is centered around a Caribbean-like theme. The design company states in its brief that the goal of the project was to create an "idyllic, floating island, with all the features of a tropical island getaway built into the design".
Based in Derby, UK, the design firm led by Rob McPerson, stated that the main purpose of this design was to create something fun and different from the current state of the market.
#2 J'Ade's tender garage
There is a good chance you've already seen images from the photo shoot of J'Ade and her innovative garage which a tender can float into through a side door in the hull. Shared over 25,000 times on Facebook alone, these images have been used in articles by mainstream publications such as GQ, Buzzfeed and the Daily Mail.
Float-in garages had actually been done before J'ade which was built in 2013 by CRN but never on a 60m yacht and through a dedicated side entrance. Pumps installed onboard allow the 18.400 liters tank to be emptied in under three minutes. The yacht is now for sale asking 36,950,000€.
#3 Aloha sinks in Mykonos
On August 20th 2015, the 33m M/Y Aloha sank in Mykonos after running aground on a reef. No injuries were reported but the yacht happened to sink near a populated area allowing amateur photographers to capture many images of the half submerged yacht.
Mentioned over a 1,000 times on the web, this photograph made its way through mainstream media such as RT and Metro.
#4 SeaXplorer
At the 25th edition of the Monaco Yacht Show, Damen, parent company of Amels, introduced the SeaXplorer range. Famous, in-part, for launching the support vessel range, Sea Axe, Damen designed the SeaXplorer series to explore remote polar and tropical areas.
The subsequent PR campaign caught the attention of most media organizations with Business Insider, the Telegraph, CNN and many other reporting on the concept. As a consequence, the 3D mockups of the yacht in polar regions in particular have gone viral on the net.
#5 Silver Fast and Mercedes
It might seem like a given that when two iconic brands such as Mercedes and Silver Yachts join on a marketing campaign, it works. This particular co-marketing effort was promoting the S-Class S500 cabriolet to potential clients interested in yachtin.
The video presentation got over 75,000 views on YouTube and was covered by Maxim, Business Insider and other large organization. Silver Fast is now for sale.
#6 A
The 119m A, owned by Russian billionaire, Andrei Melnichenko, is perhaps one of the most iconic yachts and often springs debates across industry professionals. Data however shows that the A is often looked at and the photo above is the most shared on social media across all of the photo coverage of the yacht: 603 links on the web.
#7 Serene
Originally commissioned by Yuri Schefler, owner of Stolichnaya, from Ficantieri, an Italian shipyard specialized in larger ships, the 134m Serene has since changed owners. The photo above was shared a numerous of times in social media and linked to by 596 websites. It has reportedly been taken during a photo shoot that included interior pictures and might have indicated the fact that the yacht was being marketed for sale.
#8 Admiral X Force 145
The Admiral X Force 145 yacht concept is a 465-foot created by Dobroserdov Design in a partnership with Admiral Centro Stile and The Italian Sea Group. Boasting two pools, two helipads and large chandeliers, the concept got its largest audience from not one, but two Business Insider articles which got shared over 3,500 times on Facebook alone.
#9 4Yacht's introduction of Triple Deuce
In October 2014, yacht broker, Craig Timm issued a press release stating that he had secured a contract for the build of a 222m megayacht from an undisclosed buyer. The statement came complete with promotional images and approximate cost which is peculiar in such statements.
To this date, there is still no hard evidence that such a project is underway. The images however have gone around the web and CNN even did a story on the project.
#10 The Calibre 102m project
Perhaps it is the labeling of some articles in the yachting press that introduced the Calibre 102 project as worthy of a Bond villain or its unusual hull color that made the 3D mock ups some of the most shared yacht images on Instagram.
The yacht concept in fact is inspired by fast ferries and was created by Mahjoub El Mahmoudi of MUB Design.
Spanish marina operator Ocibar has entered its first international venture by acquiring a 25% stake in Marina d'Arechi, a major Italian marina located in Salerno. The facility, developed and operated by the Gallozzi Group, offers 950 berths for vessels from 10 to 100 meters, along with winter storage and maintenance services.Antonio Zaforteza, CEO of Ocibar, stated: “Marina d’Arechi is one of the great examples of success in marina development in the Mediterranean and still has significant growth potential. Our alliance will further enhance this marina and integrate it into a unique value proposition for its customers and those of the various Ocibar marinas.”Ocibar, which manages marinas in Tarragona, Mallorca, Ibiza, and Valencia, sees the investment as part of its Mediterranean expansion strategy. The Gallozzi Group, active in shipping and port operations since 1952, welcomed the partnership.Agostino Gallozzi, CEO of the Gallozzi Group and Marina d’Arechi, said: “We had contemplated expanding the shareholder base of Marina d’Arechi and are very happy to have Ocibar joining us with a 25 per cent participation, based on shared values and principles of business ethics. Our partnership will propel Marina d’Arechi into a new phase of development.”Planned upgrades include berth expansion, infrastructure improvements, and the construction of a hotel to support Salerno's tourism initiatives.Credits: Marina d'Arechi
April 18, 2025
GB Marine Group, the parent company of Grand Banks and Palm Beach Motor Yachts, has named Lynn Fischer as its new Global Chief Marketing Officer. The appointment follows recent expansions, including a 114,000-square-foot factory upgrade, and aligns with the company’s focus on brand growth and owner services.Fischer, previously Chief Marketing Officer at private aviation firm Vista, brings experience in luxury and premium brand strategy. In her new role, she will oversee marketing, brand development, and customer engagement for GB Marine Group’s yacht brands.Lynn Fischer“GB Marine Group is not only a heritage builder – celebrating nearly 70 years of Grand Banks Yachts and 30 years of Palm Beach Motor Yachts – it's a company at the forefront of next-generation yachting,” said Fischer. “From its ocean racing-inspired manufacturing approach that redefines performance and fuel efficiency, to its use of advanced technology and materials, GB Marine Group is pushing the boundaries of what's possible on the water.”CEO Mark Richards stated, “We are thrilled to welcome Lynn to the GB Marine Group. Her deep expertise in building aspirational brands and delivering personalized client experiences will be instrumental as we bring even more exciting new products to market, expand our global footprint, and evolve our factory-direct strategy.”Fischer’s responsibilities will include brand strategy, digital marketing, global campaigns, and enhancing owner experience programs. The move comes as the company prepares new product launches and expands its factory-direct sales model."GB Marine Group owns and operates three premium yacht brands: Grand Banks, Palm Beach Motor Yachts, and Eastbay YachtsCredits: GB Marine Group
April 18, 2025
Itama has introduced the Itama 54, a new 16.44-meter open cruiser designed to enhance onboard comfort and living space while retaining the brand’s signature style. The model, presented at boot Düsseldorf, marks Itama’s return to the 50 to 59-foot segment.Developed by the Ferretti Group Product Strategy Committee and the Group’s Engineering Department, with exterior and interior design by Tommaso De Luca, the Itama 54 features a streamlined aesthetic with functional innovations. The exterior includes a forward sun pad integrated into the deck and a redesigned transom that provides 1,800 liters of storage for water toys. Access to the bow has been relocated to the starboard side for improved convenience.The deck layout prioritizes comfort, with a large aft sun pad and a dual-cockpit design. The main cockpit includes a convertible dining area, while a second cockpit behind the windscreen offers a sheltered relaxation space. Both are served by a portside bar unit. The helm station features an ergonomic seat and a floating dashboard.Below deck, the Itama 54 accommodates two cabins, two bathrooms, a galley, and a dinette. The master cabin includes a central bed with storage, while the guest cabin offers a choice between a queen-size bed or bunk beds. Interior materials include wood, leather, and fabric, emphasizing simplicity and functionality. Side glazing runs the length of the hull, contributing to a modern silhouette.The yacht is powered by twin MAN i6-730 engines (730 HP) as standard, delivering a top speed of 33 knots and a cruising speed of 28 knots. An optional upgrade to MAN i6-850 engines (850 HP) increases performance to 37 knots top speed and 33 knots cruising speed (preliminary data).The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
April 18, 2025
Camper & Nicholsons announces the establishment of its fourteenth office in Viareggio, Italy. This strategic move underscores the company's ongoing dedication to maintaining leadership in yacht construction and design.Located within one of Europe's premier yacht-building hubs, the new facility will focus on new-build sales, refitting services, and comprehensive project management. It symbolizes Camper & Nicholsons' evolving approach to yacht design, aiming to set new benchmarks for creative innovation and superior craftsmanship.According to Paolo Casani, CEO of Camper & Nicholsons, “The rising demand for new builds and project management necessitated establishing a specialized presence to enhance client service delivery. The Viareggio office provides an advanced structure guiding owners throughout all stages of yacht creation, from concept to completion.”Led by Daniela Duck, Managing Director of Camper & Nicholsons Italy, the office aims to cater to the expanding market for customized yacht solutions. Beyond conventional sales and project oversight, the Viareggio branch envisions becoming an inspirational space where clients engage directly in the design process, shaping their visions collaboratively with experts.Additionally, Camper & Nicholsons is pioneering novel digital tools to streamline and elevate the design phase further. This innovative initiative reinforces the company's reputation for pushing boundaries in yacht engineering and aesthetics.With its latest venture, Camper & Nicholsons seeks to usher in a transformative period for yacht development, blending tradition with modern technology. The firm welcomes stakeholders and enthusiasts alike to join in creating the next wave of exceptional vessels.Credits: Camper & Nicholsons
April 17, 2025
U-Boat Worx's submarines aboard Viking and Seabourn expedition vessels are transforming marine exploration, enabling unprecedented discoveries and advancements in oceanography. Powered by state-of-the-art technology, these submersibles facilitate detailed observations and data collection in previously unreachable marine habitats.Recent highlights include the rare documentation of the giant phantom jellyfish (Stygiomedusa gigantea) in Antarctica, marking the first publication of such findings by a cruise line. Other achievements encompass exploratory dives in the Great Lakes, leading to extensive surveys of historic shipwrecks. Most notably, Seabourn Pursuit located the long-lost Titania, a German supply vessel, which had remained undiscovered for over a century.Equipped with sophisticated instruments capable of diving to 300-meter depths, these submarines enable researchers to assess marine biodiversity, evaluate climate change effects, and monitor delicate ecosystems. Their presence aboard Viking and Seabourn ships underscores the synergy between luxury travel and scientific progress, setting a precedent for environmentally conscious exploration.Torstein Hagen, Chairman and CEO of Viking, emphasized, "Every voyage provides opportunities for scientific discovery… Our expedition vessels and scientists have already contributed to research that might not have been possible otherwise." Similarly, Robin West, VP and GM of Expeditions at Seabourn, highlighted the company's dedication to pioneering exploration: "These experiences are a testament to the spirit of expedition... taking guests to places where no other human has ever ventured."By integrating luxury with scientific rigor, Viking and Seabourn exemplify how maritime exploration can yield valuable insights, enhancing global awareness of marine ecosystems and advancing efforts toward sustainable conservation.Founded in 2005, U-Boat Worx leads the global market in designing and manufacturing submersibles for private, research, and cruise industries. With over 60 operational units worldwide, the company prioritizes safety, performance, and comfort, continuously innovating underwater exploration technologies.Credits: U-Boat Worx
April 17, 2025