If you've ever thought about yachting, chances are some specific images jump to your mind. The fact is, those images are most influenced by social networks and virality than ever before. We've decided to take a look at what are the most viral yacht images of the past few years and at the stories behind them.
To establish these rankings we've looked at Google's image index, social sharing signals collected through crawling tools, mentions in mainstream media and interest on networks such as Instagram.
#1 Tropical Island Paradise
A perfect example of viral content, this 90m concept by Yacht Island Design named 'Tropical Island Paradise' is centered around a Caribbean-like theme. The design company states in its brief that the goal of the project was to create an "idyllic, floating island, with all the features of a tropical island getaway built into the design".
Based in Derby, UK, the design firm led by Rob McPerson, stated that the main purpose of this design was to create something fun and different from the current state of the market.
#2 J'Ade's tender garage
There is a good chance you've already seen images from the photo shoot of J'Ade and her innovative garage which a tender can float into through a side door in the hull. Shared over 25,000 times on Facebook alone, these images have been used in articles by mainstream publications such as GQ, Buzzfeed and the Daily Mail.
Float-in garages had actually been done before J'ade which was built in 2013 by CRN but never on a 60m yacht and through a dedicated side entrance. Pumps installed onboard allow the 18.400 liters tank to be emptied in under three minutes. The yacht is now for sale asking 36,950,000€.
#3 Aloha sinks in Mykonos
On August 20th 2015, the 33m M/Y Aloha sank in Mykonos after running aground on a reef. No injuries were reported but the yacht happened to sink near a populated area allowing amateur photographers to capture many images of the half submerged yacht.
Mentioned over a 1,000 times on the web, this photograph made its way through mainstream media such as RT and Metro.
#4 SeaXplorer
At the 25th edition of the Monaco Yacht Show, Damen, parent company of Amels, introduced the SeaXplorer range. Famous, in-part, for launching the support vessel range, Sea Axe, Damen designed the SeaXplorer series to explore remote polar and tropical areas.
The subsequent PR campaign caught the attention of most media organizations with Business Insider, the Telegraph, CNN and many other reporting on the concept. As a consequence, the 3D mockups of the yacht in polar regions in particular have gone viral on the net.
#5 Silver Fast and Mercedes
It might seem like a given that when two iconic brands such as Mercedes and Silver Yachts join on a marketing campaign, it works. This particular co-marketing effort was promoting the S-Class S500 cabriolet to potential clients interested in yachtin.
The video presentation got over 75,000 views on YouTube and was covered by Maxim, Business Insider and other large organization. Silver Fast is now for sale.
#6 A
The 119m A, owned by Russian billionaire, Andrei Melnichenko, is perhaps one of the most iconic yachts and often springs debates across industry professionals. Data however shows that the A is often looked at and the photo above is the most shared on social media across all of the photo coverage of the yacht: 603 links on the web.
#7 Serene
Originally commissioned by Yuri Schefler, owner of Stolichnaya, from Ficantieri, an Italian shipyard specialized in larger ships, the 134m Serene has since changed owners. The photo above was shared a numerous of times in social media and linked to by 596 websites. It has reportedly been taken during a photo shoot that included interior pictures and might have indicated the fact that the yacht was being marketed for sale.
#8 Admiral X Force 145
The Admiral X Force 145 yacht concept is a 465-foot created by Dobroserdov Design in a partnership with Admiral Centro Stile and The Italian Sea Group. Boasting two pools, two helipads and large chandeliers, the concept got its largest audience from not one, but two Business Insider articles which got shared over 3,500 times on Facebook alone.
#9 4Yacht's introduction of Triple Deuce
In October 2014, yacht broker, Craig Timm issued a press release stating that he had secured a contract for the build of a 222m megayacht from an undisclosed buyer. The statement came complete with promotional images and approximate cost which is peculiar in such statements.
To this date, there is still no hard evidence that such a project is underway. The images however have gone around the web and CNN even did a story on the project.
#10 The Calibre 102m project
Perhaps it is the labeling of some articles in the yachting press that introduced the Calibre 102 project as worthy of a Bond villain or its unusual hull color that made the 3D mock ups some of the most shared yacht images on Instagram.
The yacht concept in fact is inspired by fast ferries and was created by Mahjoub El Mahmoudi of MUB Design.
Heesen Yachts has delivered the 50-meter hybrid superyacht Orion (YN 20750), marking the Dutch shipyard's third delivery this year. The aluminum-hulled vessel completed successful sea trials in the North Sea before handover to its owner.Orion features Heesen's Fast Displacement Hull Form (FDHF) with hybrid propulsion, achieving silent electric cruising at 10 knots. The propulsion system combines two MTU 12V 2000 M61 (IMO III) engines with electric motors, reducing fuel consumption to 45 liters per hour in hybrid mode. The yacht offers a transatlantic range of 3,750 nautical miles at 12 knots (98 liters/hour) and reaches a top speed of 16.3 knots.Ruud vand der Stroom, Heesen CCO"The delivery of Orion is a moment of great pride for everyone at Heesen," said Ruud van der Stroom. "This yacht perfectly encapsulates our DNA: precise Dutch engineering, innovative hybrid technology, and the ability to deliver a high-quality product through dedicated collaboration."Designed by Omega Architects' Frank Laupman, Orion features a vertical bow and extensive glazing. The 499 GT interior by Cristiano Gatto incorporates 37 material varieties including Italian marble and woven leather. Accommodation includes six staterooms for twelve guests, with a main-deck owner's suite and full-beam VIP.Peter van der Zanden, General Manager Design & Development, Engineering and HeesenPeter van der Zanden, Heesen's Head of Engineering, noted: "Our expertise in lightweight aluminum construction, combined with the efficiency of the Fast Displacement Hull Form and hybrid system make ORION exceptional. This synergy reduces environmental impact while enhancing owner experience."Broker Anton Foord of Ocean Intelligence commented: "Orion offers an exceptional experience defined by performance, elegance, and technical innovation." The yacht will be available for Mediterranean charter this summer.Orion represents Heesen's continued focus on sustainable yachting solutions, following previous hybrid deliveries in its 50-meter series. The shipyard currently has five yachts under construction at its Oss facility, with scheduled deliveries through 2026.Heesen Yachts is a Dutch ship building company that specializes in custom-built superyachts in aluminum and steel from 30m to 70m in size. Founded in 1978, it has launched more than 170 yachts since its inception.Credits: Heesen Yachts
June 6, 2025
The judging process for the 2025 Honours awards has concluded in Amsterdam, with three recipients selected from 238 nominations. The winners will be announced at the Fort Lauderdale International Boat Show (FLIBS) opening ceremony on October 28.Organized by The Superyacht Life Foundation in partnership with Pier 66 and FLIBS, the Honours recognize individuals making significant contributions to sustainability, innovation, and social impact within the superyacht industry. An 18-candidate shortlist was evaluated by a panel including Feadship's Farouk Nefzi, designer Espen Øino, Superyacht Times founder Merijn de Waard, and Royal Huisman's Jeroen Sirag.This year's judging panel included external perspectives from Ink Creative MD Jonny Clark and Untold Stories founder Nicola Chilton, who noted the breadth of industry initiatives beyond typical yachting activities."At its core, Superyacht Life is about celebrating the human stories that define our industry," said Dilan Sarac, Executive Director of The Superyacht Life Foundation. "Our 2025 Honourees embody the very best of what this industry can represent."The selection criteria focused on professional achievements, community engagement, philanthropy, and leadership. The three honourees were chosen unanimously following deliberations at Amsterdam's Royale Industrieele Groote Club.The October ceremony will mark the fourth edition of the awards, which aim to highlight positive contributions extending beyond traditional yachting circles. Previous honourees have been recognized for environmental initiatives, workforce development programs, and technological innovations benefiting broader maritime sectors.Credits: The Superyacht Life Foundation
June 6, 2025
Wally has officially presented its latest high-performance racing yacht, the wallyrocket71, during the 2025 Loro Piana Giraglia regatta. The 21.6-meter maxi yacht was developed through collaboration between Wally's technical team, designer Botin Partners, and owner Giovanni Lombardi Stronati, with construction completed by King Marine shipyard.The wallyrocket71 represents Wally's continued commitment to competitive sailing innovation, featuring advanced design elements including twin rudders, a high-performance bulb keel, and a sophisticated 2.7-ton water ballast system capable of transferring sides in approximately six seconds. With a displacement of 12 tons, the yacht is approximately three tons lighter than comparable Maxi 72 class vessels while maintaining similar sail area and power.Alberto Galassi, CEO of Ferretti Group, commented: "First and foremost, I want to express my thanks to the owner, Giovanni Lombardi Stronati, whose trust in this ambitious vision from day one made it all possible. With the wallyrocket71, Wally sets sail into an exciting new chapter in competitive yacht racing, launching a vessel designed to be one of the fastest in its class."Initial sea trials conducted in Valencia demonstrated the yacht's performance capabilities, achieving upwind speeds of 10.5-11 knots and matching wind speed downwind. Adolfo Carrau of Botin Partners explained the design approach: "We started from a blank sheet of paper, asking how we could beat the most competitive Maxi 72s on corrected time. When they were designed, it was to a box rule, so many parameters were already set. Now, as everyone is optimizing their boats under IRC rules, there is a lot more freedom."The racing crew, including tactician Vasco Vascotto and strategist Guillermo Parada, reported positive initial impressions of the yacht's handling and performance. Vascotto noted: "After only a few days on the water, I'm really impressed by both the construction quality and performance." Parada added: "The boat's performance is in line with our expectations: it is a complex and high-performing vessel that requires careful handling but is very exciting."The wallyrocket71 will compete in major Mediterranean events including the Maxi Yacht Rolex Cup in Porto Cervo and Les Voiles de Saint-Tropez, following its debut at the Loro Piana Giraglia.Wally's racing fleet continues to demonstrate strong performance in the 2025 season, with 15 yachts scheduled to compete across various events. Notable recent results include victories by Wally Cento V at the RORC Nelson's Cup in Antigua and dominant performances by Tilakkhana II at Palmavela. The wallyrocket51, Wally's smaller performance model, has also shown competitive results at the Central and Southern Tyrrhenian ORC National Championship.The remainder of the 2025 racing calendar includes prestigious events such as the Admiral's Cup in Cowes, the Rolex Fastnet Race, and the season-ending Rolex Middle Sea Race in Malta. Wally's growing fleet of performance yachts, ranging from the wallyrocket series to the larger Cento models, continues to establish the brand's position in competitive sailing circles.The wallyrocket71 project represents approximately 18 months of development from initial concept to launch, with the design team focused on creating a versatile yacht capable of strong performance across various wind conditions and course configurations. The yacht's construction at King Marine incorporated advanced composite materials and weight-saving techniques to achieve its target displacement.With the introduction of the wallyrocket71 and continued success of its racing fleet, Wally maintains its commitment to developing high-performance sailing yachts that combine cutting-edge technology with competitive results across international regatta circuits.Credits: Wally
June 6, 2025
Eastwind Yachts has been appointed as the central sales agent for the 114.2-meter expedition yacht Luna, currently available for €270 million. Built by Lloyd Werft in 2010 and refitted in 2015/16, the vessel is undergoing additional refit work before delivery to a new owner.The Newcruise-designed exterior and Donald Starkey interior accommodate 18 guests in 9 suites with a crew of 51. Luna's steel hull and aluminum superstructure provide a 9,500-nautical-mile range at 16.8 knots cruising speed, with a top speed of 22 knots. The diesel-electric propulsion system and ice-class hull enable global exploration in various conditions.Key features include twin helipads, a swimming pool, beach club, full spa with steam room and sauna, cinema, and two tender garages adjacent to a gym. The yacht's stabilization system ensures comfort at sea."Luna represents the pinnacle of expedition yachting with proven global capability," said an Eastwind Yachts representative. The vessel is currently the world's second-largest expedition yacht.Interested parties can contact Eastwind Yachts for viewings and additional specifications.Credits: Eastwind Yachts; Yacht Harbour archive
June 5, 2025
Viken Group, a global marine design firm specializing in cruise ships and superyachts, has appointed Anna Silvesjö as Chief Executive Officer. Silvesjö previously served as Partner and Group Chief Financial Officer of the company, which owns design studios TDoS (Tillberg Design of Sweden), Hot Lab, and Thalia Marine.Silvesjö outlined her strategic priorities for the group: "Viken Group will continue to expand into new market segments while deepening partnerships with clients through our on-brand design philosophy. Our design solutions align with each client's brand identity, culture, and target audience." She emphasized design excellence, commercial performance, and talent retention as key focus areas.Anna SilvesjöA central initiative under Silvesjö's leadership will be the development of Navigator, the group's integrated service platform for maritime projects. "Rooted in decades of experience across cruise ships, expedition yachts, and private yachts, Navigator simplifies the complexity of shipbuilding while ensuring rigorous cost control throughout development and construction," said Fredrik Johansson, Viken Group Co-Founder.The leadership transition occurs as the marine design industry continues to evolve, with Silvesjö representing one of few female executives in the sector. Her appointment reflects the group's emphasis on financial and operational management combined with design expertise.Viken Group's three subsidiaries maintain distinct specializations: TDoS in cruise ship design, Hot Lab in superyacht concepts, and Thalia Marine in naval architecture and engineering. The group currently operates across multiple international markets, serving both new construction and refit projects.No additional executive changes were announced alongside Silvesjö's promotion. The transition takes immediate effect, with Silvesjö assuming full operational responsibility for the group's global activities.Credits: Viken Group
June 5, 2025