If you've ever thought about yachting, chances are some specific images jump to your mind. The fact is, those images are most influenced by social networks and virality than ever before. We've decided to take a look at what are the most viral yacht images of the past few years and at the stories behind them.
To establish these rankings we've looked at Google's image index, social sharing signals collected through crawling tools, mentions in mainstream media and interest on networks such as Instagram.
#1 Tropical Island Paradise
A perfect example of viral content, this 90m concept by Yacht Island Design named 'Tropical Island Paradise' is centered around a Caribbean-like theme. The design company states in its brief that the goal of the project was to create an "idyllic, floating island, with all the features of a tropical island getaway built into the design".
Based in Derby, UK, the design firm led by Rob McPerson, stated that the main purpose of this design was to create something fun and different from the current state of the market.
#2 J'Ade's tender garage
There is a good chance you've already seen images from the photo shoot of J'Ade and her innovative garage which a tender can float into through a side door in the hull. Shared over 25,000 times on Facebook alone, these images have been used in articles by mainstream publications such as GQ, Buzzfeed and the Daily Mail.
Float-in garages had actually been done before J'ade which was built in 2013 by CRN but never on a 60m yacht and through a dedicated side entrance. Pumps installed onboard allow the 18.400 liters tank to be emptied in under three minutes. The yacht is now for sale asking 36,950,000€.
#3 Aloha sinks in Mykonos
On August 20th 2015, the 33m M/Y Aloha sank in Mykonos after running aground on a reef. No injuries were reported but the yacht happened to sink near a populated area allowing amateur photographers to capture many images of the half submerged yacht.
Mentioned over a 1,000 times on the web, this photograph made its way through mainstream media such as RT and Metro.
#4 SeaXplorer
At the 25th edition of the Monaco Yacht Show, Damen, parent company of Amels, introduced the SeaXplorer range. Famous, in-part, for launching the support vessel range, Sea Axe, Damen designed the SeaXplorer series to explore remote polar and tropical areas.
The subsequent PR campaign caught the attention of most media organizations with Business Insider, the Telegraph, CNN and many other reporting on the concept. As a consequence, the 3D mockups of the yacht in polar regions in particular have gone viral on the net.
#5 Silver Fast and Mercedes
It might seem like a given that when two iconic brands such as Mercedes and Silver Yachts join on a marketing campaign, it works. This particular co-marketing effort was promoting the S-Class S500 cabriolet to potential clients interested in yachtin.
The video presentation got over 75,000 views on YouTube and was covered by Maxim, Business Insider and other large organization. Silver Fast is now for sale.
#6 A
The 119m A, owned by Russian billionaire, Andrei Melnichenko, is perhaps one of the most iconic yachts and often springs debates across industry professionals. Data however shows that the A is often looked at and the photo above is the most shared on social media across all of the photo coverage of the yacht: 603 links on the web.
#7 Serene
Originally commissioned by Yuri Schefler, owner of Stolichnaya, from Ficantieri, an Italian shipyard specialized in larger ships, the 134m Serene has since changed owners. The photo above was shared a numerous of times in social media and linked to by 596 websites. It has reportedly been taken during a photo shoot that included interior pictures and might have indicated the fact that the yacht was being marketed for sale.
#8 Admiral X Force 145
The Admiral X Force 145 yacht concept is a 465-foot created by Dobroserdov Design in a partnership with Admiral Centro Stile and The Italian Sea Group. Boasting two pools, two helipads and large chandeliers, the concept got its largest audience from not one, but two Business Insider articles which got shared over 3,500 times on Facebook alone.
#9 4Yacht's introduction of Triple Deuce
In October 2014, yacht broker, Craig Timm issued a press release stating that he had secured a contract for the build of a 222m megayacht from an undisclosed buyer. The statement came complete with promotional images and approximate cost which is peculiar in such statements.
To this date, there is still no hard evidence that such a project is underway. The images however have gone around the web and CNN even did a story on the project.
#10 The Calibre 102m project
Perhaps it is the labeling of some articles in the yachting press that introduced the Calibre 102 project as worthy of a Bond villain or its unusual hull color that made the 3D mock ups some of the most shared yacht images on Instagram.
The yacht concept in fact is inspired by fast ferries and was created by Mahjoub El Mahmoudi of MUB Design.
The Azimut|Benetti Group has named Andrea Antichi as General Manager of its Azimut division, effective May 12, 2025. Antichi, who reports directly to CEO Marco Valle, will oversee strategic direction and operational objectives, including ongoing enhancements to the division's production facilities.A mechanical engineer, Antichi previously served as Chief Manufacturing Officer at Ferrari, where he worked for 19 years. His earlier experience includes technical roles at Piaggio and research in computational biomechanics at the Rizzoli Orthopaedic Institutes.Andrea AntichiMarco Valle stated: "Andrea's appointment is an important part of the current phase of evolution of the Azimut division, which commits to building the foundation of an ambitious vision for the coming years: accelerating industrial development with an increasingly structured approach, while continuing to innovate constantly."Antichi succeeds Daniele Romiti, who led the division since 2022. During his tenure, Romiti advanced sustainability initiatives, including energy self-generation systems and circular economy practices at Azimut’s production sites.Antichi remarked: "After nineteen years at Ferrari, a symbol of Italian automotive excellence in the world, I have chosen to come aboard the excellence of the yachting sector."The appointment reflects Azimut’s strategy of integrating nautical expertise with cross-industry leadership. The Avigliana facility, now capable of producing yachts up to 26 meters, remains central to the division’s industrial development. No further operational changes were announced.Azimut Yachts is an Azimut Benetti Group brand. With its Atlantis, Magellano Flybridge, S, Verve and Grande collections, Azimut offers the widest range of 10 to 40 meters.Credits: Azimut Yachts
May 14, 2025
Dynamiq has released new exterior images of its 52-meter GTT 170 superyacht, currently under construction at its Antalya shipyard in Turkey. The aluminum-hulled vessel, designed for shallow-water cruising with a 2-meter draft, targets owners in the U.S. and Middle East markets, with delivery scheduled for the 2027 Mediterranean season.The GTT 170 features naval architecture by Vripack, combining a top speed of 19 knots with IMO Tier III-compliant MAN V12 1,066 kW engines and an integrated battery pack. The stabilization system includes four electric fins and a Hull Vane aft foil to reduce pitch motion.Accommodation comprises five guest staterooms and an owner's suite, with a two-level beach club featuring a pool, bar, and spa with fold-out terraces. The sun deck includes an outdoor cinema and lounge areas.Dobroserdov Design developed the exterior, while Claudio Pironi & Partners created minimalist interiors using teak and natural marble. The yacht is being built at Dynamiq's Antalya facility with European subcontractors and Turkish craftsmen.Hull #2 is available for €29 million. The GTT 170's shallow draft enables access to Caribbean destinations like the Exumas and St. Barths, with 500 GT volume optimized for sub-50-meter length. No hybrid propulsion option was specified for this hull.Dynamiq was founded in 2014 by experienced yacht broker and designer Sergei Dobroserdov. Dynamiq is the first company in the superyacht industry to introduce an online configurator, allowing the yacht to be easily and transparently customized down to the last detail. Dynamiq unveiled its first launch at the 2016 Monaco Yacht Show.Credits: Dynamiq
May 13, 2025
Denison Yachting has entered an exclusive global partnership with French shipyard JFA Yachts to represent its Long Island brand of sail and power catamarans. The agreement focuses initially on models ranging from 70 to 100 feet.JFA's aluminum-hulled Long Island catamarans are designed for transoceanic cruising, with engineering by Marc Lombard Yacht Design Group and interiors by Darnet Design. The yachts emphasize lightweight construction, customizable layouts, and systems optimized for long-range performance. A Long Island 85 has recently sold, with a new Long Island 87 model scheduled for delivery later this year.Long Island 87David Johnson, Denison broker and U.S. brand representative, stated: "Alongside my colleague Simon in Europe, I'm proud to promote a shipyard that leads the world in building aluminum-hulled sailing and power catamarans—vessels purpose-built for owners seeking to explore the most remote parts of the world in total comfort."Simon Turner, overseeing European and global sales, added: "These exceptional, round-the-world-capable catamarans deliver an unmatched level of performance, luxury, and safety that is unparalleled anywhere else."Long Island 86 PowerJFA Yachts CEO Frédéric Jaouen noted: "We pride ourselves on attentively listening to our clients’ needs, exercising discretion, and developing trusted relationships. The savoir-faire of our team has earned JFA Yachts a reputation as one of the most respected shipyards in the world."The partnership expands Denison's portfolio of specialized cruising catamarans while providing JFA with global distribution channels. No specific sales targets or production figures were disclosed.Long Island 87 SailWith a rich family history dating back to 1948, Denison Yachting is a leader in the industry, providing comprehensive yachting services worldwide. With over 20 waterfront offices and a team of 90+ licensed brokers, Denison offers superyacht sales, yacht charter, crew placement, and new construction services. Their extensive experience and passion for yachting ensure a long-term perspective and commitment to excellence.French shipbuilder JFA Yachts was founded in 1993 by Frédéric Jaouen. JFA Yachts builds mono- and multihull power and sailing superyachts from 24 to 50 meters in length. Credits: Denison Yachting
May 13, 2025
Ferretti Group's Custom Line brand has launched four new custom yachts at its Ancona shipyard within eight weeks, including two Navetta models and two planing vessels. The launches demonstrate the shipyard's capacity for bespoke construction, with each yacht reflecting owner-specific customization through collaborative design processes.Custom Line 30#23The first vessel, a 32.82-meter Custom Line 106' (hull #24), launched on January 9, features exterior design by Ferretti Group Engineering and interiors developed by Custom Line Atelier in consultation with the Middle Eastern owner. The yacht's minimalist aesthetic combines dark wall coverings with light surfaces, complemented by freestanding furniture and folding guest tables. A social-focused flybridge completes the layout.On February 13, the 34th Custom Line Navetta 33 (33m x 7.52m) debuted for a European family. Its exterior was designed by Ferretti's Strategic Product Committee, with interiors by the Group's Engineering Department and Custom Line Atelier. The design employs dark finishes, pale marble, and leather accents, with mirrored surfaces enhancing spatial perception. American walnut flooring and ribbed master cabin details emphasize tactile refinement.Custom Line 33#34Two additional undisclosed models in the planing line were also completed during this period. Custom Line emphasizes direct owner involvement in all projects, with each yacht undergoing tailored design and construction processes at the Ancona facility. No delivery timelines or further technical specifications were disclosed for the recent launches.The consecutive completions highlight Custom Line's operational capacity for concurrent custom projects, with all four yachts now undergoing final outfitting before delivery to their respective owners. A new Custom Line Navetta 30 was launched on February 20 at a ceremony attended by the captain, the dealer and all the shipyard’s employees. The 23rd hull in the brand’s displacement line is the result of a joint design effort by the Product Strategy Department – for the exterior design – and the Ferretti Group Engineering Department, with interior architecture penned by ACPV ARCHITECTS Antonio Citterio Patricia Viel and exteriors designed by architect Filippo Salvetti. They were supported by the interior design experts at Custom Line Atelier, who liaised directly with the owner – based in the MEA area – to ensure that the yacht is a true-to-life portrait of the people who live on her. Permeated by a sporty but sophisticated spirit, the yacht has a design vision with a clear focus on conviviality. The rich hues of sand-coloured leather and Orobica marble act as warm, vibrant accents in a palette dominated by dark grey finishes, creating a bold yet refined chromatic interplay. The freestanding furniture solutions, featuring numerous formal and informal seating arrangements – including large sofas and coffee tables that bring guests together in conversation – reveals a design sensibility that understands the art of hospitality. It’s a choice that reflects the tastes and culture of an owner who comes from a city where hospitality is an integral part of the lifestyle.Custom Line 120'#12The launch of the 12th Custom Line 120’ last February 27 is the result of a design effort involving the Ferretti Group Engineering Department, supported by Custom Line Atelier for the interiors. With a length of 38.36 metres and a beam of 7.65 metres, this yacht combines a sleek silhouette with styling that effectively mirrors the owner’s vision. Designed for the AMAS market, the yacht stands out for her generous, welcoming spaces, where chairs with armrests and deep armchairs reveal a clear desire for comfort. The interiors, decorated with a palette of bright neutral colours, are styled with a simple but refined approach. The made-to-measure master bathroom features a pair of Calacatta Oro marble basins in the centre and beside them a vanity table with opening mirror and incorporated pouf; the generous shower cubicle is on the starboard side and the sanitary area is located to port. The care lavished on the layout and detailing highlights the bespoke nature of the design, driven by the desire to offer the ultimate in well-being. The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
May 13, 2025
Italian yacht builder Apreamare will make its first appearance at the Venice Boat Show from May 29 to June 2, 2025, alongside exclusive Northern Italy dealer Pedetti Yacht Sales. The event, held at Venice's historic Arsenale, will feature 270 exhibitors and 300 boats, with Apreamare showcasing its new Gozzo 38 Cabin model.The Gozzo 38 Cabin, designed by Cataldo Aprea and Marco Casali in collaboration with engineer Umberto Tagliavini, expands on the open Gozzo 35 with enhanced interior space and weather protection. The 11.45-meter yacht features a deckhouse for improved habitability, a 4-panel glass door connecting the cockpit to the dinette, and a layout with two cabins and a 2-meter headroom bathroom. The guest cabin includes a 140-centimeter-wide bed, exceeding standard dimensions for its class.Exterior amenities include a convertible cockpit table, L-shaped seating for six, and an extended beach platform. Propulsion options comprise twin Volvo Penta D4-270 DPI or D4-320 DPI sterndrives, or a traditional Volvo Penta D4-320 shaft configuration.The participation highlights Apreamare's focus on Northern Italy's market, where demand for its Sorrentine Gozzo designs continues to grow. The Venice Boat Show marks the first public exhibition of the Gozzo 38 Cabin, positioned between the Gozzo 35 and flagship Gozzo 45 in Apreamare's lineup.The history of the shipyard starts in 1849, when Giovanni Aprea started to handbuild rowing and sailing boats used for fishing in Sorrento, basing his craft on the shape and form of the traditional “gozzo sorrentino”. Now the shipyard range includes the Apreamare and Maestro yachts.Credits: Apreamar
May 12, 2025