If you've ever thought about yachting, chances are some specific images jump to your mind. The fact is, those images are most influenced by social networks and virality than ever before. We've decided to take a look at what are the most viral yacht images of the past few years and at the stories behind them.
To establish these rankings we've looked at Google's image index, social sharing signals collected through crawling tools, mentions in mainstream media and interest on networks such as Instagram.
#1 Tropical Island Paradise
A perfect example of viral content, this 90m concept by Yacht Island Design named 'Tropical Island Paradise' is centered around a Caribbean-like theme. The design company states in its brief that the goal of the project was to create an "idyllic, floating island, with all the features of a tropical island getaway built into the design".
Based in Derby, UK, the design firm led by Rob McPerson, stated that the main purpose of this design was to create something fun and different from the current state of the market.
#2 J'Ade's tender garage
There is a good chance you've already seen images from the photo shoot of J'Ade and her innovative garage which a tender can float into through a side door in the hull. Shared over 25,000 times on Facebook alone, these images have been used in articles by mainstream publications such as GQ, Buzzfeed and the Daily Mail.
Float-in garages had actually been done before J'ade which was built in 2013 by CRN but never on a 60m yacht and through a dedicated side entrance. Pumps installed onboard allow the 18.400 liters tank to be emptied in under three minutes. The yacht is now for sale asking 36,950,000€.
#3 Aloha sinks in Mykonos
On August 20th 2015, the 33m M/Y Aloha sank in Mykonos after running aground on a reef. No injuries were reported but the yacht happened to sink near a populated area allowing amateur photographers to capture many images of the half submerged yacht.
Mentioned over a 1,000 times on the web, this photograph made its way through mainstream media such as RT and Metro.
#4 SeaXplorer
At the 25th edition of the Monaco Yacht Show, Damen, parent company of Amels, introduced the SeaXplorer range. Famous, in-part, for launching the support vessel range, Sea Axe, Damen designed the SeaXplorer series to explore remote polar and tropical areas.
The subsequent PR campaign caught the attention of most media organizations with Business Insider, the Telegraph, CNN and many other reporting on the concept. As a consequence, the 3D mockups of the yacht in polar regions in particular have gone viral on the net.
#5 Silver Fast and Mercedes
It might seem like a given that when two iconic brands such as Mercedes and Silver Yachts join on a marketing campaign, it works. This particular co-marketing effort was promoting the S-Class S500 cabriolet to potential clients interested in yachtin.
The video presentation got over 75,000 views on YouTube and was covered by Maxim, Business Insider and other large organization. Silver Fast is now for sale.
#6 A
The 119m A, owned by Russian billionaire, Andrei Melnichenko, is perhaps one of the most iconic yachts and often springs debates across industry professionals. Data however shows that the A is often looked at and the photo above is the most shared on social media across all of the photo coverage of the yacht: 603 links on the web.
#7 Serene
Originally commissioned by Yuri Schefler, owner of Stolichnaya, from Ficantieri, an Italian shipyard specialized in larger ships, the 134m Serene has since changed owners. The photo above was shared a numerous of times in social media and linked to by 596 websites. It has reportedly been taken during a photo shoot that included interior pictures and might have indicated the fact that the yacht was being marketed for sale.
#8 Admiral X Force 145
The Admiral X Force 145 yacht concept is a 465-foot created by Dobroserdov Design in a partnership with Admiral Centro Stile and The Italian Sea Group. Boasting two pools, two helipads and large chandeliers, the concept got its largest audience from not one, but two Business Insider articles which got shared over 3,500 times on Facebook alone.
#9 4Yacht's introduction of Triple Deuce
In October 2014, yacht broker, Craig Timm issued a press release stating that he had secured a contract for the build of a 222m megayacht from an undisclosed buyer. The statement came complete with promotional images and approximate cost which is peculiar in such statements.
To this date, there is still no hard evidence that such a project is underway. The images however have gone around the web and CNN even did a story on the project.
#10 The Calibre 102m project
Perhaps it is the labeling of some articles in the yachting press that introduced the Calibre 102 project as worthy of a Bond villain or its unusual hull color that made the 3D mock ups some of the most shared yacht images on Instagram.
The yacht concept in fact is inspired by fast ferries and was created by Mahjoub El Mahmoudi of MUB Design.
Construction is underway at the Mallorca-based shipyard of Servicios Técnicos Portuarios (STP), marking the start of an €8 million initiative aimed at modernising the facility to accommodate some of the largest vessels in the fleet for refitting and maintenance.To address the growing demand for large yacht services, STP's expansion aims to elevate productivity and streamline operations while expanding the shipyard's capabilities. “We have frequently received requests for mooring spaces for yachts exceeding 100 meters in length, and until now, we have struggled to meet that demand,” stated Joan Rosselló, general manager of STP. “With limited options for large berths in Palma, the new dedicated berths will significantly enhance our repair services and improve workflow across shipyard activities.”This major expansion is poised to invigorate Mallorca's local economy, drawing more significant refit projects to the area. STP estimates that the expansion could generate an additional €50 to €60 million in annual revenue for the region.On the technical side, the shipyard's total area will grow from 130,000 square meters to 162,000 square meters, incorporating 102,000 square meters of land and 60,000 square meters of water space. This enhancement utilizes previously underutilised areas at the edges of the current shipyard footprint, facilitating further development within STP’s existing concession.The waterway expansion will introduce five new berths that can accommodate yachts of up to 110 meters, adding to the existing three superyacht berths. On dry land, STP plans to establish specialized zones for various tasks, including a new covered section specifically for mast removal, repair, and painting.Additionally, STP is prioritising sustainability by installing photovoltaic panels on the new covered areas and the parking canopies. The anticipated solar energy output is expected to power approximately 115 apartments and reduce carbon dioxide emissions by 124 tonnes annually.The new berths will be operational by the end of 2024, while the rest of the works are scheduled for completion in spring 2025.Credits: STP
November 1, 2024
Royal Huisman announces that its impressive 59.7m high-performance sloop, Sarissa, has triumphed in three categories at the ISS Awards Gala held in Fort Lauderdale. The awards were determined and presented by esteemed peers within the superyacht industry, making this recognition particularly significant for the team.Sarissa has been honored with the titles of “Yacht of the Year,” “Best Interior Sail,” and “Best in Sail 40m+” at the International Superyacht Society Awards.Sarissa stands out for its state-of-the-art technology, exceptional naval architecture, and distinctive design, showcasing Royal Huisman’s commitment to innovation and excellence. Constructed using lightweight Alustar® aluminum and carbon composites, Sarissa not only minimizes fuel consumption but also enhances speed and maneuverability. Its forward-facing retractable propulsion system further enhances performance, reliability, and comfort, aligning with the industry's shift toward sustainability. Developed in collaboration with Malcolm McKeon Yacht Design, interior designer Liaigre, and owners’ representative Gregory Monks, Sarissa beautifully marries elegance with functionality, fulfilling the owner’s goal of an environmentally conscious yet high-performance superyacht.Congratulations are extended to the owners of Sarissa, along with heartfelt thanks from the design and build team. Jan Timmerman, CEO of Royal Huisman, states: “On behalf of our team, I would like to express our happiness and honor in receiving these awards. However, while we appreciate this recognition, we remain focused on our future projects, and we understand that a shipyard is only as strong as its next creation."Earlier this year, Sarissa was recognized as "Sailing Yacht of the Year" and "Best Sailing Yacht of 40m and Above" at the World Superyacht Awards 2024. She also garnered five significant awards at Boat International’s Design & Innovation Awards, including "Innovation of the Year."Royal Huisman is a Dutch shipyard established in 1884 in Ronduite, building and refitting custom luxury sailing and motor yachts at its shipyard in Vollenhove, the Netherlands.Credits: Royal Huisman
November 1, 2024
Italian yacht manufacturer AB Yachts has introduced an exciting addition to its lineup – the AB95, showcased at this year’s Fort Lauderdale International Boat Show. Designed by Marco Casamonti from Archea Associati, this 28.9-meter vessel is available in two distinct versions.AB95The first variant draws inspiration from its larger counterpart, the AB110, maintaining the brand's signature sporty character while enhancing onboard livability. This is especially evident in the flybridge, which features reverse glazing along the yacht's profile, creating bright and airy interiors with stunning sea views. Access to this space is seamlessly integrated through two external staircases leading from the aft deck.The second variant, known as the AB95 S, targets thrill-seeking owners with a focus on a more aggressive, "racing car" aesthetic. This model boasts sleek lines, a convertible roof, and a state-of-the-art propulsion system designed to deliver exceptional speed and performance.AB95 SBoth versions of the AB95 are engineered for smooth, vibration-free cruising and feature a draught of four metres, along with customizable "loft-like" interior spaces to suit individual tastes.Italian shipyard AB Yachts was founded in 1992. In 2001, AB Yachts was acquired by the Fipa Group. Today Next Yacht Group is the owner of the historic Maiora, AB Yachts, and CBI Navi brands. AB Yachts range consists of semi-displacement yachts from 17.70 to 42 meters.Credits: AB Yachts
November 1, 2024
FARO Alternative Investments, through its Real Economy sub-fund and in collaboration with advisory firm Orienta Capital Partners, has finalized the acquisition of Sunseeker International (Holdings) Ltd., a prestigious British shipyard celebrated for its production of high-performance luxury motor yachts. The acquisition marks the transfer of ownership from the Chinese industrial giant Dalian Wanda Group.94 Yacht The acquisition of 100% of Sunseeker is a significant milestone for FARO Alternative Investments, an innovative platform focused on creating value through a unique ecosystem of expertise and networking for investors and stakeholders. The transaction was supported by Miami-based investment firm Lionheart Capital alongside a club deal orchestrated by Orienta Capital Partners.Located in Poole, Dorset, Sunseeker has over five decades of experience in crafting top-tier yachts and is widely recognized as a pioneer in the luxury yachting industry. The shipyard generated approximately £320 million in sales in FY 2023, primarily from yachts measuring between 15 and 50 meters. Sunseeker currently boasts an order book valued at around £540 million (€640 million) and is set to expand its offerings by focusing on the development of high-end superyachts.Predator55Giancarlo Galeone, Chairman of FARO Value and lead advisor for FARO Alternative Investments SCSp SICAV RAIF, expressed enthusiasm about the acquisition, stating, “We are thrilled to embark on this new chapter alongside Sunseeker. Our established expertise in the nautical sector, paired with our longstanding relationship with the CEO, will further enhance the shipyard’s identity and craftsmanship, steering the brand towards our ambitious growth objectives. Sunseeker will maintain its British identity, continuing operations from its headquarters in Poole, where its production, workforce, and infrastructure are based.”Predator55Andrea Frabetti, CEO of Sunseeker, expressed confidence in the new ownership structure, stating, “We are confident that through this new ownership structure, Sunseeker will be able to grow and reach new milestones. Our goal will remain to build exceptional yachts that embody luxury, performance, and innovation, while honoring the legacy and vision of our founders.”FARO Alternative Investments SICAV RAIF (“FARO”) is an alternative investment fund operating through a globally active scalable platform with diversified strategies, mainly in Private Equity and Venture Capital. Orienta Capital Partners is an investment firm based in Milan, Forlì and Reggio Emilia, specializing in cross-industry transaction as lead investors, focusing on high-growth potential SMEs.Credits: Sunseeker
October 31, 2024
Sirena Yachts has unveiled exciting new details about its latest project, the Sirena 118, at the Fort Lauderdale International Boat Show 2024. This striking 36-meter GRP superyacht introduces a contemporary design and represents the launch of a new, larger composite line, boasting a waterline length exceeding 24 meters while remaining under 300 gross tons.The design is currently in the works, featuring a flexible tri-deck layout that includes three decks of accommodation topped by an expansive sun deck. Future amenities could include an optional circular pool and lounging area at the bow, as well as a spacious beach club at the rear.The Sirena 118’s bold plumb bow not only makes a strong aesthetic statement but also enhances the internal volume, providing ample room for a VIP cabin and up to four guest cabins on the lower deck. The owner’s stateroom occupies the forward section of the main deck and offers a unique option to span two decks, complete with a spiral staircase leading to a generous relaxation area and a fold-down swim platform for easy access to the water.Social spaces are equally impressive, featuring an informal dining and lounging area on the main deck aft with floor-to-ceiling windows facilitating a seamless connection to the outdoor deck. The upper deck provides additional dining options alongside a wet bar, complemented by a more secluded exterior space. The yacht is designed for a crew of five, with the possibility of expanding to seven with the inclusion of a captain's cabin on the upper deck.The sleek underwater profile is crafted by the renowned German Frers, while the yacht's exterior design comes from Sirena's in-house team, encapsulating the brand’s essence. Cor D Rover is in charge of the interior, which will possess a timeless and relaxed ambiance, although owners will have the option to customize their yacht to their preferences.Constructed from GRP, the Sirena 118 promises operational efficiency. It features a fast displacement hull powered by two MAN V12 engines generating a total of 3,100hp, allowing for a top speed of 16 knots and an economical cruising speed of 11 knots. An upgraded engine package producing 3,800hp is also available, which offers a top speed of 21 knots.“The 36-meter Sirena 118 will be the largest GRP yacht we have built to date,” stated Constantinos K. Constantinou, Head of Sirena Yachts USA. “This superyacht is being meticulously crafted to embody the pinnacle of the values that have driven the global success of Sirena Yachts and Sirena Superyachts. Intelligent design, flawless engineering, and sleek, modern aesthetics are seamlessly integrated with our profound passion for the yachting lifestyle. We’re excited to keep yachting enthusiasts informed as this exceptional project progresses toward its 2026 completion.”Sirena Yachts is a Turkish yacht brand. The company produces semi-displacement motor yachts ranging from 17m to over 30m.Credit: Sirena Yachts
October 31, 2024