If you've ever thought about yachting, chances are some specific images jump to your mind. The fact is, those images are most influenced by social networks and virality than ever before. We've decided to take a look at what are the most viral yacht images of the past few years and at the stories behind them.
To establish these rankings we've looked at Google's image index, social sharing signals collected through crawling tools, mentions in mainstream media and interest on networks such as Instagram.
#1 Tropical Island Paradise
A perfect example of viral content, this 90m concept by Yacht Island Design named 'Tropical Island Paradise' is centered around a Caribbean-like theme. The design company states in its brief that the goal of the project was to create an "idyllic, floating island, with all the features of a tropical island getaway built into the design".
Based in Derby, UK, the design firm led by Rob McPerson, stated that the main purpose of this design was to create something fun and different from the current state of the market.
#2 J'Ade's tender garage
There is a good chance you've already seen images from the photo shoot of J'Ade and her innovative garage which a tender can float into through a side door in the hull. Shared over 25,000 times on Facebook alone, these images have been used in articles by mainstream publications such as GQ, Buzzfeed and the Daily Mail.
Float-in garages had actually been done before J'ade which was built in 2013 by CRN but never on a 60m yacht and through a dedicated side entrance. Pumps installed onboard allow the 18.400 liters tank to be emptied in under three minutes. The yacht is now for sale asking 36,950,000€.
#3 Aloha sinks in Mykonos
On August 20th 2015, the 33m M/Y Aloha sank in Mykonos after running aground on a reef. No injuries were reported but the yacht happened to sink near a populated area allowing amateur photographers to capture many images of the half submerged yacht.
Mentioned over a 1,000 times on the web, this photograph made its way through mainstream media such as RT and Metro.
#4 SeaXplorer
At the 25th edition of the Monaco Yacht Show, Damen, parent company of Amels, introduced the SeaXplorer range. Famous, in-part, for launching the support vessel range, Sea Axe, Damen designed the SeaXplorer series to explore remote polar and tropical areas.
The subsequent PR campaign caught the attention of most media organizations with Business Insider, the Telegraph, CNN and many other reporting on the concept. As a consequence, the 3D mockups of the yacht in polar regions in particular have gone viral on the net.
#5 Silver Fast and Mercedes
It might seem like a given that when two iconic brands such as Mercedes and Silver Yachts join on a marketing campaign, it works. This particular co-marketing effort was promoting the S-Class S500 cabriolet to potential clients interested in yachtin.
The video presentation got over 75,000 views on YouTube and was covered by Maxim, Business Insider and other large organization. Silver Fast is now for sale.
#6 A
The 119m A, owned by Russian billionaire, Andrei Melnichenko, is perhaps one of the most iconic yachts and often springs debates across industry professionals. Data however shows that the A is often looked at and the photo above is the most shared on social media across all of the photo coverage of the yacht: 603 links on the web.
#7 Serene
Originally commissioned by Yuri Schefler, owner of Stolichnaya, from Ficantieri, an Italian shipyard specialized in larger ships, the 134m Serene has since changed owners. The photo above was shared a numerous of times in social media and linked to by 596 websites. It has reportedly been taken during a photo shoot that included interior pictures and might have indicated the fact that the yacht was being marketed for sale.
#8 Admiral X Force 145
The Admiral X Force 145 yacht concept is a 465-foot created by Dobroserdov Design in a partnership with Admiral Centro Stile and The Italian Sea Group. Boasting two pools, two helipads and large chandeliers, the concept got its largest audience from not one, but two Business Insider articles which got shared over 3,500 times on Facebook alone.
#9 4Yacht's introduction of Triple Deuce
In October 2014, yacht broker, Craig Timm issued a press release stating that he had secured a contract for the build of a 222m megayacht from an undisclosed buyer. The statement came complete with promotional images and approximate cost which is peculiar in such statements.
To this date, there is still no hard evidence that such a project is underway. The images however have gone around the web and CNN even did a story on the project.
#10 The Calibre 102m project
Perhaps it is the labeling of some articles in the yachting press that introduced the Calibre 102 project as worthy of a Bond villain or its unusual hull color that made the 3D mock ups some of the most shared yacht images on Instagram.
The yacht concept in fact is inspired by fast ferries and was created by Mahjoub El Mahmoudi of MUB Design.
Ocean Independence has announced two major developments, highlighting its expanding presence and strategic collaborations in the global yachting industry.The company has opened a new office in Dubai, marking its 16th location worldwide. Situated at the Dubai Harbour Marina, the office strengthens Ocean Independence’s presence in the Arabian region, a rapidly growing hub for superyachting. The new branch will be led by experienced broker Sebastian Dumitrescu, who has been appointed Group Director. CEO Peter Hürzeler emphasized the importance of a local presence in key markets, noting that Dubai offers significant opportunities across sales, charter, and yacht management services. G24 ClassicIn addition, Ocean Independence has formed a strategic partnership with the Giangrasso Group, an emerging player in the Italian yacht market. The Giangrasso Group, known for its longstanding expertise as a subcontractor for major shipyards, is now launching its own brand. Ocean Independence is serving as the global sales agent for the company’s new semi-custom and full-custom superyacht lines.Sebastian Dumitrescu and Peter Hürzeler The partnership’s first project is the G24 Classic, a 24-meter yacht crafted entirely of aluminum and designed by Arrabito Naval Architects. The vessel, with a top speed of 27 knots and a cruising range of 300 nautical miles, features interiors by designer Michela Reverberi. The yacht is tailored as a family-friendly world cruiser with elegant, maritime-inspired interiors. The G24 Classic is set to make its global debut at the Cannes Yachting Festival after delivery to its owner in August.G24 ClassicOcean Independence is also supporting the Giangrasso Group’s plans to expand its portfolio with two additional semi-custom platforms, measuring 34 and 45 meters. Hürzeler expressed optimism about the collaboration, citing strong market interest in the size range.With these developments, Ocean Independence continues to expand its footprint and reinforce its role as a key player in the global yachting industry.Credits: Ocean Independence
January 23, 2025
Saxdor Yachts used its press conference at boot Düsseldorf 2025 to showcase developments in its business, technological advancements, and product range. The Finnish company reported significant milestones, introduced digital tools for customer engagement, and unveiled updates to its lineup.Saxdor 460In 2024, Saxdor Yachts achieved a record-breaking year, surpassing €100 million in revenue. Within five years of its founding, the company has grown to produce over 500 boats annually, expanded its dealership network to 152 global locations, and entered eight new markets. The workforce now exceeds 600 employees.During press conference At the event, Saxdor launched Saxdor AI and a Virtual Showroom in collaboration with Younite and Cadentia Technologies. Saxdor AI is designed to provide personalized, interactive assistance throughout the customer journey, from exploring models to post-purchase support. The Virtual Showroom enables customers and dealers to experience the fleet in a photorealistic, customizable digital environment, offering detailed views and configuration options.During press conference The company also unveiled the Fathom® e-Power system, an advanced lithium-ion auxiliary power management solution developed in partnership with Navico Group. Available on the Saxdor 400 GTC and the forthcoming 460 model, the system offers a quiet and efficient alternative to traditional diesel generators, supporting high-demand systems such as air conditioning and stabilization.Saxdor 460Saxdor announced the global debut of its new flagship model, the Saxdor 460, set for the Cannes Yachting Festival in 2025. The model is aimed at customers seeking increased space and versatility, marking the company’s entry into a larger market segment.Saxdor 460Since its inception in 2019, Saxdor Yachts has experienced exponential growth, producing over 1000 boats and capturing the industry’s attention with their innovative approach. Now, with the introduction of the Saxdor 400 GTO, Saxdor Yachts aims to make waves in the 40-45 ft sport boat market, leveling up from the game-changing entry-level 200 and mid-range 320 models.Credits: Saxdor Yachts
January 23, 2025
Columbus Yachts has announced the launch of M/Y Acqua Chiara, the first unit of its Atlantique 47-meter series. The ceremony took place at the shipyard, marking the introduction of a vessel designed for enhanced onboard living and seamless connection with the sea.The yacht features a steel hull, an aluminum superstructure, and a beam of 9.10 meters. It is built with a gross tonnage of 499 GT and a draft of 2.4 meters. Exterior and interior designs were created by Hot Lab studio, while Columbus Yachts handled the naval architecture. The design emphasizes fluid lines, particularly at the stern, which is arranged over three levels: a covered dining area, a living area with a pool and opening balconies, and a platform close to water level.The main deck features a second pool at the bow, surrounded by a sunbathing area, circular seating, and tables. The interior incorporates materials such as leather, marble, glass, and mosaic, provided by Sicis. Accommodations include a forward master cabin on the main deck, two king-size cabins, and two twin cabins on the lower deck, each with en-suite marble and mosaic bathrooms. Crew accommodations include eight berths across four cabins, with the captain’s cabin adjacent to the wheelhouse.The yacht’s garage is equipped to store a five-meter tender, a rescue tender, and two jet skis. Powered by twin 1350-horsepower engines, M/Y Acqua Chiara achieves a top speed of 15.5 knots and a cruising speed of 14.5 knots, with a range of 3,400 nautical miles at 12 knots.The Atlantique 47M marks another milestone for Columbus Yachts.Columbus Yachts was established in 2008. In early 2019, the shipyard launched the new flagship Columbus Classic 80m M/Y Dragon, which joins in the Columbus star-studded fleet with the award-winning Sport Hybrid 40 Divine, the 57m M/Y Taiba and the 40m M/Y Eleonora III. The Columbus range offers four different lines: Sport, Classic, Crossover and Custom for unique projects. Currently, Palumbo Superyachts comprises a representative office in Monaco and a logistics network of five shipyards in the Mediterranean (Ancona, Malta, Marseille, Naples and Savona), operating under just as many world-renowned brand names: ISA Yachts, Columbus Yachts, Mondomarine, Extra Yachts and Palumbo SY Refit.Credits: Columbus Yachts
January 23, 2025
The Italian Sea Group has announced the launch of the Admiral 78m mega yacht, the latest flagship in its Admiral fleet. The launch ceremony took place at the company’s headquarters in Marina di Carrara and was attended by the owner team, local authorities, political figures, and the shipyard’s personnel.The Admiral 78m features exterior and interior design by Sinot Yacht Architecture & Design, with naval architecture managed by The Italian Sea Group. Its construction incorporates a steel hull and an aluminum superstructure, combined with a diesel-electric propulsion system. Variable speed generators, Azipods for improved maneuverability and reduced vibrations, and a lithium polymer battery pack enhance its performance and sustainability. This configuration allows for silent, zero-emission anchoring and efficient energy use.The yacht is designed to accommodate 12 guests and includes features such as a six-meter swimming pool, a spa, a dive area, a gym, and a Touch & Go helicopter platform. The combination of advanced technology and sustainable solutions reflects The Italian Sea Group’s emphasis on ecological innovation in luxury yachting.The Admiral 78m is positioned as a significant advancement in the sector, with the shipyard highlighting its focus on reduced environmental impact and energy efficiency alongside traditional luxury. This vessel marks another step toward sustainable practices in the yachting industry while maintaining a focus on design and functionality.The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters. Credit: TISG
January 22, 2025
Sanlorenzo, in collaboration with MAN, has announced the development of a yacht equipped with a bi-fuel green methanol propulsion system, designed to reduce navigation emissions by up to 70%. The project, unveiled at the Blue Innovation Dock at Boot Düsseldorf, will debut on Sanlorenzo’s 50 X-Space model, planned for launch in 2027.The bi-fuel propulsion system forms part of the LIFE MYSTIC project, co-financed by the European Union under the LIFE program. The initiative, which began in June 2024 and spans 54 months, represents a €4.8 million investment, 60% of which is funded by EU grants. The project involves the installation of MAN diesel engines and Nanni Industries generators adapted to run on a combination of green methanol and diesel. Expected outcomes include significant reductions in greenhouse gas emissions, fossil fuel consumption, and air pollutants.Methanol was selected for its potential as an alternative maritime fuel. It is liquid at ambient temperature, biodegradable, and compatible with existing infrastructure with minimal modifications. When derived from renewable sources, green methanol achieves net-zero emissions. This fuel is already available in over 100 ports worldwide, with its use growing in Northern Europe, where green corridors support methanol-fueled vessels.Sanlorenzo’s strategy anticipates global and European regulatory targets for emission reductions. The 50 X-Space model aims to surpass the International Maritime Organization’s 2040 target of a 70% emission reduction and the EU’s 2030 Fit for 55 agenda goal of 55%.The project aligns with Sanlorenzo’s broader "Road to 2030" strategy, focusing on sustainability and innovation. In 2024, the company introduced the 50Steel, the first yacht with a green methanol fuel cell system for onboard energy, and the BGH-HSV, a hydrogen-powered chase boat capable of achieving zero emissions.Through initiatives like LIFE MYSTIC, Sanlorenzo is contributing to the development of alternative fuel technologies and infrastructure. Sanlorenzo was founded in 1958 in Viareggio by yacht builder Gionvanni Jannetti. In 2005, Massimo Perrotti became the majority shareholder in the shipyard. Sanlorenzo builds yachts ranging from 28.60 to 73 meters in length. Credits: Sanlorenzo
January 22, 2025