The Italian Sea Group continues the TISG global business development plan for the Middle East and North Africa (MENA) region. During the 30th edition of the Dubai Boat Show 2024, one of the largest yachting and lifestyle events in the Middle East, there was an official partnership with BehneMar Yachting Consultancy, a historical yachting consulting company based in Dubai.
The Italian Sea Group selected BehneMar Yachting Consultancy and its consolidated experience to represent its brands in the important Middle East and North Africa region in accordance with the "Strategic Outlook 2024-2025", envisioning the development of new significant commercial partnerships.
"This partnership holds significant strategic value for our Group, especially considering the latest market analyses that forecast a strong expansion of luxury yachts in the Middle East and North Africa by 2028,” commented Giovanni Costantino, Founder & CEO of The Italian Sea Group. “The MENA region shows great interest and sensitivity towards our brands, and I am confident that in the context of a free market, BehneMar will in any case be the ideal ambassador for TISG”.
Tim Trenker, CEO & Partner of BenheMar added “with the growth of the
MENA region over the last years there has been an increasing demand for custom projects of yachts and superyachts. The Italian Sea Group has continously demonstrated to be a leading shipyard in Italy with their innovative and custom projects. Together we look forward to delivering unparalleled tailor made yachts of the TISG brands to the clientele in the MENA region.”
The Italian Sea Group is a global operator in the luxury yachting industry, listed on Euronext Milan (“EXM”) and active in the construction and refit of motor yachts and sailing yachts up to 140 meters. The Company, led by Italian entrepreneur Giovanni Costantino, operates on the market with the brands Admiral, renown for elegant and prestigious yachts, Tecnomar, Perini Navi, and Picchiotti; the Company has a business unit, NCA Refit, that manages the maintenance and refit services for yachts and mega yachts with a length over 60 meters.
Credits: The Italian Sea Group