North-American shipyard Palmer Johnson, originally located in Great Lakes region of Sturgeon Bay, Wisconsin, once belonged amongst major US builders. The company started as wooden yachts builder, now boasting a 100-year-long history. They launched such famous vessels, as Fortuna for the King of Spain, unrivalled in the terms of speed for 10 consequent years, and explorer Turmoil, sailing around the globe three times. Yacht Harbour takes a closer look at the company’s long history and where they arrived at today.
Palmer Johnson was founded by Hans Johnson and Herman Gmack in 1918, originally named Johnson and Gmack. During the 1920s, the boatyard made its specialty repairing rowing skiffs and commercial fishing vessels, with its first wooden yacht launched later in 1928.
The company went through hard and prosperous periods through its history, under different owners. Sometimes its activity was affected by international events, as well. For instance, when the United States entered the WWII, most American industries rallied around the war effort. During the war years, Palmer Johnson built over forty 45-foot air-sea rescue boats and four 65-foot “T” class freighters.
King Juan Carlos' Fortuna
In 1956 the company was sold and renamed after the founder’s son, Palmer Johnson. Starting from the 1960s, Palmer Johnson becomes one of the pioneers in the field of aluminium yachts building, with the first unit Isanti built in 1962 for an American banker.
Within five years, the company delivered the world’s largest aluminium sailing yacht of that time, a 25,6-metre ketch Firebird. Firebird was surpassed by Fortuna, a 30.5-metre yacht for King Juan Carlos of Spain, setting the record in 1979. She was capable of reaching an incredible speed of 46 knots, remaining the fastest yacht in the world for over a decade.
During 1989-1992, the company was extending its facilities; inaugurating new 7,000-square-metre facility at Jefferson Street and First Avenue and expanding to the East Coast.
La Baronessa
In 1998, the same year Palmer Johnson celebrated its 80th anniversary, the company launched the largest all-aluminum yacht built in the USA, La Baronessa (59,5-metre LOA).
In 2003, following several unproductive years the company was sold to her current owner, English businessman Timur Mohamed, after he had purchased a 120-foot yacht christened Cover Drive.
Under his direction, Palmer Johnson introduced its SportYacht series in 2004, featured with contemporary exterior styling and interior design by Nuvolari Lenard. Launched during a peak of prosperity for yachting in general, the series becomes one of the most popular in the midsize superyacht segment.
In 2012, the shipyard announced its new carbon-fibre SuperSport performance superyacht series as a follow-up to its SportYacht series. Despite several deliveries, it couldn't quite replicate the initial success of the previous series partly due to a different economic climate.
However, in 2015 it was announced that the Sturgeon Bay shipyard would be closed and sold after delivery of its last boat. Since 2017, production was moved to the Netherlands, although it is for now unclear under what form that currently exists.
The company reported that the relocation had a strategic purpose to increase production of the new carbon SuperSport series. It was though rumoured that the move was inevitable as sales had diminished against escalating foreign competitive pressures. Some sources reported that the closures resulted in the loss of about 100 jobs.
One of the most recent yacht launched by Palmer Johnson, was 2016 sport yacht Sanam with LOA of 52,4 metres, the last one built within US facility. Following this, Palmer Johnson announced collaborations with Bugatti on a 66ft day boat and a day boat called the PJ63 Sport, clients for the projects, however, remain to be found so far.
Nonetheless, the company still announces ambitious projects. The largest one has been revealed recently, jointly with Korean designer Chulhun Park. The companies have presented new 229-meter superyacht concept Valkyrie. Time will tell if the concept is a sign of big things to come from an iconic brand.
The second Wallywind110 sailing yacht will premiere at the Cannes Yachting Festival 2025 following private viewings in Sardinia and Monaco. The 33.5-meter vessel represents the sistership to the previously delivered Galma, featuring identical carbon fiber construction with customized interior modifications.Key distinctions from the first hull include a sand-grey hull finish and revised interior layout with flexible cabin configurations. The fourth cabin incorporates convertible bedding that transitions between twin and double arrangements through a sliding mechanism. An office area replaces the bar setup found on the previous vessel.Naval architecture by Judel/Vrolijk & Co. incorporates a telescopic keel adjustable between 4.5 and 6.95 meters depth. The sloop rig configuration utilizes Hall Spars carbon mast and North Sails 3Di sails providing 660 square meters of upwind area. Downwind sail capacity reaches 1,283 square meters.Interior design by Studio Santa Maria Magnolfi features lighter-toned oak cabinetry and reconfigured carbon fiber flooring patterns. The main saloon maintains raised seating with deep hull windows despite the vessel's exterior profile. Accommodations include an owner's suite forward, VIP cabin, and two convertible guest cabins aft.Construction efficiency improved compared to the first hull, with the yard completing the project ahead of schedule. The yacht will be displayed alongside other Ferretti Group products at the festival, which runs from September 9-14. The Wallywind110 remains the largest sailing yacht presented at the 2025 Cannes event.The vessel demonstrates Wally's continued focus on performance cruising yachts combining carbon fiber construction with customizable interior arrangements. The company maintains production facilities in Italy alongside other Ferretti Group brands.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Gilles Martin-Raget/Ferretti Group
September 12, 2025
Sunseeker has presented a new 40-meter model at the Cannes Yachting Festival. The design marks the first collaboration between Sunseeker and Italian designer Francesco Paszkowski.The yacht features a curved superstructure, tapered glazing, and two-tone exterior styling. Key elements include an extended aft deck with multiple lounge areas and a forward plunge pool convertible to seating when drained. Full technical specifications and interior layouts remain undisclosed pending further announcements.Sunseeker CEO Andrea Frabetti stated: "This collaboration embodies our commitment to pushing the boundaries of superyacht design, delivering our clients exceptional craftsmanship, style and innovation."Francesco Paszkowski added: "Together, we aim to create designs that resonate with discerning yacht owners worldwide, combining elegance, performance and comfort."The 40-meter model represents Sunseeker's continued expansion into the larger yacht segment, following previous launches in the 30-35 meter range. The company maintains production facilities in Poole, UK, where construction of the new model will occur alongside existing product lines.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Sunseeker
September 12, 2025
Finnish yacht builder Nautor Swan has detailed its development strategy following its acquisition by Sanlorenzo Group in 2024. The company is implementing a €35 million investment program between 2024-2027 focused on facility expansion and product development.Swan 73New infrastructure includes production sites in Brescia and Viareggio, a Milan headquarters, and expanded offices in Monaco, Cannes, the United States, and Palma de Mallorca. The company unveiled two new sailing yachts at Cannes Yachting Festival: the Swan 51 performance cruiser and Swan 73 model, marking the brand's return to the 22-meter segment after two decades.Sanlorenzo Chairman and CEO Massimo Perotti stated: "We are proud to be the custodians of a remarkable legacy, preserving the heritage, craftsmanship, and spirit that define Swan. Swan's future is now enhanced through unprecedented investment and a focused product development strategy."Nautor Swan CEO Giovanni Pomati added: "We are moving forward with great speed, strengthening Swan's product portfolio and securing our heritage while preparing the brand for strong international growth."Swan 51The expansion strategy includes strengthened North American presence with a potential operations site in Pensacola, Florida, and a confirmed ClubSwan 28 racing calendar for Newport and Pensacola in 2026. Globally, the company leverages Sanlorenzo's distribution network with new sales points in Newport, Fort Lauderdale, Mediterranean locations, and Asia-Pacific markets.Swan 55The Swan 51 represents the smallest model in the performance cruiser line, incorporating design experience from over 70 yachts between 14.6 and 16.8 meters built since 2019. The Swan 73, designed by German Frers, returns the brand to the 22-meter sailing yacht segment after 20 years.The company maintains six product lines across sailing and motor yacht categories, with continued emphasis on owner services including brokerage, charter operations, and global support networks. The ClubSwan organization continues coordinating racing events and owner gatherings worldwide, with expanded events planned following the Sanlorenzo investment.Credits: Nautor Swan
September 12, 2025
Greenline Yachts has revealed development of a new 12.8-meter model scheduled for launch in early 2026. The Greenline 42 will feature updated hull design by Micad enabling 30-knot maximum speed while maintaining twin 250hp standard propulsion.The design incorporates four additional solar panels on the coach roof, bringing total capacity to 4.1kW for hotel load operation and battery charging. The proprietary H-Drive 6G system manages hybrid functionality including silent electric maneuvering capabilities.Exterior and interior styling comes from Marco Casali, offering three interior themes based on honey teak or modern oak materials. Layout options include customizable cabin configurations, wardrobe arrangements, and bathroom facilities. The saloon features full-glass aft openings connecting to cockpit areas.CEO Vladimir Zinchenko stated: "When we do finally introduce a new boat, it is therefore no light decision. You can be sure that the new Greenline 42 has absorbed every inch of our know-how and will provide a reference in the market for decades to come."Designer Marco Casali noted the challenge of modernizing Greenline's established aesthetic while maintaining brand identity. The exterior profile connects design elements from larger Greenline models like the 58-foot version while incorporating contemporary features.The yacht will offer two distinct cockpit layouts with removable furniture options and improved foredeck lounge space. Technical enhancements include sliding galley windows for ventilation and helm station climate controls. The model represents Greenline's most customizable production to date according to company statements.Greenline continues production at its Slovenian facility, with the new model slotting between existing offerings in the brand's range. The company emphasizes sustainable materials and energy efficiency across its product lines, with the Greenline 42 continuing this approach through solar supplementation and hybrid propulsion options.Greenline Yachts are crafted in Slovenia within the European Union. The shipyard adheres to the highest European quality standards and reduces environmental footprint, prioritizes the use of local materials and expertise. The craftsmanship is rooted in more than 50 years of experience in composite boatbuilding. Credits: Greenline Yachts
September 12, 2025
Denison Yachting and OneWater Yacht Group have finalized a merger creating what they describe as the world's largest yacht firm. The combined entity will operate under the Denison Yachting brand with existing leadership from both organizations. The merger establishes a network of 23 offices across the United States and Europe.The expanded portfolio now includes representation of Absolute Yachts, HCB, Riviera, Prestige, and Belize Yachts. Denison becomes the largest Sunseeker dealer globally through the transaction. The combined company will list over 800 yachts with 180 brokers facilitating transactions.Denison Yachting President Bob Denison stated: "By joining with OneWater Yacht Group, we're bringing together two of the strongest teams in the industry. Our clients will benefit from more boats to choose from, the best marketing and technology, and a full-service approach that makes yacht ownership simpler."OneWater Yacht Group President Bryan Braley added: "By combining Denison's unmatched expertise in brokerage and charter with their industry leading marketing, we are creating the most comprehensive and customer-focused yachting company."The publicly-traded entity will continue offering new yacht sales, brokerage, charter services, management, crew placement, and after-sales support. Company representatives will provide additional details during the Monaco Yacht Show from September 24-27, with a press presentation scheduled for September 25.Denison Yachting maintains operations from waterfront offices with licensed brokers providing services including superyacht sales and new construction. The company traces its origins to Broward Marine established in Fort Lauderdale in 1948. The merger significantly expands the company's manufacturer representation and brokerage inventory across multiple market segments.Credits: Denison Yachting
September 11, 2025