A comprehensive study profiling Italian recreational boat owners was presented on September 18 at the Genoa International Boat Show. Conducted by the Italian Marine Industry Association's National Nautical Observatory, the research analyzed demographic patterns, boat characteristics, and regional distribution trends among Italy's boating population. Roberto Neglia, Head of Institutional Relations at the association, presented the findings.
The study revealed that 80% of Italian boat owners are over 50 years old, with the largest concentration (45%) in the 60-75 age bracket. Only 4% of owners are between 30-39 years old. Women represent 13% of boat owners, a minority but growing segment that tends to be younger than male owners, with approximately 15% of female owners in the 40-49 age range.

Geographical distribution shows relatively balanced representation across regions: North-East (25%), Central Italy (24%), North-West (21%), South (20%), and Italian islands (10%). The analysis identified Rome, Milan, and Naples as the top three municipalities for boat ownership, accounting for approximately one-third of all owners. Southern Italy shows the highest proportion of young boat owners under 40, particularly in the 30-39 age bracket, representing over 25% of the national total for that demographic.
The typical Italian boat owner possesses a 10-12 meter vessel with inboard propulsion, built between 2000 and 2009. Regarding propulsion types, 73% of boats use inboard engines, with motorboats being more popular in Southern Italy (73%) and the islands (61%), while sailing vessels gain more market share in Northern and Central regions (48-55%). The most common power category is 251-999 HP (35% of units), followed by 40-115 HP (22%).
The study noted significant generational differences in boat preferences. Motor propulsion shows strongest concentration among 60-75-year-olds, while sailboats attract more diversified age groups. Owners of vessels over 24 meters have an average age exceeding 68 years, while owners of registered boats under 10 meters average approximately 58 years.
The research also analyzed registration trends, noting that only 2% of registered boat owners are foreign residents. Since 2015, the industry has seen a sharp reduction in new registrations despite sector turnover growth. While the industry reached a record turnover of €8.6 billion in 2024, annual registrations remain significantly below peak levels of 2006, when over 800 new units were registered yearly.
The study contrasted boat owner demographics with show visitor demographics, noting that Boat Show attendees average 50 years old, with the 55-64 age bracket representing 34% of visitors and 25-44 year-olds comprising 22%.
The analysis of mooring patterns revealed pressure throughout Central and Northern Italy and the Naples province, while Southern regions show deficits in transit mooring availability. Approximately 35% of pleasure boats were built before 2000, with less than 10% constructed after 2020.
The research provides data for public and private sector planning regarding infrastructure development, marketing strategies, and policy decisions affecting Italy's marine industry.
Credits: Genoa International Boat Show