Launched on July 6th in the United States, Pokemon Go has become a widespread phenomenon amongst kids and grown-ups alike. The game that combines augmented reality with one of the world's most popular gaming franchises has already boosted Nintendo's market cap by over 10 billion dollars. 

Pokemon Go has gotten near 8.5 million downloads in the US in its first week, topping all-time installs for popular dating app, Tinder and reaching 10.8% of smartphones in America. The game then went on to obtaining more daily active users than Twitter and more engagement than Facebook with players spending an average of half an hour per day within the game. Even though it has yet to be officially released in European App Stores, everyone is playing and, most interestingly, the game has even reached yachts.



In the previous versions of Pokemon, players had to explore a virtual world, from the comfort of their own home. With Pokemon Go however, players have to actually go outside to catch them all!



As it turns out, yachts are a perfect mode of transportation to explore various PokeStops and capture water-type Pokemons.



With the charter season now well underway and Pokemon Go acquiring more and more users, it is only a matter of time before tenders are dispatched on Pokemon-hunting expeditions in this newest form of on board entertainment.



Photos by @jesszakay and @jonzkyy


Latest News

44m Imagine Listed for Sale
Camper & Nicholsons has listed the sailing yacht Imagine for sale at €17,800,000, with VAT paid. The 44.18-meter vessel is represented by Sales Advisor Maël Fiolet and was available for viewings at anchor during the Monaco Yacht Show, which opened on September 18.Built in 2010 by Alloy Yachts to a design by Ed Dubois, Imagine remains under its original ownership. The yacht was designed for worldwide cruising and has never been chartered. It complies with LY2 regulations and completed its Lloyd’s 15-year survey in 2025 alongside an extensive refit. In 2011, the yacht received the Best Sailing Yacht award at the World Superyacht Awards.The yacht accommodates nine guests in four cabins. The full-beam master suite is located aft and includes an en suite bathroom, walk-in wardrobe, study, and vanity area. Additional accommodation consists of one double guest cabin, one twin cabin with a Pullman berth, and a fourth cabin configured as a single with a Pullman. The main saloon sofa can convert into two additional bunks if required.The interior offers 242 square meters of living space finished with white oak joinery, Loro Piana fabrics, and alpaca carpets. The raised salon features panoramic windows and a split-level arrangement with a lounge area to port and a navigation station to starboard. Custom features include an automated sliding companionway door, opening portholes in the master suite, underfloor freezers, and a firearms safe for Arctic voyages.Deck areas include a forward cockpit with dining space and sunpads, a boom awning for shade, and a foredeck tender well that converts to a heated spa pool. A crow's nest is positioned on the mast for observation.The yacht is equipped with a 61.9-meter Southern Spars mast, carbon fiber rigging, and a furling boom. The sail plan includes 895 square meters of upwind sail area managed by captive winches built by Alloy Yachts. A lifting keel allows operation in both shallow waters and open ocean conditions. All sails have been upgraded over time, with a new North Sails jib installed in 2025.Power is provided by a single Caterpillar C18 engine. The yacht carries a diesel-powered tender, which eliminates the need for separate refueling arrangements. The vessel is maintained for serious cruising with systems designed for extended autonomous voyages.Credits: Alloy Yachts
50m Project 717 Sold by Feadship
Feadship has confirmed the sale of Project 717 through its dedicated resale division. The 49.5-meter yacht was sold to an existing Feadship owner, with Feadship Resale representing the buyer and Edmiston acting as the seller's representative.The yacht features an angular exterior design by Studio De Voogt and contemporary interior spaces. Accommodation includes five staterooms for ten guests, with a full-beam owner's suite featuring panoramic views and a private study.Outdoor amenities include a glass-fronted hot tub, fold-down bulwarks that expand the beach club area, and a sundeck equipped with a bar and barbecue facilities.This transaction represents the third sale completed by Feadship Resale since its establishment, following previous sales of yachts named ONE and Savannah. Based in the Netherlands and with roots dating back to 1849, Feadship was formed as a group in 1949 as a marketing partnership between six Dutch shipyards, de Vries Lentch, Van de Stadt, Witsen & Vis, Akerboom, De Vries Scheepsbouw and Van Lent Shipyard, and De Voogt Naval Architects. Feadship is well-known as one of the Netherlands’ most elite yacht builders and delivers superyachts from 50–100+ meters in length.Credits: Feadship
Study Reveals Demographic Profile of Italian Boat Owners at Genoa International Boat Show
A comprehensive study profiling Italian recreational boat owners was presented on September 18 at the Genoa International Boat Show. Conducted by the Italian Marine Industry Association's National Nautical Observatory, the research analyzed demographic patterns, boat characteristics, and regional distribution trends among Italy's boating population. Roberto Neglia, Head of Institutional Relations at the association, presented the findings.The study revealed that 80% of Italian boat owners are over 50 years old, with the largest concentration (45%) in the 60-75 age bracket. Only 4% of owners are between 30-39 years old. Women represent 13% of boat owners, a minority but growing segment that tends to be younger than male owners, with approximately 15% of female owners in the 40-49 age range.Geographical distribution shows relatively balanced representation across regions: North-East (25%), Central Italy (24%), North-West (21%), South (20%), and Italian islands (10%). The analysis identified Rome, Milan, and Naples as the top three municipalities for boat ownership, accounting for approximately one-third of all owners. Southern Italy shows the highest proportion of young boat owners under 40, particularly in the 30-39 age bracket, representing over 25% of the national total for that demographic.The typical Italian boat owner possesses a 10-12 meter vessel with inboard propulsion, built between 2000 and 2009. Regarding propulsion types, 73% of boats use inboard engines, with motorboats being more popular in Southern Italy (73%) and the islands (61%), while sailing vessels gain more market share in Northern and Central regions (48-55%). The most common power category is 251-999 HP (35% of units), followed by 40-115 HP (22%).The study noted significant generational differences in boat preferences. Motor propulsion shows strongest concentration among 60-75-year-olds, while sailboats attract more diversified age groups. Owners of vessels over 24 meters have an average age exceeding 68 years, while owners of registered boats under 10 meters average approximately 58 years.The research also analyzed registration trends, noting that only 2% of registered boat owners are foreign residents. Since 2015, the industry has seen a sharp reduction in new registrations despite sector turnover growth. While the industry reached a record turnover of €8.6 billion in 2024, annual registrations remain significantly below peak levels of 2006, when over 800 new units were registered yearly.The study contrasted boat owner demographics with show visitor demographics, noting that Boat Show attendees average 50 years old, with the 55-64 age bracket representing 34% of visitors and 25-44 year-olds comprising 22%.The analysis of mooring patterns revealed pressure throughout Central and Northern Italy and the Naples province, while Southern regions show deficits in transit mooring availability. Approximately 35% of pleasure boats were built before 2000, with less than 10% constructed after 2020.The research provides data for public and private sector planning regarding infrastructure development, marketing strategies, and policy decisions affecting Italy's marine industry.Credits: Genoa International Boat Show
Invictus TT550 Debuts at Genoa Boat Shows
The Invictus TT550, a 16.87-meter yacht built by Cantieri Aschenez, made its first public appearance at the 2025 Cannes Yachting Festival followed by exhibition at the Genoa International Boat Show. With a beam of 5.04 meters, the model represents the flagship of the Invictus TT series.The yacht incorporates structural fiberglass tanks integrated into the hull construction, which the shipyard states enhances rigidity and weight distribution. The hull utilizes PET thermoplastic resin, a recyclable material that reduces overall weight. The exterior design includes folding side terraces, a semi-reverse bow, and an extended swim platform.Outdoor areas feature a carbon fiber hardtop covering the dinette and galley area, deep side bulwarks, and a forward lounge shaded by a carbon fiber canopy. The aft section contains a sunpad and sofa with foldable backrest that extends the sunbathing area. A garage provides storage without occupying primary lounge spaces.Rosario Alcaro, General Manager of Invictus Yacht, stated: "The enthusiastic response we have received in Cannes and now in Genoa, from both our dealer network and the public, confirms that we are on the right track. The TT550 is truly one-of-a-kind in terms of design, innovation and performance. Our goal is to keep evolving, to ensure our yachts are never static projects, but always forward-looking, always seeking solutions that enhance both product quality and onboard lifestyle."Below deck, interior layouts offer flexibility with two cabins (Master and VIP) that can be positioned either forward or amidships, accompanied by two bathrooms. Options include a third cabin, central galley, or crew cabin for extended voyages. The interior design was developed by Christian Grande.Customization options include an expanded color palette with new Stone White and Deep Groove exterior tones, paired with Cloudy, Sandy or Woody upholstery shades. The shipyard utilizes water-resistant upholstery textiles developed through cross-industry research. The Atelier Invictus program provides modular layout options and bespoke finishes.Propulsion comes from twin Volvo Penta IPS950 units, providing what the shipyard describes as a balance between sport performance and cruising comfort. The design emphasizes open-air living spaces and connection with the marine environment through multiple outdoor social areas.The Italian shipbuilder produced open type boats with multiple vocations. The debut production will include two ranges of leisure boats, corresponding with two types of propulsion: inboard-outboard for the “GT” series, more tending to leisure and sailing, and outboard for the “FX”, more technical and sporty. Credits: Invictus Yacht
Arcadia Yachts to Present A80new and A96new Models at Monaco Yacht Show
Arcadia Yachts will display two models at the 34th Monaco Yacht Show: the A80new and A96new. The A80new model recently made its international debut at the Cannes Yachting Festival.The A80new measures just under 24 meters in length, a specification that complies with Mediterranean Posidonia Oceanica protection regulations. The yacht features a raised pilot house design and is equipped with solar panels. Its propulsion system consists of Volvo IPS engines, supplemented by a CMC Marine electric fin stabilization system.The main deck functions as a continuous open space with large opening windows. The upper deck provides 80 square meters of space, including an aft outdoor area configurable with loose furniture, a convertible salon under hardtop coverage, a secondary helm station, and a forward area convertible between dining and sunbathing functions. The stern features a beach area with an adjustable platform for water access.The A96new model measures 30 meters in length with five cabins. Arcadia Yachts has sold four units of this model to date. The design emphasizes connection with natural environments through convertible lounge spaces that can be opened to the exterior via side and aft walls. The layout separates guest and crew circulation patterns and includes a fully equipped pantry. An optional second day toilet can be installed on the upper deck.Both models will be exhibited among approximately 120 superyachts at Port Hercule during the Monaco Yacht Show. The designs focus on providing outdoor connectivity and privacy while maintaining operational capabilities in various anchoring conditions.Arcadia Yachts is based in Naples, Italy. Since 2008, Arcadia Yachts has been building semi-custom luxury composite yachts and has succeeded in perfectly integrating artisanal craftsmanship, modern technologies, attention to detail and to the surrounding environment. The Arcadia Yachts fleet has included two ranges since September 2016. The shipyard’s first and most characterizing range is the A range, which includes four models (A85, A85s, A105 and A115). The Sherpa range has a new model, the 24m Sherpa XL, which was launched at the 2019 Cannes Yachting Festival. The new model, A96, debuted at 2023 Cannes Yachting Festival.Credits: Arcadia Yachts