Saxdor Yachts has announced the appointment of Keith Miller as the new Vice President of North American Sales. Based in Sarasota, Florida, Miller will report directly to CEO Erna Rusi and will be responsible for expanding Saxdor’s presence in the North American market.
Miller brings extensive sales experience from various industries, including his recent role as South-East USA Regional Manager for Sea Ray boats, where he oversaw the Sea Ray business with MarineMax. His deep understanding of the marine industry and his connections with MarineMax are expected to be significant assets for Saxdor as it seeks to grow its market share in the region.
Keith Miller
In addition to his professional background, Miller is an avid boater and holds a US Coast Guard 100-ton captain’s license. His passion for boating and insight into the preferences of US customers are anticipated to play a key role in driving Saxdor’s success in North America.
“We are thrilled to welcome Keith to the Saxdor team,” said Erna Rusi, CEO of Saxdor Yachts. “His experience and passion for the marine sector make him an ideal fit to lead our brand’s efforts in such an important market. We look forward to working with him to strengthen the connection between our dealers, the shipyard, and our customers in the US.”
Since its inception in 2019, Saxdor Yachts has experienced exponential growth, producing over 1000 boats and capturing the industry’s attention with their innovative approach. Now, with the introduction of the Saxdor 400 GTO, Saxdor Yachts aims to make waves in the 40-45 ft sport boat market, leveling up from the game-changing entry-level 200 and mid-range 320 models.
Credits: Saxdor Yachts