Finnish yacht builder Nautor Swan has detailed its development strategy following its acquisition by Sanlorenzo Group in 2024. The company is implementing a €35 million investment program between 2024-2027 focused on facility expansion and product development.


Swan 73

New infrastructure includes production sites in Brescia and Viareggio, a Milan headquarters, and expanded offices in Monaco, Cannes, the United States, and Palma de Mallorca. The company unveiled two new sailing yachts at Cannes Yachting Festival: the Swan 51 performance cruiser and Swan 73 model, marking the brand's return to the 22-meter segment after two decades.

Sanlorenzo Chairman and CEO Massimo Perotti stated: "We are proud to be the custodians of a remarkable legacy, preserving the heritage, craftsmanship, and spirit that define Swan. Swan's future is now enhanced through unprecedented investment and a focused product development strategy."

Nautor Swan CEO Giovanni Pomati added: "We are moving forward with great speed, strengthening Swan's product portfolio and securing our heritage while preparing the brand for strong international growth."


Swan 51

The expansion strategy includes strengthened North American presence with a potential operations site in Pensacola, Florida, and a confirmed ClubSwan 28 racing calendar for Newport and Pensacola in 2026. Globally, the company leverages Sanlorenzo's distribution network with new sales points in Newport, Fort Lauderdale, Mediterranean locations, and Asia-Pacific markets.


Swan 55

The Swan 51 represents the smallest model in the performance cruiser line, incorporating design experience from over 70 yachts between 14.6 and 16.8 meters built since 2019. The Swan 73, designed by German Frers, returns the brand to the 22-meter sailing yacht segment after 20 years.

The company maintains six product lines across sailing and motor yacht categories, with continued emphasis on owner services including brokerage, charter operations, and global support networks. The ClubSwan organization continues coordinating racing events and owner gatherings worldwide, with expanded events planned following the Sanlorenzo investment.

Credits: Nautor Swan

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