MDL Marinas invests £5 million to infrastructural maintenance and development of its 19 UK marinas and boatyards in 2021. This investment includes £1.2m on replacing and re-decking of pontoons, providing marina users with modern, stable and anti-slip access to their boats throughout the year. All tides access to MDL’s marinas is guaranteed for another 12-months following over £750K of expenditure in dredging, with a further £500K devoted to refurbishing the onsite toilet and shower facilities, and £400K being allocated to new plant, including forklifts, hoists and boat movers.
But MDL is aware that it’s people, and not pontoons, who are the key to offering a truly exceptional customer experience and the company goes to great lengths to choose the right people to join the team. This year, £119K has been spent on staff training, from safety training and plant specific training to First Aid at Work, Powerboat Level 2 and VHF courses, ensuring that each member of MDL’s team has the skills to provide a great service to berth holders as well as exemplary customer service.
“Our staff are our biggest asset,” says Kerry Marriott, Head of Operations at MDL. “It’s the team that makes a difference as to whether we just provide a service or we provide an exceptional service, offering an amazing experience for berth holders, visitors and tenants.”
In addition, MDL is investing £350K in IT systems, including upgrading the WiFi to Wi-Fi 6 across all its marinas, providing berth holders and visitors with a faster internet connection to their boats. Developments to MDL’s website, and a new CRM system, mean berth holders can renew their berthing agreements online, making the process quicker and easier. The new systems will increase efficiency and free up staff to be out and about in the marina, spending more time with customers, vastly improving the experience and enjoyment of a visit.
Kerry continues: “The investment in IT is not visible like the investment we’ve made elsewhere, for example, in the new green initiatives, such as solar panels, waste management and electric charging points, but it is laying a foundation for the marinas to thrive and become even more customer centric. Everything we do is focused on enhancing the experience of our marinas for all.”
Credits: MDL Marinas