Celebrating its 40-year anniversary in 2022, Gulf Craft opens the Experience Center, which will deliver a personalized luxury experience to its rapidly expanding international clientele. Clients will be able to touch and feel the luxurious finishings which go into every yacht such as high-quality marble, carpets, and wooden veneers, as well as place new orders and get professional advice on servicing and maintenance. Virtual reality is available for clients to explore the variety of yachts Gulf Craft has on offer.
“As our global presence continues to expand at a significant pace we must adapt and change the way we do business with our international clients, which is why we are incredibly proud to be delivering a luxury experience through our new hub in Dubai’s Port Rashid. As we look to the future, we will continue to see Gulf Craft strengthen its reputation as a globally recognised manufacturer of the world’s finest vessels which can be found in marinas all over the world.” says Mohammed Hussein AlShaali, Gulf Craft’s Chairman.
Today, 92 per cent of all vessels built at the company’s Umm Al Quwain shipyard are exported across the globe. The Gulf Craft Experience Center creates an additional touchpoint for existing and new clients alike, to further support the company’s rapid global expansion.
The Center is designed to elevate and heighten the unique and exclusive experience of yacht customisation. A process usually reserved for later in the yacht purchasing cycle, Gulf Craft have developed a fully interactive experience that can be enjoyed by serious buyers and yacht enthusiasts alike.
“We are witnessing the growth and demand of the industry, and in response to this we have made the strategic decision to expand our UAE operations to Port Rashid. The city is a hub to the world, and our new luxury Experience Centre connects the Gulf Craft brand to its international yachting community with a focus on becoming closer and delivering an exceptional experience,” says Talal Nasralla, Gulf Craft’s CEO.
Since the company’s inception in 1982, Gulf Craft has grown to become one of the top seven shipyards in the world: once a builder of small fishing boats in its modest premises, which was a genuine passion for Gulf Craft, they then established their credentials as a leader of innovation and technology in the yachting industry. With five brands in their product portfolio ranging from 31 to 175 feet, Gulf Craft manufactures yachts and boats that appeal to a wide audience, such as touring passenger vessels, Silvercraft family day boats, Oryx Sport Cruisers, Nomad Explorer Yachts, and the flagship Majesty Yachts.
Credits: Gulf Craft