Denison Yachting has announced its partnership with Alpha Custom Yachts as its exclusive North American dealer. Alpha Custom Yachts is a family-owned luxury yacht builder based in the United States. 


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Yet its roots start with two independent boat dealers in Mexico. In 1989, brothers Roberto and Jorge Abourmrad realized there was a market for American and European-built yachts in Mexico. With 35 years of experience in yachting, they founded Performance Boats and represented Ferretti, Sea Ray, Boston Whaler, and Malibu to sell those brands to Mexican clients. 


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Over time, Roberto and Jorge, who are experienced yacht owners themselves, noticed another gap in the market – traditional yacht designs did not always reflect the way the owner used the boat. In 2017, Roberto and Jorge partnered with experienced boat builders and founded Alpha Custom Yachts. The first build was a custom Alfresco 106 as a personal yacht project; today, the new company has multiple yachts under construction, up to 43m in length.


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Alpha Yachts designs and builds boats that prioritize outdoor spaces, very comfortable cabins with top quality, innovative amenities, and an overall user-friendly experience. 

“We consider Denison not only to be a leader in the brokerage community but also accustomed to selling new yachts. They’ve already represented other brands and that sets them apart from the standard activity of a brokerage firm,” said Roberto Aboumrad. “Obviously, our size of boats is not for a normal-sized dealer; so it was complicated to make our decision, but for sure we made the right choice.”


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Denison will be promoting all sales for the Alfresco and Spritz lines and offering full support for clients. 

Denison Yachting has long been a leader in the yachting industry with a rich family history dating back to 1948, and the start of Broward Marine in Fort Lauderdale. Today, the company provides complete yachting services worldwide, including superyacht sales, yacht charter, crew placement, and new construction. Denison operates out of 20 waterfront offices in the United States with a team of 90+ licensed and bonded yacht brokers. 

Credits: Alpha Custom Yachts

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