When one intends to buy a yacht, sooner or later they will come across yacht brokers. A bad broker would opt for selling their yachts by all means, while a good one could even dissuade a customer from buying a vessel instead. Yachts’ maintenance costs sometimes are so high, that it might be easier to confine to chartering. Still, in any case, it is important to first try several different yachts on charter before buying your own.
The largest international brokers such as Burgess, Fraser, Moran Yachts & Ship, Edmiston and several others act as central agents of the «best» yachts: they manage them, select the crew and sometimes oversee the construction. However, one can book a yacht even through a small company, if it has the appropriate certification. Below, you will find 9 significant steps to consider prior to buying a yacht.
#1. Define the goal
First of all, one has to define answers on such questions, as: why they need a yacht, where they are going to use it, whom they are planning to invite on-board, whether there will be children among the guests and many other issues. That is where the information about a customer, his or her tastes and lifestyle matters.
A good broker would have a detailed conversation with a potential buyer, even asking some rather personal questions. Ideally, they should spend with a customer several days to understand how they dress, what kind of car they have, where they prefer to have dinner, how social they are etc.
Those things are crucial as a yacht represents a continuation of her owner’s personality. Like your own home, it may or may not be suitable for parties, sports, the presence of children, it may be chamber or large-scale, high-speed or slow-moving, with or without a helipad. Dozens, if not hundreds of details, will affect the final choice, and the cost here is by no means the main criterion. After all, you can find a yacht at a comfortable price, but she may not suit you at all.
#2. Set the style
First, it is important to understand whether you need a sailing or motor yacht, since these are two fundamentally different styles of yachting. Usually, those who prefer to be closer to the water, lead an active lifestyle on the yacht, delve into the nuances of management, seek to obtain a captain's license and are interested in sails. Those people in the first place can be called yachtsmen. On the contrary, motor yachts, even the fastest ones, are floating boutique hotels, where the owners will be served at the highest level. As to sports racing yachts, they are not generally suitable for recreation.
It should be noted that in the sailing segment, not all yachts are the same. For example, superyachts above 40 metres, produced by such builders as Perini Navi, are not inferior to motor yachts either in design and comfort, or in high-technology equipment. They might even outperform motor yachts of the same size in price.
#3. Consider your lifestyle
How and with whom do you want to spend time on a yacht? For parties, one would need large open spaces, and it would be nice to have a Jacuzzi or a pool with a backlight. Naturally, a yacht must come with built-in audio and video systems and wireless Internet. For gambling, you would need a special zone. If you like cooking, a yacht should have a specially equipped separate kitchen. If you plan to invite parents to the yacht, you need to make sure that there is a VIP suite on-board. If the yacht has three or more decks, older people will need an elevator. If you have children, the system of fences is crucial so that they do not fall overboard or on the lower deck, plus a cabin for the governess should be provided, etc.
#4. Think over your activity
There can be many different nuances, but there is something that almost everyone pays attention to: a garage with tenders and water toys on a yacht. You would need a tender in any case. Furthermore, it is good to have the yacht equipped with everything for diving, snorkelling, water skiing, "sea-beans", jet skis and other toys. Many yachts also come fitted with a fitness deck, which usually comprises a gym, massage room, hairdresser, sauna and hammam.
#5. Choose the right crew
Naturally, owners of yachts assemble the crew according to their own requirements, and the crew is not less important than the yacht itself. Not only should they be sociable people with an understanding of the service, but they should also meet special requirements. For instance, it is important to consider whether a cook is good on a yacht and what exactly he or she can cook. A professional broker would be aware of such things as if there is a massage therapist, yoga and diving instructor on-board and what languages the team speaks. A broker would either know the invited crew members personally, or do a decent research on them in advance.
#6. Get directions
It is important to decide whether you are planning to live on-board during your vacation. For example, if one has a villa in Forte dei Marmi and wants to take a short trip to Corsica for a day, a small 50-60 foot open class yacht or a yacht with a flybridge, with a speed of 30-40 knots.
At the same time, if you plan to go on a cruise from Saint-Tropez to Portofino, to Corsica, Sardinia or Sicily and back, then for a two-week trip you would need a comfortable yacht of at least 30–35 metres. If the group is big, the size has to be even larger. The speed of such yachts will make only 11-17 knots. However, low speeds save fuel: megayachts making 30 knots per hour require hundreds of thousands of EUR a year for fuel. In addition, high speeds even on the best yachts might not be comfortable: noise and vibrations increase, and it becomes difficult to talk and walk.
If you plan to take the yacht from the Mediterranean to the Caribbean for the winter period, she should boast a transatlantic power reserve, to complete the journey without refuelling. And if you are thinking about traveling around the world, you need not only a large cruising range, but also an Explorer class yacht, which can operate under different weather conditions. To cruise to the Far South or North, you need an Ice-class yacht - although not an icebreaker, she would not be subject to collisions with small ice floes.
#7. Choose a hull
Yacht hulls are mainly built of steel, aluminium and composite. Almost all major European yachts builders rely on steel or aluminium, while in American and Asian yachts (except for the largest yachts) composite is used, since it is a lighter material that is easier to care of; it is not subject to corrosion. However, the composite is not suitable for all operating conditions. Owners of megayachts relate to it without reverence: a 50-metre composite yacht would already be an exceptional case.
#8. Estimate expenses
A yacht should not be taken as an investment, it is a luxury item and not more than that. Moreover, her cost drops by 10% per year. About the same amount should be saved for yearly operating costs, such as parking and repairing expenses, crew salaries and taxes, not to mention fuelling. Meanwhile, if several years ago green yachting was considered uneconomic since environmental options increase the cost of the yacht, now yachting enthusiasts have concluded that eco-yachts save fuel, and, therefore, are cheaper to operate.
Step 9. Set the timeline
A fully-custom superyacht of above 35 metres, will take up to four years to be built with such yards as Lürssen, Abeking & Rasmussen, Feadship or Oceanco. A faster option is always a semi-custom-yacht of the same size, where a standard hull is used, and the interior is created on-spec for the owner’s needs. Such yachts take about 2.5 years to build and they are 30% cheaper. In that niche, the most famous shipyards are Dutch Amels and Heesen.
Serial yachts of up to 100 feet in size would confine your choice to one of 3-5 typical interior options. However, there are many good yachts on the market that the owners sell after 2–4 years of operation, simply because they want a new one Such vessels with clear and proven seaworthy properties can be acquired immediately.
The difference in the price of yachts even for one niche is so great that it makes no sense to focus on it. Everything depends on the interior materials, technical options, the name of the designer, and the class of the shipyard. For example, the cost of a Feadship yacht might be twice as large as a Turkish yacht of the same size. Nevertheless, Feadship will far less fall in price over the years.
The second Wallywind110 sailing yacht will premiere at the Cannes Yachting Festival 2025 following private viewings in Sardinia and Monaco. The 33.5-meter vessel represents the sistership to the previously delivered Galma, featuring identical carbon fiber construction with customized interior modifications.Key distinctions from the first hull include a sand-grey hull finish and revised interior layout with flexible cabin configurations. The fourth cabin incorporates convertible bedding that transitions between twin and double arrangements through a sliding mechanism. An office area replaces the bar setup found on the previous vessel.Naval architecture by Judel/Vrolijk & Co. incorporates a telescopic keel adjustable between 4.5 and 6.95 meters depth. The sloop rig configuration utilizes Hall Spars carbon mast and North Sails 3Di sails providing 660 square meters of upwind area. Downwind sail capacity reaches 1,283 square meters.Interior design by Studio Santa Maria Magnolfi features lighter-toned oak cabinetry and reconfigured carbon fiber flooring patterns. The main saloon maintains raised seating with deep hull windows despite the vessel's exterior profile. Accommodations include an owner's suite forward, VIP cabin, and two convertible guest cabins aft.Construction efficiency improved compared to the first hull, with the yard completing the project ahead of schedule. The yacht will be displayed alongside other Ferretti Group products at the festival, which runs from September 9-14. The Wallywind110 remains the largest sailing yacht presented at the 2025 Cannes event.The vessel demonstrates Wally's continued focus on performance cruising yachts combining carbon fiber construction with customizable interior arrangements. The company maintains production facilities in Italy alongside other Ferretti Group brands.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Gilles Martin-Raget/Ferretti Group
September 12, 2025
Sunseeker has presented a new 40-meter model at the Cannes Yachting Festival. The design marks the first collaboration between Sunseeker and Italian designer Francesco Paszkowski.The yacht features a curved superstructure, tapered glazing, and two-tone exterior styling. Key elements include an extended aft deck with multiple lounge areas and a forward plunge pool convertible to seating when drained. Full technical specifications and interior layouts remain undisclosed pending further announcements.Sunseeker CEO Andrea Frabetti stated: "This collaboration embodies our commitment to pushing the boundaries of superyacht design, delivering our clients exceptional craftsmanship, style and innovation."Francesco Paszkowski added: "Together, we aim to create designs that resonate with discerning yacht owners worldwide, combining elegance, performance and comfort."The 40-meter model represents Sunseeker's continued expansion into the larger yacht segment, following previous launches in the 30-35 meter range. The company maintains production facilities in Poole, UK, where construction of the new model will occur alongside existing product lines.Since 1969 Sunseeker Yachts has built composite semi-custom yachts from 12m to 47m. The shipyard's main facility is located in Poole.Credits: Sunseeker
September 12, 2025
Finnish yacht builder Nautor Swan has detailed its development strategy following its acquisition by Sanlorenzo Group in 2024. The company is implementing a €35 million investment program between 2024-2027 focused on facility expansion and product development.Swan 73New infrastructure includes production sites in Brescia and Viareggio, a Milan headquarters, and expanded offices in Monaco, Cannes, the United States, and Palma de Mallorca. The company unveiled two new sailing yachts at Cannes Yachting Festival: the Swan 51 performance cruiser and Swan 73 model, marking the brand's return to the 22-meter segment after two decades.Sanlorenzo Chairman and CEO Massimo Perotti stated: "We are proud to be the custodians of a remarkable legacy, preserving the heritage, craftsmanship, and spirit that define Swan. Swan's future is now enhanced through unprecedented investment and a focused product development strategy."Nautor Swan CEO Giovanni Pomati added: "We are moving forward with great speed, strengthening Swan's product portfolio and securing our heritage while preparing the brand for strong international growth."Swan 51The expansion strategy includes strengthened North American presence with a potential operations site in Pensacola, Florida, and a confirmed ClubSwan 28 racing calendar for Newport and Pensacola in 2026. Globally, the company leverages Sanlorenzo's distribution network with new sales points in Newport, Fort Lauderdale, Mediterranean locations, and Asia-Pacific markets.Swan 55The Swan 51 represents the smallest model in the performance cruiser line, incorporating design experience from over 70 yachts between 14.6 and 16.8 meters built since 2019. The Swan 73, designed by German Frers, returns the brand to the 22-meter sailing yacht segment after 20 years.The company maintains six product lines across sailing and motor yacht categories, with continued emphasis on owner services including brokerage, charter operations, and global support networks. The ClubSwan organization continues coordinating racing events and owner gatherings worldwide, with expanded events planned following the Sanlorenzo investment.Credits: Nautor Swan
September 12, 2025
Greenline Yachts has revealed development of a new 12.8-meter model scheduled for launch in early 2026. The Greenline 42 will feature updated hull design by Micad enabling 30-knot maximum speed while maintaining twin 250hp standard propulsion.The design incorporates four additional solar panels on the coach roof, bringing total capacity to 4.1kW for hotel load operation and battery charging. The proprietary H-Drive 6G system manages hybrid functionality including silent electric maneuvering capabilities.Exterior and interior styling comes from Marco Casali, offering three interior themes based on honey teak or modern oak materials. Layout options include customizable cabin configurations, wardrobe arrangements, and bathroom facilities. The saloon features full-glass aft openings connecting to cockpit areas.CEO Vladimir Zinchenko stated: "When we do finally introduce a new boat, it is therefore no light decision. You can be sure that the new Greenline 42 has absorbed every inch of our know-how and will provide a reference in the market for decades to come."Designer Marco Casali noted the challenge of modernizing Greenline's established aesthetic while maintaining brand identity. The exterior profile connects design elements from larger Greenline models like the 58-foot version while incorporating contemporary features.The yacht will offer two distinct cockpit layouts with removable furniture options and improved foredeck lounge space. Technical enhancements include sliding galley windows for ventilation and helm station climate controls. The model represents Greenline's most customizable production to date according to company statements.Greenline continues production at its Slovenian facility, with the new model slotting between existing offerings in the brand's range. The company emphasizes sustainable materials and energy efficiency across its product lines, with the Greenline 42 continuing this approach through solar supplementation and hybrid propulsion options.Greenline Yachts are crafted in Slovenia within the European Union. The shipyard adheres to the highest European quality standards and reduces environmental footprint, prioritizes the use of local materials and expertise. The craftsmanship is rooted in more than 50 years of experience in composite boatbuilding. Credits: Greenline Yachts
September 12, 2025
Denison Yachting and OneWater Yacht Group have finalized a merger creating what they describe as the world's largest yacht firm. The combined entity will operate under the Denison Yachting brand with existing leadership from both organizations. The merger establishes a network of 23 offices across the United States and Europe.The expanded portfolio now includes representation of Absolute Yachts, HCB, Riviera, Prestige, and Belize Yachts. Denison becomes the largest Sunseeker dealer globally through the transaction. The combined company will list over 800 yachts with 180 brokers facilitating transactions.Denison Yachting President Bob Denison stated: "By joining with OneWater Yacht Group, we're bringing together two of the strongest teams in the industry. Our clients will benefit from more boats to choose from, the best marketing and technology, and a full-service approach that makes yacht ownership simpler."OneWater Yacht Group President Bryan Braley added: "By combining Denison's unmatched expertise in brokerage and charter with their industry leading marketing, we are creating the most comprehensive and customer-focused yachting company."The publicly-traded entity will continue offering new yacht sales, brokerage, charter services, management, crew placement, and after-sales support. Company representatives will provide additional details during the Monaco Yacht Show from September 24-27, with a press presentation scheduled for September 25.Denison Yachting maintains operations from waterfront offices with licensed brokers providing services including superyacht sales and new construction. The company traces its origins to Broward Marine established in Fort Lauderdale in 1948. The merger significantly expands the company's manufacturer representation and brokerage inventory across multiple market segments.Credits: Denison Yachting
September 11, 2025