Benetti is launching its twenty-first Yachtmaster in a phygital version. This long-running event dedicated to captains and professionals in the superyacht industry will be held this year on February 18 and 19, offering a packed programme of opportunities to meet and exchange views, interspersed with entertainment initiatives.
The common thread running through this edition will be the technology and product innovations featured on new-generation yachts, which increasingly focus on the environment.
Unable to organise the usual cycle of meetings or a touring event with physical attendance, this year Benetti has developed another solution and, as a result, the 2021 edition of Yachtmaster on February 18 and 19 will be phygital (a hybrid physical and digital event). All participants, including the Benetti management team, will connect remotely to a specially created virtual platform offering unlimited access to content, videos and live streams.
Benetti, Rebeca
The theme running through this edition, moderated by well-known influencer David Seal, will be Next-Generation Yachts, characterised by advanced technology and design excellence. All these distinctive features of Benetti’s history and tradition take on even more importance today, encouraging the careful consideration of sustainability issues.
The opening speech by Group vice president Giovanna Vitelli will start on the morning of February 18, with the Benetti management team playing host and taking guests on a virtual guided tour to visit some of the lesser known areas of the shipyard, including the Benetti Heritage Museum, as well as presenting the fleet's novelties.
To examine the issues tackled by this year’s edition, plenary sessions and workshops have been organised with partners Akzonobel, Asea Power Systems, Boero, CGT, CMC Marine, Dockwise/Sevenstar, Hug Engineering, Jotun, Lusben, Radinn, Rina, Seastema, Simrad, Slam and Viraver, alternating with entertainment, team building and recreational initiatives for crews designed by Benetti to demonstrate how onboard hospitality and a caring attitude to customers and their needs and well-being are central to the Shipyard’s approach, even after the completion of construction and delivery.
Benetti, Metis
In addition to the classic and eagerly awaited Owner’s Team Perspective meeting, which this year welcomes captains Frank Hesse (M/Y Metis) and Clinton White, for the first time the 2021 Yachtmaster is proposing a virtual trade show organised specifically for partners. As they would at a trade fair, guests will be able to visit virtual stands; communicate with companies in real time through chat channels, one-to-one video calls or virtual meeting rooms; and book a private appointment with all participants in the days after the event up until February 23.
Founded in 1873, Benetti is the oldest Italian shipyard specializing in luxury yachts. Benetti designs, builds and sells composite vessels from 29 to 44m and steel and aluminium boats from 37 to over 100m. The fleet consists of five categories: Class, Oasis, B.Yond, B.Now and Custom to meet all the needs of the market. Benetti belongs to the Azimut|Benetti Group, the largest privately owned luxury yachting group in the world.
Credits: Benetti