Azimut|Benetti Group has completed the renovation of its corporate headquarters in Avigliana, Italy, representing a €50 million investment in the historic facility. The project was inaugurated on July 24 by Chair Giovanna Vitelli and CEO Marco Valle, along with Avigliana Mayor Andrea Archinà and approximately 1,500 employees.



The redesign was led by AMDL CIRCLE and architect Michele De Lucchi, who oversaw the restyling of the main building and construction of a new multifunctional pavilion. Settanta7 handled the complete renovation of employee offices, implementing modern workspace configurations to facilitate collaboration. The project included significant upgrades to the building's energy efficiency systems.

The new metallic-clad entrance pavilion creates a visual dialogue with the original 1990s structure designed by Gabetti & Isola. Floor-to-ceiling glazing throughout the complex reflects Azimut's nautical design philosophy, mirroring the company's 2003 innovation of replacing portholes with hull glazing. Three panoramic meeting rooms - named Gogamigoga, Goga and Goghina after founder Paolo Vitelli's boats - offer views of the Sacra di San Michele landmark.



A new Virtual Reality center serves as the technical hub of the facility, allowing the Style and Technical Offices to collaborate on yacht designs and enabling owners to customize layouts through immersive technology. The workspace redesign eliminates traditional hierarchical office structures in favor of open, transparent environments with shared workspaces.

"The new pavilion honors our 50-year history while projecting our future," said Giovanna Vitelli. "Like the Louvre pyramid, it represents changing times while respecting the past."



The renovated headquarters will become fully operational in September 2025. The project maintains the facility's original architectural character while incorporating modern workplace design principles. No operational disruptions are anticipated during the transition period.

Founded in 1873, Benetti is the oldest Italian shipyard specializing in luxury yachts. Benetti designs, builds and sells composite vessels from 29 to 44m and steel and aluminum boats from 37 to over 100m. The fleet consists of five categories: Class, Oasis, B.Yond, B.Now and Custom to meet all the needs of the market. Benetti belongs to the Azimut|Benetti Group, the largest privately owned luxury yachting group in the world.

Credits: Azimut|Benetti Group

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