Azimut Yachts is introducing a new channel to communicate with customers and fans of the brand. A-Room is a virtual showroom created specifically to provide previews of all its new models.

Visitors to the A-Room will connect to a 3D virtual space designed to look like an Azimut Yachts stand, which they can move around in complete freedom, interacting with the content. Split into themed areas, including a theatre for presentations, corners dedicated to individual Collections, and mega screens with videos of the latest models, the main aim of the virtual showroom is to be the new stage on which the shipyard’s latest novelties are presented.

The A-Room will showcase the brand’s latest models, upcoming news and novelties in the world of Azimut Yachts. Users will be offered live streamed events organised for new yacht launches, previews of innovative content and other initiatives designed to engage with the audience of customers and fans.

Making the first 'digital' debut on the platform will be the new arrival in the Flybridge Collection, Azimut 53 Flybridge. A series of teasers and visual content are already online and other unpublished material will be added soon in the lead up to the unveiling event planned for March.
Azimut Benetti Group is a leading builder of luxury yachts from 11.8m to over 36m in length. The Group owns the following brands: Azimut Yachts, Benetti Yachts, Yachtique, Lusben, Marina di Varazze and Royal Yacht Club Moscow.
Credits: Azimut Yachts