Azimut Yachts has solidified its presence in the burgeoning Middle Eastern market following a successful showing at the Dubai International Boat Show. The Italian yacht builder announced an expansion of its partnership with Elite Yachts, now extending their dealership to include Saudi Arabia. This strategic move is bolstered by the introduction of the exclusive Azimut Concierge Service, designed to enhance the ownership experience for its clientele.



The Dubai International Boat Show proved a fruitful event for Azimut, who participated alongside Azimut Yachts Gulf, their exclusive dealer for the Gulf region. The Middle East represents a significant growth opportunity, fueled by recent investments in infrastructure, including state-of-the-art marinas tailored for luxury yachts, thus fostering the development of nautical tourism.

Azimut's success in the Middle East is evident, with a remarkable 25% year-over-year increase in turnover. This growth is attributed to a well-defined strategy that seamlessly integrates product innovation and superior service, essential for both attracting and retaining yacht owners.

Azimut's diverse yacht range caters to a variety of lifestyles, offering pioneering technology and design innovations. Supporting this, Azimut Yachts Gulf plays a vital role, now managing the Saudi Arabian market to reinforce its position as a key partner for Azimut and its owners, expanding the brand’s footprint across the region. To further enhance customer engagement, Azimut Yachts Gulf plans to launch five new boutiques in key cities like Dubai, Doha, Jeddah, and Kuwait, offering an immersive Azimut brand experience.

Azimut Yachts Gulf provides continuous support throughout the purchase and ownership journey. The recently launched Azimut Concierge Service offers a dedicated, multilingual team available 24/7 to address every client need, whether on land or at sea, delivering a personalized and seamless experience. Furthermore, leveraging a highly qualified team and advanced resources, the company offers top-tier assistance to owners and will soon open a new Service Centre in Dubai to ensure swift and efficient support.



"We are delighted to expand our dealership agreement with Elite Yachts to include Saudi Arabia," stated Enrico Chiaussa, Chief Commercial Officer EMEA-APAC of Azimut. "This strengthened relationship allows us to introduce the Azimut Concierge Service, a targeted and exclusive offering for our customers in the region. Saudi Arabia is a highly promising market in the Middle East, with a growing demand for luxury yachts, including larger models. Thanks to the professionalism and vision of Elite Yachts, we are confident in our ability to fully capitalize on these opportunities and further solidify our leadership in the region."

Ahmad Al Ameeri, CEO of Al Ameeri Group Holding, owner of Elite Yachts, added, "This marks a significant milestone in our decade-long successful partnership with Azimut, built on shared values of excellence, innovation, and commitment to delivering world-class experiences. As we embark on this new chapter, we are excited to bring Azimut’s unparalleled craftsmanship and luxury to the dynamic Saudi market. We thank Azimut for their continued partnership and look forward to contributing to their global expansion, setting new benchmarks for success in this vital region."

Azimut Yachts is an Azimut Benetti Group brand. With its Atlantis, Magellano Flybridge, S, Verve and Grande collections, Azimut offers the widest range of 10 to 40 meters.

Credits: Azimut Yachts

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