Acquera, a company specializing in personalized services for mega yachts, is set to make a significant impact at the 2024 Monaco Yacht Show with the unveiling of its new brand image. The event, taking place from September 25th to 28th, marks the beginning of the 2024-2025 nautical season and will serve as the platform for Acquera's rebranding debut.
Founded in 2018 by Stefano Tositti, Acquera has undergone a comprehensive rebranding process over several months, resulting in a refreshed and more visually striking corporate identity. This new brand image aims to unify the various companies within the Acquera group under a strong, recognizable brand that reflects the company's innovative spirit and future-focused vision.
Acquera will welcome customers in a prominent location at the Monaco Yacht Show, situated within The Lounge @ MK Club. The stand, described as the largest and most refined ever for the company, will be shared with four other notable brands in the sector: The Super Yacht Group, MedAire, Dsnm, and Wilson Halligan Recruiter. This collaborative project is designed to foster connections and create synergies that will elevate industry standards.
Caterina Oliviero, Chief Commercial Officer of Acquera, emphasized the significance of the Monaco Yacht Show as the ideal venue for presenting the company's new image. "We are particularly proud to do so in this exclusive Lounge, in collaboration with four companies with which we share the same desire to enhance the sector to a higher level," said Oliviero. She also highlighted the event's potential for generating new ideas and expanding Acquera's customer base.
The rebranding effort focuses on making the company's iconography more visually impactful, with new color codes that enhance readability and a greater emphasis on images over text. The goal is to communicate Acquera's new positioning in the market, showcasing its commitment to innovation and the development of the yachting industry.
Acquera's presence at the Monaco Yacht Show underscores its commitment to forming strategic partnerships and offering comprehensive services to all industry stakeholders, including yacht owners, captains, and other professionals. The company will be located at The Lounge, MK Club, 18 Rte de la Piscine, 98000 Monaco, from September 25th to 28th.
Credit: Acquera