At its Annual Members' Assembly on Thursday, December 12, the Italian Marine Industry Association presented forecasts and survey findings outlining upcoming market trends. The data, compiled by the Association’s Research Department, reflects responses collected from a broad sample of member companies.
In 2023, the Italian yachting sector reported a turnover of €8.33 billion, marking an increase of €1 billion compared to 2022. This growth of 13.6% follows a previous 20% increase in 2022. A key factor driving the rise in turnover was the export of Italian-built yachts, which surpassed €4 billion in 2023 and climbed to €4.23 billion in the first four months of 2024.
The industry’s export rate stands at 90%, reinforcing Italy’s role as a global leader in both the superyacht segment – responsible for more than half of worldwide orders – and in the production of large inflatable units, components, and equipment. The sector’s workforce also expanded, reaching 30,690 employees in 2023, about 7% more than in the previous year.
Projections for 2024 indicate a normalization of growth in the yachting sector. Market dynamics are expected to diverge between high-end products and smaller vessels. According to the Association, “the outlook for the Italian yachting industry remains positive overall, despite complex external economic scenarios, due in no small amount to the substantial contribution of the superyacht segment.”
Survey results highlight a differentiated situation within boatbuilding. Among companies in the superyacht segment, 75% anticipate a positive year-on-year close, while the remaining 25% expect stability. Order book performance suggests normalized growth rates, with about two thirds reporting a modest decrease in orders (ranging from -5% to -10%) and others indicating stable or slightly positive levels.
In boatbuilding under 24 metres, the situation is more varied. About 60% of respondents forecast a contraction in turnover in 2024, with negative ranges spanning from -5% to over -30%. Stability is predicted by 18% of respondents, and 22% foresee growth. In 2025, sentiment appears more optimistic: the share of companies expecting growth remains at 22%, while only a third predict declines, and 45% anticipate stability.
In the marine engine segment, 2024 outcomes vary. The survey shows an even split among those recording growth (5% to 20%), stability, or contraction (5% to 20%). For 2025, one third of respondents anticipate an increase in turnover, while two thirds expect stable conditions.
Within the equipment and accessories sector, 39% of sampled companies foresee growth in 2024, 42% predict contraction, and the remainder stability. Looking ahead to 2025, 63% expect stable results, 23% anticipate contraction, and 14% foresee improvement.
For nautical tourism businesses, 2024 appears positive. Approximately 63% predict turnover growth, 28% expect stability, and only 9% foresee a decline. The outlook for 2025 remains promising, with 55% forecasting continued growth, 39% stability, and 6% a possible contraction.
These assessments, pending official figures to be released in the next edition of “La Nautica in Cifre LOG” at the 65th Genoa International Boat Show, suggest that 2024 may mark a stabilization of the yachting industry’s overall turnover. The strength of the superyacht sector helps offset recent difficulties in smaller segments. The forecasts for 2025 indicate a potential recovery, pointing to improved conditions as early as next spring.
Credit: Italian Marine Industry Association