Palumbo Superyachts has introduced a new corporate logo as part of a broader effort to enhance its brand identity in the luxury yachting industry. The updated visual identity is designed to reflect the company's ongoing dedication to improving product quality and refining organizational processes.
The new logo symbolizes more than just a stylistic change; it embodies Palumbo Superyachts' commitment to innovation and excellence. Central to this identity are the three P's that characterize the brand: Passionate, Pioneering, and Proactive.
Passionate: Palumbo Superyachts approaches its projects with deep conviction, infusing its design and execution processes with enthusiasm that extends to client relationships.
Pioneering: The company continues to push the boundaries of the industry, exploring new ideas and methods to position itself at the forefront of luxury yachting.
Proactive: Palumbo Superyachts invests in research and technology, anticipating market trends to meet the evolving demands of its clients.
This rebranding effort underscores Palumbo Superyachts' focus on achieving new milestones and strengthening its leadership position in the luxury yachting sector.
Palumbo Superyachts began to take root in 2008, when the Columbus Yachts brand was established, and in 2011 launched its first 54 meter superyacht, emblematically christened “Prima” (“the First”). Currently, Palumbo Superyachts comprises a representative office in Monaco and a logistics network of five shipyards in the Mediterranean (Ancona, Malta, Marseille, Naples, and Savona), and also operates the following brands: ISA Yachts, Extra Yachts, Columbus Yachts, Mondomarine and Palumbo SY Refit.
Credit: Palumbo Superyachts