Azimut Yachts has once again solidified its status as the most desirable brand among high-net-worth individuals (HNWI) in China, earning recognition as the "Best Innovative Yacht Brand." The groundbreaking Seadeck 7 was also honored with the "Luxury Hybrid Yacht Best New Arrival" award. These accolades were announced during the prestigious Best of the Best Awards 2025, organized by the esteemed Hurun Research Institute, reflecting the results of the Hurun Chinese Luxury Consumer Survey.

Azimut Seadeck 7 Hybrid Project
Each year, the Hurun Research Institute conducts extensive research analyzing the preferences of HNWIs in China via a survey involving 750 participants. These individuals possess an average wealth of 47.5 million CNY (approximately 6.5 million USD), with an investable wealth of 12 million CNY (about 1.6 million USD). Among these respondents, 32 are classified as ultra-high-net-worth individuals (UHNWIs), boasting assets exceeding 100 million CNY (14 million USD).

From left to right: Mr. Rupert Hoogewerf, the founder of Hurun Report; Sharon Xu, business development manager of Azimut Asia Pacific; Mr. Xu, Founder of Private Equity ( Hurun’s VIP guest).
During the award ceremony in Shanghai, Azimut Yachts received the coveted "Best Innovative Yacht Brand" title, celebrating the company's relentless pursuit of cutting-edge solutions aimed at enhancing the ownership experience. Additionally, the Seadeck 7 garnered the "Luxury Hybrid Yacht Best New Arrival" award, highlighting its transformative impact on the market. As the first production yacht integrating a hybrid-electric system powered by Volvo Penta IPS propulsion, the Seadeck 7 reduces CO₂ emissions by up to 40% annually, presenting a viable option for eco-conscious owners without compromising comfort or performance.
These dual achievements affirm Azimut's standing as a trailblazer in the luxury yachting industry and reinforce its prominent position in China, where it has delivered approximately 200 vessels to local clients since 2006. This recognition underscores the brand's ability to anticipate market demands while advancing towards a more sustainable and innovative future.
Azimut Yachts is an Azimut Benetti Group brand. With its Atlantis, Magellano Flybridge, S, Verve and Grande collections, Azimut offers the widest range of 10 to 40 meters.
Credits: Azimut Yachts