In a move aimed at reinforcing customer satisfaction and enhancing service delivery across Northern Italy, Azimut Yachts recently announced a groundbreaking partnership with Kora Marine. This agreement positions Kora Marine as the official dealer for Azimut Yachts throughout North-Western Italy – a region known for its rich maritime heritage, modern marina facilities, and global customers with considerable purchasing power.
Kora Marine, headquartered in the scenic town of Santa Margherita Ligure, emerged as Azimut's preferred partner following rigorous evaluations conducted by the renowned shipbuilder. Led by industry veteran Francesco Montanella, whose extensive career includes serving as Asia Pacific Sales Manager for Azimut, Kora Marine brings together profound insights into both marine and high-end automobile markets. With his established reputation for catering to discerning clients, he promises to deliver unsurpassed levels of service tailored specifically to meet the needs of Azimut's elite clientele.

Strategically vital regions including Piedmont, Valle d'Aosta, Lombardy, Liguria, and Tuscany serve as the primary focus for this alliance. As these territories host many of Azimut's vessels and continue to witness increasing demand for sophisticated services, this partnership aims to strengthen Azimut's regional influence through enhanced communication channels and proximity to boat owners.
By joining forces, Azimut and Kora Marine intend to enhance the overall ownership experience – from initial consultation during yacht selection to ongoing post-purchase care. Their collaborative strategy leverages Montanella's expertise in the premium automotive sector, introducing refined standards of service similar to those associated with high-performance cars. Together, they seek to set new benchmarks for customized solutions in the boating industry.
As Enrico Chiaussa, Azimut's Chief Commercial Officer for Europe, Middle East, Africa, and Asia Pacific noted, “Expanding our distribution network with Kora Marine reflects our commitment to providing superior service aligned with our brand values.”
Echoing these sentiments, Francesco Montanella expressed pride in being chosen to represent one of Italy's leading brands: “We envision delivering a truly unique experience that fuses local wisdom with progressive service strategies. Through harmonizing yachting, hospitality, and luxury automotive elements, we aim to reshape what constitutes excellence in this field.”
Azimut Yachts is an Azimut Benetti Group brand. With its Atlantis, Magellano Flybridge, S, Verve and Grande collections, Azimut offers the widest range of 10 to 40 meters.
Credits: Azimut Yachts