Viken Group has introduced its latest innovation in the luxury cruise yacht sector – the 196-meter REI. Developed as a collaborative effort between the three brands of the Viken Group – TDoS (Tillberg Design of Sweden), Hot Lab, and Thalia Marine – the project aims to set new standards in sustainable and exclusive cruise experiences.The REI project solidifies Viken Group’s position as a pioneer in the luxury cruise yacht segment. The vessel, designed to accommodate up to 112 guests and 125 crew members across its 10 decks, features a beam of 28 meters and offers a unique blend of adventure, sustainability, and exclusivity.“We are thrilled to introduce REI. The 196-meter project is the perfect illustration of the combined offerings of the Viken Group, where we manage exterior styling, engineering, master planning, and interior under one umbrella,” said Fredrik Johansson, Co-Founder of the Viken Group and Executive Director of TDoS. “This approach helps our clients streamline the process dramatically, control investments, and optimize outcomes for both guests and operators.”The yacht’s design features a streamlined exterior inspired by nature, combining technical, industrial, and automotive aesthetics with dynamic curves. In contrast, the contemporary interior offers a tranquil environment with adjustable lighting and tactile materials, providing a rare digital detox experience for guests.REI’s design focuses on balancing private and public spaces, featuring numerous dedicated areas for exclusive use. Notable amenities include duplex suites with private winter gardens and pools, massage areas, double-height windows showcasing panoramic views, and a stunning forward infinity pool.Sustainability is a key aspect of the design, with multiple propulsion options including electric, hydrogen, solar, and wind power. The vessel also includes a secondary 27-meter expedition vessel for easy embarkation and disembarkation, powered by electric or solar energy.The onboard experience is designed to be ever-evolving, with entertainment, activities, and menus adapting to the time of year and location. The exploratory dining concept, themed ‘from sea, to land, to sky,’ offers a diverse culinary journey.“The market for cruise yachts is currently looking very promising,” said Antonio Romano, Commercial and Marketing Director at Viken Group. “Thanks to our three brands – TDoS, Hot Lab, and Thalia Marine – Viken Group can harness our unique expertise across superyachts, cruise ships, and refits, meaning we are perfectly positioned to make our mark.”The REI project represents a significant advancement in the luxury cruise yacht sector, combining innovative design, sustainability, and an unparalleled guest experience.Credits: Viken Group
April 24, 2025